Premium Essay

Facebook M

In:

Submitted By ravikumar
Words 2154
Pages 9
Facebook Marketing

Page 1

Facebook Marketing
Quick Start Action Plan
ALL RIGHTS RESERVED: No part of this book may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational storage or retrieval system without express written, dated and signed permission from the publisher.

DISCLAIMER AND/OR LEGAL NOTICES: The information presented herein represents the view of the author as of the date of publication. It does not necessarily represent the view or the marketing practices undertaken by the publisher. Because of the rate with which conditions change, the author reserves the right to alter and update his opinion based on the new conditions.

THE REPORT IS FOR INFORMATIONAL PURPOSES ONLY. While every attempt has been made to verify the information provided in this special report, neither the author, publisher nor their affiliates/partners assume any responsibility for errors, inaccuracies or omissions. Any slights of people or organizations are unintentional. If advice concerning legal or related matters is needed, the services of a fully qualified professional should be sought. This report is not intended for use as a source of legal or accounting advice. You should be aware of any laws which govern business transactions or other business practices in your country and state. Any reference to any person or business whether living or dead is purely coincidental.

About ‘Facebook Marketing’
Published by QuickStartActionPlan.com © Copyright QuickStartActionPlan.com 2010 All Rights Reserved

Facebook Marketing

Page 2

Table of Contents

Introduction ...................................................................... 4 Creating Your Facebook Account ......................................... 9 Creating Your Facebook Advertisement .............................. 11

Similar Documents

Free Essay

Fin332

...PART 1 Company Allocation Ticker symbol | Company | | GICS Sector | GICS Sub Industry | Address of Headquarters | | BEN | Franklin Resources | | Financials | Diversified Financial Services | San Mateo, California | | FCX | Freeport-McMoran Cp & Gld | | Materials | Diversified Metals & Mining | Phoenix, Arizona | | The cost of capital of the aforementioned companies will be discussed in the following questions. The companies will be referred to by their Ticker Symbols henceforth. Question 1 BEN The book value of the company’s liabilities and equity can be deduced from a number of online sources. The US Securities and Exchange Commission (2013) provided the company filings data whereby BEN’s Form 10q, dated 29/07/2013, showed the following (included on page 2 of this report). The book value of long-term debt is $1,252.1 million, and the book value of equity is $10,402.3 million. The schedule of outstanding debt shows that this figure includes $54.5 million of FHLB advances and $1197.6 million of Senior Notes at various effective interest rates. The notes on Stockholders Equity and Non- Redeemable Non-Controlling Interests reveal that Franklin Resources Inc Stockholders Equity totals $9779.8 million whilst the Non- Redeemable Non-Controlling Interests (previously referred to as minority interests) totals $622.5 million. FCX The book value of the company’s liabilities and equity can be deduced from a number of online sources. The US Securities...

Words: 2672 - Pages: 11

Premium Essay

The Mediating Effect of Relatedness Need Satisfaction to Facebook Use and Selfesteem

...effect of relatedness on Facebook use and self-esteem Abellera, Nadine Angeli C. Department of Psychology, Xavier University-Ateneo de Cagayan, Cagayan de Oro, Philippines (nacabellera@gmail.com) ISSN: 2243-7781 Online ISSN: 2243-779X Ouano, Jerome A. Department of Psychology, Xavier University-Ateneo de Cagayan, Cagayan de Oro, Philippines (ouano_j@yahoo.com) Conway, Gail D. Department of Psychology, Xavier University-Ateneo de Cagayan, Cagayan de Oro, Philippines (gee.delapaz@yahoo.com) Camilotes, Liza Mae C. Department of Psychology, Xavier University-Ateneo de Cagayan, Cagayan de Oro, Philippines (lizamaec@gmail.com) Doctor, Hannah Mae L. Department of Psychology, Xavier University-Ateneo de Cagayan, Cagayan de Oro, Philippines (misshannahdoctor@yahoo.com) Received: 10 November 2012 Available Online: 30 December 2012 Revised: 15 December 2012 DOI: 10.5861/ijrsp.2012.298 Accepted: 22 December 2012 Abstract Facebook, a popular social networking site, can serve as a venue for the enhancement of self-esteem. Why this happens remains unclear. Drawing from Positive Psychology and Self-Determination Theory, the present study investigated the effect of Facebook use on self-esteem as mediated by relatedness. Employing a cross-sectional non-experimental design, the mediation hypothesis was tested among 467 college students who agreed to answer the questionnaires. From the results of multiple hierarchical regressions, it was found out that Facebook use did not have a direct...

Words: 3008 - Pages: 13

Premium Essay

Relationship Maintenance and Facebook

...Social networkings on the Internet, the Facebook phenomenon, benefits of friendship, and relationship maintenance have been researched throughout this study. The literature highlights how the Net-generation, born from 1990-2002, uses Facebook to maintain their friendships. This research shows they use Facebook more to maintain and strengthen past and current friendships and less to meet new people. By defining Generation Y, it is evident recent studies on Facebook use and relationship maintenance has only examined the latter half of this group. Current literature provides a wealth of information on those born from 1990-2002; it does not provide studies on the earlier half of Generation Y, those born from 1976-1989. Generation Y encompasses a broad range of age groups. Given the continued emergence and integration of technology in everyday life, it is important to understand how it is being used. The proposed study aims to examine the way the elders of Generation Y maintain relationships on Facebook. B. Statement of the Problem The research intends to answer the following questions: 1) Do Facebook users born from 1976-1989 use the site to maintain relationships? 2) What relationship maintenance behaviors are commonly performed on Facebook? 3) Has the use of Facebook affected the way the early half of Generation Y maintains friendships? 4) Has the frequency of offline communication been replaced by online communication through Facebook for this portion of Generation Y? ...

Words: 2181 - Pages: 9

Premium Essay

Facebook

...social networks at this 21th century is Facebook. The Facebook was first intervening in 2006 by the founder, Mark Zukerberg, altogether with his fellow college roommates and student Eduardo Saverin, Dustin Moskovitz and Christ Huges. At first, Facebook is used for educational reason and the users are commonly a college student. As a year passed, the Facebook features become more advance and becoming well known to the public. End of the year 2007, the number of the registered users had been reached to 30 million, becoming the one of the largest social-networking site for the educational focus (Sarah P, 2007). Facebook describe itself as a social utility intended to help people communicate more efficiently with friends, family, but the same might be said of email, text messaging or even the telephone (Anne McCalard, 2008). Research done by Back M. D et al., (2010), says that the Facebook profiles are actually reflects someone actual personality and not simply a self idealization. The research then supported by the investigation on personality traits over the Five-Factor Model of personality relates to Facebook use (John, Naumann, & Soto, 2008). People were saying that Facebook give a lot advantage to the user, because they will know more people through this kind of systems, express their thought and feeling freely, and much more. But beside that, Facebook also have several disadvantages. According to Dr. Brent Coker, the Facebook has unique characteristic that made it more...

Words: 1476 - Pages: 6

Premium Essay

Review of Related Literature

...Bulletin of Education and Research December 2012, Vol. 34, No. 2 pp.19-28 Pattern of Facebook usage and its Impact on Academic Performance of University Students: A Gender Based Comparison Ahsan ul Haq & Sohail Chand _______________________________________________________________ Abstract This paper explores the popularity and usage pattern of the Facebook among the University students. A self-administered questionnaire is used for collecting data from a sample of 384 students. The study reveals that 87.5% of the students have account on the Facebook and no gender differences found. Male and female on the average spend equal time on internet. Though female users spend more time on Facebook than their counterparts but male users have more Facebook friends. Facebook use, in general, adversely affecting the academic performance of students but this adverse effect is observed greater for male students. The social interaction with the existing friends is found the most common use of the Facebook among students. Keywords: Facebook; Academic performance; Social networking. * Corresponding Author Pattern of Facebook Usage and its Impact on Academic Performance 20 Introduction Among the vast variety of online tools which are available for communication, social networking sites have become the most modern and attractive tools for connecting people throughout the world (Aghazamani, 2010). The first social networking site was created in 1997 in the name of Sixdegree.com, and now there...

Words: 2859 - Pages: 12

Premium Essay

Bibliography

...Sharing, and Privacy on the Facebook.In Golle, P. and Danezis, G. (Eds.), Proceedings of 6th Workshop on Privacy Enhancing Technologies. (pp. 36--58).Cambridge, U.K. Robinson College. June 28-30. (conference paper) Acquisti, Alessandro, and Gross, Ralph. (2009). Predicting Social Security numbers from public data. Proceedings of the National Academy of Sciences, 106 (27), 10975-10980. (journal article) Adamic, Lada, Buyukkokten,Orkut, and Eytan Adar. (2003). A social network caught in the Web. First Monday, 8 (6). (journal article) Adrien Guille, Hakim Hacid, Cécile Favre, and Djamel A. Zighed. (2013). Information diffusion in online social networks: a survey. SIGMOD Record, 42 (2). (journal article) Agarwal, S., and Mital, M.. (2009). Focus on Business Practices: An Exploratory Study of Indian University Students' Use of Social Networking Web Sites: Implications for the Workplace. Business Communication Quarterly. (journal article) Ahmed OH, Sullivan SJ, Schneiders AG, and McCrory P. (2010). iSupport: do social networking sites have a role to play in concussion awareness? . Disability and Rehabilitation, 32(22), 1877-1883. (journal article) Ahn, June. (2012). Teenagers’ experiences with social network sites: Relationships to bridging and bonding social capital. The Information Society, 28(2), 99-109. (journal article) Ahn, June. (2012). Teenagers and social network sites: Do...

Words: 18938 - Pages: 76

Premium Essay

Effects of Facebook

...Using Facebook as a Medium for Discussions of English Grammar and Writing of Low-Intermediate EFL Students Thanawan Suthiwartnarueput (noiloveshome@gmail.com) Chulalongkorn University, Thailand Punchalee Wasanasomsithi (punchalee.w@chula.ac.th) Chulalongkorn University, Thailand Abstract The present study explored the effects of using Facebook as a medium for grammar and writing discussions of low-intermediate EFL students. The data were collected from the students’ utterances asking for explana-tions about English grammar and writing that were posted on Facebook, their gain scores in the pre-test and post-test, and interview responses. The findings showed a statistically significant difference between the mean scores of the pre-test and the post-test (t = 6.65, p = 0.00). Most common topics of discussion involved sentence structures, followed by word meanings, parts of speech and then relative clauses. It was found that English grammar was worth promoting for discussions on Facebook because there were correlations between the gain scores in the grammar and writing parts at the significant levels (r = 0.399 in the pre-test and r = 0.859 in the post-test). The students also had positive attitudes toward using Facebook as a means of learning grammar and writing. As an alternative learning tool, Facebook provided them a convenient and attractive means to engage in discussions with the teacher and other users who had better grammatical knowledge. 1 Introduction Facebook is a...

Words: 12346 - Pages: 50

Free Essay

Technology and Ethical Issues

...Facebook Alive or Dead Nichole M. Osborne Bis/221 2/16/15 Jamie Telesca MEMO Dear CEO, I have completed my research on the Facebook memorialization of its deceased members as you requested. I based my research on an article I found about Facebook memorializing deceased members by having the members set up an executive for their Facebook account in the event something happens to them. Below you will find my summary of what I read within my research. Facebook is starting to allow members to name someone as their executive if they were to die. Not only will members have what is usually in their will’s but now we have the option to have someone take responsibility of our social media accounts. Is this Ethical? Im sure we all will have many questions on this matter like these below. * If I die, and I want to be immortalized forever in Facebook glory, do I count toward the membership numbers? Does Facebook make advertising money on me forever? * Will Facebook run ads for tombstones, caskets, and flowers on my page when I die? * Can I set it up so certain "likes" disappear when I die? I mean, it was one thing when I "liked" Justin Bieber when I was alive. But do I really want people judging me when I'm dead? * What happens if my executor dies, too? Can he or she pass it on? Can I have 10 generations of my family running my Facebook page for me, so I can make sure everyone remembers two hundred years from now that I once watched How I Met Your Mother...

Words: 404 - Pages: 2

Premium Essay

Is Social Network Affecting Society

...create, and evaluate information to develop critical thinking skills. With social networks and teenagers, this is important as the most impactful part of social networks. When collecting information, people can learn to blend it into ideas and present it. Information literacy alone encourages critical thinking, and skepticism. Moreover, social networks like Facebook increases communication. Facebook offers a great program for teachers to build study groups. Professors/teachers can also utilize Facebook to set up projects or lesson plans. With Facebook students can collaborate easily on assignments and the teacher is more accessible. Another advantage is that the students who are shy can direct message the teacher to for questions. With professors/teachers on Facebook helps students appear more approachable to one another. In this scenario, social networks & teenagers can be a very beneficial combination. As with alcohol or coffee, some people are able to handle social networks that is sweeping society. However, more and more people are becoming addicted to social networks. Some people spend hours on social sites like Facebook and Twitter...

Words: 1031 - Pages: 5

Free Essay

Case Study Facebook

...Facebook: It's About the Money - Case study The birth of Facebook was in 2004 by Mark Zuckerberg, a Harvard student, who started Facebook as a means of allowing students to communicate with one another. It gained its popularity quickly through the university and education system and became a worldwide phenomenon(Ahmed et al., 2013). In just over ten years, Facebook expanded from a small networking site to a publically traded organization worth an estimated $50 billion. Part of its success is based on the fact that it is free to join and Facebook boasts it always will be. The estimated number of users/subscribers of Facebook at the time of this publication was stated to be over 1 billion (Laudon & Laudon, 2014). In 2011, the vast majority, eighty-five percent, of Facebook's revenue was derived solely from advertising sales with the remaining attributed to sale of Zynga games (Laudon & Laudon, 2014).Importantly, the revenue stream associated with Facebook’s success is leveraged on the collection of information provided by the users. Users of Facebook create on-line profiles and upload their photos, videos, communicate with one another, and join a variety of different groups on a myriad of different issues, using the “like” button to identify their likes (Ahmed et al., 2013). Without question, social media plays a large role in our lives every day, and Facebook is at the center of that movement. While Facebook provides a means to communicate with one another and a means...

Words: 1600 - Pages: 7

Free Essay

The Influence of Social Networking O Political Change in Middle East

...immemorial. This paper discusses the influence that the social networks such as facebook, twitter, and YouTube have had influence on the political changes in the Middle East. The paper uses three distinct sources by Samantha M. Shapiro, Alexis Madrigal, and Philip N. Howard and Muzammil M. Hussain. The research conducted by these authors and analysis shows that these social networks have improved civic organization and information sharing but still has a long way to go in realization of real change in the politics in the Middle East. Learning the influence of social networks on the political changes in Middle East is important in getting to understand the future of the politics in the region. As other countries are enjoying the fruits of democracy, the people in these countries are deprived off the basic needs of a healthy nation such as freedom of speech. With the many positive aspects that have come with social networks, it is optimistic that the rise of these social networks will have a positive influence on promoting political changes in the region. However, to what extent will the social networks bring the people in the Middle East closer to their dream of political freedom? The articles referenced have provided insightful information on the influence that the social networks have had on politics in Middle East. The article by Samantha M. Shapiro in New York Times delves the use of facebook as a tool by...

Words: 1573 - Pages: 7

Premium Essay

Social Networking

...this confirmatory study were to investigate the association of socio-economic demographics (age, education of respondent, gender, monthly family income, parentage education), motives (communication and information, self-actualization and outward looking) of using Social Networking Sites (SNSs) and attitudinal and behavior variable (intensity of using SNS, self-esteem, gratification with university life, duration of use, and number of ties) with the formation of bonding and bridging social capital. Total 461 students, aged 18e35 years filled the questionnaire, from randomly selected departments of University of the Punjab, Lahore, Pakistan. Regression analysis was used to assess the association among variables. The study indicated that Facebook is the most popular SNS among university students in Pakistan. Intensity of using SNS, duration of using SNSs, and motives of using SNSs were found to be positively associated with formation of bonding and bridging social capital. Self-esteem and gratifications with university life were found to...

Words: 8117 - Pages: 33

Free Essay

Social Media and the Hidden Spaces of Online Identity Management Topic: Social Networking and Interaction

...Proposal Provisional title- Social media and the hidden spaces of online identity management Topic: Social Networking and Interaction This project is concerned with computer mediated communication (CMC) between individuals via the social networking platform, Facebook. Created by Mark Zuckerberg in 2004, Facebook is a social networking forum wherein individuals can share photographs, personal information, conversations and friends (Buckman, 2005). Although other online sites such as MySpace, Friendster and Bebo are also designed to carry out such functions, Facebook is generally considered to be the leading site of its kind, currently consisting of over a billion users worldwide (Facebook, 2013). Facebook has increasingly become deeply integrated into user’s daily routines (Debatin, 2009). Indeed, a recent study found that students spend an average of 38 minutes a day ‘Face-booking’ (Muise et al, 2009). This equates to almost 9 days every year being dedicated to communication activities via the medium. With the internet increasingly being accessed via mobile devices, anytime, anyplace, it is likely that this figure will increase over time. With these ideas in mind, it is interesting to consider sites such as Facebook as capable of revealing important information about how young adults interact with one another in the information age. Platform functions such as wall posts, comments, statuses, private messages and so on provide a vast space for a number of different text...

Words: 4280 - Pages: 18

Premium Essay

Balancing Growth and Preserving Corporate Culture of Facebook

...Case Study Facebook: Balancing Growth and Preserving Corporate Culture Debapratim Purkayastha* and Syeda Maseeha Qumer** This case study is about the corporate culture at Facebook Inc. (Facebook), which is considered to be one of the fastest growing companies in the world. The culture at Facebook was open and transparent with no hierarchies. The company was well-known for its ‘hip geek culture’ fostered by its founder, Mark Zuckerberg. He tried to attract the best talent in the industry by creating a fun environment wherein employees had the opportunity to work on the best projects with a sense of openness. This case discusses various aspects of its culture including the benefits and perks offered to employees. It also describes how Facebook evolved from a small company to a global corporate icon with thousands of employees. In order to meet growing business needs, Facebook opened new offices globally. However, some analysts felt that balancing growth and preserving its corporate culture was a big issue for Facebook as the company was expanding rapidly and was preparing to shift its global headquarters to a more corporate location. Maintaining culture is one of the top priorities we have as a company… We’re trying to be really smart and learn about our growth. So we’re focused on building a few offices, but making sure they are really tied into the culture.1 – Sarah Smith, Head of Facebook’s Online Operations in Austin, in 2011. Facebook is amazing. Working here offers the...

Words: 8309 - Pages: 34

Premium Essay

Web Application

...today is social media. From the world of blogging came a medium that allows people to maintain constant to-the-second updates on the world around them. The top three examples of social media applications are Facebook, Twitter, and Pinterest. Facebook is leading this market with three times the monthly traffic compared to its competitors (eBiz, 2014). Facebook Facebook was established at Harvard University by Mark Zuckerberg in 2004 as a college campus social blogging site. Zuckerberg hacked the university website to obtain pictures of students and posted them on his website for users to view and make comments. This evolved into a social web application that spread to universities all over the United States. He reorganized and recoded the application into what is known today as Facebook. Facebook is a web application that allows users to sign up for a personal profile page. Users can communicate with other users through private and public chat or postings. Users can post pictures, create a profile, and update their timeline showing memorable life events (Introducing Timeline, 2014). On May 18, 2012 Facebook went public on the New York Stock exchange. Facebook stock was considered one of the highest profile offerings ever, valued at $104 billion (Gordon, 2012). Facebook and its financial investors have been under investigation for securities fraud as well as other legal indiscretions. Despite its legal...

Words: 774 - Pages: 4