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Existing Brand Research Report

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Existing Brand Research Report
Urban Outfitters
Urban Outfitters brand was introduced by Urban Outfitters, inc. which is a multinational clothing corporation that has its distinct brand and has its headquarters in Philadelphia in the United States. It operates in United States and in Europe serving a dynamic market and also controlling a significant market share. The promise of the brand is to provide for its consumers relevant trends that will make them unique and stand out in a fashion industry that is experiencing complex and dynamic levels of competition. That means that an understanding of the tastes and preferences needed in the market is not enough as the brands need to act as trend setters (Urban Outfitters 2014).
Urban Outfitters have a diverse inventory which includes clothing, house wares, and foot wares. The trends incorporated include kitschy, vintage, hipster, bohemian, and ironically humorous styles. Urban Outfitters brand has been associated with several other brands due to their relation to the company Urban Outfitters, inc. and the other brands include Terrain, BHLDN, Free People, and Anthropologies. Urban Outfitters brand in terms of persona it represents a unique style to young members of the society which makes individuals distinct and sets them apart from others. It links trendy fashion to music and lifestyle through presentation of products from famous designers in the modern society (Urban Outfitters 2014).
Name and Logo
The name of the brand is Urban Outfitters which makes it unique and attractive while it also sends a message to potential consumers about what the brand is all about. It provides outfits to the urban society. It can also be interpreted that is provides outfits which are urban which means trendy as urban areas are the trend setter in terms of fashion. The name of the brand is

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