External Environmental Analysis

External Environmental Analysis

External Environment Analysis
Kristy Sanchez
MGT/488
September-Sunday 11, 2011
Jeannette Guignard

External Environment Analysis
Introduction
This essay is written in regards to the Home Depot and the evaluation of their external environment. The Home Depot is a highly successful retail industry that has expanded globally. The Home Depot has a wide variety of supplies and materials for all home improvement projects. They even have tools, equipment, and trucks that can be rented out to assist with any larger home improvement needs. The Home Depot has made a continuity plan to assist with protection of the customers, associates, and the industry if a crisis or disaster occurs. A continuity plan is basically the instructional list or procedures for the company in the event that a crisis or natural disaster occurs and how they will handle that event. This essay will look at how the external environment affects that plan. This essay will also look at the affects of the environment in three other areas as well, including general, industry, and competitor.   Finally, it will look into the business ethics and see how they play a role when gathering information for competitor intelligence.
The Home Depot has a continuity plan that they follow that can be found in their code of conduct and ethics manual. That continuity plan is as follows: “We are committed to taking all reasonable steps to minimize risks to our associates, customers, facilities, information assets and supply chains and maintaining the continuity of our business when a crisis occurs. A crisis can be natural or man-made and can take many different forms, including a hurricane, tornado, earthquake, terror or biological attack, hostage situation, chemical spill, structure collapse and any other incident which threatens the safety of our Associates and customers and the integrity of our business. The Home Depot will always strive to respond to crises promptly, professionally and compassionately.” (The...

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