Since the movie “the Social Network,” Facebook had been privately controlled without any outside interference. The company’s reluctance to go out in the public did not last long and realized it had to go public for two reasons. As it grew bigger with over 800 million users and 500 shareholders, it had to release financial details to SEC as a requirement. Moreover, going to public was the best way to attract more investors to fund and make it even bigger. So the company finally decided to start its initial public offering (IPO). On May 18th 2012, the news of its IPO hyped many investors and stockholders. Nasdaq even put a huge digital billboard welcoming Facebook on board. The stock was opened up with high price of $38(5) and expected to trade really well through the first day, but that did not happen. The stock price did go up as high as $42 in its opening hours before it settled back toward $38. And the nightmare of falling stock price still goes on and some of the major unforeseen issues of Facebook appeared on a surface. Facebook had been the leading giant of social network, because it had the technology to make SNS website more user friendly than those of its competitors. Then the users started to switch their computers for mobile phones, ever since the IPhone and other smart phones emerged. Regardless of what was happening around, Mark Zuckerberg, the Facebook found, decided to keep improving on the computer-based Facebook, not improving on the mobile-based one. Before Zuckerberg realized, it was too late when so many users were frustrated with many bugs and errors in their mobile Facebook app. Many critics point out that Facebook missed reading the trend in technology. Another macro economic factor deals with fluctuating values of the users. Mark Zuckerberg can control Facebook Inc. but he cannot control what users are experiencing. As for psychological factors, users expose their personal information at their own risk, and are exposed to others’ personal information at their own risk. Some information they find on Facebook will not be always exciting and comforting. As for technology factors, some users may experience frustration with slow webpages, when they want to upload their photos quickly. Whatever the reason is, the company cannot stop its users from leaving or deactivating their accounts. It is impossible for Mark Zuckerberg to control such macro environment factors. The only things he can do are to point Facebook in a right direction and hope that these factors follow indirectly to what he intends. By looking at Facebook S-1, critics have positive perspective on Facebook because of consistency in its growth in revenues, incomes, partnerships, and customers before IPO. Such a high standing in their SEC financial details might have overstated their company’s actual values in stock price. But still with their solid financial statements, Facebook has a huge potential to raise its stock price. It just needs to find something new to attract back others’ attention, so they can be measured with their actual value rather than fictional one.