...300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media What is Social Media? Social media is best understood as a group of new kind of online media which share the following characteristics: Participation Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. Openness Most social media services are open to feedback and participation. They encourage voting, comments and sharing infomation. There are rarely any barriers to accessing and making use of content – password protecting content is frowned on. Conversation whereas traditional media is about “broadcast” (content transmitted or distributed to an audience) social media is better seen as a two-way conversation. Community social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite TV show. Connectedness Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people. Need Inspiration? Now that you know what social media is, do you need any inspiration in getting your social media campaign under way? One of the best way to get inspiration for your organization can use social media is to check out what others are doing. This ebook is intended for anyone who wish wants to start a social media campaign, but will be most useful to people working in...
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...FACEBOOK Facebook was founded in 2004 as a hobby of Mark Zuckerberg, in that moment a Harvard student, and as a service to the students of the university. In its first month of operation the subscription Facebook had more than half of Harvard students, and then expanded to universities MIT, Boston University and Boston College and more prestigious U.S. institutions. A year later, Facebook had more than one million users, an office in Palo Alto, California Facebook was created as an online version of the "face-books" of American universities. The "face-books" are publications that universities at the beginning of the academic year, containing the pictures and names of all students and aimed to help students to know each other. In 2006 Facebook was "made public", allowing not only students of certain universities or American schools participate in it, but all the people who have an e-mail can be part of your community. Facebook then became a community of communities, it will connect students, businesses and people can choose to participate in one or more networks. Is a community created by and based on members In February 2007 came to have the largest number of registered users compared to other web sites aimed at upper-level students, having over 19 million members around the world, because it was originally published in English only. TWITTER Twitter is a free microblogging, which serves as a social network that allows users to send micro-text based entries, called "tweets"...
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...Facebook: Winning the world Or has it already been won? | AbstractThis project aims to analyze the factors contributing to Facebook’s success in the social network industry and what competitive advantages they have that outperform other social network rivals. Anas Hamshari & George Khunjgurua European School of Economics - International Strategic Management – Professor Angelo Arcuri | Facebook: Winning the world Or has it already been won? | AbstractThis project aims to analyze the factors contributing to Facebook’s success in the social network industry and what competitive advantages they have that outperform other social network rivals. Anas Hamshari & George Khunjgurua European School of Economics - International Strategic Management – Professor Angelo Arcuri | TABLE OF CONTENTS Executive summary. 2. Introduction. (ANAS) 3. Mission & Vision Statements. (GEORGE) 3. Strategic Vision. (GEORGE) Analysis. 4. Competitive Advantages. (GEORGE) 8. Summary of Competitive Advantages. (GEORGE) 8. Other success factors of Facebook. (GEORGE) 11. PEST. (ANAS) 13. Porter’s five forces. (ANAS) 15. Exploration & Exploitation. (ANAS) 16. Red and Blue Ocean Strategies. (ANAS) Conclusions. 19. Final Conclusion. (ANAS) References. 21. Reference. EXECUTIVE SUMMARY INTRODUCTION Among social networking organizations, Facebook is one of the most talked about and the most popular choice for people around the world...
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...1. Summary of “Five clues that you are addicted to Facebook”: The text is written by Elizabeth Cohen. The text is about how people use more time on Facebook than on social activities. Newton has a daughter on 12 years old. Newton cannot help her daughter with the homework, because she spends too much time on Facebook. Another example is Paula Pile, who is a therapist. Paula has three clients with different Facebook issues. That conclude that Facebook leads people from the real world into the network world, because people enjoy more time on Facebook than in real life. Newton checks her Facebook-site many times in a day, for social updates about her friends, she checks Facebook everywhere at work and home. Facebook can give people a wrong understanding of what identity means. Joanna Lipari is psychologist and expert in social network, sees Facebook a kind like the movie “The Truman Show”. Joanna thinks Facebook is like a world without boundaries. 2. An outline of the positive and negative sides of social networking presented in the three texts: In the first text “What is social networking?”, we hear about how social networks has an effect to make it easier to get new online friends over social networks, examples as Facebook, Skype and Twitter. Now a day, we can have difference friends among the world from Denmark to USA and easy learn each other’s traditions, religion, culture and language. Negatives sites of social networks are, that it is easy for hackers and bad people to...
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...Feature The Impact of Social Networking The Internet has grown into a vast net of services and applications that entertains as well as serve as an indispensable work aid for hundreds of millions of users around the world. Megat Ishak, Director of Licensing Department, SKMM, explores its impact. T he first useful Internet service for the masses was email. Then came the first of the graphical web in the form of websites. Today, this vast network has grown into a truly worldwide web that is accessible to ordinary users, turning the Internet into a mainstream phenomenon. Access to the Internet can be found at home, cybercafes, offices, Internet kiosks, cafes and anywhere else where there is a meeting of people for social or business purpose. What assists Internet usage growth even more is the expansion of devices such as desktop computers, notebooks and smartphones. Thus not only has it grown in popularity but it has grown into a necessity in our everyday lives. Over the last few years, the Internet has expanded with powerful applications such as blogs, instant messaging, eCommerce, VoIP (which includes peer to peer voice communication), video, online news, podcasting, multiplayer gaming, photo sharing, online maps, GPS services and a lot of other terms have entered into the vocabulary as these services became popular with Internet users. As the Internet came out with more and more sophisticated services, inspired entrepreneurs brought ...
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...The Effect of Social Media Network on Student’s Attitude towards Social Life CHAPTER I INTRODUCTION Research Question 1. Is there any relationship between the Satisfaction of User and the Trust of those students who use Social Media Network daily in their lives? 2. What are the independent factors involved that effect the dependent variable such as Social Behavior of the student while using Social Media Network Sites on daily basis? 1.1 Background Social Media Networking is considered to be one of the most important means of communication for young generations and most importantly for the students in today’s advance technology. In today’s communication world, Facebook is considered to be the most visited website (Wilhelm, 2010). The elements which influence the youngsters or student’s decision to use social media networking is still a mystery. In order to understand the social networking, this study is an attempt to understand and explore the student’s behavior that what makes them so eager to get connected in the social networking and what effect take place in their behaviors or attitudes while using social networking (O’Reilly, 2007). The term Social Networks have a different meaning in the literature, as to some of researchers who have a different set of meaning Socially & Interactive Technologies. This can be anything such as messaging and text messaging or other networks which provides online communications that allows youngsters and students...
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...BUSINESS VALUATION Dt: March, 10, 2011 FACEBOOK Facebook Business Valuation Case Valuation Based on 5 year cash flow projections Facebook can be valued at 41.51 Billion dollars. Based on the analysis and the most likely scenario of projections the company can be fairly valued at 38.2 Billion Dollars but when superimposed on the dynamic pattern of internet businesses a valuation of 41.5 Billion dollars can be assumed a fair value. The company at present has a very strong impact and potential to grow in the near future but at the same time it faces a lot of risks that can put it out of business any time in the future. For Facebook to sustain it must diversify. In the light of new developments and information release regarding Facebook‘s business model, Goldman Sach‘s valuation of the company at 50 Billion dollars is opportunist. The reason for this discrepancy could be a conflict of interest as the company gets a priority while going public. This could also be because of the information limitation. Likelihood NPV (CF) NPV (TV) Facebook Valuation Optimistic Scenario 25% 50.31 10 Pessimistic Scenario 25% 27.68 2 Given the latest improvements and introduction of Facebook email and deals in April, 2011 and also potential talks of evolving it as a search engine with a one stop availability, the company can be valued up to 100 Billion dollars. Realistic Scenario 50% 33.02 5 41.51 *Values in Billion $s The scenarios...
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...Annotated Bibliography This source’s main purpose is to explain the history, definition and phenomenal of social network sites (SNSs). SNSs are merging cultures while creating relationships with those with similar interest. It explains the origins of several SNSs and how they became popular so fast. It discusses how different cultures use these as communication tools. This piece contains a lot of background information that is needed to understand the origins of SNSs. Even though there is not a specific study conducted in this piece, it helps audience members understand SNSs as it evolves and grows over night. It’s hard to fully understand what SNSs are the most effective ways to interact. Audience member may include who don’t understand SNSs. The limitation may be with their audience members because audience members may not fully understand the origin of SNSs because it still is “new” to the world. This research was conducted by a professor at Iowa State University. His results indicate the misuses of Facebook. He acknowledges how his students text-message during class, talk on their cell phones, and use wireless lecture halls as a time to get on Facebook. He does agree that Facebook is a positive tool but students can be affected by social networks. Most of his concerns are how students use Facebook unethically. His argument concentrates of the improper uses of Facebook. Audience members may include other professors/faculty and students at universities across the nation. Some...
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...com/locate/ijhcs Cultural differences, experience with social networks and the nature of ‘‘true commitment’’ in Facebook Asimina Vasaloua,n, Adam N. Joinsona, Delphine Courvoisierb a School of Management, University of Bath, Bath BA2 7AY, UK Geneva University Hospitals 6, rue Perret-Gentil, 1211 Geneva 14, Switzerland b Received 9 January 2009; received in revised form 3 March 2010; accepted 2 June 2010 Communicated by S. Wiedenbeck Available online 9 June 2010 Abstract Formed on an analysis of design practices, the behaviour chain model stipulates that social network designer’s ultimate aim is to encourage users to adopt the social network site by entering a phase of true commitment. During this phase, social network users are driven to connect to known or unknown others by engaging in instrumental uses that create value and content and involve others, while staying active and loyal by investing time in the site. This paper investigates how designer’s intentions, as captured by the behaviour chain model, materialise through users’ reported practices in the social network site Facebook. A total of 423 Facebook users from 5 countries answered a questionnaire that allowed us to examine how 2 user characteristics, experience with the site, and culture, shape the nature of true commitment. Our findings show that experience with the site and even more so, culture, have an effect on users’ motivations for using Facebook, as well as their instrumental uses and the time...
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...ETHICAL FOR EARNING MONEY FROM SELLING CUSTOMER’S INFORMATION? Social networks on the Internet are becoming powerful in our life due to a huge number of users. One of the reason for that success is the fact that those networks sell information of their customers for other companies such as: advertising firms, sale enterprises, etc. However, this issue has raised arguments about users’ privacy. Some people claim that it is not ethical for making profit from personal information while others state that it is not privacy detection when social networks give individual data, which users provide on public websites (e.g.: Facebook, Twitter, etc.), to business companies. The author of this essay believe that selling personal information is unethical business because of the following reasons that utilize Facebook as an circumstance to illustrate the author’s view. To begin with, it is possible that social networks such as Facebook has earned a great amount of money from its user’s data. Founded in 2004, Facebook is one of the biggest social networks providing a connection among people, and where a person can aware what is happening or share his/her own feelings. This network has achieved outstanding success by attracting a huge number of customers. In addition, it earned 7,872,000 in 2013 and there were 864 million daily active users on average for September 2014. One part of this success is proved to come from selling Facebook users’ information for the companies that want to influence...
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...Online Social Networking dbaker SOC100 November 21, 2012 Online Social Networking Today, social networks have paved the way for communicating in an efficient and effective manner. With just a few clicks, you can open up a world of opportunities. Several popular online social networks currently exist. Social networks, such as Facebook, Linkedin, Myspace, and Twitter, will allow you to reunite or stay in touch with old friends and family, find out breaking news, get insight about job openings or receive updates. The list goes on and on with apparently no end in sight. Each day our world continues to work harder towards a technology revolution and social networks are supporting their efforts. Facebook: Purpose, Population, and Content In 2004, Facebook was created for Harvard students as a student social network to provide student support (“Wikipedia”, 2012). In 2012, we use the network to make friends and communicate with other people that are as close as your neighbor next door, or as far as people who live all over the world. Facebook is a social network that is available for individuals and groups as young as thirteen years of age and older. The Facebook network has not only captured Harvard students, but it has taken America and the rest of the world as well. At this point Facebook has an estimated population of close to 1 billion users and counting. Over 70% of Facebook users are actually outside of the United States. Facebook has seized every audience, every diverse...
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...Online Marketing Research: Reliability and Appropriateness of Social Network Sites Wendy Tapia Abstract The widespread acceptance that the web 2.0 platform offers new opportunities and possibilities to meet the current marketing research challenges requires an in depth appreciation of the advantages and disadvantages involved in its implementation. The purpose of this paper is to take a critical look at the use of Social Network Sites as an Online Marketing Research tool. Due to the vast number of Social Network Sites available this paper focuses specifically on the Social Network Site, Facebook. The paper starts by giving a brief insight of how Social Network Sites are defined, it then contrasts the advantages and disadvantages of its use for research purposes based on previous studies conducted in similar fields but not exclusively in Social Network Sites. And finally, it is argued that the implementation of Social Network Sites as a research tool is suitable to some instances and that its wide range of applications would positively contribute to a better interaction with users. Social Network Sites does offer new research tools opportunities and can also function as a supporting or complimentary research tool; however, the use of Social Network Sites for marketing research purposes in instances that require in depth data, sensitive information or large world populations is not recommended...
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...Facebook Social Media Network Mission and Vision: The mission of the Facebook social media network seems logical and obvious to the users of the Facebook platform... "Facebook's mission is to give people the power to share and make the world more open and connected." Additionally, when the Facebook IPO was launched on the NASDAQ stock exchange, founder Mark Zuckerberg posted a vision statement of sorts on his own Facebook profile page which describes more about Facebook's vision, and value to the Facebook user... "People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them." Facebook SWOT analysis Strengths 1. Integration with websites and applications. To enrich user experience and engage more users to use Facebook, the social network has launched many features that would allow closer integration with other websites and producers of applications that run via Facebook. Easy integration and use of applications results in competitive advantage over other social networking websites that struggle to provide the same level of service. 2. More than a billion active monthly users. For a social network to grow, it must have users. The more users the Facebook has, the more socially connecting it is. With one billion active monthly users, Facebook is able to connect people not only locally but globally as well. 3. Excellent user experience. Facebook has an easy to use...
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...Christian Arenas ENG-106 October 30, 2014 Professor Bump Facebook: Social Media Phenomenon Before, we used to have to call or go to a friend’s house to see if they were home or to see what were they doing but now that tedious little task has been erased thanks to Facebook. What is Facebook? Well, to those who may not know, Facebook is an online social networking service in which people are able to connect with people from any part of the world ranging from friends, family, etc. Since its creation in 2004 by Harvard student, Mark Zuckerburg, this social networking phenomenon has become the most popular ways to communicate online with people. Now, is Facebook actually popular? Well, according to Protalinski, “Last quarter, Facebook passed 1.19 billion monthly active users, 874 million mobile users, and 728 million daily users” (Protalinski, 2014). With so many people logging onto the social network and continuing to get new users, Facebook has become and extremely popular phenomenon to the public. If you ask someone if they have a Facebook, then more than likely they will have one. On the other hand, they might not have one but most likely they will know what Facebook is. Some would assume that Facebook is intended for the youth but that is not the case. According to Banks, “From grandparents to teenagers, Facebook — the largest of the social networks — attracts users of all ages” (Banks, 2011). The social network does not have any limits when it comes to age, allowing its...
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...Online Social Networking Paper Name SOC/100 Date Instructor Name Online Social Networking Paper Social websites have become a large part of everyday life for many, and none looms larger than Facebook. A social network with 1.11 billion monthly users, and 655 million daily active users ("Iamwire", 2013), Facebook, at its very basic core offers the ability to communicate with others from all over the world. What is communicated, and to whom is entirely up to the user. Some choose to update friends and family on happenings in their lives, while others take a more passive approach and use the site to simply stay in touch with loved ones. Videos, pictures, and music can be shared on Facebook, and as a result has been a key promotional tool for companies looking to sell their products. Official pages have been created for films, artists, food chains, and various other services as a way to spread word of new promotions, as well as communicate directly to consumers. Some of the team’s experiences were initially consumed by Facebook. The ability to find old friends, update others with our own happenings, and catch up with former classmates and co-workers was hard to resist. However, that rush faded and their participation went from active to passive rather quickly. One observation of the website contends with an image of astonishing happiness than to really form deep relationships. A revelation that sees little middle ground between those who share too much, and others who do not...
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