Free Essay

Express Luxury Lines

In:

Submitted By MRSVAUGHAN
Words 2751
Pages 12
The Horse

Exciting and extroverted, vivid and animated, the Horse is the life of any party he attends. He is bursting with energy, always looking for the next place to kick up his heels and hang loose. He entertains friends and strangers alike with his humor and appeal.
Years of the Horse
Horse Years are seventh in the cycle, following the Snake Years, and recur every twelfth year. The Chinese New Year does not fall on a specific date, so it is essential to check the calendar to find the exact date on which each Horse Year actually begins.
1906*1918*1930*1942*1954*1966*1978*1990*2002
THE SIGN OF THE HORSE
Horse people are extemporaneous and quick-witted. They are quite intelligent and use their practicality to their advantage in their businessand personal lives. Their sharpness makes them quick to pick up new skills and are able to handle many tasks at one time. However, this ambition can be harmful because Horse people often don’t finish what they start for fear of missing out on the next big challenge.
Horses are trustworthy, friendly and open-minded. They are good friends to have and will always be honest with you. Although they are good confidants, Horse people do enjoy their alone time and are usually independent people. They can struggle with obstinance and self-centeredness, which can lead to a flare of the temper if they don’t get their way. Usually, after an episode or temper-tantrum a Horse can feel remorse, yet not all people will be able to forgive their reaction.
HORSE FACTS:
People born in the Year of the Horse share certain characteristics. The Horse Sign is an abbreviated way of characterizing that individual’s personality. Following are features associated with the Sign of the Horse.
Seventh in order, Chinese name—MA, sign of enthusiasm and elegance
Hour—11am-12:59pm Month—June
Western Counterpart—Gemini
CHARACTERISTICS
Self-reliant, Joyful, Outgoing, Sophisticated, Greedy, Resilient, Arrogant IN YOUR ELEMENT
The characteristics of the Horse are tempered by one of the five Chinese elements of Metal, Water, Wood, Fire and Earth overlaying a 5-year cycle of characteristics on the original 12-year cycle. THE METAL HORSE 1930 AND 1990
The Metal Horse loves to roam. He is self-sufficient and treasures his freedom and liberation. Any type of committed situation is sure to send this Horse running for the hills, so a stable relationship is certainly not his idea of a priority. Horses change jobs and partners frequently because of their need for adventure and their desire to tap into the unknown. This vigor and untamed spirit draws people to the Horse. The Metal Horse will make a better friend than partner because a friendship doesn’t tie him down the way a relationship does.
THE WATER HORSE 1942 AND 2002
Water Horses are quite adaptable. They make the best out of their situations, yet are the most indecisive of the elemental horses. Like the element that characterizes it, the Water Horse moves in many different directions, depending on the flow of the situation and can therefore change his mind several times a day. This can cause confusion with colleagues and partners alike, but most people chalk it up to the Horse’s adaptable nature and his ability to go with the flow of things. However frustrating it can be, the Water Horse will always cheer you up and be able to get a smile back on your face before you even knew he had upset you.
THE WOOD HORSE 1954 AND 2014
Like other Animal Signs, wood gives this Horse stability and strength. These Horses don’t have such a hard time making decisions that other Horses do. Their ability to stick to their guns makes them a bit more predictable than other Horses. They are better equipped to maintain a disciplined approach to their lives and the lives of those they are associated with. They have no problem working with other people and to a point, Wood Horses will stick to their scheduled tasks more readily than other Animal Signs, or even other elemental Horse signs. Because of their ability to easily adapt and work with other people they are successful in their professional and personal lives. Still, don’t try to tell a Wood Horse what to do unless you are his superior. Otherwise, he will simply gawk at your attempt to boss him around.
THE FIRE HORSE 1906 AND 1966
The Fire Horse is animated and sociable. He has a wild side that leads him to a life on the edge. Fire Horses are generally either incredibly lucky or ridiculously unlucky. They love the excitement of action and the change it brings. The Fire element makes them passionate about their feelings and they always take a stand in a situation. Fire Horses are never on the fence about anything and have definitive opinions about the world. Their tempers can be overbearing
THE EARTH HORSE 1918 AND 1978
Earth Horses are able to see situations from all angles and corners. They are relatively easygoing, preferring to determine each pro and con before making a final decision. Earth Horses work hard to accomplish goals they have set and would rather take longer to do an outstanding job than to work shorter and shave a little quality. They have great senses of humor and are extremely adaptable in most instances. HEALTH AND HABITAT
HEALTH
When concerning health issues, Horses exuberate a strength known only by the animal they are shaped after. Horse people are usually quite healthy people, perhaps due to their positivity, perhaps due to their athleticism. They get a lot of exercise and love to be out in the air and open spaces. If they can’t be outside hey begin to feel run down and out of their element. Horses must be careful to resist the pressures of alcohol and nicotine that often suck them in in times of despair or stress.
AT HOME WITH THE HORSE
Horses love company and therefore will always welcome visitors in for a hearty chat or a wholesome meal. As aforementioned, Horses don’t always finish what they start, especially if something more exciting came along, so there are likely to be various unfinished projects in their homes. In addition, there may be a few dirty dishes in the sink or a couple of unwashed loads of laundry, as housework and chores aren’t the Horse’s forte. They fill their homes with autumn colors such as gold and orange and create an atmosphere that is both comfortable and beautiful.
CAREER AND FINANCE
THE HORSE AT WORK
Their willingness to try anything and their ability to pick up new skills with ease makes Horses suitable for most any careers they choose to tackle. However, they may reconsider if taking orders or following strict routines are involved. They are people persons and enjoy occupations that allow them to interact with other people. Their need to be independent and self-reliant makes them crave positions of power and they are well-suited for careers in the field of communications. Horses are smart, fabulous speakers who have a gift for getting through to other people.
MONEY AND THE HORSE
Horses don’t think much about money. When they have it, they spend it. When they run out, they make more. Money does not constitute a Horse’s happiness or well-being. He feels it is only icing on the cake to have some and would rather buy fun things than hoard it or save it. His philosophy? You can’t take it with you.
HORSE CAREERS
Those born in the Year of the Horse share the same kinds of goals and objectives in life. The occupations best sited for the Horse are listed below:
HORSES MAKE EXCELLENT:
Language teachers
Translators
Journalists
Publicists
Bartenders
Pilots
Performers
Librarians
Tour operators
Sales representatives
Information technologists CONGENIAL BUSINESS PARTNERS
Whether Horses are compatible with their business partners depends on whether their signs are harmonious or antagonistic to those of their business partner. Considering the congruity of their own characters and the characters of their business partners can also be very useful.
Horses ruled by Benefit From Are Antagonistic to
Metal Earth Sheep Fire Snakes
Water Metal Dogs Earth Pigs
Wood Water Roosters Metal Rats
Fire Wood Horses Water Rabbits
Earth Fire Tigers Wood Monkeys LIKES AND DISLIKES
Since Horses are born under the same Animal Sign, they often share likes and dislikes. Following are similar likes and dislikes of the Horse personality.
Color Preference: Orange
Gems and Stones: Amethyst, Turquoise, Topaz
Suitable Gifts: Kite, compass, cellular phone, pedicure set, camera
Hobbies and Pastimes: Horse back riding, theater, playing instruments, flying model airplanes
Horses dislike: People who ignore them, being stuck in a situation, envious people, feeling dependent
THE HORSE ON VACATION
People born in the Year of the Horse enjoy traveling. They like to take off spontaneously. Horses like to take active vacations, preferring to camp, ski and hike rather than to sit on the beach in the sun all day. Their getaways usually include a cultural event such as a musical or a festival, as Horses like to be entertained.
FRIENDS AND ENEMIES
Horses generally seek the company of others and do not like being alone for any particular amount of time. Horses enjoy group activities and despite their competitive nature, like to be a part of the team rather than the captain of it. Horse people don’t have trouble making friends and often meet many in the various clubs and organizations they belong to.
Compatible Friends
Best Friends: Tigers and Dogs
Mortal Enemy: Rats
HORSE PARENTS AND BABIES
Horses are notorious for their ability to do several things at one time. They can carry on a conversation, watch the news, fold the laundry and watch the kids, all at once. These abilities certainly come in handy when raising a child. Horse parents work very hard to make sure their children are intellectually and creatively stimulated and to make sure they depend only on themselves when problem-solving or figuring something out. They feel strongly that children should be independent and should be taught basic principles that will enable them to depend more on themselves than on anyone else. If Horse parents are not careful, this very tenet may case them to appear cool, unsentimental parents concerned more with helping themselves than with helping their children.
HORSE INFANT AND CHILD
Horse children are chatty! At an early age these kids begin gurgling and "talking" to themselves. They love to hear their own voice and so will babble for hours without saying anything at all. Eventually, these children will make great language scholars who will excel at communications. Horse children are as independent as possible and will fight for their rights if they feel they’ve been wronged. They will also rebel if they feel justice has not been served.
HORSE PARENT/CHILD KINSHIPS
Some parents immediately click with their children and others find they will never have a close relationship no matter how hard they try to make it happen. Following are compatibility ratings between Horse parents and their children.
Horses with Under the same roof Compatibility Rating
Rat different aspirations *
Ox so-so **
Tiger great! ****
Rabbit differing opinions **
Dragon A lot of energy ***
Snake Gets better with age ***
Horse too independent **
Sheep mutual respect and understanding ****
Monkey shared responsibility ***
Rooster divergent paths *
Dog friendly **
Pig content ***
*uphill struggle **some complications ***easy bonding ****on the same wavelength
LOVERS AND SPOUSES
THE HORSE LOVER
Horse lovers are eternally young at heart. They sail through life on a whim, spontaneous and open-minded waiting for the next big adventure. Horse lovers are charming and affectionate. They are inspiring with their imagination and vigor, their intellect and wit. They make you want to be around them and thus hardly have problems securing Saturday night dates.
MARRIAGE
Horses are energetic spouses who fall in love quite rapidly. Along with their spontaneity comes a bit of impatience and they demonstrate that when they meet someone they want to be involved with. They throw all of themselves into a relationship, sometimes losing tiny bits and pieces of themselves along the way. However, a light at the end of the tunnel: in adulthood Horses are more stable and thus their adult relationships are more successful. THE HORSE LOVE PARTNER
Horses live their lives in full swing. They have boundless energy and spend more time on the go than they do at home. Chinese horoscopes are very specific about which partnerships have the potential to be successful in love and in business. Yet, though destiny can point us in the right direction, we must still make all efforts to maintain loving relationships. Following is a brief description of how a Horse will affect a relationship with other Animal Signs.
PARTNERS IN LOVE
Horse*Rat
Not much going for you.
Horse*Ox
Decent business partners, but lousy lovers.
Horse*Tiger
Both of you love adventure so it should be a happy partnership.
Horse*Rabbit
You might argue, but you enjoy each other’s company.
Horse*Dragon
Sexually charged!
Horse*Snake
You have different opinions that will be hard to swallow.
Horse*Horse
Both of you are very opinionated and independent so it may be hard to find common ground.
Horse*Sheep
Love at first sight becomes life long love.
Horse*Monkey
Better suited to be friends than to be lovers.
Horse*Rooster
You have a few conflicting points of vies but enough staying power to make a great relationship.
Horse*Dog
You have a successful relationship on the horizon.
Horse*Pig
Both of you are laid back and full of energy, but there’s no one to make sure things keep running smoothly.
Love Partners at a Glance
Horses with Tips on Togetherness Compatibility
Rat unstable *
Ox argumentative *
Tiger lusty and sexy! ****
Rabbit hard, but you can do it **
Dragon sexual attraction ***
Snake you can work it out **
Horse short-term passion **
Sheep very compatible ****
Monkey Friends, yes Lovers, no **
Rooster your arguments make it hard ***
Dog go for it! ****
Pig fairly unrealistic **
*dispute **keep working at it ***intense sexual attraction ****angelic EAST MEETS WEST
ARIES HORSE
These Horses are energetic and love taking on new projects. They can leave behind them a trail of unfinished business. They enjoy grabbing life by the horns and are motivated, adventurous individuals.
TAUREAN HORSE
These Horses have common sense and practicality. They are driven by a creative desire to have material comforts and are more likely than most to establish their roots somewhere.
GEMINI HORSE
These Horses are clever, witty individuals. They learn the basics about a lot of things and thus have a great breadth of general knowledge. They are young at heart and attractive and enjoy being the center of attention.
CANCERIAN HORSE
Cancerian Horses have huge hearts and will spend a lifetime searching for their soul mates. They’d rather find the perfect mate at an old age rather than a mediocre one at a young age.
LEONINE HORSE
These people are creative, strong willed and vivacious. They are self-confident and motivated to accomplish their goals. When they fall in love, they are truly blind with it, allowing it to consume them.
VIRGO HORSE
Hard-working and stable, these Horses are more reasonable than other Horses. They are mature and responsible in all of their relationships.
LIBRAN HORSE
Libran Horses depend greatly on their friends. Their charm and wit make them A-list party guests. They are sociable and fun loving and generate high demand when invitations go out.
SCORPIO HORSE
Scorpio gives a finishing element to the Horse allowing him to take the time to see his projects through to the end. He gives the Horse concentration and motivation to stay on task.
SAGITTARIAN HORSE
This Horse is free spirited and extroverted. He likes to be spontaneous and doesn’t plan anything. He is enthusiastic and impulsive and can sometimes stretch himself too thin.
CAPRICORN HORSE
Ambition fuels this Horse’s need to succeed. He likes to acquire materials things and enjoys making money for security. He is hardworking and will be a loyal employee if treated respectfully and justly.
AQUARIAN HORSE
Eccentric and charismatic, these Horses look ahead and unlike others Horses seem to make random plans. They are fun and unconventional, spontaneous and charming.
PISCEAN HORSE
Piscean Horses get swept up in the opinions of others. They like to know what other people think of them and can be quick to make changes others see fit.

Similar Documents

Premium Essay

Empress Luxury Lines

...faced by Antonio. In this case study Antonio work in the Empress Luxury Lines and he faced dilemma regarding the ethic in the work place. Kevin Pfeiffer works as a computer technician and his roles to estimated damage due to recent thunderstorm. Antonio requested a computer systems upgrade ever since he assumed his post two years ago. Phil Bailey, who was Kevin Pfeiffer’s supervisor, orders Kevin to reports the estimate of damage. Kevin reports about the $15,000 worth of damage so his supervisor and the chief financial officer both were unhappy with it. After that Phil Bradley called Kevin Pfeiffer to go back to work and haul all the underground wire and the systems prior to the arrival of the insurance adjustor. If Kevin perform this task than it would be damage of more than $500,000 which is beyond the actual estimate damage of $15,00.Kevin refused to perform the task and Matt called up to perform this task for them. Antonio faced dilemma such as what to do in this situation. He has mainly two choices such as a) to take a lawful action or b) compromise with person ethics. Antonio Melendez not feels any confident regarding bypass the chief financial officer Roger. Antonio Melendez not sure about his decision because he knows well very that there are no mechanisms was in place to report wrong-doing internally, and no protections were available for whistle-blowers. He had knowledge about the Empress Luxury Lines successfully defraud the insurance company in the past. Antonio Melendez...

Words: 1159 - Pages: 5

Premium Essay

Marketing

...SUMMARY Luxury branding is a whole new ball-game altogether, both from the perspective of the marketer as well as the luxury consumer. It therefore becomes important to view it both in relation and isolation from the ‘regular’ goods marketing. To achieve the above objective, we first look at how luxury goods are different from regular goods and then go on to explore some facets and trends of the luxury goods as well as their market and consumers. This finally sums up into a SWOT analysis of the luxury goods segment, thereby helping in obtaining a bird’s eye view of the exercise at hand. Considering that the luxury concept has shifted to the ‘new’ meaning, we delve into that aspect to understand the drivers for luxury brands presently, as well in the time to come. This is followed by a luxury potential determination of the Indian market both in terms of quantitative growth factors as well as qualitative initiatives. Post identification of the mindset of the Indian luxury consumer, we have conducted a synergetic strategy building exercise, in an attempt to make sure that there are actionable points, which will go on to ensure the best interplay between the 3 most important factors for a luxury brand, i.e. the product brand, the brand / reputation of the service provider and the price-value relationship of the luxury brand. 2 TABLE OF CONTENTS Getting to know luxury......................................................................1 Difference between regular & luxury goods...

Words: 3228 - Pages: 13

Premium Essay

Hotel

...Description of the Organisation – ‘The Luxury Hotel Group [pic] [pic] [pic] The Luxury Hotel Group The Luxury Hotel Group started business with two small boutique style hotels in Melbourne, Australia. The group is owned and financed by a large consortium of international business experts and several large investment companies. It is in a strong financial position for expansion. Over a period of 15 years it has grown to now comprise a chain of 20 hotels across 5 different countries in the Australasian region. This growth was a result of an acquisition of a small hotel chain and establishment of some new properties, mainly in Australia. The group employs cultural specialists and prides itself on its multicultural expertise that assists with its success in welcoming guests from all regions of the World. The Group now employs 1000 staff in full time, part time and casual positions. The Head Office, located in Melbourne, houses the management team for the group. The group is owned and financed by a large consortium of international business people and several large investment companies. It is in a strong financial position for expansion. The vision for the Group is to expand geographically to provide a quality boutique alternative in key locations across the Australasian region, whilst maintaining its reputation for exceptional personalised service. Brief Description of Organisation Structure The Head Office of The Luxury Hotel Group houses the Chief Operating...

Words: 1781 - Pages: 8

Free Essay

Armani Case

...Euro MBA Luxury Brand Management Armani Case Introduction In France, luxury brands and consulting agencies are working seriously in the Indian market. Part of the BRIC (Brazil, Russia, India and China), everyone is according to say that India will become the 5th country in term of luxury consumers, and this before 2025. The demand of Indians people regarding luxury products and services increased during the last two year from 120 to 150%. According Altagamma, an association of Italian luxury companies, over 500 international brands listed, only 150 would be introduced into India -­‐ against 350 in China today. We can observe a strong dominance for products such as watch and jewelry, they represents actually 47%. In comparison with brands of ready-­‐to-­‐wear, ...

Words: 1485 - Pages: 6

Premium Essay

Sally Waters

...Louis Vuitton in India Executive Summary Louis Vuitton Moët Hennessy, the world’s leading luxury brand, made the decision to formally enter India in 1999. India was a familiar market for Louis Vuitton as the company had filled custom orders from maharajahs since the late 19th century. However, the Indian market was unlike any in which the company was currently operating. The changing socio-economic conditions of the developing nation opened up opportunities for the brand but also posed unique challenges such as changing customer profiles and concepts of luxury. In the West, luxury goods are often sold through company-owned stores in a luxury retail cluster spread over several blocks, usually in a city’s downtown core. In cities that did not have luxury retail clusters, Louis Vuitton operated in luxury malls. Previous attempts to develop premium retail space in India had not been successful. Nevertheless, several real-estate entrepreneurs had plans to open an estimated 300 luxury malls in India by 2010. In India, Louis Vuitton’s first two stores were introduced in luxury malls in New Delhi and Mumbai targeting customers who had shopped abroad and were familiar with the brand. The company was now looking to increase its reach and teamed up with other global brands to develop luxury malls in five Indian metros. Does a high-end brand have a market in a low income country? According to the National Council of Applied Economic Research, in 2001-02 there were 20,000 families...

Words: 2043 - Pages: 9

Premium Essay

Louis Vuitton Case Study

...Louis Vuitton in India Executive Summary Louis Vuitton Moët Hennessy, the world’s leading luxury brand, made the decision to formally enter India in 1999. India was a familiar market for Louis Vuitton as the company had filled custom orders from maharajahs since the late 19th century. However, the Indian market was unlike any in which the company was currently operating. The changing socio-economic conditions of the developing nation opened up opportunities for the brand but also posed unique challenges such as changing customer profiles and concepts of luxury. In the West, luxury goods are often sold through company-owned stores in a luxury retail cluster spread over several blocks, usually in a city’s downtown core. In cities that did not have luxury retail clusters, Louis Vuitton operated in luxury malls. Previous attempts to develop premium retail space in India had not been successful. Nevertheless, several real-estate entrepreneurs had plans to open an estimated 300 luxury malls in India by 2010. In India, Louis Vuitton’s first two stores were introduced in luxury malls in New Delhi and Mumbai targeting customers who had shopped abroad and were familiar with the brand. The company was now looking to increase its reach and teamed up with other global brands to develop luxury malls in five Indian metros. Does a high-end brand have a market in a low income country? According to the National Council of Applied Economic Research, in 2001-02 there were 20,000 families...

Words: 2043 - Pages: 9

Premium Essay

Chrysler 300 Letter Series Cars Research Paper

...rich history behind this luxury muscle car. Not only will we uncover what the model name represents, but will also dig into those letters that follow...

Words: 747 - Pages: 3

Free Essay

Kylling I Karrie

...income is complicated, but he does not consider that a high income makes you happier. In the other text But Will It Make You Happy? Stephanie Rosenbloom is writing about how consumers are saving more and spending less and how it this affects the consumers. She is writing about how new research suggest that this new behaviour make the consumers happier and how buying luxury goods is an endless cycle of one-upmanship. She considers that spending money on an event makes you happier than luxury goods. David Brooks begins the text by talking about Sandra Bullocks personal life, with this intro he directs the text to a large segment of people because almost everybody enjoys some gossip and at the same time he gets the readers sympathy, in the light of the adulterous jerk and thereby has he used Pathos. aaaaalt for lang sætning – Skriv den om. David brooks engaged for instance the reader by using rhetorically questions, which appear in the following quote “Would you exchange a tremendous professional triumph for a severe personal blow?” (Page 1, line 3) or “ Does wealth inflame unrealistic expectations?” (Page 2, line 2). Rhetorically questions generally activate the reader. They catch the reader’s attention and invited...

Words: 770 - Pages: 4

Premium Essay

Brand and Price

...Question: In the Eyes of the Consumer, Brand is Far More Important than Price. Discuss this Statement in the Context of a Country of your Choice. Tutor Name: Katie Mulcahy Recently, the topic of brand and price which are important has become an intense debate. In some people's point of view, brand is far more important than price. Following this further, brand is a name or symbol of one company's product and it is connected with advertising, price and quality. Also, it will be the necessary one of the factors to consider when some people buy clothes. The famous advertising copywriter and ad agency founder Ogilvy, (2007) definition of a brand "The intangible sum of a product's attributes: its name, packaging, and price, its history, reputation and the way it's advertised". Which means the price is a part of the brand, exist a very close relationship between price and brand. The purpose of the essay is to discuss whether or not brand is more important than price when people buy clothes in China. To achieve this purpose, I will choose China to analyze customer shopping behavior, psychology through provide examples to support brand is more important in the first part, in the second part I will give views to analyses price also a necessary role and conclude in the end. However, this essay focuses on business and marketing so I cannot write more about psychology. With brands development, design style and visibility are more important than price especially...

Words: 2272 - Pages: 10

Free Essay

Burberry Case Study

...Problem Burberry is a brand that has been around for over 150 and years, and much of its popularity has been a result of its legendary check pattern, which can be found in a plethora of its products. When individuals think of the brand there are always two words to describe it, luxury and durability. However, the success of Burberry was not always constant. By the mid 1990s, the company was facing multiple issues due to several reasons, such as a narrow base of core products, an older customer base, inconsistent retail environments around the world, and a limited control over Burberry’s licensees. As a result, in 1997 the company brought Rose Marie Bravo to reinvent Burberry, she had all the necessary skills to change Burberry from being a tired outerwear company into “a luxury lifestyle brand that was inspirational, stylish, and innovative” (Moon, 2). By 2003 and after many changes done by Bravo, Burberry was considered to be a hip brand and was now popular among a much younger generation; therefore, it was obvious that Rose Marie Bravo and her team did nothing but an exceptional job by reinventing the luxury brand. Although Burberry has continued to be categorized as a well-known respectable luxury brand for many years after its reinvention, Bravo believes that the following years are critical for the future of the company since she believes it has not yet reached its full potential of market share and profitability. Some of the problems still needed to solve are what new...

Words: 1851 - Pages: 8

Premium Essay

Coach Marketing Paper

...three competitors are Dooney & Bourke, Kate Spade and Michael Kors. Dooney & Bourke started in 1975 and is an American made brand; Kate Spade was started in 1993 and is also an American brand and lastly, Michael Kors which was started in 1981, is and American brand. Coach reaches a larger demographic compared too many of their other higher-priced competitors, such as Louis Vuitton, Prada, Gucci, Cole Haan and Dooney & Bourke, because Coach says that they are “affordable luxury”. These competitors are focused on a higher-fashion, higher income demographic than Coach is. Dooney & Bourke and Cole Haan also stress “accessible luxury” which makes them Coach’s key rivals. Coach continues to be one of the best recognized accessories brands in the United States, and is actually the leading American manufacturer and retailer of leather goods, accessories and apparel for women and men. The largest player in the United States luxury handbag market is Coach with 36% market share. Coach is the second highest-selling luxury handbag retailer in Japan with 17% market share. The company is retaining as well as attracting new customers and growing the company revenues due to the wide variety and different price points which enables the consumer to have several choices. Coach further...

Words: 4552 - Pages: 19

Free Essay

Globalization

...Globalization is a word that has many different definitions. All together, it is a process of cultural integration, comprising with global labor division, production resources, as well as the removal of borders between cultures of various countries and tariffs. Fashions connection to globalization has significantly expanded within the last decade, with its evolvement several more designers have become universally accepted for their high-end designs soaring into popularity. Global fashion designers such as Dolce & Gabbana, Christian Dior, Versace, and Roberto Cavalli have in a way united people through clothes: fashion. Each of these designers come from a range of different backgrounds, cultural, and practices helping express several different styles in their clothing lines, appealing to a larger audience than intended. By acknowledging these well renowned designers, we look into deciphering the impacts and effects that fashion takes on the world. For global retailers, it is important to understand globalization affect on the fashion industry and its impact on cultural views and the consumption patterns gathered from different countries (Daye et al., 2008). Clothing is manufactured in nearly every country throughout the globe, mainly in developing nations. Because of globalization the production process has changed entirely with no plans of going back. Its changes include the location of where things are being made, sold and as well as how companies choose to appeal more to an audience...

Words: 1636 - Pages: 7

Free Essay

Consumption of Luxury

...aimed to study consumer‟s choice motivations for a branch of products in a limited area of research. Author focuses her study on a particular type of goods, affordable luxury products, and motivations of a target consumer group to buy it. Such limitation is considered adequate, as it allows us to study subject thoroughly, using smaller sample size of respondents and draw conclusions that can be used as a base for further researches. Respondents‟ group is formed by the luxury products‟ consumers. They are divided into two groups, the introverts and the extroverts, using test type questionnaire, based on Carl Jung‟s personality theory. The aim of the study is to find out a relationship between introverted and extroverted types of personality and motivations for status consumption of affordable luxury goods. The research questions are: “Does a personality trait affect motivations for consumption of luxury goods?”, “Which motives are typical for a certain type of personality?” The study brings together researches on status consumption motivations and Jung‟s the- ory of introversion - extroversion dimension of a personality by looking at possible connection between personality type and person‟s motives for consumption. The short theoretical frame of reference is presented by previous researches made on luxury goods consumers‟ segmentation by Han et al., Husic and Cicik; and researches 6 on status consumption of...

Words: 1303 - Pages: 6

Premium Essay

L'Oreal Case Study

...L’Oreal: Global Brand, Local Knowledge MRKT 454 May 2012 Introduction This case study is about L’Oreal and how it has come today to be known as one of the largest advertisers and investors in research and development. The company has tapped numerous markets and established itself strongly through its various brands. There is a constant need to innovate and the products are new and better and attracting more and more customers at all levels of segmentation. The company is known for its acquisitions and that is how it has done much of its growth in the emerging economies as well as the US. The Company is known internationally for its portfolio of beauty and personal care products that are aimed towards catering to each level of market segment. It is an international success with deep rooted commitment and sensitivity towards local consumers’ needs and cultures. 1. Management Orientation: L’Oreal’s management orientation is geocentric. This can be seen in the sales, half of which come from outside of Europe. L’Oreal has 23 global brands across 130 countries and has 38 factories all over the world (Henderson, R., & Johnson, R. 2010). The firm has promoted its national brands to the rest of the world as related by Owen-Jones. Owen-Jones promoted the five core businesses into becoming global. These included: hair care, hair color, skin care, color cosmetics and fragrances. If we look at the website of L’Oreal Paris, we can see its presence in five continents and...

Words: 3812 - Pages: 16

Premium Essay

Mr Royo

...The following market analysis focus on an apparel organization called Spitz. It is a subsidiary of a holding group, called AVI. 1. Background on the organization The path that Spitz has traveled over the past 40 years is one of entrepreneurial delight and, in the most recent of those years, one of overcoming new branding challenges to see a phoenix rise and win back the hearts and soles of South African shoppers in 2007. The luxury shoe emporium was established in 1968 in downtown Johannesburg by Anthony and David Spitz as a departmental store offering top international brands. The store was later sold to Swiss company Bally and became Bally Spitz. In 2006 Spitz was acquired by JSE listed holdings company, AVI, by which time the once aspirational brand had lost much of its spark with a significant disconnect between the premium brands the store stocked and the brand image and shopping experience. Although the brand retained its heritage and still resided in the premium luxury sector of the market, consumers felt that Spitz offered less fashionable ranges within these international brand offerings. With Anthony still much involved in the business on a consulting basis, the team at AVI set about re-inventing and re-invigorating the Spitz brand in order to return it to its former glory while at the same time ensuring that the brand is relevant for today’s consumer. 2. SWOT Analysis 1. Strengths 1. Market Leader It recently won a gold award for Craft and Photography...

Words: 2265 - Pages: 10