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Facebook and Gene One

In: Business and Management

Submitted By asenerchia
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Benchmarking Analysis: Gene One profile
Gene One is a biotech industry. It created a technology that eliminates the need for pesticides for tomato and potato crops. This environmentally friendly gene transformed Gene One into a $400 million company in just eight years. Gene One aims at 40% growth in 36 months, thus, it needs an IPO to respond to the demand and meet their targets. The venture capital will allow Gene One to develop new technologies, increase their exposure, and strengthen the brand. The CEO, Don Ruiz, received board approval and is poised to implement his plan with the help of his senior executives. Similarly, other companies that have reached the growth of Gene One have used the prospects of an IPO to develop newer products, advance their technologies, and seek expansion of their brands. Facebook
According to Facebook (2011) website, the company was created in February 2004 by Mark Zuckerberg, co-founders Dustin Moskovitz, Chris Hughes, and Eduardo Saverin from their Harvard dorm room, which in June of the same year moved to its new location in Palo Alto, California. In December 2004, the site had already reached one million users worldwide, from its initial start at the Harvard, Stanford, Columbia, and Yale dorms (Facebook, 2011).
Its reach entered more than 800 college networks, thus, sparking media attention, bringing to Facebook its first venture capital investment of $12.7 million by Accel Partners (Facebook, 2011). With more than 5.5 million users by 2005, Zuckerberg raised another $27.5 million from Greylock Partners, Meritech Capital Partners and others to continue upgrading many features the site offered (2011).
As it expanded Facebook reached 12 million users in 2006, 50 million in 2007, 100 million in the following year, leaping to 500 million user is 2010 (Facebook, 2011). In 2009, the company was evaluated at $10 billion, and continued to attract investors from Microsoft ($240 million venture), to Digital Sky Technologies ($200 million) (2011).
Facebook just hired Reed Hastings, Netflix CEO. He was also member of Microsoft Corp.’s board of directors. Along Hastings, Facebook’s current board sits Marc Andreessen of Andreessen Horowitz, Jim Breyer of Accel Partners, Donald E. Graham (chairperson) and CEO of The Washington Post Company; also Peter Thiel of Clarium Capital and Founders Fund (Facebook, 2011).
According to the WSJ’s Shira Ovide (2011), Facebook is evaluated today at $100 billion, matching few fortune companies with such prized position (2011). Although Zuckerberg has been “non-committal” (para. 7) to an IPO deadline, Facebook have approached some banks to “shepherd the IPO” (para. 6).
Gene One and Facebook
Similar Issues. As indicated by the board, Gene One is cleared to structure itself for an IPO. The Facebook synopsis mirrors a similar situation. An IPO date for Facebook is eminent as soon as April, 2012 because Facebook is aimed to reach 500 shareholders in the coming quarters of 2011 (Tapscott, 2011). The law requires companies with about or more than 500 shareholders to either disclose all financial data or go public (Tapscott, 2011).
Reaction. Mr. Zuckerberg has flirted with venture capital investors and banks to stage an IPO; it has received $500 million from Goldman Sachs and Digital Sky Technologies (Tapscott, 2011). Similarly to Gene One, an IPO seems a viable path for exponential growth, it will attract venture capital to upgrade its research power and respond promptly to biotechnological breakthroughs that would be outside its scope otherwise (University of Phoenix, 2011).
Outcome. The outcome for Facebook is an increased outpouring of affiliations coming from ads revenue (at 18%), which already rivals Google (9%) and Yahoo (13%) of the domestic ads market share (Swatz, 2011). This signals the power of Facebook’s global reach that may be augmented by the compounding forces of a public platform (2011). Similarly, the outcome for Gene One is to tap into the same compounding forces.
A good outcome from an IPO would be for Gene One to rival Pfizer, Abbot, GSK, and other biotech companies that hold billions of dollars in technological and scientific patents through R&D initiatives leveled from public capitalization.
According to Facebook (2011) website, it has hired executives to its board that meets the SEC and SOA criteria. Reed Hastings, Netflix CEO is Mr. Zuckerberg lasted addition to a select group of corporate mavens. Along Hastings, Facebook’s current board sits Marc Andreessen of Andreessen Horowitz, Jim Breyer of Accel Partners, Donald E. Graham (chairperson) and CEO of The Washington Post Company; also Peter Thiel of Clarium Capital and Founders Fund (Facebook, 2011).

References
Tapscott, W. (2011, January 7). When is Facebook’s IPO date. Retrieved July 14, 2011, from http://www.associatedcontent.com/article/6193228/when_is_facebooks_ipo_date.html
Swartz, J. (2011, June 21). Ad gains shore up Facebook IPO prospects. USA Today. Retrieved July 14, 2011, from http://www.usatoday.com/tech/news/2011-06-20-facebook-ad-gains-ipo_n.htm
Facebook (2011). Timeline. Retrieved July 12, 2011, from http://www.facebook.com/press/info.php?timeline#!/press/info.php?timeline
Ovide, S. (2011, June 13). What we know about the Facebook IPO. Deal Journal. Retrieved July 12, 2011, from http://blogs.wsj.com/deals/2011/06/13/what-we-know-about-the-facebook-ipo/

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