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Exotica Restaurant: a Business Proposal

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Submitted By Rushell
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The Exotica Restaurant
General Information 1.1 The Exotica Restaurant, About the Company The Exotica Restaurant was opened in Davao City to the public in January 2011. It was the first casual dining restaurant to offer a various choices of exotic food in Southern Mindanao primarily to provide excellent dishes with exceptional service to the food lovers who wanted to have a distinctive dine in experience.

Diners will have a wide selection of the menu from appetizer, soup, main course and dessert items.

The tagline “The Most Unique Food In Town” is explaining itself how dishes could be a mouthwatering delightfulness.

Diners will be expecting a cozy ambience and welcomed by friendly, enthusiastic and energetic servers with a serving time not exceeding 15 minutes.

1.2 The History It was a dream come true for Rushell R. Cuizon, and her college classmates, Jay V. Alimoon, Jieven G. Tan, Billy B. Ortiz, Jubel P. Villanueva, Jovylene D. Payao, Jonna Beth Ayupan, Sheren Joyce A. Tadios. During its first year of operation, Ms. Cuizon together with her seven business partners and twenty associates were helping hand in hand to run the restaurant.

The first branch is located at J.P. Laurel Avenue corner Mapa Street. Due to the public demand and fast growth of profit, they have expanded to the key areas in Davao City. These are SM City Ecoland in April 2011; Abreeza Ayala Mall in August 2011 and Your Hotel in December 2011. The upcoming 2 branches will soon open at SM Mega Mall Lanang and AEON Towers. Exotica Restaurant continues to improve its facilities. It is committed and develop state of the arts facilities to come up with an ambience that is pleasing to eyes, relaxing and yet a lot of fun all at the same time.

The delivery of quality food and service is also a commitment. This is manifested by the fact that the associates are working with the company happily. The company believes that when the management will take good care of their associates then the associates will also give a 100% dedication to take good care of the guests.

There is no doubt that in less than 1 year, the Exotica Restaurant has more than fulfilled than expected due to warm welcome of the food lovers.

It will continue to do so in all the years to come with God’s grace, and through the unwavering loyalty and dedication to duty, perseverance and hard work of all men and women who have contributed to the growth and development of the company during its first year and those who came and will come after them in the coming years.

Exotica Restaurant is proud of its contribution to the food service industry, economic development and employment in Mindanao and the Philippines in general. Exotica Restaurant vows to continue its vision, mission and philosophy for God, country and every Filipino family.

1.3 The Company’s Vision, Mission and Philosophy 1.3.1 VISION A leading restaurant recognized for its exceptional exotic food and drinks to satisfy the meticulous taste of every guest in the country and in the world.

1.3.2 MISSION Provide an excellent food and drinks through upbeat, energetic and friendly servers in a fun atmosphere committed to satisfying experience of the patrons.

1.3.4 BUSINESS PHILOSOPHY The Exotica Restaurant shall be guided by the following philosophy and values in the achievement of each vision and mission: A movement towards a well-rounded associates development. A continues enhancement of the associates development in order to deliver excellent service to its patrons. A quality and quick service. The company adapts the speed service industries to cater every guest needs promptly and efficiently in casual dining experience.

Quest for excellence. The company’s dynamic drive towards excellence and expansions both national and international is its answer to the craving for exotic food with distinctive yet original blasts of twists.

VISION A leading restaurant recognized for its exceptional exotic food and drinks to satisfy the meticulous taste of every guest in the country and in the world.

MISSION Provide an excellent food and drinks through upbeat, energetic and friendly servers in a fun atmosphere committed to satisfying experience of the patrons.

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