...Facebook is a popular social networking website that allows you to create a free profile and make friends online. You can use Facebook to connect with people you know, such as friends and family, or to network by making new connections or promoting a business. Facebook for Emergencies: Facebook is a great tool to use for emergencies, when it is crucial to spread a message quickly and efficiently. It was particularly effective in the recent disaster in Haiti. Networks were set up to get individuals information on loved ones as well as the many fundraisers appealing for donations. Facebook for Teens: While a lot of parents may complain about their teenagers being logged into their Facebook account constantly, specialists are of the view that this form of dynamic and active communication plays a great role in developing social skills that are essential in the real world. It is also great way to find out what is going on in your child’s life and their circle of friends. There is one drawback. Your child has control of whether or not they “friend” you and how much they let you see. There are ways around this however. In many cases your child’s friend will actually “friend” you giving you a great source of information. Facebook for Business and for Politics: Experts reveal that a growing number of big businesses and corporations feel that they are not well connected with their target audiences. Using social media sites such as Facebook allows you to connect...
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...Social Media Tools Mario Yep COMM470 August 22, 2011 Mrs. Susan Corliss Introduction Imagine twenty years ago, before MySpace, Facebook, Twitter, how were companies able to communicate messages to their customers and clients? It was much more difficult to be able to deliver the intended message to the targeted group. Companies had to rely on television, snail mail, pop-up advertisements online, and/or magazine advertisements not being able to guarantee that their advertisements were being communicated to the correct targeted group. Now, social media has given companies the ability to be able to communicate their social media to their target group based on the information they provide through the click of the mouse. Facebook has allowed companies to be able to target customers and clients simply by the business the user is currently at and checking-in to. By checking-in to the business, Facebook feeds this information to businesses that relate, and could be of interest to the user. Social media allows the right information to reach the right group being able to guarantee to companies that the customers and clients will receive the message. As with any business, social media faces ethical issues as well such as security concerns, credibility, and maintaining a reputation. Social Media Tools How can new social media tools be used to distribute messages to consumers and clients? Media tools like Facebook twitter and LinkedIn can be used to send messages from companies...
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...Facebook website - Live News feed - Video calling and – message - online calling through messenger(fb app for chating) U can video call through facebook to ur frnds and family to communicate Facebook can also be seen as an instant virtual instant communication world through which you can keep in touch with family and friends. There are many communication tools available in facebook. There is the chat application which is a quick and easy way to use to stay in touch with friends and family across different time zones. There is also the video chat available through which you can do audio and video interaction at the same time. Facebook video chat can be conducted through the use of laptops, tablet and smartphones. - photo sharing - Status Another important communication tool is the Share This tool which can be used to share information with friends and family on your network. Let's say you see an article or information you think will be beneficial to people, you could always share the page with them. There are also different game applications available which you can make use of whenever you are bored or you feel like you want to relax. The creation of pages for business is also available. This tool can be used in marketing your product and making people aware of the use, the cost and how many people also make use of it - Groups (multiple communication in a single way) Academic use of Facebook at UWEC is not very common, but it can be a good way to connect...
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...It explains the origins of several SNSs and how they became popular so fast. It discusses how different cultures use these as communication tools. This piece contains a lot of background information that is needed to understand the origins of SNSs. Even though there is not a specific study conducted in this piece, it helps audience members understand SNSs as it evolves and grows over night. It’s hard to fully understand what SNSs are the most effective ways to interact. Audience member may include who don’t understand SNSs. The limitation may be with their audience members because audience members may not fully understand the origin of SNSs because it still is “new” to the world. This research was conducted by a professor at Iowa State University. His results indicate the misuses of Facebook. He acknowledges how his students text-message during class, talk on their cell phones, and use wireless lecture halls as a time to get on Facebook. He does agree that Facebook is a positive tool but students can be affected by social networks. Most of his concerns are how students use Facebook unethically. His argument concentrates of the improper uses of Facebook. Audience members may include other professors/faculty and students at universities across the nation. Some of his limitations include those who do not have cell phones or lap tops who can’t go on Facebook during class time. Another limitation is it’s hard to distinguish the total amount of students who abuse social networks during...
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...Social Media Medium such as Facebook Use is Affecting Our Ways of Communication by A Thesis submitted In partial fulfilment of Bachelor of Science in Information Technology September 2015 Chapter 1 Introduction: Since the beginning of time, people have created ways to communicate. The use of Internet as a communication tool has become more and more commonplace, particularly among younger generations (Boyd, 2008). Prior to today’s technology, people developed relationships face-to-face. Face-to-face interaction allows a person to respond in conversation by utilizing verbal and non-verbal clues they receive during the conversation. Today’s system communication allow people to interact with each other in settings that are not face-to-face. The use of telephones and computers has paved the way for the most recent addition to communication, social media. Online social networking sites (SNS) have tried to re-create face-to-face interactions on the web by allowing people to interact publicly or privately. Others use social media as a way to stay in contact, while others use it for other matters connected to businesses. Back before, long distance friends or love ones either kept in touch by telephone, or mail. However, a good benefit of social networking websites is that they allow people to develop or maintain relationships with individuals who may not be close to themselves geographically. When it comes to location and communication, social networking websites...
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...Reyna Fuentes Professor Carlton Abernathy Comm 1307: Intro to Mass Communication 6 July 2016 Social Media Influences How many of us remember being a pre-teen or teenager? Those crucial middle school and high school years can be rough on their own but add social media sites like Facebook, Instagram and Snapchat and life as a young adolescent can be publicized and critiqued more so by hundreds of people you might not even know. Social media is a term used to describe the interaction between groups or individuals in which they produce, share, and sometimes exchange ideas over the internet and in virtual communities. The impact of social media on young adolecents is significant, children are growing up surrounded by mobile devices and interactive social media sites such as Facebook, Instagram, Twitter, and Snapchat which has made the social media a vital aspect of their life. Social media is transforming the manner in which teenages interact with their parents, peers, as well as how they make use of technology. If not used properly however social media can be used in a negative context. My niece has been a victim of social cyberbullying on 2 of the 3 sites named above. She is a gorgeous 15yr old girl with full potential to take life by storm. Unfortunately, a group of her peers didn’t feel the same about her they not only shamed her at school but would post things on Facebook and Instagram about her. I believe the infatuation today’s world has with posting everything...
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...life for many, and none looms larger than Facebook. A social network with 1.11 billion monthly users, and 655 million daily active users ("Iamwire", 2013), Facebook, at its very basic core offers the ability to communicate with others from all over the world. What is communicated, and to whom is entirely up to the user. Some choose to update friends and family on happenings in their lives, while others take a more passive approach and use the site to simply stay in touch with loved ones. Videos, pictures, and music can be shared on Facebook, and as a result has been a key promotional tool for companies looking to sell their products. Official pages have been created for films, artists, food chains, and various other services as a way to spread word of new promotions, as well as communicate directly to consumers. Some of the team’s experiences were initially consumed by Facebook. The ability to find old friends, update others with our own happenings, and catch up with former classmates and co-workers was hard to resist. However, that rush faded and their participation went from active to passive rather quickly. One observation of the website contends with an image of astonishing happiness than to really form deep relationships. A revelation that sees little middle ground between those who share too much, and others who do not share content at all. Others found a more practical use for the site, such as taking advantage of its communication capabilities to keep in contact with his...
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...FACEBOOK Facebook was founded in 2004 as a hobby of Mark Zuckerberg, in that moment a Harvard student, and as a service to the students of the university. In its first month of operation the subscription Facebook had more than half of Harvard students, and then expanded to universities MIT, Boston University and Boston College and more prestigious U.S. institutions. A year later, Facebook had more than one million users, an office in Palo Alto, California Facebook was created as an online version of the "face-books" of American universities. The "face-books" are publications that universities at the beginning of the academic year, containing the pictures and names of all students and aimed to help students to know each other. In 2006 Facebook was "made public", allowing not only students of certain universities or American schools participate in it, but all the people who have an e-mail can be part of your community. Facebook then became a community of communities, it will connect students, businesses and people can choose to participate in one or more networks. Is a community created by and based on members In February 2007 came to have the largest number of registered users compared to other web sites aimed at upper-level students, having over 19 million members around the world, because it was originally published in English only. TWITTER Twitter is a free microblogging, which serves as a social network that allows users to send micro-text based entries, called "tweets"...
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...0 platform offers new opportunities and possibilities to meet the current marketing research challenges requires an in depth appreciation of the advantages and disadvantages involved in its implementation. The purpose of this paper is to take a critical look at the use of Social Network Sites as an Online Marketing Research tool. Due to the vast number of Social Network Sites available this paper focuses specifically on the Social Network Site, Facebook. The paper starts by giving a brief insight of how Social Network Sites are defined, it then contrasts the advantages and disadvantages of its use for research purposes based on previous studies conducted in similar fields but not exclusively in Social Network Sites. And finally, it is argued that the implementation of Social Network Sites as a research tool is suitable to some instances and that its wide range of applications would positively contribute to a better interaction with users. Social Network Sites does offer new research tools opportunities and can also function as a supporting or complimentary research tool; however, the use of Social Network Sites for marketing research purposes in instances that require in depth data, sensitive information or large world populations is not recommended. Introduction Marketing Research is used to identify opportunities and problems. Its general purpose is to generate, evaluate and improve ...
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...BRANDS APPLYING SOCIAL MEDIA AS A MARKETING TOOL AND COMMUNICATION CHANNEL? By Lisanne van Rietschoten International F&M Student Graduation Coach: Marco Mossinkoff Amsterdam Fashion Institute, May 10,2010. PRODUCT THE PRODUCT IS INSPIRED BY THE DIFFERENT APPLICATIONS OF TACTICS AMONG FASHION SEGMENTS TO ACHIEVE SOCIAL MEDIA GOALS. THE LINK BETWEEN GOALS AND TACTICS IS ACCORDING TO MY RESEARCH AN IMPORTANT PART OF SOCIAL MEDIA SINCE IT PLAYS A CRUCIAL ROLE IN A BRAND’S SOCIAL MEDIA COMMUNICATIONS. MY AIM WITH THE PRODUCT IS TO MAKE FASHION BRANDS AWARE OF MY FINDINGS ON GOALS AND TACTICS. INSTEAD OF GIVING AWAY PRINTOUTS OF MY +15,000 WORD THESIS, THE PRODUCT IS HANDY AND ACTS AS A VISUALISATION OF MY MOST INTERESTING RESEARCH OUTCOMES. MY PRODUCT COMES IN A FORM OF A BROCHURE AND A MAP. IF MY THESIS PROVES TO BE SUCCESSFUL, I AM PLANNING TO SEND OUT THE BROCHURE AND MAP TO COMPANIES ALONG WITH MY CV TO APPLY FOR A FULL-TIME OR PART-TIME JOB IN THE FIELD OF DIGITAL MARKETING. ABSTRACT Social media may sound like a new concept, but it is actually based on the most authentic marketing tool we know: word-of-mouth marketing. The speed of online word-of-mouth goes enormously fast, making social media highly attractive for the use of marketing and communication when used strategically. Social media has the past year become a growing interest of mine, which motivated me to research into social media as a marketing tool and communication channel for fashion brands. As some deny...
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...CHAPTER 1. INTRODUCTION Nature and Importance of the Study Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between organizations, communities, and individuals. These changes are the focus of the emerging field of techno self-studies. Social media are different from traditional or industrial media in many ways, including quality, reach, frequency, usability, immediacy, and permanence. There are many effects that stem from internet usage. According to Nielsen, internet users continue to spend more time with social media sites than any other type of site. At the same time, the total time spent on social media in the U.S. across PC and mobile devices increased by 99 percent to 121 billion minutes in July 2012 compared to 66 billion minutes in July 2011. For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building reputation...
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...mainly written for a module named “International Finance” which aims of analyzing the financial values of a social network (Facebook). The researcher hereby tends to observe the previous financial statements of the facebook, apparently compare it with the current values and accordingly give a value to the facebook. The paper is mainly based on the personal opinions as per the requirement by the professor. The study follows a typical research paper format with five main chapters: Introduction, secondary reviews, findings, discussions and conclusion. The secondary information, as discussed in the following sections, came from a review of reliable resources such as scholarly articles and journals. The study then reviews the results and relates them to the literature and attempt to make sense of the analysis. Furthermore, Similar to other studies, the conclusion is drawn from the analysis extend beyond the secondary data. Keywords: Facebook, Financial values, Earning per share What is social software? Social software includes communication tools and interactive tools often based on the Internet. Communication tools typically handle the capturing, storing and presentation of communication, usually written but increasingly including audio and video as well. The term "social software" refers to a wide range of web-based programs, services and tools. A key part of these new technologies is their collaborative aspects-- social software allows users to contribute create and...
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...watches design and production. Swatch has its own website: http://www.swatchgroup.com where a lot of information is available: • The investors • The job seekers • The customers • The media and press. This website is very integral because it brings together many actors of the company. The website is also offering the “Swatch Group Info Service” which allows everyone to get information easily and efficiently about all the services of the company. Swatch is also present on Facebook, Swatch Watches has more than 650000 fans around the world and has a special page for every country, for example Swatch Türkiye has 220000 fans. Swatch is also on Twitter. Swatch has also a smartphone application: Swatch uses the main social networks for its communication, the creativity is a pillar for Swatch and its communication has also to be creative, the digitals tools of today offers to Swatch a lot of way to develop his image through the world. Swath communication: In its communication Swatch put the environmental question at the first plan: “Environmental and Safety policy environmental protection is a high priority policy within Swatch Group and has been part of its guidelines for decade” (2010 annual report) Swatch has many axes of action to prove that its environmental concerns are not only on the paper: • The energy consumption by floor space • The electricity consumption • CO2 emissions reduction • Waste management •...
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...point as quality reach ,frequency, usability, immediacy, and permanence. There are many effect that stem from internet usage. It is also disputed that personal permiting soial media has benefit effects such as permiting democratization of the internet while also permiting personal to advertise themselves and from friendships. Most people associate soial media with benefit results,yet this is not always the situation.There is no doubt that soial media is taking the world by attack.Young and old, male and female ,and everyone else are on one or more soial network site. This effect is beneficial for a business too.So if you have a business and your are on any soial media platform yet, it is time to do so now. Social media networks like Facebook, Twitter, Tumblr, YouTube, Instagram, Pinterest and the like show an online based marketing and promotion option. Businesses and companies can initiate brand awareness through such sites for potential customers to see. It enables products and services to be offered through existing members of the site. Instagram Today we want to provide a few more details about exactly what ads on Instagram will look like.You will see the sample ad above sometime in the coming week. This is a one-time ad from the Instagram team that’s meant to give you a sense for the look and feel of the ads you will see.You will know a photo or video is an advertisement when you see the “Sponsored” label where the time stamp normally would be. Tap the label to learn...
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...Communication Theory Communication theory is the study by which information passes from one medium to another (Griffin). Communication theory is important for all businesses to understand, since a business plan or strategy can not be successful without communication between workers. Communication theory focuses on the different ways that communication can travel from one person to another. Major communication outlets include direct communication, mail, phone, television, or computer. This essay will look at how the Army is instituting new forms of communication tools to help with achieving their goals. In addition, communication theory will be used in understanding how a business or organization makes use of communication tools. The United States Army has announced a new form of communication tool they will be using to get in contact with new recruits. The communication tool is a popular web service called Facebook, which serves to attract new members to the Army (McNally). The Army’s use of social media networks such as Facebook have shown the innovative ways that businesses can interact with the public. The social media networks allow anyone to reach a wide range of people from different parts of the world. The internet especially has made big contributions to the area of communication theory because of its use of email and other social networking tools. These new mediums of information and technology can help businesses communicate more fluently with each other in less time...
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