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Explain the Utility of Dimensions of National Culture to an International Manager.

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Explain the utility of dimensions of national culture to an international manager.

International University College, Dobrich, Bulgaria
Cardiff Metropolitan University, UK
International Business Management BA (Hons)
International Business & Cultural Difference
Assignment 1

Philippe Bergonzoli
Bergonzoli.ph@gmail.com
Content Introduction 2 Hofstede’s dimensions 2 1-The Power Distance Index 2 2-Individualism versus Collectivism 3 3-Masculinity versus Femininity 4 4-Uncertainty Avoidance Index 4 5-Long Term-Orientation versus Short Term Orientation 5 6-Indulgence versus Restraint 6 Comparison Overview 7 Others theories 7 Schwartz’s dimensions 7 Inglehart’s dimensions 9 GLOBE dimensions 10 Culture Measurement 10 Culturally endorsed implicit leadership (CLT) 11 Conclusion 12 References 13

Introduction
The globalization has been the key which allowed the exchange and diversification of different culture. Nowadays, the proper understanding of cultural differences has become a daily matters for businesses because employees, products, services,… are located, are sold and bought across the world (Mirja Ivonen, Diane H. Sonnenwald, Maria Parma, Evelyn Poole-Kober, August 1998). The subject is not new and has been discussed and analyzed for the past four decades (Xiumei Shi, Jinying Wang, 2010).
Geert Hofstede, a Dutch social psychologist and professor emeritus of organization anthropology and international management is one of the pioneer in this study area and published in 1980 a book titled “Culture's Consequences: International Differences in Work-Related Values “ and introduced the first four dimensions of national culture (Geert Hofstede, website, 2014) after a six years study realized among IBM corporation’s employees. The Professor Hofstede, analyzed “how values In the workplace are influenced by culture” in more

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