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Explain How Does An Organization Achieve Operational Excellence In Terms Of Customer Relationship Management

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Which features of organizations do managers need to know about to build and use information systems successfully? Answer in general not necessary linking them to your organization. (3 grades)

The managers need to understand certain essential features of their organizations to build and use information systems successfully. These features include:

 Routines and business processes:
New information system applications require that individual routines and business processes change to achieve high levels of organizational performance.
• Routines: Precise rules, procedures, and practices developed to cope with virtually all expected situations.
• Business processes: Collections of routines.
• Business firm: Collection of business …show more content…
How does your organization achieve operational excellence in terms of customer relationship management? (3 grades)

STC achieve operational excellence by become externally oriented and capable of communicating with customers, suppliers, and organization. Additionally, STC using Customer Relationship Management Systems to capture and integrate customer data from all over the organization, consolidate the data, analyze the data and then distribute the results to various systems and customer touch points across the enterprise. CRM helps STC to know which customers are loyal, decipher which customers are most valuable to the company, their buying habits, and what customers are useful in helping thier organization grow.

STC using Operational CRM that include customer-facing applications, such as tools for sales force automation, call center, customer service support, and marketing automation providing a wide view of customers to analyze the user satesfaction about their services.
STC is using this customer knowledge when they interact with customers to provide them with better service or to sell new products and services. These systems also identify profitable or nonprofitable customers or opportunities to reduce the churn rate of the business (churn rate: Noun, the annual percentage rate at which customers stop subscribing to a service or employees leave a

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