...STRATHMORE UNIVERSITY TITLE: CASE STUDY OF FACEBOOK CHRISTINE ONYANGO Facebook is a social networking site that was created by Mark Zuckerberg and Eduardo Saverin in 2004 driven by the urge to connect the world and create a mirror of the real world community rather than just an online community. By that time, there were a few such sites already in existence; MySpace and Friendster. These sites would at times face technical instability and had a lot of distracting advertisements. What made the big difference for Facebook is that the founders focus on the market and customize their site depending on what they deem fit for it. (Adam Hartung, 2011) in Forbes’ blog, stated that Zack’s willingness to let the business to go wherever the market wanted it, is one of the factors that led to the rise of Facebook. Some of the things for instance include; adding the capability to upload photos and identify the people on those photos as well as “tag” your friends on pictures and videos, game applications that basically allowed people to play games and the news feed feature was a great innovation that allows people to view “news” as posted by their Facebook friends. At the start, the founders came up with a fund of $1,000 to be able to launch the site. Later on in the same year, Peter Thiel made an angel investment of $ 500,000 for 10.2% of the company. In 2005, Accel Investment made a $12.7 million venture capital investment and then joined the board. In 2006 Facebook received $27.5 million from...
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...Facebook is not only a place to advertise, but also a new way to advertise. Facebook started with a social media version word of mouth marketing strategy. Even though just very few people click on Facebook ads, many advertisers are still using Facebook as one of their advertising strategies. Open Graph was a set of technologies that integrated other participating cites with Facebook. The biggest challenge for Facebook is the demands of new kinds of advertising. Facebook was a new trend of advertising. Estimated 600 million active Facebook users spend more than six and half hours a month on Facebook. Facebook advertises were frequently appeared in front of users’ eyes. Even though on average people clicked on Facebook ads only once every 2,000 times they were viewed, Facebook users become aware of the brands. When they want to buy any products, they will automatically consider the brands they saw on Facebook as one of their choices. Google is one of Facebook’s competitors. The advertising concepts of those two website are different. Facebook’s advertising is aimed at branding; Google is aimed at immediate purchase. Google is more focused on customers’ request. If a customer wants to buy a pair of shoes, when he or she typed shoes in Google, ads related to shoes will appear on top of the page. Facebook needs to remain coming up with new advertising ideas. Facebook and Google actually can work together; it will become an amazing advertising method. Customers can Google a product...
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...International Business 10/05/2013 1. The main use of Facebook is the recreation of social connections between people. Facebook also allows its users to present themselves in an online profile, accumulate friends who can post comments on each other's pages, and view each other's profiles. Facebook members can also join virtual groups based on common interests, see what classes they have in common, and learn each others' hobbies, interests, musical tastes, and romantic relationship status through the profiles. Users can also find thousands of apps and games to play with their friends. 2. Being an online platform, Facebook can operate in many different countries all over the globe. In order for them to attract users they need to be appealing in their own culture. So it’s very important for them to take into account that the world is a diverse place and find the means to be accepted in every society. Culture is also relevant when it comes to finding the right target for the ads and make sure its not offensive to an specific group of people. If they fail to treat users as unique individuals and broadcast mass commercial messages they wouldn’t lay the foundations for generating friendly and long-term commercially valuable relationships. 3. The primary difference of a social strategy and digital one is that the social strategy goes further into how people really want to connect with other people, not with a company. A business with a successful social strategy helps...
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...2) I think Facebook appeals to people who are shy. Shy people do not like face-to-face contact. By using Facebook it is an easier way for a person to start a conversation because they are not in public with other people watching. I am a shy person and I am more likely to start a conversation with a person I don’t know or have not spoken to before on Facebook. I feel that if the conversation does not go well you can get over it and in person you might get embarrassed and not as likely to put yourself out there for the first time if your shy. This broadens and diversifies its user base because it can make it easier for people to meet other people even if they don’t live near you. Facebook lets you put your college in your information, which can help other people meet people at a college. Colleges are so big you won’t even meet half the people attending it and Facebook is a way to meet new people easier. Also, it can help you build friendships with new people. I think Facebook can help shy people like myself meet new people under like I would in person. 3) I think that Sheryl Sandberg faces challenges while talking to her younger boss and younger workforce. I think she faces a different way of communicating with them than what she would expect in a business setting. The staff is younger and is not as experienced in a business setting so they don’t know the proper way to talk. I feel now a day’s businesses are more laid back especially with a younger company owner. I think she...
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...Case 12: Facebook All questions are given 1 point except Qn 7. 1. Definition and characteristics of social networking (services). -Definition: social network collects any information that individuals share in network and connect the dots of personnel who have similarities building social relations based on the power of connection. -Characteristics: Social network services carries three main purposes, which are advertising, employee and idea screening and application development and gaming. Advertising is the main revenue resource that social network generates profits from. Social network gives an opportunity to the firms who wish to catch the user’s needs to promote their products or services to the users who are exposed in the network. Social network firms also helps companies to search for potential competent employees with any useful information saved in their database and to monitor current employees’ activities to prevent any possible negative impact on the company. Lastly, by taking a role of bridge between gaming developers, application, or software and the users in social networks, social network made it possible for them to grow through their service place and social network companies also earned benefit from being partner with those providers. 2. Explain the five (5) forces of social networking industry. And analyze whether it is a profitable industry. (You may not get all the information for the 5 forces analysis from the case. Then you can...
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...Facebook: It's About the Money - Case study The birth of Facebook was in 2004 by Mark Zuckerberg, a Harvard student, who started Facebook as a means of allowing students to communicate with one another. It gained its popularity quickly through the university and education system and became a worldwide phenomenon(Ahmed et al., 2013). In just over ten years, Facebook expanded from a small networking site to a publically traded organization worth an estimated $50 billion. Part of its success is based on the fact that it is free to join and Facebook boasts it always will be. The estimated number of users/subscribers of Facebook at the time of this publication was stated to be over 1 billion (Laudon & Laudon, 2014). In 2011, the vast majority, eighty-five percent, of Facebook's revenue was derived solely from advertising sales with the remaining attributed to sale of Zynga games (Laudon & Laudon, 2014).Importantly, the revenue stream associated with Facebook’s success is leveraged on the collection of information provided by the users. Users of Facebook create on-line profiles and upload their photos, videos, communicate with one another, and join a variety of different groups on a myriad of different issues, using the “like” button to identify their likes (Ahmed et al., 2013). Without question, social media plays a large role in our lives every day, and Facebook is at the center of that movement. While Facebook provides a means to communicate with one another and a means...
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...BUSN 204 – Case Problems in Business Strategic Profile and Case Analysis Purpose (page 12-1) Zuckerberg and his top management team knew that they needed to consider how to adjust the firm's strategies to compete as a public company, partly in response to the belief among some users and analysts that Facebook was losing its ability to satisfy customers and shareholders simultaneously. In this regard, what should the firm do strategically to ensure its long-term and profitable growth? While Facebook's advertiser base is constantly looking to the firm for additional innovative means to target users, its investors are questioning its ability to monetize its user base. Relatedly, in a highly dynamic and competitive industry, how will Facebook out-innovate its rivals and retain customer “mind-share”? Along with his top management team, Zuckerberg concluded that the firm should focus on both worldwide and domestic market growth. With many recent product innovations and strategic changes, 2013 and the few years beyond were expected to defining ones for the young, public social networking firm. Situational Analysis (pages 12-3--12-4) One of the most innovative creations in the twenty-first century is social networks. Connecting the world through schools, families, businesses, photos, and just about every other piece of information, social networks thrive on people sharing their life stories. In the last ten years, the most important networks have been Facebook, Myspace, Twitter...
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...11/5/2014 BUSA 4980 Facebook Case 12 The Beginning Facebook was founded by Mark Zuckerberg, a whiz kid born to a psychiatrist and a dentist. Signs of entrepreneurial behaviour started to show at the young age of eleven. Mark majored in computer science and psychology at Harvard. Writing a student program called CourseMatch to aided students in strategically selecting their courses. He the n created Facematch which gave students the ability to rate others on looks and then poll the results online. Due to its success, the college network was overwhelmed and was forced Facematch to shut down. His next endeavour was his greatest success. Thefacebook was created by his roommate Dustin Moskovitz, investor, Peter Thiel, and Sean Parker of Napster fame. What started off as a college student application, soon turned into a flagship for social networking not only students, but many users and companies. Strategic Profile and Case Analysis Purpose Facebook has been very successful since its inception. Even after going public in 2012 with initial scepticism by investors the company has beat the odds. Through successful acquisitions, Facebook has been able to not only maintain but enhance its service offerings to its users and advertisers. Facebook utilized several acquisitions to not only improve on or offer new services like its partnership with Zynga; but was also able to pilfer top talent from companies to implement in internal Facebook projects. This allowed Facebook to bypass new...
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...Case Study: Facebook: It’s Not Just for Kids Facebook has become a social networking phenomenon. A place for people all over the world to connect, play games, share photos, and now days shop. While other social networking sites are meeting the status quo Facebook is setting itself apart by keeping the site new and exciting. Facebook is currently the fourth most trafficked site on the web. (Facebook: It's Not Just for Kids) However, even as Facebook is gearing up to expand they still have challenges to overcome if they want to stay on top of the social networking empire. People from all walks of life have discovered the joys of Facebook. However, a recent study by Spruce Advisors found that a large majority of Facebook users are extroverts and narcissistic. Facebook gives these personality types an additional platform to socialize and to promote themselves with the ability to upload an unlimited amount of pictures (there is nothing worse than a friend who uploads pictures of themselves three times a day!) and the ability to update their status every minute of the day. Many of these faithful Facebook fans have a large number of virtual friends and they tend to stay connected. On the other hand, Facebook gives the introverts a large assortment of games and other apps to utilize while still keeping them in contract with their small network of friends and family. The ability Facebook has to appeal to the extroverts and introverts in and of itself gives Facebook the potential...
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... The case that I am about to analysis is called “Facebook: The New Face of E-Commerce?” Mark Zuckerberg, 23, founded Facebook while studying psychology at Harvard University. A keen computer programmer, Mr. Zuckerberg had already developed a number of social-networking websites for fellow students, including Course match, which allowed users to view people taking their degree, and Face mash, where you could rate people's attractiveness. In February 2004 Mr. Zuckerberg launched "The facebook", as it was originally known; the name taken from the sheets of paper distributed to freshmen, profiling students and staff. Within 24 hours, 1,200 Harvard students had signed up, and after one month, over half of the undergraduate population had a profile. One of the main trends in 2012 social networks will be the rise of F-commerce or e-commerce through Facebook. Thus, this network becomes the only way, apart from the traditional online store on a web page, for a company to sell their products directly online without intermediates. The purpose of this paper is to discuss the Facebook as the new face of e-Commerce. In the last seven years, facebook has shown a tremendous ecommerce gateway trends. It is worth $5,257 million in the year 2009 having a customer base of 800 million, and 3000 employees across the globe. One of the most ambitious projects of the Facebook social network in last year was the birth and evolution of the F-Commerce, i.e. e-commerce on Facebook. I hope...
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...1. Why do people (end user) use Facebook and what do they do when they are there? Nadkarni & Hofmann (2012) investigated the factors contributing to Facebook (hereafter FB) use based on the researches on psychology, technical features of FB, demography and personality of FB users, and suggested a dual-factor model of FB use. In accordance with the model, FB users are motivated by two essential needs: (1) the need to belong and (2) the need for self-presentation. The need to belong can be referred as the innate drive to have a relationship with others and gain social acceptance, and the need for self-presentation as an impression management in which people attempt to influence the perception of their image. These two factors can work as a pair or singly for FB use. For example, the number of FB friends and a desirable presentation of self on FB positively associate with the degree of subjective well being and users’ self-esteem because of visualization of social networking (Kim & Lee, 2011). FB enables users to create own profiles including name, gender, date of birth, e-mail address, home town, personal interests, job information and photograph (Facebook, 2016). The interactions on FB are the friends list, the wall, pokes, status, events, photos, video, messages, chat, groups and like. The friends list is a significant part of FB, because it enables the endusers to create a public display of their accounts which viewers can click to expand the network. Like allows users to give...
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...Facebook Case Study 1. Facebook has a lot of data. The company uses this data to supposedly get more intimate advertising services. Facebook says that this is the main goal of the company, but if this were true they wouldn’t care about the old messages and old posts you delete. The fact that the company saves these things makes me worry. Why would a company need to keep things deleted? They were deleted for a reason and people do not want them to be seen. I understand the fact that to make it a better experience on facebook they need to know information about you, but there is no need to send it to companies that have no reason or intention to advertise. If a company wants to know something about you, they need to look that person up and find those things out just like a regular user. Once people hear about the way Facebook is using their personal data, the usage will decline. 2. There is no relationship between privacy and facebook’s business model. The whole reason facebook started to make money in the first place was because they fed peoples personal information to advertisers. There hasn’t been a form of privacy in the facebook company since day one. They are manipulating their authority they have to make them money regardless of if it hurts their users. No one should be denied a job because they liked the same page as a man that is a convict. Yet that is how facebook will end up because privacy is not an important part of their business model. 3. The weaknesses...
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...Facebook Case Write-up Format: Name(s) on one-line header in upper right-hand corner (double clicks on the current header for editing), 1” margins all around, single-spaced with one blank line between paragraphs, block format (no indenting for paragraphs). Use bold internal headings to mark sections. (This page conforms to these format requirements.) PLEASE LIMIT THIS ASSIGNMENT TO 2 PAGES. Make your responses succinct and meaningful. Preparation: Read the Facebook case (which can be purchase following the link provided in the course outline). For any terms that you do not understand in the case or in this assignment sheet, please read the related slides and/or search online and get them clear. Content: Please answer the following questions, using information from the case. Be SPECIFIC and use BULLET POINTS whenever possible. 1. Why do people use Facebook and what do they do when they are there? Facebook is a social networking service launched in February 2004, owned and operated by Facebook, Inc. As of October 2012, Facebook has over one billion active users, more than half of them using Facebook on a mobile device. Users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Facebook can be mainly used to socialize, keep in touch with real life friends or renew old connections. Facebook provides the...
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...Case Study: Facebook 1) In my country of origin, Morocco, Facebook is used primarily by people from 15 to 35 years old. The social network played a big part in the outburst of social revolts referred to as “Arab Spring”, since it was one of the only mediums for the people to keep their freedom of speech in times of tyranny. But it also has a couple drawbacks, in my opinion, the major one being the lack of control of users over their own personal data. This can represent a big inconvenience in some situations such as applying for a job. Nowadays, with employers making sure to search deeper and deeper into their recruits’ past and present social networking activities, any mistake a person might have made, even a long time ago, could come back and haunt him for the rest of his life. I think that the social network, by promoting freedom of speech and allowing people to keep in touch with their loved ones, even though in today’s globalized world it’s easier than ever to be far from them, is a great tool for the people of a developing country like Morocco. However in years to come, the emphasis should be on the challenge that is personal data encryption and protection, as well as user awareness on theses issues. 2) Faced with the need to define their approach to global expansion, Facebook chose to remain loyal to its values, in order to keep their international credibility as well as to justify their extraordinary IPO ambitions. The company is looking for market with a...
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...(1) Business will choose Facebook because it is lower in cost or free. In addition, Facebook has 2.2 billion of users and it makes the company easier to reach the public (Edwards, 2014). It is easier for Business Company to share photos, videos of the company on Facebook. (Business.qld.gov.au, 2014) This is easier for company to communicate with their existing or potential customers. In the other hand, the company could give basic information to give a simple knowledge of the company especially rewards to built confidence towards the company. Moreover, it can provide a customer support for customers to give feedbacks for towards the company. (Ayres, 2014) For example, users could post or leaving a message on Facebook about their view. (2) If Facebook could not disclose user’s information to third party, the third party could not view the Facebook users’ personal useful information such as mobile phone numbers and home address. This can prevent the users from being danger because the more information exposed online to the company, websites or other users, the higher risks of danger towards the users (Snopes, 2013). Moreover, due to the ability for the third party to access the user’s personal information, it creates a higher opportunity for identity theft or even kidnapping (cite). Furthermore, advertisement company could not access to the users directly if Facebook could not reveal user’s information as they do not have the user’s personal information to send email, letter...
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