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Factors Affecting Customer Satisfaction in Restaurants Industry in Batticaloa Region

Virudsana Thayaleswaran

Department of Management, Eastern University, Sri Lanka.

Abstract
The purpose this study is to investigate, compare and evaluate the determinants of the customers’ satisfaction in fast food industry. Quality service, price, environment are used as an independent variables and customers satisfaction use as dependent variable. The research is quantitative in nature and random sampling technique has been used for data collection through a questionnaire survey and the sample size for this study was 100. Data have been analyzed through correlation and, multiple regressions. Key Words: Customers satisfaction, Service Quality, Price.
Introduction
In today’s competitive market services within the same industries become increase and due to this reason services industries differentiate the delivery of the services and product create positioning through the different communication channels (Wallin Andreassen, 1998).
As for as services are concerned there is more need to be focused while marketing services offerings to the other region or nation. There must be some controls over it because it has to be marketed finely and keeping in mind the culture and customs of other nation. Services can be best offered by understanding the need of international market and the trends of people about the services there. There might be a need of changing some rules or offering while moving from one country to another. Services should be designed according to the requirement of the customers.
If we talking about the product quality and quality in services people are more care full to choose the healthy product and also require the better environment. In food industry people are eating out often but they are increase saving the income and then use it for the better

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