...Executive Summary As a maker of the revolutionary wearable technology, Thalmic Labs wishes to change the way humans interact with computers through the innovative product, the Myo armband. A key problem is that there are too many uses for the Myo, and not a clear link for how gesture control technology can solve major problems for consumers. Users acknowledge that the product has potential, but feel that it is still underdeveloped and indicate that it does not always work. The recommendation is to specialize in the B2B market, so that research and development can be directed to changing the product to solve actual problems for businesses. Stakeholders to keep in mind are Thalmic employees, investors, retailers, third-party developers and partner organizations. Thalmic operates in a high uncertainty environment, due to the unstable nature of the tech industry, high turnover rates, and a demanding market sector. Thalmic has a collaborative organizational culture, demonstrated through its open concept office. Thalmic has integrated the horizontal coordination model successfully, but there lacks an apparent need for Myo which has a huge impact on sustaining growth. To implement the recommendation, Thalmic will be switching to a focused differentiation strategy. Thalmic must communicate that B2C sales will continue to exist, in order to satisfy retailers and third-party developers. The company must focus on attracting a new salesforce and better engineering talent so that the R&D...
Words: 2865 - Pages: 12
...Executive Summary The Myo Armband is a new, innovative product that will be targeted toward young adults, who are early adopters, and live in urban areas. The Myo Armband is an armband that goes on the forearm, which is a gesture–controlled device to communicate with other digital devices. Existing Competitors include: 1. Leap Motion: A device that is designed with camera technology to identify finger and hand motions to control different computers. The product only works with a USB cord and is only compatible with computers with certain system requirements 2. Microsoft Kinect: A hands-free product that has infrared and camera technology to identify gestures and motions so the user can control Xbox 360, Xbox One, and Windows PC. It was designed for mostly gaming and application purposes. A perceptual map comparing some features and benefits of these competitors with the Myo Armband is located on page 5 in the report. Microsoft may be a potential competitor in the near future because they have a patent on a very similar product. Other than the sophisticated technology to create a similar device, there are few barriers to enter the market. Myo has a competitive advantage. Myo Armband is compatible with more of today’s popular products and uses muscle activity technology, unlike its competitors. Competitive Analysis Product Description The Myo Armband is a gesture controlled armband that can be used with many technological devices. It was created by...
Words: 1155 - Pages: 5
...Executive Summary In the United States, it is a common knowledge that "the delivery of health care is primarily driven by the medical model, which emphasizes illness rather than wellness” (Shi & Singh, 2015, p. 73). Faced with issues like chronic illnesses, fragmentation, and population of baby boomers that affect the challenges of cost, access, and quality of care; it can be argued that the use of health information devices has positive impact on the delivery of healthcare. Since “the future of healthcare technology is now” (Glandon, Smaltz, & Slovensky, 2014, p. 27), developments in the production of healthcare information devices have been on the increase, popular, and widely used by patients and providers. Some of these devices, which include smart phones, computers, smart glasses like Google glasses, activities trackers, and wearable devices, have impacted and transformed the delivery of healthcare in ways that include cost of healthcare, access to healthcare, and quality of the care delivered. Introduction It is a common knowledge that developments in technology is continually changing, is responsible for globalization, helps with effective evaluation of business and decision-making, and enables the growth of information technology. Similarly, the areas of information technology and healthcare delivery are also presently active, developing, and constantly changing. As a result, the management of health information technology is currently enabling...
Words: 3474 - Pages: 14
