... Hong Kong as an Academic Destination Introduction Hong Kong attracts visitors from around the world for its universities,economic infrastructure, stunning nature,urban culture and the rhythm of the megapolis where ‘’East meets West.’’ Demographics During the 1990s, the population of Hong Kong grew rapidly. Nearly 7 million residents are related to Cantonese ethnic groups,called ‘’Hakka’’and‘’Chiu Chow’’. The society of Hong Kong suffers from an aging population due to the declining birth rate. Particularly, the fertility rate dropped to 1.09 in 2012, indicates the ratio below the replacement rate of 2.1.Simultaneously, life expectancy remains elevated ,and is planned to attain 82 for men and 88 for women by 2031. Hong Kong’s old age dependency rate is expected to enlarge and to exceed Japan by 2060. Language According to the 1996 census, the official languages are Chinese and English, about 3.1% of Hong Kong citizens claimed English as the language of everyday communication and nearly 34.9% identified English as a second language.(Bolton,2000) Despite the ended British governance in 1997, Western culture is deeply entrenched in the country and harmonious with the conventional traditions and Eastern philosophy.(Buckley,1997). Education As a former of British overseas,territory of Hong Kong has retained the UK and US education systems.The University of Hong Kong was established in 1911 and has traditionally been...
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...Whether higher education should be massified in Hong Kong has stirred up a heated debate recently. Getting past the era of elite education, where only small number of students are qualified to receive higher education, at least 15% of people in the relevant age group were enrolled for higher education in 2011 (UNESCO, 2014), showing glimpses of tertiary education being more accessible in Hong Kong than it was before. In this essay, we shall define the “massification of higher education” as the significant and rapid rise in the enrolment of students in university (Hornshy & Osman, 2014). Reasons why it is not advantageous for Hong Kong to massify higher education[j1] will be presented in the paragraphs below, arguing from both an individual’s standpoint as well as from a more macroscopic perspective.[j2]...
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...Hong Kong Disneyland – Case Discussion MSBC650 – Integrated Marketing Communication Hong Kong Disneyland Outline of Discussion Plan I. Overview a. Hong Kong 1997 – 1999 b. Disneyland i. America ii. France iii. Japan c. Disneyland in Hong Kong II. SWOT Analysis a. Strengths i. Appeal to Chinese culture ii. Communications conducted in three different languages b. Weaknesses i. Crowd control problem ii. Replaced chief in less than five months after opening iii. Poor working conditions c. Opportunities i. Growing population of youth and growth of middle class ii. Hong Kong economy had a notable rebound in 2004 d. Threats i. Ocean Park competition ii. 2,000 theme parks built in China between 1994 and 1999 III. Questions a. HKD had mechanisms in place to adapt to local Hong Kong culture, yet these means appeared to be ineffective. Why? What areas, in terms of Cultural adaptation, still need further improvement? b. What can HKD do to alleviate the problem of Chinese guests often not knowing the norms of international behavior when traveling abroad? c. Identify two issues challenging HKD’s current operations, and propose corresponding solutions. d. What would be some foreseeable challenges if Disney...
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...runway Aviation industry, for the sake of urban development, undoubtedly holds the key of prosperity. Hong Kong International Airport is an irreplaceable facility contributing a potential net worth of more than HK$80 billion dollars a year with its working capacity to serve 50.9 million passengers with 4.1 million tons of cargo per day according to the Airport authority financial report (2012, p.4), has gained a well-known reputation over the globe. The expansion of the Airport is recently proposed as a must because of the ever-increasing popularity and frequent flows of passengers. However, such a large-scale construction is never a simple calculation with simply subtracting construction costs from the projected revenues. We should take environmental and social costs into account. There is indeed another ideal solution, which costs us less in sacrificing various aspects- the cooperation with Macau government. To open up another runway or cooperate with our long-lasting partner is the critical issue that I am going to discuss respective pros and cons attached. With strong emphasis on the correlation between the expansion of the Airport and Hong Kong economic development by the supporters, it appears that constructing the third runway has no ground to object. The lecture held by Mr. Howard Eng Kiu-chor, the Executive Director of the Airport Operation further convinced Hong Kong citizens to vote for the project by putting up forecasted data. An economic man would support this project...
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...Vol. 7, No. 2. ISSN: 1473-8376 www.heacademy.ac.uk/johlste ACADEMIC PAPER Perceptions of hospitality and tourism students towards study motivations and preferences: a study of Hong Kong students Myong Jae Lee (mjlee@csupomona.edu) The Collins College of Hospitality Management, California State Polytechnic University 3801 West Temple Avenue, Pomona, CA91768, USA Samuel Seongseop Kim (sskim@sejong.ac.kr) Department of Hospitality and Tourism Management, Sejong University, Seoul, Korea Ada Lo (hmada@polyu.edu.hk) School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong DOI:10.3794/johlste.72.178 ©Journal of Hospitality, Leisure, Sport and Tourism Education Abstract This study identifies reasons why college students in Hong Kong want to study hospitality and tourism management (HTM) and why they want to pursue HTM degrees abroad. It also aims to identify students’ preferred HTM study areas. An empirical study of a cohort of 384 HTM students was conducted to determine their motives for their choice of HTM. The results indicate that there were five motivational factors among HTM students: self-actualisation, job opportunity, field attractiveness, ease of study, and scholastic achievement. Detailed information on the motivational factors along with preferred overseas study destinations and HTM study areas are discussed. Keywords: Hospitality and tourism management (HTM); Study motivations; Study preferences ...
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...and SENSITIVE) on the Chinese market using Hong Kong as an anchor. 1 Table of Contents Chapter 1 ....................................................................................................................................... 5 Chapter 2 Company analysis ..................................................................................................... 7 2.1 History ................................................................................................................................ 7 2.1 Management Philosophy .................................................................................................. 7 2.2 Company strategy .............................................................................................................. 8 2.4. Competitive strategy......................................................................................................... 9 Chapter 3 Market Review ......................................................................................................... 10 3.1 Segmentation Targeting and Positioning of NIVEA BABY........................................ 11 3.2 Competitor Analysis......................................................................................................... 13 3.2.1Main competitor ............................................................................................................. 13 Chapter 4 Country Analysis of Hong Kong ............................................
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...Introduction This essay shall discuss what the Disney difference is and how it affects the company’s corporate, competitive and functional strategies. As Disney have plans on doing business in Russia, the discussion turns to the challenges they are likely to face and how the management team can best prepare themselves for such challenges by planning early. We will then be turning our attention to Hong Kong where Disney has announced its expansions plans of Hong Kong Disney Land. Lastly, the discussion takes to the how strategic management process is to be used to “keep the magic coming” in a given economic climate. 1a: Disney Difference Disney difference, to sum up, is the “experience”. Disney tries to achieve this experience by bringing happiness to its consumers. Vice President & General Manager of Disney Institute, Jeff James (2012) stated, "We create happiness by providing the finest in entertainment for people of all ages, everywhere." Disney implementation of this happiness factor can be seen in many ways. For example, Cinderella Castle, in Disney Theme Park allows the visitors to dine with Disney Princesses, immersing a storybook setting for breakfast, lunch and dinner. Thus instead of just having to watch/read the cartoon/story book, which could only allow one to be only exposed visually to the character, Cinderella, the Disney fan is now able to dine with her as well. This “imagination-comes-to-life” offering of Disney translates into happiness for the customers...
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.......................................................................................................5 GENERAL OPERATIONAL UPGRADE ............................................................................................................5 CONCLUSION ............................................................................................................................................................6 APPENDIX ...................................................................................................................................................................7 LOSING MAGIC IN THE MIDDLE KINGDOM 2 1. Introduction Aiming to tap into the huge Chinese market, The Walt Disney Company created a joint venture with the Hong Kong government, where the former had a 43% stake and the latter a 57%...
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...COMPARING SILICON VALLEY AND HONG KONG’S IT INDUSTRY Table of Contents 1.0 Introduction 3 2.0 Silicon Valley Characteristics & Special Feature 4 2.1 Inter-related industries under one hood 4 2.2 Risk Taker 5 2.3 Open source 5 2.4 Education 5 2.5 Work freedom 6 2.6 Work in diversity 6 2.7 Weather and environment 6 3.0 Comparison Between Silicon Valley and Hong Kong IT Industry 6 3.1 Business nature 7 3.2 Financial Capital 7 3.3 Infrastructure 7 3.4 Cultural factors 8 4.0 Hong Kong Limitations 9 4.1 Lack of Young IT Expertise 9 4.2 High Rental Cost for Companies 10 4.3 Lack of Local Venture Capital 10 4.4 Copyright and Patent Issue 11 5.0 Conclusion 11 References 12 1.0 Introduction Silicon Valley is in the southern portion of the San Francisco Bay Area in the United States. It is home to many of the world's largest technology corporations and small startup companies (Ref 1). In summer 2014, we took a technology field study trip to Silicon Valley with an aim to analyze the characteristics of IT industry in Silicon Valley and compare with Hong Kong. Through our study and information gathered from the site visits, we compare the synonym and antonym of the two places from different aspects. During the week of 18 Aug, we visited several technology companies like Google and CISCO, visited and attended lectures at 3 famous universities, and also spent the evenings experiencing local cultures...
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...Hong Kong Disney Land Marketing Plan Executive Review Hong Kong Disneyland (HKD) vision is to be Asia’s premier resort destination creating magical memories for our guests, cast and community HKD resort’s mission is to inspire happiness and deliver a world class experience through creativity, great leadership and a passionate cast HKD has made a start that was not as successful as expected in the beginning of 2005, as the annual attendance was 5 million short of the expectations. This unsuccessful start was partly due to some misunderstandings of the Chinese culture, some operational problems that resulted in long queues and dissatisfied employees along with dissatisfied customers as well, which resulted in a negative publicity about HKD In 2006, HKD aims to achieve an annual attendance of 12 million visitors and to turn around the negative publicity that occurred in 2005. These optimistic goals will be achieved by modifying the product offer, the way it is offered and the employee offering it. Also corrective measures should be taken to improve HKD publicity Situational Analysis Macro environment Analysis Political/Legal Situation: Hong Kong is a Chinese Special Administrative Region which gives the opportunity of implementing the policy of "one country, two systems". The government is economically liberal but currently lacks universal suffrage except for District Council elections and Legislative council seats for geographical constituencies Hong Kong Legislative...
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...Jollibee Foods Corp.: International Expansion Executive Summary Jollibee was a company originally established by the Tan family in 1975 as a family-owned ice cream parlor in the Philippines, but was soon forced to change its market caused by the oil crisis of 1977 - a factor which would have inherently caused the price of ice cream to double. Already established in the food industry and having overcome the initial barriers faced by those entering it, the Tan family successfully diversified the company to selling sandwiches. From that point, Jollibee began expanding their success by launching a total of five stores by 1978, founding what we see today as Jollibee Foods Corp. 1. How was Jollibee able to build its dominant position in fast food in the Philippines? What are the sources of competitive advantage was it able to develop against McDonalds in its home market? There were several contributing factors in Jollibee’s rise to a dominant position in the Philippines fast food market. Because they were already doing business in the food industry, the entry barrier was low in making the shift to fast food. Additionally, the recipe was developed locally using culturally desirable ingredients destined to satisfy the taste buds of the patronage. The brand was quickly developed using the “Five F’s” that were Jollibee’s business philosophy: Flavorful Food, Fun, Flexibility, and Families. Jollibee’s ability to offer all of these benefits at an affordable price led the company...
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...lee wai yan vivien lau siu yuen miya law tak lam 2015 Contents Introduction 3 Background 4 Starbucks in Global 4 Starbucks in Hong Kong 4 PESTEL Analysis 6 Political Factors 6 Economic Factors 6 Socio-cultural Factors 6 Technological Factors 7 Environmetal Factors 7 Legal Factors 7 Competitor Analysis 9 Competitive rivalry in industry 9 Starbucks vs McCafe 9 SWOT ANALYSIS 11 Strengths 11 Weaknesses 11 Opportunities 12 Threats 12 Objectives and Goals 14 Marketing Strategy 15 Market segmentation 15 Positioning 15 Market mix: 7P’s 16 Action Plan 18 Provide training to the staff 18 Increase 10% profit rate 18 Acquisition of outlets and warehouse space 18 Setting up supply channels 18 Recruit employees 18 Creating Brand Awareness through advertising via Social Media and Billboards 18 Create new series of limited edition products 19 Official launch 19 Promoting the Starbucks products to the restaurant, bar and convenient store 19 Customizing Products to cater to local customer tastes 19 Opening 18 branches in overseas 19 Conclusion 20 Appendix A 21 References 21 Introduction In this marketing plan, the background information of Starbucks is reviewed. Standard marketing analysis is applied to analyse the performance and opportunities of Starbucks in Hong Kong. Recommendations are given in the view of increasing the annual revenue by 10%. Background Starbucks in Global Starbucks Corporation...
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...AMUSEMENT PARK Introduction: An Amusement Park is an attraction within a city that provides different kinds of rides that would cater tourist and also local people wherein they can enjoy their time. My topic will focus on building an amusement park here in Iloilo City to provide entertainment wherein no other amusement parks are locally located Defining the proposed problem: * An Amusement Park is composed of different rides and others facilities that cater the needs people for them to enjoy and relax within the vicinity Impact in the community: * The socio economic benefits of Amusement Park to the host community. Tourism activities as with any other type of economic development, brings about changes for economic, social, cultural and spatial structure of the settlement where it takes place. It is mostly regarded for generating income and employment, encouraging the entrepreneurial activity and eventually leading to improvements in the economic structure of the region. However since there are countervailing forces at play within an economy, the arising costs and benefits from tourism are not immediately quantifiable. The costs and benefits of tourism are not evenly distributed. What may be a benefit to one group may cost another group within the same community or area. For example, hotel and restaurant operators may benefit from tourism, but the permanent residents may suffer in terms of crowding, pollution, noise, and in some cases, a changed way of life...
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...Jollibee Foods Corp.: International Expansion Executive Summary Jollibee was a company originally established by the Tan family in 1975 as a family-owned ice cream parlor in the Philippines, but was soon forced to change its market caused by the oil crisis of 1977 - a factor which would have inherently caused the price of ice cream to double. Already established in the food industry and having overcome the initial barriers faced by those entering it, the Tan family successfully diversified the company to selling sandwiches. From that point, Jollibee began expanding their success by launching a total of five stores by 1978, founding what we see today as Jollibee Foods Corp. 1. How was Jollibee able to build its dominant position in fast food in the Philippines? What are the sources of competitive advantage was it able to develop against McDonalds in its home market? There were several contributing factors in Jollibee’s rise to a dominant position in the Philippines fast food market. Because they were already doing business in the food industry, the entry barrier was low in making the shift to fast food. Additionally, the recipe was developed locally using culturally desirable ingredients destined to satisfy the taste buds of the patronage. The brand was quickly developed using the “Five F’s” that were Jollibee’s business philosophy: Flavorful Food, Fun, Flexibility, and Families. Jollibee’s ability to offer all of these benefits at an affordable price led the company...
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...The Walt Disney Company is an American institution closely identified with Mickey Mouse and world-famous theme parks. Hong Kong Disneyland was the Walt Disney Company's third international theme park outside America, after Tokyo and Paris. Interesting enough, both the Hong Kong and Paris theme parks had its chief replaced in less than a few months after the park's opening, if these corporate moves were anything but indicative. In September 2006, the Hong Kong theme park announced it had missed its first year attendance target of 5.6 million. Often criticized as the smallest Disneyland in the world, the Hong Kong theme park had been tipped as a "stepping stone" for the American company's entry into mainland China. If it was indeed to serve as a prototype for another Disneyland in China, it would be critical for the management of Hong Kong Disneyland to come up with a recovery plan and realign its strategy to improve its image, boost attendance and deliver its revenue target. This case can be used to explore what could be done to enhance the smooth delivery of the American fantasy in the alien culture of the Middle Kingdom. (Bennett Yim Josephine Lau). Moreover, Hong Kong Disneyland is one of the world largest entrainment businesses of the world. During the 1920s and 1930s Disney just had studio and theme park but at the end of the 20th century it had several TV networks, several theme park a cruise lines, malls, airports, hotel resorts and so many other entrainment units which...
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