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Express Dry-Cleaning

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Submitted By quirozjuanita
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Memorandum to the File
Date: September 15, 2015
From: Juanita Quiroz
Re: Accounting treatment for the trademark and goodwill
Facts
Express Dry-Cleaning purchased Deluxe Dry-Cleaning. In the purchase, Express acquired a trademark with a current remaining useful life of five years. The trademark is renewable every ten years, and Express plans to continuously renew it. The annual impairment test shows the net assets (i.e. the carrying amount) of this reporting unit are $4,000,000, which includes intangible assets of $2,200,000, a trademark of $400,000, and goodwill of $1,400,000. The fair value of the reporting unit is considered to be $3,400,000, which includes tangible assets of $2,200,000, the trademark valued at $300,000, and internally developed, unrecognizable intangible patent valued at $100,000. Express expects the division to generate profits in years to follow.
Issues
1) Should Express amortize the trademark?
2) Should impairment losses be recorded for the trademark and the goodwill?
3) Determine the implied value of goodwill.
Conclusion
Express Dry-Cleaning should not amortize the trademark. In order for the trademark to be amortized; it would need a finite useful life. (FASB ASC 350-30-35-1) The useful life of the trademark is considered to be indefinite because Express plans on renewing it and cash flows are expected to continue indefinitely. (FASB ASC 350-30-35-4)
Impairment is defined by the FASB Accounting Standards Codification as occurring when the carrying amount of a long-lived asset is greater than its fair value. An impairment loss is measured as the excess of the carrying amount over the fair value. The impairment loss of the trademark is the excess of the carrying amount over the fair value. In this case, the carrying amount for the trademark is $400,000 and its fair value is $300,000. The carrying amount exceeds the fair value by

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