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Facebook and Twitter as a Management Tool

In: Business and Management

Submitted By PaulinaS
Words 603
Pages 3
Facebook and twitter as a management tool.
Starting with facebook. Facebook is a boy wonder of a social marketing. A site that started as a side project/hobby for a couple of Harvard guys now has over 200 million users and ranks as the number one visited site in the world. The great advantage of being a facebook user is it’s simplicity. Creating a company site is very easy and takes only few steps.At the beginning system asks us about some basic information connected with the company and it’s activity.
What about promotion?
The key to be succesful on the facebook is to create interesting and eye-catching profile, varied with photos, special offers, registrations, discussion topics etc. All those tools provided by facebook allow the company to: * -promote many different undertakings. * -inform potential clients about up-to-date news connected with different undertakings & services. * -maintain the contact entrepreneur-client. * -exchange information with people with similliar interests.
How to collect “friends”?
1)Widget ->It is kind of attachment that can be added to the main website of the company. It is usually a square with photos of current fans of the facebook site. To get such tool it is necessary to get a code generated by facebook and then paste it to the main website. Everytime when someone clicks on ‘Like’ button we get more fans.
2) We can offer our friends to be fans of our enterprise. Facebook is created in such way, that informs the person about activities of his/her friends and that increases the possibility that some of them will also be friends of us.
3) The other way of advertisement is paid advertisemet. We pay per click, what means that every single opening of our advertisement costs us 30-50 gr. It’s up to us who is going to see the advertisement and where it will be shown.
Twitter
is a lot like Facebook,

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