The Explainer Video Script Essentials
What is a Video Script?
An explainer video script is a well-constructed script that details every aspect of the explainer video. The script is the facts and the entertainment factor of the video. Scripts that are thrown together or try to sale the product too hard will quickly fail compared to a well-constructed video script. The explainer video script should be engaging, informative, and creative. It should capture the audience’s attention while relaying important product information. The purpose of the script is to help sell the product explained in the video. The script should be written in a way that expresses a desire to relate to the consumers.
The Essentials for the Perfect Explainer Video Script
The following list constructs some essentials needed to perfect an explainer video script:
• Keep it Short: Humans have a very limited attention span. Most viewers can tolerate about 60 seconds of information before they make up their mind about a product. Anything that goes past this point will be either clicked away from or won’t be retained by in the memory of the audience. Compelling and short material will make more of an impact on your viewers than a long winded speech.
• Get to the Point within 30 Seconds: As stated above, the human attention span is …show more content…
When presenting a story the video script should present a problem, introduce the solution to the problem, explain why the solution is the best solution, and present a call to action. Every product is created to solve an issue. We make things to make our lives easier, to make us more attractive, or to alleviate boredom. All of these aspects can be presented in an engaging story form, with your product being the hero of the story. The selling points of your product are the evidence that your solution is the best solution and the call to action is prompting viewers to try your product