...External and Internal Environmental Analysis Jeanette McCullough STR 581 March 24, 2014 Christopher Romano External and Internal Environmental Analysis Dunkin’ Donuts began serving its loyal customers in 1950. Five years later in 1955, they began to spread their wings and open franchises. Dunkin’ Donuts has over 10,000 stores in 33 different countries. The company is now one of the largest baked goods and coffee chains in the world. According to a survey in 2013, the company sells more than 4 million doughnuts and about 2.7 million coffee cups every day ("Prezi," 2013). Performing an internal and external analysis on Dunkin’ Donuts showed where the company can improve in areas and where the threats are at with other competitors. SWOT Analysis Strengths – Dunkin’ Donuts has a strong brand name. DD has brand loyalty among customers. The company has over 100 varieties of doughnuts, and its stores are an ideal place for having breakfast and coffee. Popular for a number of bakery products like pastries, bagels, muffins, biscuits, etc. and hot beverages like coffee, tea, and hot chocolate. Innovative ways to retain customers by issuing coupons and discounts. One of the most experienced in the coffee industry. They have affiliations with sports teams like the Red Sox. They have worldwide franchisees, totaling to more than 10,000 locations across 33 countries ("Swot Analysis On Dunkin' Donuts," 2010). Weakness- Competition from other international snacking places...
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...Running head: EXTERNAL AND INTERNAL ENVIRONEMNT External and Internal Environment Analysis Bharti Gupta University of Phoenix External and Internal Environment Analysis: Mayo Clinic The purpose of this paper is to analyze the External and Internal environmental factors of Mayo Clinic (MC). Mayo Clinic is a nonprofit worldwide leader in medical care, research and education for people from all walks of life (Mayo Clinic, 2011). Various types of external and internal factors affect the smooth flow of business at Mayo Clinic. External environment analysis is important in determining the strategy that should be adopted by a business and internal environment analysis is critical to identify the core competences of the business. External Environment External environment (EE) can be broadly classified into three types: Remote, Industry and Operating. Remote environment (sometimes called as macro environment) consists of the forces at work in the general business environment which will shape the industries and markets in which an organization competes (Stonehouse, Campbell, Prudie & Hamill, 2008). Industry environment (sometimes called as micro environment) is the competitive environment facing a business. It consists of the industries and markets in which the organization conducts its business competes (Stonehouse, Campbell, Prudie & Hamill, 2008). Operating environment also called the competitive or task environment comprises factors in the competitive situation...
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...External and Internal Environmental Analysis STR/581 April 17, 2014 Cheesecake Factory External and Internal Environmental Analysis A very small number of people have succeeded in their lifetime what the Overton’s accomplished through theirs. By way of a countless work hours, audacity and willpower, Oscar and Evelyn Overton became conscious of their vision - to possess a fruitful small-business such as the Cheesecake Factory. Cheesecake Factory customer base: The average customers to this restaurant are middle to upper class families; business owners and their clients conducting deals in professional yet relaxed setting. Additionally, tourists that have heard of the great cuisine and customer service offered are patron at this establishment. Founded in 1972 by the Overton’s son David the Cheesecake Factory made its home in Beverly Hills CA. With very little notion of a business plan David set to provide the best dining experience offered to the Cheesecake Factory’s customers. Mission statement: “To create an environment where absolute guest satisfaction is our highest priority”. Vision statement: “Through a shared commitment to excellence, we are dedicated to the uncompromising quality of our food, service, people and profit, while taking exceptional care of our guests and staff. We will continuously strive to surpass our own accomplishments and be recognized as a leader in our industry”. The restaurant business is perpetual, and in today’s economy it is also challenging...
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...External and Internal Environmental Analysis STR 581 August 27, 2012 Barbara Fuller External and Internal Environmental Analysis Apple Inc. was first launched into the technology market as a computer company. In 1976, Steve Jobs and Steve Wozniak launched Apple Inc. with the mission of reaching a diverse community globally to market its products. Since that time, there have been changes in the external environment of the company that has an impact on the decisions the organization makes. Apple Inc. has implemented frameworks to assess its external and internal environment. The company has identifies the specific domains that affect the operations of the company from the outside. These forces of the organization enable the operations of the company to be influenced. Apple Inc. considers the global market to be of high importance. Globalization is becoming a criterion for large organizations to excel above their competition. Apple Inc. needs managers and executives proactively understanding that if the company is not globalizing it can leave them behind of the competition. This can be a tough challenge for Apple because many U.S. companies have not been successful capturing many global markets. Apple never thought about capitalizing on its digital future globally until they made a change in their strategy. Apple had to realize just how much influence it would make by expanding its products and service to a global level. It would...
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...External and Internal Analysis of Foxconn Introduction Foxconn, or Hon Hai Precision Industry Co, was founded 37 years ago in Taiwan by Terry Gou. The company initially started as a local computer component manufacturer. Over the past decades, Foxconn had been continuously growing to become the world’s largest electronic components manufacturers with the consolidated revenue of 59.32 billion US dollars in 2010. As the largest electronic manufactures, Foxconn provides electronic components to major electronic devices manufacturers across the world. Its clients include Apple, Amazon, Sony, Nintendo, Microsoft, Dell and HP. Since 2011, Foxconn has been expanding its operations in Brazil to increase its supply of Apple products. It has also announced that the company will increase the wage of employees working at the Apple manufacturing sites in China by 16 to 25 percent and opened itself up for further inspection. Broad Environment Sociocultural: During the course of a society transition in developing countries, the current working class will grow and evolve into the middle class. Those workers who, once forced by circumstance to stand for fourteen hours a day, are the workers that no longer need or want what seemly meager financial benefits employer has to offer. In the past year, Foxconn’s image has been tarnished by reports of labor protests and employee suicides. These were the result of harsh working conditions, unfair wages and a lack of communication with the media...
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...1. External analysis: Describe industry/market dynamics in terms of customers, competitors, potential entrants, product/service substitutes, and suppliers. Customers Whole Foods is known for its strict standard on its food quality as well as its personal care products. Also, it has a commitment to provide natural and organic products to its customers in order to show that Whole Foods cares about its customers, community, and the environment. They have the well designed website that explains their concepts very well. Their customers are mainly who agree with Whole Foods’s concepts and are willing to pay more for the organic products there to avoid the genetically modified food. All the age groups of customers can be found in the Whole Foods, but they have a significant increasing number of young adults customers. In addition, Whole Foods is supported by various industries such as fitness centers, health insurance companies and nutritionists. Competitors The main competitors of Whole Foods are Kroger, Sprouts, Trader Joe’s and many other local grocery stores that also sell organic foods. Buyer power strongly impacts Whole Foods because customers can easily shift to other providers of organic and natural foods. “Supermarket chain Kroger is expected to surpass Whole Foods as the nation's top seller of organic food, while Trader Joe's sells twice as much per square foot” (Business Insider). It is apparently that Whole Foods is not doing enough for its expensiveness so that...
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...External and Internal Environmental Analysis DSW is the leading footwear specialty retailer in the United States operating 305 shoe stores in 39 states as of January 30, 2010. The shoe warehouse offers a wide assortment of better-branded dress, casual and athletic footwear for women and men, as well as assessories. The company’s main focus is to create a distinctive shopping experience that satisfies both the rational and emotional needs of DSW customers by offering a vast, exciting assortment of in-season styles combined with the convenience and value they desire (DSW, Inc. 2009 Annual Report). External Environmental Factor in the Remote, Industry, and External Operating Environments Part of DSW’s external environment factor in the remote is their economic factor. DSW is in a leading marketing position that is driven by their competitive strengths, the breadth (heart) of their branded products, their distinctive and convenient store layouts, the value proposition they offer to their customers, and their financial strength (DSW, Inc. 2009 Annual Report). DSW stores and dsw.com sell a large assortment of merchandise. They purchase shoes and athletic footwear from over 400 domestic and foreign vendors. DSW’s growth is attributable to their operating model and management’s focus on store-level profitability and economic payback. Over the five fiscal years ending in January 30, 2010, their net sales grew at a rate of 11%. They have also generated a positive operating cash flow...
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...History: * The Yemeni Aqeeq has been extremely popular for many ages. It has reached Europe in an early age, during the era of Aristo B.C. * The oldest Greek Authors mentioned that the finest kind of Aqeeq is the Yemeni. * Yemeni Aqeeq is better than the Indian, Germany and Latin America Aqeeq. * Some of Arab scientists who studied metals in the 4th century were; Al-Hamadany Al-Beroni and Al-Tifashi. * Yemeni Aqeeq’s diverse colors are highly demanded the Islamic and Arabian countries such as: Saudi Arabia, Iran and other Gulf countries. Places where Aqeeq is found: * Aqeeq is found in Yemen in the volcanic areas * It is extracted from mountains in Anes and Ans areas, which spread in the form of strings and clusters on the insides of the rocks. * Kwalan Mountains has the most unique kinds of Aqeeq figured with drawings. * Aqeeq is extracted on the form of different masses which range between half a kilo and one Kg * Certain families in the society monopolized the production of Aqeeq. * Production of Aqeeq is confined to Old Sana'a City “Bab al-Yemen”, where there are the artisans and traders of Aqeeq and its shops are widely spread. The Yemeni Aqeeq goes through many steps of extraction: 1- It starts with extracting the raw material from the mines and then cutting it to its original shape. 2- Sealing it with damp mud before putting it under heat for 24hrs. 3- Then, they clean the pieces from their impurities. 4-...
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...Abstract The report provides a consolidated preview of the external environment of Ashok Leyland and the Indian automobile industry. This study will take us through the evaluation of external factors using EFE matrix, to the comparison of the company with its competitors (CPM) and study the incentives given by the government to encourage the expansion of the Indian automobile industry. Introduction The Indian Automotive Industry after de-licensing in July 1991 has grown at a spectacular rate on an average of 17% for last few years. The industry has attained a turnover of USD $35.8 billion, (INR 165,000 crores) and an investment of USD 10.9 billion. The industry has provided direct and indirect employment to 13.1 million people. But lately the Indian automobile industry has been going through a low phase since the past 10 months and experts believe that situation is going to sustain in the current financial year that ends in March 2014. Demands continue to remain low as against the expectations of the Indian auto makers, due to the crisis in the economy, increase in fuel prices and loan rates. Until few years ago, this industry boomed with sales but the falling value of Indian rupee is only bringing its depreciation. (Car trade, n.d) The market is divided into four segments namely two-wheelers, three-wheelers, passenger vehicles and commercial vehicles. (Grewal, n.d) Source: Society of Indian Automobile Manufacturers (SIAM) According to the deputy director general of SIAM...
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...External and Internal Environmental Analysis Apple Inc. is a computer product company that was launched into the market through the collaborative efforts of Steve Jobs and Steve Wozniak in the year of 1976 and is aimed at reaching the diverse global community. The changes in the external environment of the company determine the decisions that the corporation will make. Apple Inc. has reputable frameworks that have been developed to assess the external environments of the company. The company has identifies the specific domains that affect the operations of the company from the outside. These forces on the organization enable the operations of the company to be influenced. In a broader sense, the entities that fall outside the operations of the Apple Inc and relate to the company are the external environment. These are the elements that exist outside the company confines and still affect the organization and its operations. The fast expansion of e-commerce in the business realm is one of the major external factors that affect the operations of Apple Inc. The company will hence have internal adjustments of its systems so as to keep up with the changing e-commerce. Apple Inc interacts with its external environment to accomplish it set goals. Apple Inc is aimed at creating value and competition that is sustainable for the company to attain great profit maximization levels. Through the following internal competitive environments, Apple Inc can remain top in the computer market. The...
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...Microsoft Corporation (NASDAQ: MSFT) --A Review of Capital Structure and Internal/External Analysis Introduction Bill Gates and Paul Allen had founded Microsoft in 1975 to develop and sell computer languages and microcomputers in Redmond, Washington State. The company had pioneered in operating system business and had been able to invent new technology and acquiring subsidiaries in order to produce a large range of personal computer solutions. Microsoft is currently reporting a rate of return on book assets of 13.41% last year. IPO of the company started in 1986 and has been trading on NASDAQ. Internal Financial Analysis The capital structure of Microsoft Corporation in the past 5 years have been selected and shown as in Appendix figure 1. With regards to the company’s current financial performance, the debt ratio has been reducing in the past 5 years and currently at 45.28%. That indicate a reducing risk associated with Microsoft’s operation. Compare to its competitor Apple Inc, which have a ratio of 32.86 with a similar rate of reduction, this may also indicating Microsoft have a lower borrowing capacity, which will affect the corporation’s financial flexibility. On the investor’s side, currently the stock price is $28.15, which expected return is at 3.1%. Weighted Average Cost of Capital is 11.49%. WACC considers Debt (taxable), Preferred stock and Common stock (Equity). If Microsoft’s borrowing increases, the lenders would demand a higher rate of interest on the...
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...The focus of this paper will be an environmental scan of the internal and external environments of two real-world firms, their competitive advantages and company strategies for creating value and sustaining competitiveness, measurement guidelines for verifying strategic effectiveness and their evaluation. Internal and External Environments Environmental scanning of the internal organizational environment focuses on company culture, employee-employee, manager-employee, and manager-manager, manager-shareholder interactions, in addition to organizational structure, natural resources’ access and brand awareness, among others (Schneider, 1995, p.70). Environmental scanning of the external organizational environment focuses on the analysis of the industry/immediate environment, national, and macro-environments. Analysis of the industry environment appraises the competitive Environmental Scan Paper The business environment of an organization reveals much about its competitiveness and the possible influences on the success of its strategies. The focus of this paper will be an environmental scan of the internal and external environments of two real-world firms, their competitive advantages and company strategies for creating value and sustaining competitiveness, measurement guidelines for verifying strategic effectiveness and their evaluation. Internal and External Environments Environmental scanning of the internal organizational environment focuses on company culture, employee-employee...
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...Research Method Internal Auditing versus external Auditing When it comes to the subject of the audit, one will often find the concepts of internal audit and external audit. If these two audits are necessary for the good functioning of company, and if the collected sources agree that the skills required for these two notions are relatively identical, it remains not only tasks and the environment of the internal auditor and the external auditor differ. In order to best support our report, we gave a point of honour to diversify sources and points of view. Our researches were principally based on key words such as: internal auditing, external auditing, differences between auditors, cooperation between auditors, similarities between external and internal auditing. The diversification of our sources has in fact been paramount and allowed us to have a global vision of the subject and the issues it implies. So we will be based on data of the IFACI and the CNCC, the point of view of a University Professor, that of an NLC internal auditor, reflections and axes of various analysis collected from the blog Be audit you can Be (http://amais5.tumblr.com/). In the light of the evidence and their convergence on some specific aspects concerning the general question “How internal and external auditors can benefits for each other ?”, the following questions are imposed on us as problematic to treat during this report: What precisely are the differences between these two audit activities...
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...by aligning key external and internal factors. A QSPM reveals the relative attractiveness of alternative strategies and thus provides objective basis for selecting specific strategies. In order to understand the benefits and limitations of the QSPM tool, it is important to understand the essential attributes needed for a QSPM analysis to be effective and also the steps needed to develop a QSPM analysis. This essential attributes in a QSPM analysis include the development of External Factor Evaluation Matrix (EFE) and Internal Factor Evaluation Matrix (IFE) followed by a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, BCG (The Boston Consulting Group) and finally QSPM. Attributes of QSPM External Factor Evaluation Matrix (EFE): EFE is a strategic tool used to evaluate the external environment of the firm which includes the economic, social, technological, government, political, legal and competitive information. External factors are obtained after an in-depth analysis of the external environment. External factors can be divided into two categories opportunities and threats. Internal Factor Evaluation Matrix (IFE): IFE is a strategic tool used to evaluate the internal environment of a firm. IFE is considered as one of the best strategic tool for internal audit of the firm because it can be used to audit the internal functional areas of the business such as finance, Information Technology, Marketing, Operations, Accounts e.t.c. Internal...
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... Neil Thomas. Course Coordinator: Dr. Sana Rouis sana.rouis@essca.fr COURSE OUTLINE INTRODUCTION TO STRATEGIC MARKETING PLANNING AND MARKET ANALYSIS Session 1: Introduction to Course Session 2: Strategic Marketing Planning Session 3: Market Analysis (1) – The Internal and External Environment Session 4: Market Analysis (2) – Buyer Behaviour DEVELOPING DOMESTIC MARKETING STRATEGY Session 5: Strategy Development Session 6: Segmentation, Targeting and Positioning Session 7: Marketing Mix (1) – Product and Price Policy Session 8: Marketing Mix (2) - Distribution and Communications Policy Session 9: Student Presentations (Project Stage 1) STRATEGIC MARKETING CONSIDERATIONS AND IMPLEMENTATION Session 10: Developing and Maintaining Long-Term Customer Relationships Session 11: Marketing Implementation Session 12: Marketing Control Session 13: Student Presentations (1) (Project Stage 2) Session 14: Student Presentations (2) (Project Stage 2) and Class Revision Key Learning Objectives : Develop capacity to analyse a situation/environment and identify/integrate relevant information Design and implement a marketing plan in coherence with the organisation’s strategy and environment TODAY’S SESSION • Review of last session • Market Analysis • • • • Student presentation Conducting a situation analysis The internal, customer and external environment Collecting Marketing Information and Data • In-class exercise 3 REVISION OF KEY CONCEPTS FROM LAST SESSION 4 MARKETING...
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