...Investors Decisions, Facebook Model And Economic Viability Of Facebook Samuel Osene-Bosompem California International University Author Note Samuel Osene-Bosompem, Department of Doctoral Study Global Business and Leadership Correspondence concerning this study should be address to Samuel Osene-Bosompem, Ecobank Ghana Limited, SIA Branch, PMB, GPO, Accra, Ghana. Contact: sbosompem@ecobank.com Abstract A Thesis Statement Most rational investors decision to investing in any company would largely depend on the companies strategic and financial projections and company would use business models like the convergent concept targeted to meet customer needs. For a company to be a going concern, it is expedient that its economic viability is determined, this work would attempt to vet Facebook on the areas mentioned above. Purpose of Paper The purpose of this paper is to discuss the role that strategic and financial analysis played in investors decisions to back Facebook through its short history, develop a model of Facebook using the concept of convergence as a reference and analyze the economic viability of Facebook. Overview of Paper The paper would be divided into three sections to answer unit four-assignment requirement as follows: 1. Discuss the role that strategic and financial analysis played in investors decisions to back Facebook through its short history. 2. Develop a model of Facebook using the concept of convergence as a reference...
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...Introduction Facebook is founded in 2004, by Mark Zuncherberge as a network for Ivy League schools. It is a website design for social networking which build online communities of people having shared interests. Competitive advantage Facebook’s competitive advantage is dependent on how well they adapt to their ever-growing pool of competitors. Facebook have achieve competitive advantage over its rival that has strengthens and positions its business better within the business environment. Innovation The combination of innovation from the developers and the Facebook team’s effort to retain user engagement. Constant creation of new gimmicks to retain user attention (e.g. The Like button). Facebook developed the concept by allowing people to show their attachment to communities of various religious, political, social, work. Zark was a Manager who don’t run facebook mainly for revenue “It’s not because of the amount of money. For me and my colleagues; the most important thing is that we create an open information flow for people. Having media corporations owned by conglomerates is not just an attractive idea to me.” –Mark Zuckerberg. For example, the offers to buy Facebook off Zuckerberg have been numerous, however, Zuckerberg refused to sell Facebook for years, turning down lucrative offers and choosing instead to nurture his business. Likewise, Zuckerberg waited years longer to go public than many figured, timing Facebook's debut perfectly as demand for the IPO is expected...
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...Mark Zuckerberg, the founder and CEO of Facebook is also known as one of the 100 wealthiest and most influential people in the world. Since young, little Zuckerberg had great interest in developing computer programs. He had created different software and computer programs since middle school, and most of them are created for fun including Facebook. He is a very talented young man and also a learner. During middle school, while the other kids were playing in the park, Zuckerberg has begun writing software with the basic programming skills his father taught him. Besides he is also an achiever and very creative. Before Facebook was created, Zuckerberg hacked into Harvard’s computer network to steal ID images and wrote a program for students to rank the ‘hotter’ person on campus. Then he vision the need of having a social network service like that and that was how Facebook was started. As an achiever he will reach out and give it a try whenever he gets an idea, no matter it is a good idea or not. In the entrepreneurial world, it is always harder for people to actually start doing something even when they have an idea. Zuckerberg is also an idealist, he always comes out with ideas, which is why Zuckerberg can be so successful. I would say that Mark Zuckerberg is a model entrepreneur. First of all, entrepreneurship is the process of starting a business, developing a business model and is fully responsible for the operation of the business. An entrepreneur is a person who generates...
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...Acquisitions Carrie Steptoe Contemporary Business/508 May 18, 2014 Facebook is one the of the nations’ leading social network sites in the United States, accumulating over one billion members since its creation back in 2004. So it really wasn’t a surprise to learn that Facebook had interest in acquiring Instagram, In April of 2012, Facebook acquired Instagram for one billion dollars, for their photo sharing mobile app. Instagram is a social network site that is an online photo and video sharing and network service that enables its users to take pictures and videos, put on digital filter to them, and share them on a variety of social networking services, like Facebook. The merge between Facebook and Instagram is considered one of the largest merging tech deals to date. Some would say it was a good move for Facebook to merge with the up and coming social networking sites, because it would increase users along as keeping their loyal users, by providing new features that Instagram offers. Others observing may say Facebook acquiring Instagram was clearly a defensive move, made in order for Facebook to keep its leading spot in social media network sites, and would probably say the merge is a bad business move because of its hastiness of spending one billion dollars for a startup company with no revenue at the time. However, the two companies merging was a historical moment in business history. One reason I feel Facebook decided to acquire Instagram, is because they saw an opportunity...
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...KEY ISSUES The main issue was to either consider a new expansion opportunity or look into selling GCO to an interested party. There are a number of different suggestions to help expand the company; one of the options was whether the Western location was a good decision and if the cost of the expansions will benefit the company’s future, financially. ANALYSIS Grocery Checkout Overview Grocery Checkout is an online grocery service marketed towards Western University student, professionals, families, disabled and those who demand quick grocery delivery to avoid actually having to physically go to a grocery store. His has successfully grown since it was founded in 2005 to a company by 2009 having generated $1,056,724 in sales. When orders are placed GCO ensures quick next day delivery within one hour times slots that their consumers choose. In order to keep costs low GCO has low overhead keeping staff and inventory storage low. GCO main competitors are Loblaws and Valu-Mart, however both are not within walking distance for students. There is no actual direct competition other than another company in the GTA. This proves GCO to be its own direct competitor within its field and allows for easier access to market towards consumer demands for quick, efficient service of quality groceries at a comparable price. Customers wanting to place an order can go online to GCO’s website, sign in and begin searching for household products they are in need for. Everything...
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...Three Environmental Scan…………………………………………….. Page Four Questions and Answers……………………………………….. Page Five Appendix A………………………………………………………….. Page Eight Brief Overview Since 1973, Carmex has been manufacturing lip balms. The company has grown significantly, and in the past five years they’ve been making new efforts to become more competitive. Carmex used social media in the past to help market their products. With three new potential flavors, they can only put two into quantitative testing. Carmex will concentrate on using Facebook to help them determine which two flavors to move forward with, and to help drive their Facebook metrics. ------------------------------------------------- In order to narrow the flavor choices from three to two, the marketing team made a decision to do this through Facebook “likes” and “engagements.” The marketing team also decided to use contests and promotions in order to help increase the number of Facebook “likers.” When using this method, a problem arises. The problem being that these people may not actually be fans of the product and at the end of the promotion they have the ability to “unlike” Carmex’s brand page. ------------------------------------------------- To increase “engagements” a poll will be used. Consumers will then be able to...
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...Question 1 Katz has identified 3 general skills with relation to management namely conceptual skills, human skills and technical skills (Daft, 2010). Mark Zuckerberg as a Chief Executive Officer(CEO) has conceptual skills because he can plan for the present and the future. Zuckerberg’s decision to partner with Microsoft in an advertising deal in 2006 within the United States and subsequently internationally in 2011 has allowed Facebook to continue to grow as a technological company (Stone, 2007). Zuckerberg has also incorporated the Bing search engine within Facebook as a step to ensure Facebook’s sustainability as users can perceive Facebook as more than just a regular social networking site (Bolm, n.d.). According to Bolm (n.d.), Bing says that a huge portion of society refer to their friends before making the decision to purchase things and this phenomenon is known as the “Friend Effect”. He acknowledges that to achieve success, one must be able to work with people as well as through them. Zuckerberg management style of having a flexible workplace demonstrates his human skills as a manager (Yulianto, 2011). His ability to lead, motivate, increase and realize the potential of his employees is seen as crucial skills for a manager. The Hackathon that Zuckerberg organizes within his company allows critical as well as creative thinking. It promotes co-operation and helps build team spirit and better social connections within employees not only with themselves but as well as with...
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...Leaders make rational decisions every day in the effect to maximize the benefits and minimize the costs for themselves and everyone affected by it. These leaders just as often make decisions based on emotions, opportunities, present states of condition, and other factors, which are considered irrational decisions. People have the natural desire to be correct without weighing the consequences. One recent example of a company that has been criticized for potentially making a very irrational decision is Facebook. CEO, Mark Zuckerberg, announced that he is buying WhatsApp for 16 Billion in cash and stock, along with another 3 over a couple years, making it a 19 Billion dollar deal for the company. WhatsApp is a leading chat app that has grown quickly in the last few years. It allows people to send video, photos, and text messages. It is more popular in many countries outside of the United States. The app will also not promote any ads for users. The deal’s enormous price tag brings a lot of question into Zuckerberg’s rationale behind his decision and if the pros outweigh the cons. Consequentialism is focused on the basic consequences that come with decisions and determining net balance between the good consequences and the bad ones. Zuckerberg’s decision to buy WhatsApp is consistent with his goal of connecting the entire world, especially developing countries, through technology. The app has over 450 million users. There almost as many messages sent using the app as there...
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...Facebook vs LinkedIn: Battle for B2B Business Revenue by CAROL SMITH on OCTOBER 30, 2012 · 3 COMMENTS AND 206 REACTIONS in DURABLE,LINKEDIN,SOCIAL MEDIA Your company wants to increase B2B revenue, accelerate lead generation, demonstrate thought leadership and create brand awareness. It’s time to discover which is better for your B2B business, Facebook or LinkedIn? Let’s begin with the time tested phrase now used by business development professionals and taught in every business school from the East coast’s Harvard to West coast’s University of California: “Follow the money” 1. Income: LinkedIn users on average have an income of $109,000 compared to Facebook’s $25,000 according a study by Seeking Alpha in 2012. The average income on Twitter also towers over Facebook with more than double at $52,000 per user. 2. Decision Makers: LinkedIn offers you better access to finding and connecting with B2B decision makers. A LinkedIn demographics study showed that 42% have CXO, VP, Director, or Manager titles and users can search by these terms and more for easy search value. 3. Age: Facebook is a great place to connect with younger users where according to a 2012 study by Pew Research Center’s Internet & American Life Project 83% of it’s users are in the 18-29 year age category as compared to LinkedIn’s 16% and Twitter’s 27%. If your B2B decision maker is under 29, consider using Facebook. 4. Company Pages: Facebook and LinkedIn both offer free feature-rich company...
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...THE STUDY OF THE EFFECT SOCIAL MEDIA FACEBOOK AND ITS MOBILE APPLICATIONS ON THE PURCHASING INTENTION OF FASHION APPAREL PRODUCTS TOWARDS THE GENERATIONS Y CONSUMERS IN HONG KONG SIN KIT YING, EMILY BA(Hons)Scheme in Fashion and Textiles (Fashion Marketing and Merchandising Management) INSTITUTE OF TEXTILES & CLOTHING THE HONG KONG POLYTECHNIC UNIVERSITY 2015 THE STUDY OF THE EFFECT SOCIAL MEDIA FACEBOOK AND ITS MOBILE APPLICATIONS ON THE PURCHASING INTENTION OF FASHION APPAREL PRODUCTS TOWARDS THE GENERATIONS Y CONSUMERS IN HONG KONG A Thesis Submitted In Partial Fulfillment of the Requirements For the Degree of Bachelor of Arts (Honours) in Fashion & Textiles (Fashion Marketing and Merchandising Management Specialism) under the Supervision of Dr. CHANG M.T. Jimmy by Emily, Kit Ying SIN Institute of Textiles & Clothing The Hong Kong Polytechnic University May 2015 ACKNOWLEDGEMENTS CERTIFICATE OF ORIGINALITY I hereby declare that this thesis is my own work and that, to the best of my knowledge and belief, it reproduces no material previously published or written, nor material that has been accepted for the award of any other degree or diploma, except where due acknowledgement had been made in the text. _____________________________________________________(Signed) __________________________________________________(Name of student) ABSTRACT Summary of the contents and finding of the thesis briefly LIST OF TABLES ...
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...part of the Molson Coors Brewing Company which holds the fourth largest amount of market share globally (Qureshi, 2008, p.1). In 2007 when firms were just starting to see Facebook and other social networking sites, like Twitter, as valuable places to market to consumers and communicate with them, Molson also decided to create a Facebook account to connect with consumers and increase brand awareness. One of the first promotional activities Molson established using its Facebook account was a contest called “Cold Shot” which was targeted at Canadian college aged students between the ages of 19 and 24. This contest was set up to be a competition between Canadian colleges, awarding the title of “number one party school in Canada” to the college with the most pictures posted by students while also giving a spring break trip to the student from that winning school who submitted the best picture (Qureshi, 2008, p. 5). Molson had to pull the promotion, though, because many administrators and other students from the various colleges were not happy with the contest since they thought that it not only gave their schools a bad image, but they also saw it as Molson encouraging irresponsible behavior and underage drinking. Therefore, Molson’s problem is to determine if it should continue to use social media, like Facebook, when marketing its brand, and if it does choose to continue, how the company will use these sites to promote its brand in the future. Another issue this company is facing...
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...Professor Wolfe English 101 16 November 2009 Facebook Facebook is one of the largest online social networking sites in the world. People of all ages and countries use Facebook as a way to communicate with each other. Furthermore, the launch of this site has changed the way we talk to one another, both on a personal and cyber level, in addition to how we are hired for a job. The sudden influx in popularity of the Facebook site has also changed our sense of privacy. We will post pictures of underage drinking and other various illegal or profane actions, but feel that we are not revealing too much because our actions are confined to the privacy of our Facebook friends. We change our profile pictures and post information, all creating an image of how we want others to perceive us. Facebook has changed the people communicate with one another, and privacy should not be a concern when using the site because it is the user’s decision who can access their information. Facebook was created by a man named Mark Zuckerberg. Actually, the term “man” could be used loosely, Mark is a mere twenty-three years old (Newmark). Zuckerberg attended Harvard University and created Facebook in his dorm in 2004 (Newmark). “The first month the site went ‘live’ in 2004, half of Harvard’s undergraduates signed up. Its popularity spread to other Boston-area campuses including MIT, Boston University and Boston College. By December 2004, the number of Facebook users surpassed one million” (Fleming). However...
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...and safety, organisational policies and business continuance plans and cost. For security of information it is important for business to have the right information available as and when they need it, in order to make good business decisions. Information security management deals with maintaining the honesty and availability of organisational information and knowledge. Facebook has many security rules and one of the main security rules is how it is illegal to create many accounts or to use someone else’s account without permission. It is important to give the right information to Facebook so that your information I protected. Also security of information should be very useful for websites such as Facebook as sometimes there can be a fault with the system. This can happen if Facebook is hacked by hackers. The hackers will then be able to access user’s personal information. On Facebook other users who are not your friends on Facebook cannot access your full profile and photos. Facebook asks users if they would like to protect their profiles and information some users do protect their profiles but some do not. Facebook asks ask if you want to protect your information from friends or if you only want your friends to be able to see the information. Facebook tries to be...
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...social networking sites to get a better overall picture of the potential employees that are coming through their doors. They have begun to realize that they can learn a whole lot more about the person they are interviewing from those sites than they ever could from a resume or application. According to an article that will be published in the International Journal of Work Innovation, “many employers are using the Facebook profiles of job candidates to filter out weaker applicants based on perception of lifestyle, attitudes and personal appearance.” (Inderscience Publishers). Whether right or wrong, one’s personal life does affect their chances of getting a job. Employers should look at your qualifications and check references to determine if there are any discrepancies in your resume rather than look at social network profiles. Before the age of social media, employers solely relied on a person’s application to judge if they were qualified, if they would fit in with the company and if they would live up to the company image. With social networking sites such as Facebook, Twitter, and Instagram businesses can now see much more of a potential employee’s personality before they hire them. Unfortunately many of the things they see could be taken out of context or misunderstood. Depending upon how a person has their privacy settings certain pieces of information surrounding a particular post could be left out. According to an article written by Kevin Casey, he quotes Jennifer McClure...
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...Investment Decisions – Assignment 4” Long-Term Investment Decisions – Assignment 4 ECO 550 December 15, 2013 Long Term Investment Decision This assignment is a continuation of assignment 3. Facebook and social media were addressed in the previous Economics 550 course assignment. This assignment discusses long term investment decisions. Long Term Investment decisions are important for the longevity of every company. Long term investment decisions require managerial planning, strategies, knowledge and adequate resources. Government Regulation Government regulation is needed in the market economy. A lack of government regulations in the market economy would allow utter chaos in most markets. A lack of government regulations would allow for unfair business practices. Supply and demand would become totally undisciplined. Facebook and other social media companies generate revenue from advertisements. Advertising companies are their customers. Facebook delivers the advertising via the social network comprised of consumers. Advertisements are place on the consumer’s homepage and newsfeed in hopes that this will result in purchases from the advertised company. Government regulation in social media is relatively new. One of the biggest challenges is disclosure of consumer information. A bill introduced by state Senator Ellen Corbett (D-San Leandro) would regulate privacy on social networking websites like Facebook and Twitter...
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