...include further global expansion of the franchise network and the opening of regional flagship gyms. World Gym is a gym facility that provides equipment for its clients to work out on, but also provide other services such as group exercise classes, personal training, childcare, staff nutritionist, small group training, power express line, and sport specific training. The current mission statement is “More than fitness, it’s a way life of life. World gym will become not only a gym facility that completely embodies the healthy living but it will allow it to grow with minimal capital. The goal is to expand globally and provide guidance to healthy living without the hindrance of having the build a gym facility. To achieve this goal as part of marketing campaign, the plan is to utilize the power of social media. Currently the company is already using Facebook, Twitter, and LinkedIn on top of these social media that is being utilized already, will be adding some video marketing through Youtube and Vimeo. Conceptualizing in Business A well thought of strategic plan not only plays a big role in a success of any small or big organization, it is also imperative for its growth. In any effective strategic plan starts with a well-considered and mission statement, vision, and value. These three categories are beneficial to its...
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...Bally Total Fitness Marketing AuditBally Total Fitness is the largest, and only nationwide, commercial operator of fitness centers. Bally's has approximately four million members and 420 facilities across the United States and around the globe. (ballyfitness.com, 2004) A marketing audit was performed on the company in order to assess their total marketing program to see what was and was not working to increase business. The following will summarize key findings of environmental aspects and marketing. Finally, any recommended actions that may be considered for future planning will be discussed. The environmental aspects that were considered for the Bally Total Fitness audit were demographics, markets and competition. Demographic trends have shown that the older segments of the United States (ages 45-65+) are growing the fastest. Bally Total Fitness would be wise to consider marketing towards this age group as their needs change. An estimated 50 million people will be members to a fitness center in just six years, the year 2010. This is due to an increased desire towards healthy living. The general population is becoming more aware of the benefits of exercise to promote health and wellness. The Markets part of the audit shows that there is three major trends that health clubs should be attentive of. These major trends are insurance paid weight-loss, a global battle against obesity and an end to low-carb confusion. Health clubs are part of the solution and should promote...
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...Distribution Plans 12 Cost/Profitability Analysis and Pro Forma Financial Statements 13 Future Plans 14 Appendix 15 Page |2 Executive summary My name is Jan Barbier, I have a degree in Kinesiology and certificate in personal training and I am currently a student in Respiratory Therapy and Exercise Physiology. TANE is a business concept that is targeted to both high-performance athletes and to those individuals that may suffer from more than one risk factor. My expected business outcome is to provide Yellowknife with my expertise in improving ones physical capabilities and to improve one’s quality of life by working to eliminating ones identified risk factor. I am hoping to open TANE in Yellowknife, Northwest Territories once I have graduated in this coming summer. I have been saving money for this very project, so I will not require any loans or financing from any third parties. I plan on working as a full-time respiratory therapist, while having TANE as an extra source of income. This will allow me to safely open TANE, without putting myself at financial risk. Once graduate, my parents will be passing our family home on to me as they are moving down to Alberta, when this occurs I will be redecorating the double garage in to a functional testing facility. The overall objective of TANE is to slowly get my name out there as I one day aspire to open a full fitness facility...
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...There are always lessons to be taught, by both the trainers and trainees, especially the concepts or methods we have not discovered or tried. Komodo Cross-Fit gym will offer in our training philosophy, care and respect for each individual client. Finishing each session, each client will learn something different about themselves, feeling energized and motivated. Cross-Fit owners believe that by strengthening client’s body and mind, allow clients to reach their physical fitness goals, and look and feel their best. Cross-Fit consists of exercises such power cleans, explosive resistance training and cardio training. Komodo Cross-Fit Gym will be offering a distinctive style of fitness training pulling from different school training styles and techniques. The purpose of cross-fit training is to provide the most efficient results possible, using every muscle group differently. Komodo Gym will focus on more than agility, stamina, and muscle development and weight loss. We will offer challenging, extreme and creative exercises that fire up motivation and inspiration. In the future, the objective is to provide a safe environment that allows clients of all skill levels to work out in a fun, and open atmosphere. In able to provide this type of atmosphere, we are striving to make Komodo Cross-Fit gym a place where people want to go with coworkers, family, and friends, and to develop a Cross-Fit community within our facility and be greater in the larger Cross-Fit communities. Introduction...
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...Business-Lifestyle Fitness University of Phoenix-BUS/475 May 30, 2011 Susan Horvat Conceptualizing a Business-Lifestyle Fitness Throughout the history of human life, life expectancy averages have dramatically increased as we become more educated and aware of how to live longer. In the early 20th century, life expectancy has increased from 47.3 years of age to nearly 77 years of age in 2009 (Polan & Taylor, 2007). As we look at today’s awareness on health, most people are aware of early childhood vaccinations, government spending and debate on health care reform, and the growing debate on childhood obesity. The more we become concerned with the quality of life and prevention of many health diseases, life expectancy will continue to gradually increase. One popular approach to increasing awareness about healthy lifestyles includes the focus on maintaining a healthy eating lifestyle and living actively to ensure the human body is strong in every sense. More companies and businesses have started offering healthy alternatives to their product lines to remain competitive with the growing health awareness trends of most consumers. However, one aspect of healthy living which is just as important as healthy eating or awareness is the personal one-on-one guidance when concerning making the right food choices and fitness activities that individuals need. This industry has not been widely accepted or positively viewed as affordable and necessary. Lifestyle Fitness-Who We Are...
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...BUSI 520 Group Marketing Analysis Project INDEX Introduction 1. Fitbit, Inc Background 2. Market Analysis 3. Positioning, Competition and Branding 4. Services and Pricing 5. Promotions and Marketing Conclusions Introduction This project will cover research done on the Fitbit Ultra, a fitness aid device design to help ambulatory people track their wellness and fitness. The report will open with a brief background and history of Fitbit, Inc and introduce the device features. The second section will cover a Market Analysis of the Fitbit Ultra. Research done on the demographic trends and economic trends that currently impact marketability of the Fitbit Ultra will be discussed. Additionally, consumer’s tastes and preferences, along with cultural factors that influence consumer purchasing of the device will also be covered in this report. Aspects of product positioning, to include social factors, personal factors, psychological factors, and other behavior that would influence a consumer to purchase the Fitbit Ultra will help identify more specific marketing strategies. The next section is devoted to research of the competition. This will include a SWOT analysis and a synopsis of the most competitive brands vying for market share with Fitbit Ultra. Analyzing the target markets and their potential for best customer impact is explored as well. The report will explore branding and services regarding the Fitbit Ultra and the website Fitbit.com...
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...well as goals. The provided document gives a comprehensive research on the mission and vision statements of Ace Gym and how are these documents useful in developing the company unique and effective from its rivals. It will additionally spotlight key values through mission and vision declaration. These values assist in leading the strategies and therefore increase earnings, sustain edge against your competitors and satisfy stakeholders. Analysis The business plan entails establishing a web based Gym, called Ace Gym. This IT based company provide useful services at a cost of $ 1 a month for daily fitness regime personalized to customer requirements. The offer will also incorporate interactive classes with a teacher who will make a physical fitness and health program for you on information gathered from the customers. Then teacher will monitor the diet plan and exercise plan through an automatic attendance system. Mission Statement ❖ Industry: Online Service Industry with Expertise in IT as well as Health ❖ Product: None ❖ Service: Physical fitness and health guidance on weight exercise diet plans, as well as health supplements. ❖ Customers: Health conscious or fitness freaks people because of hectic schedules are not able to enroll in actual gymnasiums therefore by making use of internet they seek and get physical fitness and health guidelines. The mission statement of Ace Gym will steer in the direction of general aim of the organization, regarding what item...
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...Brittany Dupin ENG 102 Ethnography Essay Professor Flynn April 10, 2013 Fitness Subculture Fitness has became the new look around the globe, as it helps to enhance the looks of the body, mainly targeting young adults, by giving those a toned shape. In the recent years, America’s obsession of “the perfect body” has been spread to the minds of others across the nation. The culture within the United States in particular, has placed a heavy emphasis on the drive towards leading the fittest, healthiest lifestyle - mainly with women. Today, many people have joined the fitness subculture to have the life style of being fit and healthy. Unfortunately in the societal culture today, there shows to be a high rate of obesity due to the lack of exercise in a person’s lifestyle. Recently, a researcher took a survey at a community college, located in the downtown metro area of Louisville, Kentucky. This survey was taken anonymously; giving a total number of twenty-five students being surveyed. The topic of this survey, fitness, helps to gather the questions and answers that are collected to receive information from the different age groups. With the given age groups, it was to help the researcher to break down the data based on age and gender. It is important to remember that fitness is an individual quality that varies from person to person as age and gender influences this reasoning. The older that we age, it is very coincidental, that the body becomes less active as it was. The...
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...Strategic Plan, Part I: Conceptualizing a Business A business that I would like to begin is offering online Personal Training and nutrition plans to people. * What is the mission statement of your organization? How does it demonstrate your decision on what you want your business to become in the future? Why is the mission statement important? KRK Training is committed to developing personalized fitness program that will motivate, support, and get each individual to their desired fitness goals by using safe and effective training techniques, for guaranteed results. My mission statement indicates that I want my business to touch and change people’s lives because I care, which will keep customers training for longer periods of time. The mission statement creates the foundation and is a reminder of the company’s overall purpose: To change people’s lives for the better. * What is the vision of your organization, and why is it important? “Fitness is a journey, not a destination…..” The vision I have communicates the purpose and value of my company and gives employees direction and inspiration to give their best. * What is the strategic direction of your organization? The strategic direction of my company will involve taking a realistic look at strengths, weaknesses, opportunities, and threats. Understanding the strategic drivers will put my objectives into action, and establishing long-term decisions that involve people and resources and how they interact. The...
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... A-List Fitness, Inc. Milwaukee Adventure Boot Camp Indoor Facility Catherine Andersen 3961 North Stowell Ave. Shorewood, WI 53211 414-416-5873 Executive Summary Milwaukee Adventure Boot Camp (MABC) indoor facility is an exciting new concept in the fitness industry in general and in Milwaukee specifically, one where adults don’t need to struggle to fit exercising into their daily routines and where they can get personalized instruction, effective exercise routines AND nutrition support – all of which support a healthy lifestyle and are promoted by the fitness industry. Adults in the Milwaukee area will no longer need to waste time with the trial and error of trying to figure out an efficient exercise regimen and nutrition plan that works for them in their busy lives as well as one that supports their goals AND works for their families. Milwaukee Adventure Boot Camp incorporates these concepts in a seamlessly integrated way. At the Milwaukee Adventure Boot Camp indoor facility, we will offer non-traditional fitness services in the form of boot camp training;...
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... Abstract ………………………………………………………………3 Chapter 1 Introduction & Problem Statement…………………………...4 Definition of Terms…………………………………………...4 Delimitations …………………………………………………5 Limitations …………………………………………………...5 Chapter 2 Introduction…………………………………………………….6 Encouraging College Students to Exercise…………………….6 Exercise & What the Body Needs……………………………...7 Workouts for the Busy Student………………………………...7 Summary……………………………………………………….8 Chapter 3 Introduction……………………………………………………9 Study Sample………………………………………………….9 Date Collection Procedures……………………………………9 Sources of Data……………………………………………….10 Instrumentation……………………………………………….10 Data Analysis…………………………………………………10 Chapter 4 Description of Sample………………………………………..11 Results………………………………………………………...11 Chapter 5 Discussion……………………………………………………14 Implications for Professionals………………………………..14 References……………………………………………………………15 Appendix Fitness Evaluation for PSU Exercise Physiology Lab……….16 Abstract The purpose of this study was to determine if PSU females are physically fit according to the physical fitness evaluation from the PSU Exercise Physiology Lab. Through this study we observed physical fitness evaluations from the PSU Exercise Physiology Lab. Only female evaluations were examined. Items on the fitness evaluation included: age, weight, height, percent body weight, fitness classifications, flexibility, waist to hip ration, and body mass index. ...
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...The Elmwood Fitness Center ------------------------------------------------- A Rehabilitation and Exercise Facility 245 Mountain Avenue, Elmwood, CA • Tel: 415-555-3242 • www.elmwoodfitness.com Welcome to the Elmwood Fitness Center The Elmwood Fitness Center’s goal is simple: to provide a state-of-the-art exercise facility staffed by highly-skilled professionals in a supportive, healthful environment. By making a commitment to a healthier lifestyle, we believe members will experience an enriched quality of life. Our professional and compassionate staff looks forward to helping you reach your goals and realize the positive results of improving your health. ------------------------------------------------- Benefits of Exercise Study after study shows that regular physical activity – even at moderate levels – reduces the risk of heart disease, cancer, high blood pressure and obesity, and enhances physical and mental functioning. Despite this, a report from the Centers for Disease Control and Prevention (CDC) showed that 55% of American adults didn't move enough in 2010 to meet the minimum recommendation of 30 minutes of moderate physical activity on most days of the week. And a Gallup Health and Healthcare Survey found that just 45% of Americans regularly engaged in vigorous exercise in 2012 – down from 52% in 2010 (WebMD). We believe the key is to find the right exercise for you. If it is fun, you are more likely to stay motivated. ------------------------------------------------- ...
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...Contents PIC and target market summary 3 Chartering for Ideation 4 Top 5 Ideas 4 Concept Ideation process 7 Controlled Convergence 8 Positioning statement 10 Product concept 11 Competitive comparison 11 Perceptual map 12 Product design 13 Pricing Strategy 16 Costs 16 Sales Forecast 16 Sales Forecast 17 Profit and Loss Statement 17 Table: Profit and Loss Statement 18 Sensitivity Analysis 18 Margins 18 Break-even Analysis 19 Payback Period 19 Net Present Value of Future Cash Flows 19 Unique selling proposition 20 Launch 20 Fitbit advertisements 20 YouTube Viral video 20 Reebok: Crossfit Games 21 In store/ on ground- gym facilities and sporting events 21 Digital social media 21 Website traffic 21 Google Ad words 22 Feedback 22 Media schedule and messaging 22 Electronic direct mail 22 Stock sale and monitoring 22 Sales statistics 22 Gant media schedule 23 Potholes 24 Call to Action 24 Appendices 1 26 Brainstorming Method 26 The Worst Idea Method 26 Relationship Analysis Method - Multi-dimensional / morphological matrix 27 Problem based approach using Voice of Customer through product reviews 27 Highs 28 Lows 28 Highs 31 Lows 31 Market based ideation 32 Problem Analysis of workout market 32 Attribute ideation Method 33 Appendices 2 34 Appendices 3 36 Executive Summary PIC and target market summary Health is opening up a new revolutionary advances within the industry of wearable...
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...The Elmwood Fitness Center ------------------------------------------------- A Rehabilitation and Exercise Facility 245 Mountain Avenue, Elmwood, CA • Tel: 415-555-3242 • www.elmwoodfitness.com Welcome to the Elmwood Fitness Center ------------------------------------------------- ------------------------------------------------- The Elmwood Fitness Center’s goal is simple: to provide a state-of-the-art exercise facility staffed by highly-skilled professionals in a supportive, healthful environment. By making a commitment to a healthier lifestyle, we believe members will experience an enriched quality of life. Our professional and compassionate staff looks forward to helping you reach your goals and realize the positive results of improving your health. ------------------------------------------------- Benefits of Exercise Study after study shows that regular physical activity – even at moderate levels – reduces the risk of heart disease, cancer, high blood pressure and obesity, and enhances physical and mental functioning. Despite this, a report from the Centers for Disease Control and Prevention (CDC) showed that 55% of American adults didn't move enough in 2010 to meet the minimum recommendation of 30 minutes of moderate physical activity on most days of the week. And a Gallup Health and Healthcare Survey found that just 45% of Americans regularly engaged in vigorous exercise in 2012 – down from 52% in 2010. (WebMD) We believe the key is to find the right...
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...An Analysis of the U.S. Health Club Industry in 2004 and the Role of Bally Total Fitness Executive Summary Introduction The rise of the U.S. health club industry can be traced back to the 1980s and 1990s when the majority of health clubs emerged. By 2004, this $14 billion industry claimed 41 million members. Although the health club industry operated in a perfectly competitive market, several prominent key players gained large market share, including Bally Total Fitness and 24 hour Fitness. This perfect competition encouraged entry of smaller emerging firms into the industry. In 2004, the health club industry consisted of 26,000 clubs in the U.S. Of this growing market, the fifty largest firms were responsible for 33% of industry revenue and 38% of the clubs was not-for-profit. The for-profit industry was divided into the following formats: owner-operated clubs, franchised clubs, design and management companies and health spas. Bally Total Fitness, the largest publicly traded health club operator in the United States in 2004, claimed over 3.6 million members worldwide. This multi-million dollar company had earned a reputation as being the “largest and only nationwide commercial operator of fitness centers” in the United States, a substantial leap from the single modest club that first opened in 1962. Several advantages contributed to Bally’s success over the other health clubs in the industry. CEO...
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