...mostly the culture of RTL. That was really helpful to understand how things have worked during the history of this emblematic radio station across the time. Thanks to Jean-Sébastien Petitdemange, host of the show “Itinéraire d’un auditeur gaté” and working for RTL for more than 15 years & journalist for “Midi en France” on France 3. And Claude Joly producer of the Petitdemange show. Table of contents I. The firm RTL 4 II. RTL’s factors of success 13 A. Radio Listeners 13 B. Hosts 17 C. Communication strategy and new technologies 20 III. Recommendations RTL could follow to improve its business 24 A. Recommendations regarding radio listeners 24 B. Recommandations regarding the hosts 26 C. Recommendations regarding communication strategy and new technologies 28 Everybody knows the radio station RTL. It is the eldest generalist radio station, which remains the most listened station in France, despite of the blips of the media landscape but also despite the swirls in their own history. The firm RTL • RTL story from the 1930s to rtl.fr Radio Tele Luxembourg, a radio network from Luxembourg, was created in 1931. At the beginning, the radio transmitter was located at the Grand-Duché of Luxembourg, in the city of Junglinster. It was the only private French speaking radio that people could hear in Northern Europe, and more particularly in Belgium and France. It is useful to remember that during this period, radio stations could not install their...
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...The First Fireside Chat America had not seen much prosperity until the 1920s. Ever since the beginning of industrialization, taking place at the end of the nineteenth century, the economy had been in good shape. Life seemed great for many American citizens, until the “Roaring 20’s” started coming to an end. America entered into the Great Depression and this came as a shock to many. This led to a series of hard times for Americans. The nation quickly became desperate and close to the edge of panic throughout the years of the Depression. Banks, in particular started to fail at alarming rates in the early 30s. By March of 1933, the collapse of the nations financial system had, arguably, become the nations biggest issue. America had, in a sense,...
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...Study drugs in the USA How much pressure is too much pressure? Family, friends, social events, hobbies, a job and outstanding grades – how much is too much for the average teenager? Nevertheless, does the enormous pressure justify the use of ‘’smart pills’’? What about ethics and standards? To the head of the class, but at what price? The non-fiction text ‘’Do ‘study’ Drugs’ Breed a Nation of Winners or – Cheaters?’’ written by David Sack and published in 2012 shows a great example of this increasing issue. That guides me to the genre and sender of the text, which is a non-fiction article written by David Sack. The article was published on Huffington Post website on July 19, 2012. The article is probably intended for young people/students to read, to show them the many consequences of ‘’study drugs/smart pills’’. The article is relevant due to the lack of knowledge on the topic ‘’study drugs’’, which is teenage students consuming prescription drugs to gain higher grades in school. The topic is conveyed negatively because it mostly focuses on the consequences instead of the good things. That leads me to the structure of the non-fiction text. In the beginning of the article, the author describes the current situation in USA by writing: ‘’ Is this obsession with achievement equipping our children for real life? Or are they simply getting the message that it’s no longer about how they play the game, but about winning at all costs? ‘’. Sack then explains the term ‘’study drugs’’/‘’smart...
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...TOPIC: The influence of radio and television in promoting national development in Nigeria. DEDICATION. I want to dedicate this to God, Thank you for all your blessing. ACKNOWLEDGEMENT. I want to acknowledge God Almighty for impacting such wonderful knowledge and may he continue to guide me. PREFACE. This paper discusses the significant methods and ways that radio and television can improve and promote national development in Nigeria to increase its economic power and interaction ability among her people. This topic offers solution and background to the issues of language barrier among the people and communication barriers among the leaders and the people at the grassroots. It also discusses the functions of the media as whole and also defins radio and television. TABLE OF CONTENT Title page……………………………………………….. 2 Dedication……………………………………………….. 3 Acknowledgement………………………………………. 4 Preface……………………………………………………. 5 Table of content……………………………………………6 CHAPTER ONE 1. Introduction………………………..…………………8 Definition of terms 1.2 Radio.………… ….………………………………….10 1.3 Television………………………………………..……11 1.4 National development………………………..………..12 CHAPTER TWO 2.1 The origin of radio………………………….…………. 13 2.2 The origin of television…………………………………14 2.3 The birth of radio in Nigeria……………………………15 2.4 The birth of television in Nigeria …………………... .17 CHAPTER THREE 3.1 The function of media in promoting national...
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...theories comes in to action. "BPM is a management practice that provides for governance of a business's process environment toward the goal of improving agility and operational performance. BPM is a structured approach employing methods, policies, metrics, management practices and software tools to manage and continuously optimize an organization's activities and processes." – David McCoy, Gartner Research Report In this report I explain about how BPM benefits to enterprise using real world examples. I research about following enterprises/organizations which implement BPM. Midwestern hospital Case Study. Let’s take Midwestern Hospital case study. It’s one of the largest and Popular Cancer Hospitals in United States. In order to gain more and more success the Hospital decided to hand shake with new business process management rules. They discuss mainly two new projects. The first one use top down approach and the second one use BPM as its new transferring tool. First approach was not success and 2nd approach - Process driven approach was successful. When implementing 2nd approach management made a questionnaire for its...
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...Also list the names of several competitors (at least 3) of your company. In www.finance.yahoo.com, you can find a limited list of your company’s competitors by inputting the ticker symbol or the name of your company and hitting “get quotes”. Then look at the vertical menu on the left part of your screen. Under the COMPANY menu, click on COMPETITORS. If you don’t get at least 3 competitors from Yahoo, you need to find another source. “The Walt Disney Company operates as an entertainment company worldwide. The company operates in five segments, these five segments include: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products, and Interactive. The Media Networks segment operates broadcast and cable television networks, domestic television stations, and radio networks and stations; and is involved in the television production and television distribution operations. Its cable networks include ESPN, Disney Channels Worldwide, ABC Family, and SOAPnet, as well as UTV/Bindass. This segment owns eight domestic television stations. The Parks and Resorts segment owns and operates the Walt Disney World Resort in Florida that includes theme parks; hotels; vacation club properties; a retail, dining, and entertainment complex; a sports complex; conference centers; campgrounds; golf courses; water parks; and other recreational facilities. This segment also operates Disneyland Resort in California; Disney Resort& Spa in Hawaii; Disney Vacation Club, Disney Cruise...
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...mass media are diversified media technologies that are intended to reach a large audience by mass communication. The technologies through which this communication takes place varies. Broadcast media such as radio, recorded music, film and television transmit their information electronically. Print media use a physical object such as a newspaper, book, pamphlet or comics,[1] to distribute their information. Outdoor media is a form of mass media that comprises billboards, signs or placards placed inside and outside of commercial buildings, sports stadiums, shops and buses. Other outdoor media include flying billboards (signs in tow of airplanes), blimps, and skywriting.[2] Public speaking and event organising can also be considered as forms of mass media.[3] The digital media comprises both Internet and mobile mass communication. Internet media provides many mass media services, such as email, websites, blogs, and internet based radio and television. Many other mass media outlets have a presence on the web, by such things as having TV ads that link to a website, or distributing a QR Code in print or outdoor media to direct a mobile user to a website. In this way, they can utilise the easy accessibility that the Internet has, and the outreach that Internet affords, as information can easily be broadcast to many different regions of the world simultaneously and cost-efficiently. The organizations that control these technologies, such as television stations or publishing companies, are...
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... The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information electronically, via such media as film, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internetbased radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR Codes in outdoor or print media to direct mobile users to a website. In this way, they can utilise the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and costefficiently. Outdoor media transmit information via such media as AR advertising; billboards; blimps; flying billboards (signs in tow of airplanes); placards or kiosks placed inside and outside of buses, commercial buildings, shops, sports stadiums, subway cars, or trains; signs; or skywriting.[1] Print media transmit information via physical objects, such as books, comics, magazines, newspapers, or pamphlets.[2] Event organizing and public speaking can also be considered forms of mass media.[3] The organizations that control these technologies, such as movie studios, publishing companies, and radio and television stations, are also known as the mass media.[4][5] Contents 1 Issues with definition...
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...Shortly after the Second World War ended, America was swept into a period of mass hysteria now recognized as the Second Red Scare. This period of time, which occurred from 1947 and lasted until the late 1950s, was popularly known as “McCarthyism.” As the lead proponent who spoke out against communism and subversion in the United States, Senator Joseph McCarthy added fuel to the popular fear by initiating a series of accusations of government officials who were supposedly communist supporters. This “witch-hunt” that resulted from McCarthy’s reign of terror is reflected in the movie Good Night and Good Luck. Since any challenge to McCarthy’s authority would lead to suspicion and eventual attack, many didn’t speak out against McCarthy’s tactics in fear of being discredited themselves. However, this film not only captured the fear and terror that McCarthy’s accusations created, but also identified Edward R. Murrow, a journalist and host working under the Columbia Broadcasting Station, as one of the few who dared speak out against Senator McCarthy. Good Night and Good Luck, named after Murrow’s famous sign-offs that concluded his program See It Now, is a realistic presentation of the communist paranoia that enveloped America and the emergence of television as a mass media. Directed by George Clooney, Good Night and Good Luck follows Edward R. Murrow and his CBS crew in a production that addresses how the media can offer a voice that counters that of the government. Wanting to report...
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...Introduction Headquarters in New Yorok City, Sirius XM Radio, Inc. is the only provider of satellite radio, broadcasting more than 130 channels of digital audio via satellite to subscribers throughout the United States and Canada. The company's programming includes 65 channels of commercial-free music from every genre and 55 channels of news, sports, comedy, and talk radio. With impressive line ups of celebrity such as Howard Stern, Oprah Winfrey and Martha Steward there is something for everyone. Sirius's broadcasts are beamed from four in orbit satellites to more than 19.5 million subscribers who pay a monthly fee of $12.95 (Sirius). The service is mainly offered through new car sales with companies including Ford, Chrysler, and BMW among others penetrating 55% into the US market which accounts for 40% of their annual sales based on the 2009 annual report. Retailers like Wal-Mart, Best Buy and Radio Shack sell similar Sirius units for home and boat use. “Recently, Sirius has expanded to include music and comedy channels to mobile phone users; and music channels and select non-music channels over the Internet; a suite of data services; services that offer graphic information; and various real-time weather services, as well as operates a television service, which provides content designed primarily for children in the backseat of vehicles” (Sirius). These expansions are critical to the long term success of Sirius Satellite Radio which claims to be the station you can listen to...
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...BSTR/294 IBS Center for Management Research MTV Networks: The Arabian Challenge This case was written by Debapratim Purkayastha, IBS Center for Management Research. It was compiled from published sources, and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. 2008, IBS Center for Management Research. All rights reserved. To order copies, call +91-8417-236667/68 or write to IBS Center for Management Research (ICMR), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad 501 504, Andhra Pradesh, India or email: info@icmrindia.org www.icmrindia.org BSTR/294 MTV Networks: The Arabian Challenge “[…] MTV has a penchant for airing controversial material and making a mockery of convention. And of course, it’s an American brand… The challenge, therefore, is transforming a notoriously risqué channel into a Middle Eastern-friendly platform for music and creativity without stripping MTV of its edge. It isn’t without some irony that a channel known for angering religious, political, and conservative communities is operating in and catering to a region renowned for reacting (and sometimes overreacting) negatively to controversial content.”1 - Dana El Baltaji, Special Projects Manager, Trends magazine in Dubai, in 2008. “In many ways (MTV Arabia) is the epitome of our localization strategy. It’s a different audience (in the Middle East) but this is what we do --...
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...Table of contents Introduction……………………………………….………2 Mojo Media Executive Summary Objectives Situation Analysis.......…………………………………...5 Historical Context Industry Analysis Market Analysis SWOT Competitor Analysis Objectives…………………………………………….…12 Quantitative Benchmarks & Time Frame Budgeting……………………………………………..13 Method & Amount Strategy …………………………………………………14 Target Market Campaign Strategy Execution…………………………………....…………17 Creative Objectives & Strategies Creative Testing Media Plan………………………………………37 Objectives Strategies Choices Scheduling and Budgeting Integrated Marketing Communications Evaluation………………………………………………46 Criteria for Success-Measurement Methods Marketing Recommendations Conclusion……………………………………………..48 1 INTRODUCTION Mojo Media MoJo Media is a full service advertising agency dedicated to providing companies with creative, executable, and effective ideas. We specialize in helping brands take their company to a whole new level. By working personally with each client, we are able to develop creative solutions to transform the brand. We would like to thank Naked Juice for inviting our advertising agency to design an advertising campaign. We are confident that our advertising ideas will put some mojo into the way consumers see your juice products. 2 INTRODUCTION Executive Summary Naked Juice presents an affordable and unique way for consumers to maintain healthy eating habits in an on-the-go environment. The brand has relied on its healthy share of...
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...surpass, the heavy hitters of his day. His career seemed to be on a steady incline for almost a decade; however, did his talent and work hit a plateau? Welles was always seen as an active political figure that was not afraid to voice or project his own viewpoints in the public, but did this have a negative or lasting affect on his later career? Critics argue the best work Welles produced was before he hit thirty years old, so was this a direct result from the negative attention he attracted from media magnates, specifically William Randolph Hearst, Hollywood elite, and most importantly the United States government? Also, Welles left the country at a time when the dreaded “blacklist” was starting to funnel through Hollywood (“Orson” 17). Whether this was coincidence or intentional is debatable, but either way the ramifications may have helped account for the different direction he took with his post-Hollywood career. Did Orson’s fame draw too much attention and lead to his downfall? The Orson Welles we all know was an American writer, director, producer, and actor. He was known for his innovative productions, unique voice and personality, and was acclaimed as one of the most successful artist of the twentieth century (“Orson” 1). Welles expanded many medias, working in radio, television, film, and theatre (which is how Welles got his start). Welles made his stage debut in...
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...three (3 parts) * Duple (2 beats per measure) * Triple (3 beats per measure) * Quadruple (4 beats per measure) Timbre (colour): voice is: warm, smooth, rich * Chest voice, falsetto, crooner (male who sings with background jazz music) The 1920’s, 30’s and 40’s * Upheaval in politics, reflected in music * Baby boomers Chapter 1: Roots to 1955 Before Rock and Roll (Main stream music, rhythm and blues, country & western) Part 1: The World of Mainstream Pop Leading up to 1955 National vs. Regional Changes * Emergence of technology took music from a regional scope to a national level * Radio (1920’s) directed at white middle class * Broken up into Superstations (high power) and Networks (NBC coast to coast broadcasting, developed in one area and broadcast nationally, model used today) * All music was live and records were seen as ‘fooling people’ * Overnight popularity * Some styles became national (Bing Cosby, Frank Sinatra) while Country and Blues stayed regional as they were considered low income...
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...IS FO TR R IB L U IM TI IT O E N D O N LY D Choosing the Channels of Communication A Review of Media Resources for 11 Countries in the Western Pacific Region This document is part of a continuing project of the Tobacco Free-Initiative and the Health Promotion Unit, World Health Organization, Western Pacific Regional Office. Tobacco-Free Initiative & Health Promotion Unit World Health Organization Regional Office for the Western Pacific P Box 2932, 1000 Manila, Philippines .O. Tel: (632) 528-8001 Fax: (632) 521 1036 http://www.wpro.who.int Choosing the Channels of Communication Choosing the Channels of Communication A Review of Media Resources for 11 Countries in the Western Pacific Region Introduction .................................................................................................................................. 1 Key elements in choosing the channels of communication ................................................ 2 Cambodia Summary of media resources ...................................................................................................... 8 Media directory ............................................................................................................................ 10 China Summary of media resources ........................................................................................................ 18 Media directory .........................................................................................
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