...Erin Mayo June 27th, 2016 Exotic Smokes Company Consumer Behavior Outline MKT 554 Introduction As the Vice President of Marketing Development for the TRIAAD Research Group, I would like to present you with an outline of consumer behavior for Exotic Smokes with the introduction of fruit and candy flavored cigarettes. Consumer behavior is important to business for many reasons. In order for any company to prosper and find a target market certain elements must be researched in order to obtain a fully operational and successful strategy in order or to reach the consumer with an understanding of the product itself along with a history and understanding of the company’s goals and intentions. Exotic Smokes Cigarette Company is looking to expand its consumer base and in order to do so we must study the appropriate methodologies in order to become better acquainted with the consumer. The success of this strategy will be based mostly on personal interaction with the consumer and the public. By studying the habits and formulating opinions and facts based off the information obtained, the target can then be narrowed down to a specific group of individuals that we want to desire the product. Attitudes and intentions are the key valuable elements that need to be taken into consideration. This is mainly due to the decision making process that the consumer has. These skills they have for how and why they choose one product over another are the key focal points that this proposal will...
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...Exotic Smokes Cigarette Company Consumer Behavior Outline Competition and Current Information There are several tobacco companies leading the industry internationally. The companies in turn maintain several brands of tobacco products. The leading tobacco companies are Phillip Morris, British American Tobacco, Japan Tobacco International, Altria Group, Imperial Tobacco Group, Reynolds American, ITC, Lorillard, KT&G, and Gudang Garam ("Statista", 2013). Looking at the tobacco products developed by these companies flavored tobacco fillings for cigarettes, cigars, hookah, and chewing are available but not many ready-made cigarettes. R.J. Reynolds Tobacco’s Camel delivered an Exotic Blend cigarette line from 1999 to 2003 introducing fruity and sweet flavors (HARRIS, 2015). Due to the regulations and backlash R.J. Reynolds Tobacco discontinued manufacturing the Exotic Blend cigarette line. There are presently electronic vapor companies that fabricate flavored e- cigarettes. The United States Food and Drug Administration have not ruled against these products. Examples of flavors produced by these companies that may be similar to the Exotic Smokes Cigarette Company are cantaloupe, apple, peach, strawberry, and mango ("VaporFi", 2015). The top five Vapor companies are as follows VaporFi, Halo Cigs, Migs Cigs, Apollo E-Cigs, and South Beach Smoke ("Quit Smoking Community", 2015). There is no competition for flavored cigarettes within the United States, but there are laws prohibiting...
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...Exotic Smokes Cigarette Company Consumer Behavior Outline Melissa G Tindall University of Phoenix MKT/544 Fall Semester Lung cancer and illness associated with smoking (even second-hand-smoke) continue to climb; however, there is still popularity with flavored cigarettes within certain age groups. Exotic Smokes Cigarette Company has requested a study on how to attract the 18 to 25 year old age group, to candy and fruit flavored cigarettes. This outline will discuss competition, marketing strategies, program objectives and the scope of the research. The competition is rather scarce, as flavored cigarettes are banned in the United States (Quinn. 2009). So, if the ban is lifted in 2013, this makes the Exotic Smokes company a step ahead of all others. Now is the time to look into European competition, as it is possible for those in the states to bring these cigarettes back in a checked bag. If the ban is lifted, they may purchase these brands in the states instead of the ESCC brand. Honeyrose Herbal Cigarettes would be the obvious brand to look into, they offer flavored cigarettes such as Strawberry, Cherry, and Chocolate (Clove Smokes. 2012). Camel had recently made cigarettes with flavors like mocha mint, lime and vanilla (Szabo. 2005), however they are banned from the market as well. Other flavors were created by companies like Brown and Williamson and Kool. Once the market opens up again, they will be back on the market. The marketing strategy should be fairly...
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...elow is a free essay on "Exotic Smokes" from Anti Essays, your source for free research papers, essays, and term paper examples. Exotic Smokes Cigarette Company Consumer Behavior Outline MKT 2 Exotic Smokes Cigarette Company Consumer Behavior I. Introduction A. TRIAAD Research Group is working with Exotic Smokes Cigarette Company to conduct an in-depth study of customer behavior to analyze the market for their new flavored cigarettes, using fruit and candy flavors. Flavors: Tropical, Strawberry, Apple, Vanilla, Grape, and Watermelon B. The competition includes RJ Reynolds, Camel, Kool’s Smooth Fusions, and Salem’s Silver Label. C. Current perceptions of flavored cigarettes: the youth is attracted to candy flavors and are more prone to purchasing cigarettes due to flavor. It is also said that it contributes to youth becoming regular smokers. Young smokers believe that flavored cigarettes are less harmful than non-flavored cigarettes. They are just as addictive and have the same harmful effects as regular cigarettes. II. Project Definition A. Advertising budget: $25 million B. Marketing Strategies: 1. Magazine Advertisements 2. Billboards along the side of the roads 3. Posters in Subways 4. Advertisements on the side of buses 5. Direct Mail Promotions 6. Bar and Club Events: offering free samples at events C. Product and Brand Identity 1. Package Design: the company will present...
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...Exotic Smokes Cigarette Company Consumer Behavior Outline MKT/554 June 13th, 2011 Exotic Smokes Cigarette Consumer Behavior Exotic Smokes Cigarette Company (ESCC) has employed TRIAAD Research Group to analyze and outline consumer behavior, needs, and desire for fruit and candy flavored cigarettes. ESCC will target 18-25 year old customers implementing a $25 million dollar advertising campaign. Competition and Tobacco Information Tobacco is a global industry native to America and can be grown on any warm and moist continent. Presently there are six main manufacturers of cigarettes in the United States consisting of; RJR Nabisco, Inc, B.A.T. Industries, Loews Corporation, Liggett Group, and Phillip Morris. China, India, and Brazil were the three top sellers of tobacco in 2000 with the United States being fourth. Joanna Johnson (2010) states the British American Tobacco (BAT) reports the market share leaders as Phillip Morris International (PMI) - 16%, British American Tobacco (BAT) - 13%, Japan Tobacco International (JTI) - 11%, and Imperial Tobacco - 6%. Top Five International Brands • Marlboro • Winston • Mild Seven • LM • Kent Top US Tobacco Companies • Altria • Lorillard • Reynolds American Consumer Perception A quote posted by "I’ll tell you why I like the cigarette business. It cost a penny to make. Sell it for a dollar. It’s addictive. And there’s a fantastic...
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...[pic] Consumer Behavior Outline for Exotic Smokes Cigarette Company The IMC Plan Project for On the Mark Accounting and Tax Service, LLC means starting at zero with the IMC campaign planning. The CEO of the company knows that acquiring and retaining clients is an ongoing process, and now is the time to complete an analysis to determine what, if any, changes need to be made to the marketing communication efforts. There are many reasons a formal campaign plan should be created: it will provide the CEO a sensible process to identify the most important exchange issues on which the company should focus; it notifies everyone involved with MC, what is expected of them; it will assist in guaranteeing the MC effort is incorporated and concentrated on the most important message issues; these plans inform top management personnel how and why the funding will be spent and what the company will gain in return; and the plan will provide the CEO and marketing management a criterion against which development and final results can be measured (Duncan, 2005, pp. 170-171). Executive SUMMARY to: Mike Yesner FROM: REBECCA BRYSON SUBJECT: IMC PLAN PROJECT DATE: 6/11/2013 CC: Purpose and Scope of Document The purpose of this document is to introduce an IMC Campaign Plan to the board of directors at On the Mark Accounting and Tax Service, LLC. First, marketing managers must identify target audiences; second, the CEO and management team must analyze the SWOTs of the...
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...Herlande Moise MKT/554 Consumer Behavior Exotic Smokes Cigarette Company Consumer Behavior Outline Professor Jim Lyons March, 23, 2015 1- Introduction: - Family Smoking Prevention and Tobacco Control Act. - Banned flavored cigarettes. - Approved flavored cigarettes. - Consumers and Politicians' view of flavored cigarettes. 2- Project Definition: Marketing Strategies: - Target 18 -25 year olds. - Change view of products. - Adults enjoying a more fun way to smoke. - Have a "Cannabis" model: Flavored cigarettes are cool, fresh and sexy. 3- Objectives -Identify target market: - Identify the segment responsive to the marketing efforts of the company. - Identify target market favorite flavors. - Identify prices. - Distribution chanels. 4- Scope: The scope is identifying in the U.S. customer groups and market segments most likely to consume flavored cigarettes. - The target group: - Single male/female. - Middle-class. - 18-25. - In college or college educated. - Geographical Limits: - Some geographical limitations may include boundaries within United States, such as, allotted time for each study. 5- Conclusion References: DeNoon, D. J. (2009). FDA Bans Flavored Cigarettes. Retrieved from http://www.webmd.com/smoking-cessation/news/20090922/fda-bans-flavored-cigarettes Advertising and Marketing. (2010). Retrieved from http://publichealthlawcenter.org/topics/tobacco-control/sales-restrictions/flavored-products ...
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...and effect Interpreting diagrammatic information Comparing and contrast Proofreading and editing Text Used 1. 2. Main Text: Oshima, A & Hogue. ( 1997). Introduction to Academic Writing. New York: AddisonWesley, Longman Zimmerman. (2003).English for Science. Singapore: Prentice Hall Additional Text Brannan, B. (2003). A Writer’s Workshop: Crafting Paragraphs, Building Essays. McGraw Hill Trible,C. (2003). Writing Oxford: Oxford University Press Method of Assessment 2 Assignments + 1 Test Assignment 1 -15% (Outlines) Assignment 2 – 15% (interpreting data) Test – 10% (Grammar/proofreading) Final Examination- 60% Section A- Essay Section B- Grammar Section C- Interpreting Graphic Data LECTURE 1 INTRODUCTION TO EFFECTIVE WRITING SKILLS What is Science Writing? Science writers are responsible for covering fields that are experiencing some of the most rapid advances in history, from the stunning advances in biotechnology to the exotic discoveries in astrophysics. A science writer may include coverage of new discoveries about viruses, the brain, evolution, artificial intelligence, planets around other suns, and the global environment, to name a few topics Aims and objectives for writing for science To provide students with the necessary knowledge of the writing process, drafting, revising and editing. To expose students to the different modes of writing for science To provide student with the language forms to describe and interpret simple graphical...
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...2008 FRM® Examination Study Guide Topic Outline, Readings, Test Weightings The Study Guide sets forth primary topics and subtopics under the five risk‐related disciplines covered in the FRM exam. The topics were selected by the FRM Committee as topics that risk managers who work in practice today have to master. The topics are reviewed yearly to ensure the FRM exam is kept timely and relevant. FRM Examination Approach The FRM exam is a practice‐oriented examination. Its questions are derived from a combination of theory, as set forth in the readings, and “real‐world” work experience. Candidates are expected to understand risk management concepts and approaches and how they would apply to a risk manager’s day‐to‐day activities. The FRM examination is also a comprehensive examination, testing a risk professional on a number of risk management concepts and approaches. It is very rare that a risk manager will be faced with an issue that can immediately be slotted into one category. In the real world, a risk manager must be able to identify any number of risk‐related issues and be able to deal with them effectively. Readings Questions for the FRM examination are derived from the readings listed under each topic outline. These readings were selected by the FRM Committee to assist candidates in their review of the subjects covered by the exam. It is strongly suggested that candidates review these readings in depth prior to sitting for the exam...
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...Swapping4Cause Presents: SWAP TIL’ YOU DROP©2012 OUTLINE: 1. WHY SWAP? 2. HOW IT WORKS? 3. WHAT TO BRING? 4. SWAP TOKENS? 5. SHOP 6. SPA 7. GLAMOUR PHOTOS 8. CHARITIES 9. ORGANIZERS WHY SWAP? Some great reasons to swap 1. Swapping saves you money! 2. Swapping gets you great new clothes for FREE as you choose from thousands of fashion items 3. Swapping cleans out your closet and renews your wardrobe at the same time 4. Swapping creates an original look. Find unique, one-of-a-kind fashion items and accessories 5. Swapping supports the local community 6. Swapping helps to redirect clothing away from landfills 7. Swapping helps us to do our part to conserve resources and reduce our overall carbon footprint Financial Perks Let’s get real here – as a general rule of thumb, shopping isn’t wallet-friendly. But swapping is! Transform an entire wardrobe for the mere price of admission. Benefits to the environment A clothing swap lets you refresh your wardrobe, but it also helps reduce your carbon footprint. Instead of your clothes becoming waste, those items are redirected away from landfills and given a second chance. The less stuff going into landfills, the better. Benefits to the community All clothing left over from the swap will be donated to support those in need. Exchanging clothing isn’t the only thing that is exchanged at a swap. Swapping4 Cause Team believes in supporting...
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...according to a nineteenth-century history of tea, tea was such a fundamental part of everyday life that English tea drinkers often failed to notice its significance within their daily lives. G. G. Sigmond, in the opening pages of Tea: Its Effects, Medicinal and Moral, declares, “Man is so surrounded by objects calculated to arrest his attention, and to excite either his admi- ration or his curiosity, that he often overlooks the humble friend that ministers to his habitual comfort; and the familiarity he holds with it almost renders him incapable of appreciating its value.”1 By the early nineteenth century, tea had become a com- modity of necessity, forming a crucial part of daily patterns of consumption and domesticity. The habitual comfort of tea, ac- cording to Sigmond’s tea treatise, does not draw attention; it is quiet and familiar and thus goes unnoticed. Tea is represented as dependable, a frequent part of everyday life that forms a com- fortable, secure basis for the rest of life’s responses, decisions, and actions. As Sigmond declares, the English tea drinker is “in- capable of appreciating [tea’s] value” (1). What the typical tea drinker fails to recognize, Sigmond suggests, is the crucial role that tea plays in forming the foundation of everyday life. Despite Sigmond’s attempts to rectify the humble status of tea in nineteenth-century English culture, tea has remained a 1 2 introduction relatively unrecognized aspect of Victorian life. Just as Sigmond implies that...
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...STRATFORD COLLEGE LONDON SMALL BUSINESS ENTERPRISE UNIT 3 BTEC HIGHER NATIONAL DIPLOMA IN BUSINESS LEVEL 5 STUDENT NAME : Mubashir Mustehsan ASSESSOR NAME: PRIYA THAPA DATE:28/08/2015 S M A L L B U S I N E S S E N T E R P R I S E LO1: INVESTIGATE THE PERFORMANCE OF A SELECTED SMALL BUSINESS ENTERPRISE 1.1: Produce a Profile of a Selected Small Business GO GO PIZZA Food has always been a centre of attraction for Londoners and tourist whose number during the year 2013 reached to 16.8 million with many attractive ancient palaces of the kings and eye opening amusement parks London has always been a tourist spot. The densely populated metropolitan has a mixed culture and almost festivals are observed every second mouth. Traditionally Londoners prefer fast and healthy food but it is the diversity of people which has changed the behaviour of the people especially aged between 18 to 30. Pizza is the other feast enjoyed by the people. Indeed this delicious baked bread along with pepperoni, mushroom, obverse and unions with pizza sauce and cheese topping sometimes with chicken or meat toppings is much preferred choice of the inhabitants of London. It was founded as a restaurant with the name as “Go Go pizza” in 1984 on the basic of quality along with customer care. They have been rewarded for pioneering free delivering to homes and offices through free home delivery services. Another specialty of this company is the use quorn instead of meat (Meat Free). Go Go...
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...Topic: Considering the current trend of forest management practice, develop an appropriate strategy to manage the forest resource of Bangladesh in a sustainable way. Acknowledgement In performing my assignment, it's a successful one I had to take the help and guideline of some respected persons. First of all I am grateful to Allah who gives me sound mind & sound health to accomplish my assignment. The completion of the report gives me much Pleasure. I would like to thank my gratitude Mr. Md. Jakariya (Jky), Course Instructor of Introduction to Environmental Science, Sec 4, North South University, Bangladesh for giving me a good guideline for assignment. I would like to thank School of Business Studies, North South University for updated education system in Bangladesh. Lastly I would like to deliver my whole hearted thanks to the persons of Forest Department of Bangladesh for their cordial cooperation. Actually it was not possible for me to complete a severe task without such help. So I pray the long life and good health for all the persons who have helped and co-operated me in my assignment research. Sabrina Alvi 20 December, 2013 Table of content Title | Page | Introduction | | Forest of Bangladesh Table 1:Forest area in...
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...v105 some people claim that the disadvantages of the car are more than the advantages,do you agree or dis the birth of cars have made an enormous change to our life.in the past,we travel from one place to another only by foot,nowaday,cars can do it .its goes withour saying that the invention of cars bring great benefit to all of us.but as proverb goes:no garden without weeds.car is not exception. owing a car has a lot of advantages.for one thing,car provide us the most convient way of transportation.we can get around freely without spenting a lot of time.emotionally,i always found driving is so exciting.for another,its the comfortable to drive a car.In winter.drivers always can stay warm and dry even in rainy whether,in addition,drivers are usually safe in their cars when they are out at night. Cars bring the human merits,their side-effects graudually come to the surface.firstly,to run a car need a lot of oil,which is getting less and less.the increasing number of cars contribute the lacking of energy.secondlly,as more and more cars are used,the traffic ecpecially in big cities is getting heaver and heavier,which lead to the serious social problem--traffic jam.in addition,the inceasing numbers of cars ,which excaust sent a huge quantities of carbon monoxide into atmosphere.it make the air of cities unbreathabe,it strip people contact with frensh air. therefore,the new energy should be explored to replace the oil so that our envionmental pollution can be avioded .and th...
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...DECLARATION The group hereby declares that except for references to other people’s work, which has been acknowledged, this dissertation is the outcome of our own independent investigation under the supervision of Mr. Sumani John Bosco. NAME ID SIGNATURE GYAMFI KINGSLEY KWAKU IDS/3498/06 ………………………….. JEBUNI BERNARD IDS/3548/06 …………………………. SALIA ELIZABETH ZENABU IDS/3794/06 ………………………… YANGFO JACOB IDS/3902/06 ………………………… ZIEM ABRAHAM IDS/3934/06 ………………………… …………………………… Mr. Sumani John Bosco (Supervisor) Date…………………….. DEDICATION This work is dedicated to the parents and relatives of the group members for their love, care, prayers and support. ACKNOWLEDGEMENT The group wishes to render its first thanks to the Almighty God without whose divine intervention the work would not have been possible. We also acknowledge the immense contribution of the chiefs, elders and people of Zanko and Sokpayiri communities who contributed in diverse ways to making our research a successful one. The group also...
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