... |Edexcel BTEC National Level 3 Extended Diploma in Business | |Unit number and title |Unit 39: International Business | |Learner Name | | |Assessor Name | | |Date issued |31/10/13 | Assessment criteria to be assessed in this assignment |Criteria Reference|To achieve the criteria the evidence must show that the learner is able to: |Task No. |Page No. | |P1 |Explain the international business environment in which a selected organisation operates |1.1 | | |P2 |Describe the mechanisms that regulate international trade |1.2 | | |P3 |Describe how the environment and culture of another country affects |1.5 | | | |a business operating internationally ...
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...Unit 39 – International Business Scenario You are employed by the local Business Development Agency and have been asked to independently research international business in relation to an international case study business of your choice. From your research you are required to put together a research report document which can be used to assist businesses who are considering trading internationally. Your work should be a result of your own independent research and contain references throughout and a bibliography. Your research should follow the guidelines set and give your own supported judgement where indicated. Learning Outcomes 1. Understand the international business environment 2. Know how cultural differences affect international business 3. Know how international business is financially supported 4. Understand the strategies used by international business Task 1 – covers P1 – Hand in date 11/4/2014 P1 – Explain the international environment in which a selected organisation operates in 1. Choose a business which operates internationally, it is suggested that you use one from the following list as they make good international case studies. You may chose an alternative that is not on the list but you must get prior agreement with your tutor. Aviva Dyson Burberry M&S JCB Barclays Britvic Tesco JLR Cadbury GSK Costa Premier Foods B&Q Ikea 2. Write a 400 word background introduction on the company and...
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...BTEC Business Studies (Level 3) Unit 39 International Business Aim and purpose The aim of this unit is to introduce learners to the role played by international business. The importing and Exporting of goods and services are important economic activities to any economy. Learners will study National and international businesses and the framework in which they operate. In this unit you must explain the importance and differences of international trade. You will explain key economic terms and demonstrate an understanding of how to trade internationally. Many of the tasks will cover several Passes and Merit Criteria. Barr’s are soft drink manufacturers who are famous for manufacturing Irn Bru. They have just appointed you as their marketing manager and are keen to explore the idea of selling Irn Bru abroad. They have identified Germany as a possible option. They have asked you to research into the benefits and costs of doing business internationally. They have asked you to write a report and then present your findings to the board. P1) P1 explain the international Business environment in Which a selected organisation Operates You decide to look at a company that is successfully trading internationally. * Write a profile of a multi-national company Where is its headquarters? Where does it sell its goods or services? What percentage of its market are in different countries etc? How long has it traded in different countries? Turnover etc? * Answer...
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...P3 Describe how the environment and culture of another country affects a business operating internationally I am going to discuss how the environment and culture of India and China affect businesses operating internationally. I am going to use Tesco as an example. Environment: Both India and China have been named as countries with the highest expected growth in the next 50 years. India population – 1.1 billion, 1.3 billion. India is democratic, China is communist. (Businesses in India have freedom of speech and the way they operate their business while business operations in China are very limited by the Government) China is strong in manufacturing while India is strong in services and Information Technology. Strengths of China = Weaknesses of India Infrastructure in India: India’s road network is a barrier to business operations and has been holding industry back which is a challenge that Tesco would come across with if deciding to expand in India as it would make imports into India much more difficult, time and cost consuming. However Indian government has made it a priority to improve the country’s infrastructure and has pledged to build 14km of new roads in the nearer future. Infrastructure in China: China’s infrastructure is top class – one of the best in the world. China spends almost 50% of its GDP on investment towards their infrastructure which include; roads, bridges, trains, ports, technology etc. China has currently approved an estimated $156 billion dollar investment...
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...would want to me in the next few years. If all the challenges overcome, all the problems were solved and all the opportunities are realized then where would Global Communications stand. The statement directly reflects the desired end state Global Communications targets. The visions statement helped formulate the end-state goals listed in Table 3. The alternative solutions section you’ll find solutions that support my problem statement. These solutions summarize the benchmarking findings related to the problem statement, the relevance of benchmarking to Global Communications and specific solutions that give us details for Global Communications findings. Analysis of alternative solutions section explains why I assigned the relative importance to the goals as I did in Table 3. It also explains the rating I gave to the best alternative with respect to each goal. Risk assessment and mitigation techniques section was done by completing table 4 initially. In this section I examined the probabilities and consequences of negative outcomes or risks associated with the remaining...
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...Level 5 HND Diploma Business Unit 1: Business Environment Learner name Assessor name Nour Hawarneh Date issued Completion date Submitted on Nov 08, 2015 Jan 18, 2016 Assignment title Your company’s environment LO2 LO3 Assessment Criteria In this assessment you will have the opportunity to present evidence that shows you are able to: 1.1 organisational purposes of businesses Identify the purposes of different types of organisation 1 1.2 Describe the extent to which an organisation meets the objectives of different stakeholders 1 1.3 LO1 Learning outcome Understand the Learning Outcom e Explain the responsibilities of an organisation and strategies employed to meet them 2.1 Explain how economic systems attempt to allocate resources effectively 2 2.2 Assess the impact of fiscal and monetary policy on business organisations and their activities Evaluate the impact of competition policy and other regulatory mechanisms on the activities of a selected organisation 2 Understand the nature of the national environment in which businesses operate Understand the behaviour for oganisations in their market environment 2.3 3.1 LO4 2 Illustrate the way in which market forces shape organisational responses using a range of examples Judge how the business and cultural environments shape the behaviour of a selected organisation 3.3 Be able to assess the significance of the global factors that shape national business activities 1 Explain how market structures...
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...Lufthansa: Going Global, but How to Manage Complexity Elizabeth Olive Dr. Matthew Ademola Business 499 June 11, 2010 1. Describe the type of international strategy the company has chosen. Lufthansa has chosen a transnational strategy through which the firm looks to achieve both global efficiency and in their home market. The firm has focused on building a shared vision and individual commitment through an integrated network that includes its five business segments, alliances, and partnerships. Lufthansa uses this strategy to continue with their strategic goals regarding its core business activity passenger transportation’s vision to be a top leader at home and across-borders. These networks allow Lufthansa to manage its connections with its customers, suppliers, partners, and alliances at home and globally more efficiently. In addition, it helps to implement value-based and cost saving strategies options in regards to the products and services offered to different markets. Lufthansa’s aim in 2009 was to maintain and expand their position as the leading European quality carrier. In order to succeed the firm has focused on long term growth prospects of securing and building their market position at home then following international expansion. The firm’s position has allowed Lufthansa’s group to choose an international strategy that allows them to act with farsightedness in how to differentiate and customize their services and products to local and global markets by...
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...Describe the type of international strategy the company has chosen. Since the airline industry was not financially stable due to wars and terrorism activities, Lufthansa became a member of the largest alliance of airlines called the Star Alliance. They used this as a strategy to survive in the globalization of the airline industry. Lufthansa used this strategy because there were high barriers to mergers and acquisitions of airlines due to regulations. Therefore, the alliance gave companies the power to penetrate global markets and also manage their companies on an individual basis. Explain what means the company has used to expand internationally. Lufthansa is known for surviving financial turmoil in the past when others were engulfed in bankruptcy and receiving bailout packages their governments. Lufthansa was close to bankruptcy and facing fierce competition from low cost no frills airlines the company sold fifty percent of its stake in the Thomas Cook Tourism Company to KarstadtQuelle. They also sold parts of LSG Sky Chef which handled catering. Lufthansa wanted to raise money and cut cost. Before this strategy Lufthansa acquired Swiss Air as a way to expand globally. They used that strategy to look for share holdings in other airlines. That was the reason why they did away with Ground Globe Airport Service and financial divestments in order to concentrate on corporate strategy to expand internationally. Identify and describe the elements and objectives of Lufthansa’s...
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...Corporation Summarize the overall strategy of Starbucks Management in its effort to create and develop a new concept and a rapidly expanding company. The overall goal of Starbucks Management was to create an American version of the Italian coffee bars that Howard Schultz had experienced first-hand in Milan. He believed that Starbucks should function as an important part of the community, as a meeting place for its customers. He wanted Starbucks to become an experience that would differentiate itself from its competitors. One of their key strategies in meeting this goal is a focus on customer service in order to create an experience for its consumers. Another one of their strategies is to ignite their emotional attachment with consumers. They also have a commitment to improving their business through better training, tools, and products and to give attention to store-level economics and operating efficiency. All of these are prongs to their strategy that will allow Starbucks management to turn Starbucks into a location where people don’t just go to grab coffee, but to experience the atmosphere of an Italian coffee shop. Another prong to their strategy is to offer many different products and to distribute them among a variety of distribution methods. Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Starbucks is employing? There are five generic competitive strategies that can be employed and they...
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...BTEC HND in Business - Level 5 Unit 3: Organisations and Behaviour Submitted by: Silviu Daniel Varvara ID: 22716 Edexel: FA62596 Date: Lecturer: Statement of Authenticity: I certify that the work submitted for this assignment is my own. Where the work of others has been used, has been used to support my work and credit has been acknowledged. Task 1 1.1 You are required to select any two companies from UK energy industry to compare and contrast the different organisational structures and culture with another company from the same industry. 1.2 Explain how the relationship between structure and culture can impact on business performance of the first organisation you have selected 1.3 Also discuss the factors which influence individual behaviour at your first organisation that you have chosen. Task 2 2.1 Compare the effectiveness of different leadership styles with another business organisation in the same industry. 2.2 Also explain how the management functions, managerial roles and management authorities will underpin their practice of this company management. 2.3 You need to evaluate the different approaches to management used by the both organisations concerned in this task. Task 3 3.1 You have to discuss the impacts on different leadership styles on organisational motivation throughout the change of periods...
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...Corporation Summarize the overall strategy of Starbucks Management in its effort to create and develop a new concept and a rapidly expanding company. The overall goal of Starbucks Management was to create an American version of the Italian coffee bars that Howard Schultz had experienced first-hand in Milan. He believed that Starbucks should function as an important part of the community, as a meeting place for its customers. He wanted Starbucks to become an experience that would differentiate itself from its competitors. One of their key strategies in meeting this goal is a focus on customer service in order to create an experience for its consumers. Another one of their strategies is to ignite their emotional attachment with consumers. They also have a commitment to improving their business through better training, tools, and products and to give attention to store-level economics and operating efficiency. All of these are prongs to their strategy that will allow Starbucks management to turn Starbucks into a location where people don’t just go to grab coffee, but to experience the atmosphere of an Italian coffee shop. Another prong to their strategy is to offer many different products and to distribute them among a variety of distribution methods. Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that Starbucks is employing? There are five generic competitive strategies that can be employed and they...
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...domestic institutions play an important role in the globalization process, describe three fundamental policy measures that those countries need to promote in order to benefit from globalization. How would these policies be implemented? How might these policies be promoted? Regional Economic Integration Although European Union is the most advanced form of regional integration, it is currently facing a challenging time. What are some of the major challenges facing the EU? Course Project Discussion This discussion is focused on selection of a business in a foreign country for your Course Project. In your post, describe the following. 1. What the business does? 2. Why are you interested in researching this business? 3. Stock ticker symbol and stock exchange. 4. What you hope to learn from your research? 5. If you are interested in working in a team of five with four other students. week 2 International Business How would you make a convincing case that open trade in goods and services, as well as free flow of foreign direct investment will enhance the well-being of (a) consumers, (b) producers, and (c) the government of countries? Include in your response specific examples to support your position. The International Flow of Funds and Exchange Rates What is the difference between independent floating, managed floating, and fixed exchange rate systems? Provide an example of a direct quote of an exchange rate. week 3...
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...domestic institutions play an important role in the globalization process, describe three fundamental policy measures that those countries need to promote in order to benefit from globalization. How would these policies be implemented? How might these policies be promoted? Regional Economic Integration Although European Union is the most advanced form of regional integration, it is currently facing a challenging time. What are some of the major challenges facing the EU? Course Project Discussion This discussion is focused on selection of a business in a foreign country for your Course Project. In your post, describe the following. 1. What the business does? 2. Why are you interested in researching this business? 3. Stock ticker symbol and stock exchange. 4. What you hope to learn from your research? 5. If you are interested in working in a team of five with four other students. week 2 International Business How would you make a convincing case that open trade in goods and services, as well as free flow of foreign direct investment will enhance the well-being of (a) consumers, (b) producers, and (c) the government of countries? Include in your response specific examples to support your position. The International Flow of Funds and Exchange Rates What is the difference between independent floating, managed floating, and fixed exchange rate systems? Provide an example of a direct quote of an exchange rate. week 3...
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...regarded as a low-risk foreign market entry strategy. Does this view fully reflect the attraction of international franchising as a market entry mode? International trade is booming and the world is shrinking rapidly due to faster communication, transportation, and financial flows. Today’s business environment is undergoing fundermental transformation as a result of globalization (Kotler & Armstrong, 2001). According to Hodgetts and Luthans (2003), “globalization is the production and distribution of products and services of a homogenous type and quality on a worldwide basis”. According to Root(1994, P.2) the new global economy has created business environment that require companies to look past the traditional thinking of the domestic market, and start looking at business from an international perspective. The main challenge of global companies is to develop managers that are capable of working across cultures and who are competent in international business (Brake, et al. 1995, p. 2). According to Elashmawi (2000), companies that want to react effectively to changes in its global marketplace, has to have a flexible and adoptable corporate culture. Want (2003) explain corporate culture as the collective belief system that people within a company has about their ability to compete in the marketplace. According to Hoffman and Preble (2004), franchising is a well working theory that helps companies adapt to different cultures and business regulations. Hodgetts and Luthans (2003)...
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...1. Inditex/Zara history (Explain) Amancio Ortega Gaono began Inditex as a way to bring high fashion apparel to the market at an affordable price. After years working in the apparel retail industry in la Coruña, Spain, Ortega left his job in the early 1960’s to being manufacturing trendy designers pieces in cheaper materials and selling these items to local shops. In 1975, Ortega opened his first retail store, Zara, drawn by its inexpensive, fashionable merchandise, and Ortega expanded the Zara chain quickly. 1980’s Ortega joined with computer expert Jose Maria Castellano to design a highly responsive supply chin that could quickly produce the latest fashions. A team of designers would replicate popular items, nearby factories would produce them, and they would be shipped from a central warehouse to stores. In 1985’s, Ortega restructure the company and named it Industria de Diseño Textil S.A., o Inditex. In 1990’s, Inditex expanded internationally and diversified its brand portfolio. Zara had added childrenswear, and four new brands had been added to the portfolio; Pull & Bear, Massimo Dutti, Bershka and Stradivarius. 2. How important is Zara for Inditex group internationalization process? Explain and make comments Mainly, Zara is the first brand that Inditex had, it have been successfully accepted into the market in different countries and provide a huge opportunities to Inditex to grow up continuously. The limited market growth opportunities at home was the...
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