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External Industry Analysis for Oracle

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Assignment 2 – External Analysis
Oracle: Software License Update and Product Support
Computer Systems Design Support Industry
By Catherine Wowk

Oracle operates six different business segments. Software License Update and Product Support is a segment of Oracle’s Software and Cloud Business which provides support services such as Oracle Lifetime Support, upgrades, enhancements, and technical support. It is roughly 47% of Oracle’s total revenue and produce the highest business margin at 89% and 77% of total business margins. (3)
Oracle’s Software License Update and Product Support is in the IT Consulting Industry, more specifically the Computer Systems Design Support segment. Oracle makes up 3.7% of the industry’s total revenues. (Appendix A) As Software License Update and Product Support makes up the majority of Oracle’s profits, we will analyze the Computer Systems Design Support industry in which it operates for the remainder of this paper. (3)
Overview:
The Computer Systems Design Support (CSDS) industry provides installments, training and support to system users. IT Consulting is highly fragmented, offering many different services including Computer Systems Design Support. CSDS, in turn, is more concentrated. The industry SIC and NAICS codes are 7373 and 541512, respectively. (2) It has been in the growth stage of the industry life cycle since the early 1990’s, only recently slowing down in growth rate, it is still expected to be one of the fastest growing industries in the United States. (Appendix B) In 2007, 6.15%, of the nation’s businesses were involved in the industry with a total revenue of $48.1 billion for 2013. Annual growth is expected to be 4.9% over the next five years. (4)
Industry Trends and PESTEL Analysis: As stated above, the industry is expected to grow 4.9% over the next five years. Computer Systems Design Support relates

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