...Definition of Gratitude Aesop’s fable “Androcles and the Lion” presents an extensive definition of the notion of gratitude as it evokes its several vital aspects. According to Aesop’s concept demonstrated in the fable, gratitude is the appreciation of the attention and assistance performed by any living being. The story highlights the need for will power in order to express acknowledgement in the most heavy and seemingly insurmountable situations. Aesop’s definition of gratitude is based on two primary concepts: remembering the good along with the notion of having enough will power to pay back decently to remain a profoundly noble creature. Firstly, according to Aesop, gratitude requires targeted strong-willed efforts, as it implies not doing something that would have been done in any other situation. “Androcles and the Lion” supports the forenamed assumption with the fact that the lion brought meat to Androcles and managed to restrain himself to do him no harm after they both were imprisoned (BPI, 2011). Secondly, it stresses the fact that any living being and Homo sapiens in particular are to be grateful to people and situations. In addition, Aesop’s definition of gratitude implies the understanding that gratitude is the only way to obtain freedom in this world. Hence, if the lion did not restrain himself, neither Androcles nor the lion himself would be ever free again. Thus, for Aesop, gratitude is “the sign of noble souls” as only a noble creature...
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...(Aristotle 30). Aristotle spends the majority of his Nicomachean Ethics focusing on friendship as opposed to other virtues, such as intellect, justice, fairness, and magnanimity. He views friendship highly and places it above all other virtues. In Aesop’s fable, “The Friends and the Bear”, two men do not exhibit the same values that Aristotle so devotedly describes must be evident in a friendship “The Two Friends and the Bear” describes the story of two men walking together for safety and coming across a bear. Instead of standing by his friend, the second man takes cover for himself in a tree and leaves his friend to fend for himself. The lesson behind this fable is “Do not be too quick to resume your fellowship with that other man, in case you fall once again into the clutches of another wild beast” (Aesop). In other words, do not be too quick to give out trust to a friend who has once betrayed it. Aristotle describes a virtuous true friendship, in disagreement with Aesop’s faulty friendship between the two men. The friendship that Aesop describes defies many of the virtues that Aristotle writes about. Aristotle writes that in a friendship both people should benefit from the relationship with each other. In Aesop’s fable, only the man who ran to the tree would benefit from continuing his friendship with the other man. For if the bear comes back, the first man cannot rely on his friend to stand by him again, since he fled the first time. Aristotle would not approve of this friendship...
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...market expansion will be analyzed and then come to the objectives setting. Based on those objectives, marketing strategies will be supplied after marketing segmentation, targeting consumer market and positioning the company. Finally, we will demonstrate the implementation and the monitoring strategies. 1.2 Methodology Data comes from professional articles, ABS website, business news and financial magazines. 1.3 Limitation This report based on secondary date from articles, reports and websites. Without doing any consumer research in the real market, some conditions could be restricted to the marketing plan. In the mean time, cosmetics sold or made in China need to meet the animal testing requirements, especially the foreign imported ordinary cosmetics(Vicky, 2015). However, China is making changes for the animal testing laws, there are still chances and solutions for Aesop to enter. What’s more, Aesop has already established its official online store in China, which will pose treat to the physical stores’ sales. But Aesop is famous for its purchasing experience, hence there still have market share for it. At last, some of the data we used were produced before 2014, thus it may not clearly reflect the current consumption trend of the market. 1.4 Company background Aesop was established in Melbourne in 1987. They produce and sell skin, hair, and body care products. They investigate widely about plant-based and laboratory-made ingredients, and use materials only with a proven record...
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...Marketing mix-the case of Aesop Serial number MEB1499 Student ID 26779595 Class PMD Table of contents Executive Summary 3 1.0 Background 4 2.0 Marketing Mix 4 2.1 Marketing mix theory 4 3.0 Aesop-a case study 5 3.1 Product in marketing mix 5 3.2 Price in marketing mix 6 3.3 Strengths and weaknesses in marketing mix 7 4.0 Conclusion and recommendations 8 Reference list 9 Executive Summary The purpose of this report is to evaluate how marketing mix elements are used in Aesop’s promotional strategy; how effective Aesop has been in the promotional strategy; and it provides some necessary recommendations. In this report, two marketing mix elements product and price are analyzed. By analyzing Aesop’s strategies of product and price, it is easy to identify the strengths and weaknesses of the company. The findings indicate that Aesop has made great progress in high-quality products and product orientation. What is more, price policy which based on the cost of production is reasonable. However, the capacity of the market still needs further expansion. This report gives some advice on expanding the market, and it will ensure that Aesop develops better in the future. 1.0 Background Aesop was founded by Dennis Paphitis in 1987 in Melbourne. The name originates from Aesop’s Fables. It is an organic herbal cosmetics company. Aesop devotes itself to natural skin care, body care and hair care, and it aims at providing the finest quality...
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...Chapter I Summary As the novella opens, Mr. Jones, the proprietor and overseer of the Manor Farm, has just stumbled drunkenly to bed after forgetting to secure his farm buildings properly. As soon as his bedroom light goes out, all of the farm animals except Moses, Mr. Jones’s tame raven, convene in the big barn to hear a speech by Old Major, a prize boar and pillar of the animal community. Sensing that his long life is about to come to an end, Major wishes to impart to the rest of the farm animals a distillation of the wisdom that he has acquired during his lifetime. As the animals listen raptly, Old Major delivers up the fruits of his years of quiet contemplation in his stall. The plain truth, he says, is that the lives of his fellow animals are “miserable, laborious, and short.” Animals are born into the world as slaves, worked incessantly from the time they can walk, fed only enough to keep breath in their bodies, and then slaughtered mercilessly when they are no longer useful. He notes that the land upon which the animals live possesses enough resources to support many times the present population in luxury; there is no natural reason for the animals’ poverty and misery. Major blames the animals’ suffering solely on their human oppressors. Mr. Jones and his ilk have been exploiting animals for ages, Major says, taking all of the products of their labor—eggs, milk, dung, foals—for themselves and producing nothing of value to offer the animals in return. Old Major relates...
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...tragedy, poetry and philosophy were born. During the Archaic period of Greece writing, the earliest period, individuals told aloud stories in the form of legends or fables. The famous writer Homer emerged from this time frame and wrote epics inspired by events occurring in the Greece Dark Ages. Homer’s most popular poems were the Iliad and the Odyssey, creating a story, that has been modified throughout the years of retelling, taking place during and after the Trojan War between Greece and Troy. In 1795, Friedrich August Wolf came up with a contradictory idea, debating Homer's existence bringing forth the great Homeric...
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...A Perspective on Traditional Literature • Traditional literature can provide a window on cultural beliefs and on the spiritual and psychological qualities that are part of our human nature. The Origin of Folk Literature • Children sometimes identify these stories as “make-believe,” as contrasted with “true” or “stories that could really happen.” • The origin of the myths has fascinated and puzzled folklorists, anthropologists, and psychologists. • Folktales are also of special interest to scholars of narrative theory because of the way the tales are honed by many generations of telling; only the most important elements of the story survive. The Value of Folk Literature for Children • When Jacob and Wilhelm Grimm published the first volume of their Household Stories in 1812, they did not intend it for children. • Originally folklore was the literature of the people; stories were told to young and old alike. • Traditional literature is a rightful part of a child’s literature heritage and lays the groundwork for understanding all literature. Folktales • Folktales have been defined as “all forms of narrative, written or oral, which have come to be handed down through the years.” • Questions often arise about which of the available print versions of a tale is the “correct” or authentic text. Types of Folktales • There will be features of these stories that are unique to each culture...
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...A Glossary of Literary Devices Allegory A symbolic narrative in which the surface details imply a secondary meaning. Allegory often takes the form of a story in which the characters represent moral qualities. The most famous example in English is John Bunyan's Pilgrim's Progress, in which the name of the central character, Pilgrim, epitomizes the book's allegorical nature. Kay Boyle's story "Astronomer's Wife" and Christina Rossetti's poem "Up-Hill" both contain allegorical elements. Alliteration The repetition of consonant sounds, especially at the beginning of words. Example: "Fetched fresh, as I suppose, off some sweet wood." Hopkins, "In the Valley of the Elwy." Antagonist A character or force against which another character struggles. Creon is Antigone's antagonist in Sophocles' play Antigone; Teiresias is the antagonist of Oedipus in Sophocles' Oedipus the King. Assonance The repetition of similar vowel sounds in a sentence or a line of poetry or prose, as in "I rose and told him of my woe." Whitman's "When I Heard the Learn'd Astronomer" contains assonantal "I's" in the following lines: "How soon unaccountable I became tired and sick, / Till rising and gliding out I wander'd off by myself." Character An imaginary person that inhabits a literary work. Literary characters may be major or minor, static (unchanging) or dynamic (capable of change). In Shakespeare's Othello, Desdemona is a major character, but one who is static, like the minor character Bianca. Othello...
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...ETHICAL AND RELIGIOUS LANGUAGE ‘Good’ is difficult to define. The dictionary defines good in a great many different ways: 'having the right or desired qualities; satisfactory, adequate. (of a person) efficient, competent. (of a thing) reliable, efficient. (of health etc) strong. kind, benevolent. morally excellent; virtuous. charitable. well-behaved. enjoyable, agreeable. thorough, considerable.' Moral philosophy also uses the word 'good' in a variety of ways, sometimes as a noun, sometimes as an adjective. GOOD CAN MEAN: A. An inherent quality which is widely beneficial.. B. The opposite of bad or evil. C. Something one person (or more) approves of. D. Useful, in that the good action/concept/attitude enriches human life. E. God-like, or what God wants. For each of these five types of usage (and the list is not exhaustive) it is possible to see room for differences of interpretation. Usage A will vary, depending on how 'widely' and' beneficial' are defined. 'Widely' could mean anything from 'often in the life of one person' to 'universal, to every being'. 'Beneficial' could mean any of pleasant, healthy, productive, useful, life-enhancing/ enriching. Usage B depends entirely on the person's view of what is evil. Usage C will probably be different in detail for every single individual, and will be dependent .on the background of the person concerned. Usage D depends on the long-term and ultimate goals that a person has in life. A person aiming...
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...Complimentary Sample Summary Made To Stick Why Some Ideas Survive and Others Die THE SUMMARY Some stories stick with us forever. Long after we hear them, we could easily re-tell them. A lot of Aesop’s fables are like that: The Boy Who Cried Wolf, The Goose that Laid the Golden Egg, etc. We are all familiar with the opposite experience—reading an article that we can’t remember five minutes after we have finished, or listening to a lecture that leaves our brain as quickly as it enters. They are the opposite of “sticky.” Why do some ideas succeed while others fail? How do we nurture our ideas so they’ll succeed in the world? Many of us struggle with how to communicate ideas effectively, how to get our ideas to make a difference. This book is about how to do just that. In researching successful, “sticky” stories, six principles emerged. Sticky ideas shared certain traits that made them more likely to succeed. This doesn’t mean that there is a formula that guarantees success, but it does mean it is possible to greatly improve our odds. The six principles are: About the Authors Chip Heath is a professor of organizational behavior in the Graduate School of Business at Stanford University. Dan Heath is a consultant to the Policy Programs at the Aspen Institute. A former researcher at Harvard Business School, he is a co-founder of Thinkwell, an innovative newmedia textbook company. Published by Leaders Book Summaries. 872 New Britton Rd, Carol Stream, IL 60188 No part of this...
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...Socrates Philosopher Socrates was a classical Greek Athenian philosopher. Credited as one of the founders of Western philosophy, he is an enigmatic figure known chiefly through the accounts of later classical writers, Wikipedia “Personal background” Born: 469 BC, Athens, Greece Died:399 BC, Athens, Greece Full name: Socrates Nationality: Greek Era: Ancient philosophy Region: Western philosophy School: Classical Greek Main interests: Epistemology, ethics Notable idea: SocraticMethod, Socratic irony Influenced: Most subsequent Western philosophy; more specifically, Plato, Aristotle, Aristippus, Antisthenes Spouse:Xanthippe Children:Menexenus, Lamprocles, Sophroniscus Aristotle Philosopher Aristotle was a Greek philosopher and polymath, a student of Plato and teacher of Alexander the Great “Personal background” Born: 384 BC Stagira, Chalcidice Died: 322 BC (aged 61 or 62) Euboea Nationality: Greek Era: Ancient philosophy Region: Western philosophy School: Peripatetic schoolAristotelianism Main interests: Physics, Metaphysics, Poetry, Theatre, Music, Rhetoric, Politics, Government, Ethics, Biology, and Zoology Notable ideas: Golden mean, Aristotelian logic, syllogism, hexis, homomorphism, Aristotle's theory of soul Plato Philosopher Plato was a philosopher in Classical Greece. He was also a mathematician, student of Socrates, writer of philosophical dialogues, and founder of the Academy in Athens, the first institution of higher learning in the Western...
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...only of the educational system itself but also of advertising, the music industry, etc., they should be interested in exploring how language can control thought and behavior. Animal Farm is short and contains few words that will hamper the reader’s understanding. The incidents in the novel allow for much interactive learning, providing opportunities for students to dramatize certain portions, to expand on speeches, and to work out alternative endings. The novel can be taught collaboratively with the history department as an allegory of the Russian Revolution, allowing students to draw parallels between actual events and people and the imaginary ones created by Orwell. The novel can also be taught as a beast fable following the study of shorter fables by Aesop and James Thurber. Examining the work as a satirical comment on the corrupting influence of power, students should be able to trace the corruption of the pigs and perhaps relate their findings to individuals in our own...
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...Ministry of Education of the Republic of Moldova State Pedagogical University “Ion Creangă” Foreign Languages and Literature Faculty English Philology Department DIPLOMA PAPER Figurative Language, Language Shaped by Imagination in Katherine Mansfield’s Short Stories Submitted by: the 4th year student Paşcaneanu Mariana Group 404 Scientific adviser: Tataru Nina Senior Lecturer Chişinău 2012 Contents INTRODUCTION 2 CHAPTER I: SHORT STORY AS A FORM OF FICTION 5 I.1.Common Characteristics of a Short Story as a Form of Fiction. Its Plot and Structure. 5 I.2. Figurative Language. Definition. Function. 9 I.3. Imagery – Language that Appeals to the Senses 11 I.3.1. Simile, Metaphor and Personification. 13 1.3.2. Symbol and Symbolism. 26 I.3.3 Allegory. 30 CHAPTER II: LANGUAGE SHAPED BY IMAGINATION IN K. MANSFIELD’S SHORT STORIES 36 II.1. Figurative Language, Symbolism and Theme in "Her First Ball": 37 II.2. Katherine Mansfield – Techniques and Effects in A Cup of Tea. 41 II.3. Literary Colloquial Style in “Miss Brill” by K. Mansfield. 49 II.3.1. Lexical features—Vague Words and Expressions 49 II.3.2 Syntactical and Morphological Features 52 II.3.3 Phonological Schemes of the Figures of Speech 55 II.4. Simplifying Figurative Language in K.Mansfield’s Short Stories 60 CONCLUSION 64 BIBLIOGRAPHY 66 APPENDIX 70 INTRODUCTION Figurative Language is the use of words that...
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...MODULE 1: INTRODUCTION This module provides an overview on the subject of art appreciation for those entirely new to the subject. This is a complex topic to deal with and it is impossible to have a truly comprehensive discussion on the topic in such a brief essay. The student is advised to consult more advanced texts to gain further understanding of how to appreciate art more fully. HUMANITIES: What is it? • The term Humanities comes from the Latin word, “humanitas” • It generally refers to art, literature, music, architecture, dance and the theatre—in which human subjectivity is emphasized and individual expressiveness is dramatized. HOW IMPORTANT IS HUMANITIES • The fields of knowledge and study falling under humanities are dedicated to the pursuit of discovering and understanding the nature of man. • The humanities deal with man as a being of purpose, of values, loves, hates, ideas and sometimes as seer or prophet with divine inspiration. • The humanities aim at educating. THE ARTS: What is it? • The word “art” usually refers to the so-called “fine arts” (e.g. pictorial, plastic, and building)– and to the so-called “minor arts” (everyday, useful, applied, and decorative arts) • The word “art” is derived from arti, which denotes craftsmanship, skill, mastery of form, inventiveness. • Art serves as a technical and creative record of human needs and achievements. The word 'art' is often used in our daily lives. However, when...
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...Case Study on > The Techniques Used By The Marketers To Overcome The Cognitive Dissonance Of Customers Subject : OB Submission Date : 25th October Class : B-1(Shift-I) Submitted To : No. Submitted By : Group members Shaikh Mo.Farhan Solanki Snehal Vasani Tushar Parmar Paras Dhanani Nilesh Rana Vinus Safiwala Sanjay Timbadiya Viren Roll No. 82 87 95 61 102 110 114 98 Roshni Singh 1 2 3 4 5 6 7 8 Cognitive Dissonance No. 1 2 3 4 5 6 7 Introduction Theory & Research Applications of Research Overcoming Dissonance Cognitive Dissonance in Advertisement Five Advertisements which shows overcomes of CD by Marketers How to sale more with Cognitive Dissonance Particulars Page No. Introduction In psychology, cognitive dissonance is the discomfort experienced when simultaneously holding two or more conflicting cognitions: ideas, beliefs, values or emotional reactions. In a state of dissonance, people may sometimes feel "disequilibrium": frustration, hunger, dread, guilt, anger, embarrassment, anxiety, etc. The phrase was coined by Leon Festinger in his 1956 book When Prophecy Fails, which chronicled the followers of a UFO cult as reality clashed with their fervent belief in an impending apocalypse. Festinger subsequently (1957) published a book called A Theory of Cognitive Dissonance in which he outlines the theory. Cognitive dissonance is one of the most influential and extensively studied theories in social psychology. The theory of cognitive dissonance...
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