...determine whether a strategy is a winning strategy, the company’s strategy must pass three tests, which include the fit test, the competitive advantage test, and the performance test. Passing the fit test means the strategy is well matched to the company’s situation. Moreover, the competitive advantage test is used to make sure the strategy can help the company achieve a sustainable competitive advantage. In addition, passing the performance test indicates that a winning strategy produces strong company performance. Before IPO The primary mission and goal of Facebook CEO, Mr. Zuckerberg, before the company’s IPO, is to “connect the world digitally with Facebook” and increase its total membership (Rusli, 2014). Mr. Zuckerberg kept his primary mission of Facebook and cared less about the revenue. His strategy of Facebook at this point was to attract as many users as he would without placing more importance on how to make a lot of money. Facebook’s strategy before IPO is not a winning strategy. First of all, Facebook’s strategy at this point did not match well to the company’s best market opportunity of its initial public offering. Since Facebook wanted to go public, it needed a good performance to attract its potential investors and shareholders. The ability of gaining revenue is an important symbol and sign that potential investors will look for before deciding whether to invest. However, Mr. Zuckerberg’s primary mission of Facebook showed that “Facebook was not originally created...
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...members can get together, and bond while watching their favorite game, and eating hotdogs. b) What products are the Phillies careful not to market? The Phillies are careful not to market a winning game at all times. They can’t promise fans they will win every game. 2- How does the “quality” dimension in marketing the Philadelphia Phillies differ from that in marketing a consumer product such as a breakfast cereal? For a start there is a difference in the nature of the product itself, cereal companies market a product, while game franchises market a service, the first one being clear cut tangible, while the second one is intangible. Fans can’t know for sure how the game would turn out before purchasing tickets, and watching the game all the way to the end. Another different aspect is the fact that with cereals, consumers expect to be guaranteed a consistency in the quality of the product, in other words the cereals are expected to sustain the same quality or get better, and that is something game promoters can’t guarantee, it is more likely that the team performance will be different from the previous game, it could be better, it could be worse. 3-In terms of social network marketing strategy (a) what are the likely characteristics of the Phillies fans and (b) what should the Phillies' Facebook fan page contain? a) The Phillies fans are mostly hardcore fans who want to follow their favorite players and access information and updates on games, scores, events, and schedules at...
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...as of now there are winning. So the world largest social networking website is calling in some big dogs for help. Facebook has been plagued with fake url’s. (url’s are address of web sites.) Advertising something and when you click on it a small program is searching for password’s, credit cards and other personal information all while your checking out a good deal on a product or the latest movie clip or game. Other problems facebook is dealing with is phising, (sending fake e-mails). E-mails pretending to be from a legitimate companies while trying to get to personal information. Cheap car insurance, lawyers, the best coupons on the internet, and join for free e-mails. Malwares is also a major headache with facebook. Malwares is software that is intended to cause damage to computers and computers systems by slowing down computers system deleting important system files and causing fatal damage to the operating system forcing expensive repairs. That’s why facebook is seeking help from websense a global leader with a reputation in data, email, and web security. Websense is using there threat seeker platform, it notifies the facebook uses of malicious content an adviser’s that you don’t continue. Facebook hopes to see a change very soon but as for now the threats continues. This information is regarding facebook security issues and there planes of stopping the spread of virus’s that come from facebook. Correcting this problem will ensure that facebook stays the number one...
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...part of the Molson Coors Brewing Company which holds the fourth largest amount of market share globally (Qureshi, 2008, p.1). In 2007 when firms were just starting to see Facebook and other social networking sites, like Twitter, as valuable places to market to consumers and communicate with them, Molson also decided to create a Facebook account to connect with consumers and increase brand awareness. One of the first promotional activities Molson established using its Facebook account was a contest called “Cold Shot” which was targeted at Canadian college aged students between the ages of 19 and 24. This contest was set up to be a competition between Canadian colleges, awarding the title of “number one party school in Canada” to the college with the most pictures posted by students while also giving a spring break trip to the student from that winning school who submitted the best picture (Qureshi, 2008, p. 5). Molson had to pull the promotion, though, because many administrators and other students from the various colleges were not happy with the contest since they thought that it not only gave their schools a bad image, but they also saw it as Molson encouraging irresponsible behavior and underage drinking. Therefore, Molson’s problem is to determine if it should continue to use social media, like Facebook, when marketing its brand, and if it does choose to continue, how the company will use these sites to promote its brand in the future. Another issue this company is facing...
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...their ranking and visitors’ country (in order to ensure that they are visited by English-speaking counties) in Alexa.com (Alexa is a company that provides analytics for websites) and based on the number of subscribers, likes on Facebook and followers on twitter. Another limitation was that almost all those blogs were not associated with traveling in order to taste chocolate and sweets. Therefore we decided to look for food blogs. Generally speaking we found out that food blogs are more popular – based on the factors that are mentioned above – which seems to be logical as the topic of food is broader than the topic of chocolates. Here are some examples: 1. Chocolate-covered Katie (http://chocolatecoveredkatie.com/ ) Chocolate-covered Katie is the most influential blog in terms of Facebook likes (around 76000) and Twitter followers (almost 15000). The blog states that you have to eat what you truly desire in order to be happy. 2. Chocablog (http://www.chocablog.com/) Chocablog is based in London with a dedicated team of writers from around the world, their mission is to find and review the best chocolate in the world. They keep readers up to date with all the latest chocolate news, shared recipes, and generally chocolate talk. There are around 8900 Facebook fans...
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...whole new type of addiction, Social Media. With the introduction of networking sites such as Facebook and Twitter, the world is on its way to developing a new and dangerous bad habit. 1. Requires little effort to “catch-up” The layout of the profiles made on these sites are simple. We can easily view a single sentence update posted by a friend or celebrity and feel connected. Facebook in particular is a very easy site to use to stay in touch with the world around us, just one click and we have friends, family, news, games, videos and almost everything imagined at our fingertips. 2. Allows us to inform multiple people simultaneously. Now this is connected in a way to point 1. Having a profile on one or more of these sites, we are able to post one status such as “ at lunch with my sister” and at the moment all the friends on my page know exactly what I am doing. Just recently though Facebook has advanced this and made “tagging” available where you can tag a friend in your status or a specific place and it will appear on a map on your page. As in point 1 this also makes it very easy to stay in the loop. 3. Family interaction I am speaking for myself on this one but I am almost certain it applies to everyone in the Facebook world, I have family on my page to keep the lines of communication open. You have family in another state and they can attend a family get together via Facebook just by the photos, video, and status updates made by you and those in actual attendance...
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...27) THAI IMPORT: Chang (pg. 33) OTHER ASIAN IMPORTS: Sapporo (pg. 40), Tsingtao (pg. 47), Tiger (pg. 50) Page 3 of 62 HEINEKEN TOTAL JAN-DEC 2010 U.S. MEDIA SPEND: USD. $70,772,299 MEDIA MIX: TV (Network, Cable, Spot), PRINT (Magazine, Newspaper), OUTDOOR, RADIO, ONLINE U.S. BRAND AWARENESS: VERY HIGH U.S. CAMPAIGN AWARENESS: MODERATE Page 4 of 62 HEINEKEN – SITUATION OVERVIEW Towards the close of 2010 Heineken unveiled some major changes to its positioning across the globe. First, the brand decided to streamline the visual identity of its iconic packaging (with some innovative improvements both on its bottles and cans) as part of an overall redesign of its product. Secondly, it initiated a new global tagline “Open Your World,” moving away from its previous “Meet You...
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...current strategy in the e-business of social networking. Facebook’s competitors are identified. Investigations are carried out to determine if Facebook’s strategy is effective in staying ahead of its competitors. It was found out that Facebook faced a few major problems. Intellectual property disputes with Harvard based houseSYSTEM’s creator, Aaron J. Greenspan and ConnectU had affected Facebook’s public image in 2004. Privacy issues problems forced Facebook to repetitively apologize to its users and made many amendments to its products. In late 2007, Facebook encountered over capacity in its data centers resulting in a drop in its user visiting Facebook website. With the existence of its competitors, MySpace and Twitter, Facebook found it challenging to expand its operation. It was recommended that Facebook should remain friends with its competitors and engaged in a collaborative alliance in developing technologies for the social network platform. Ensuring adequate privacy user controls is the key to customer satisfaction; therefore regaining trust back from Facebook’s user is crucial in its maintaining good business-customer relationship. 2 II. Statement of the Problem Since the day of its incorporation in 2004 until today, Facebook has faced several issues that affect the relationship with its customers and competitors. These issues can be categorized into intellectual property disputes, privacy controls and advertising ads controversy, network capacity, market...
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...What is Social Media? „The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue”[1]. Social Media is used for social interaction and communication using the World Wide Web. Nowadays there are many virtual communities like Hyves, Facebook, MySpace, etc. that were especially built up for social interaction. They count millions of members and have become indispensable for many people. Their influence has become so great that they are even used for significant matters like the job search. In the following we will present you how Social Media helps you finding a job without having even to move away from your comfortable couch. We will look at the social networks YouTube, Virtual Job Fair (using the example of www.feriaempresamujer.com), LinkedIn and Facebook. YouTube – www.youtube.com As everyone knows there are several forms of searching for a job. Every day we use the new technologies for this purpose. A very popular method in Spain is using the social network "YouTube". The job seekers upload a video with their professional profile, which contains information about their studies, job experiences, language skills - in fact, many people even speak in different languages on the video in order to prove it - and other skills that you may consider important. The next step is to send the URL or link to the companies you are interested in and hope that you have convinced them! Here you can find two...
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...lost sales, depressed it stock price by 20 percent. Nike june 2000 problem with its i2 system reflect the double whammy typical of high profit enterprise computing failure. * Selling in social network: what the management of Nike rebound team need to success with today’s customers. Are they top executive in sales and marketing wondering how a social media strategy fit in their business? Or are the management of Nike rebound a sales or marketing professional who want to discuss the benefit of social selling with their managers, and executive directors or board of directors. Such social world (networks) include Facebook and Google trend etc. Facebook: Facebook this is a social network that can help the management of Nike rebound to advertised their product. Google trends: helps the management to find the latest development and also can help the management to put their location on world map. These social networks helps through displaying the picture and relevant information about the company which provide higher level of awareness overall. * Hanessing the power of big data to improved business execution: the amount of data available to your organization is growing at a...
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...set seven new world records (“Biography.com”, n.d.). This winning launched him in the sports world to a new height and made him a global brand. His Presence in the real world and also the virtual world grew to new heights. He posts and maintains his own Facebook page with millions of “phans” whose click through rivaled popularity to the site of President Barack Obama (“Urban Dictionary”, n.d.). His presence in the social net working grew at a very rapid pace. His videos on YouTube became a favorite following for people. Numerous online blogs began on his name. The heights reached by Michael were a feat achieved by no other Olympian. After setting the world record, Phelps turned the gold medals into a cash-flow stream of more than $100 million through a variety of business activities (Tate, 2014). His official sponsors were AT&T Wireless, Kellogg`s, Omega, Power Bar, Rosetta Stone, Speedo, Visa and Pure sport. 2) Michael Phelps’s gradual growth over the years is the direct relation to Strategic Management. It involved unique resources and capabilities. Some suggestions towards Michael Phelps`s success were based on his unique physical endowments comprising of his long thin torso which reduces drag, arm span of 204 cm which is disproportionate to his 193 cm height, relatively short legs for a person of his height and his size-14 feet which work like flippers due to hyper mobility ankles (Rotharemel, 2013). These attributes are necessary condition for winning, but it is not...
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...OFFICIAL RULES OF L’OREAL BRANDSTORM 2016 I. HOW TO PLAY? INTRODUCTION 1. L’ORÉAL BRANDSTORM 2. WHO CAN PLAY? 3. TEAM’S COMPOSITION 4. THE COMPETITION FOR PARTNER SCHOOLS PLAYERS a. The schedule b. Steps of the game STEP 1: Online Registration STEP 2: Project Development The case study The Brandstorm Path to Win Platform Briefing Day Working with the agencies STEP 3: National Finals STEP 4: International Finals 5. THE COMPETITION FOR WILD CARD PLAYERS a. The schedule b. Steps of the game STEP 1: Online Registration STEP 2: Online Pre-Case Finals STEP 3: Briefing Day STEP 4: National Finals STEP 5: International Finals 6. 7. 8. 9. JUDGING CRITERIA FOR PARTNER SCHOOLS AND WILDCARD PLAYERS JUDGING CRITERIA FOR WILD CARD PLAYERS PRIZES RECAP OF TEAM’S MATERIALS II. ADDITIONAL RULES 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. REGISTRATION FORM PERSONAL INFORMATION PARTICIPATION AND INTERNSHIP THE PATH TO WIN PLATFORM INVOLVEMENT OF THE L’ORÉAL STAFF INVOLVEMENT OF THE MEDIA INVOLVEMENT OF THE PROFESSORS, SCHOOL STAFF DISQUALIFICATION CONFIDENTIALY OBLIGATION RIGHTS OF REPRODUCTION CLAIMS MISCELLANEOUS 1 I. HOW TO PLAY? ___________________________________ INTRODUCTION Before participating in L'ORÉAL Brandstorm, you should read the official rules in their entirety. By registering, you unconditionally agree to all of the terms and conditions of these official rules. Furthermore, you accept any and all...
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...result, the rules for promoting your business or organization have been re-written. Millions of people all over the world use social networking sites every day, making them part of their daily lives. Because social media networks traffic so much attention, they have become a powerful vehicle for advertisers to create interest and bring recognition to their brand. Social media sites consume nearly 25% of people’s time online. The number of people who are visiting social media sites has increased by 24% over the last year. In 2010 $716 million was spent on social media marketing and it is expected to reach 3.1 billion by 2014. At that point social media will more influential than email or mobile communication. Social Media Marketing is defined as the methodical use of marketing through social media as a means for building a business. There are several goals when striving to implement social media marketing. Establishing brand recognition is a common goal. Since the majority of the population is already visiting social media sites like Facebook, Twitter and YouTube, getting your brand name all over those networks can help let people know that you’re around. For companies or organizations that are small or are just starting out this is an important implementation in marketing strategy. How else can you reach thousands of customers and prospects all over the world with practically zero advertising costs? 54% of small and midsize businesses (SMBs) were using social media to promote...
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...Real World The cell phone. Seems like there is one glued to the hand of every person you pass. When you are in a restaurant, how many tables are holding real conversation, and how many are just buzzing and clicking away? In a world full of Facebook, Twitter, Instagram, Snapchat and texting, what has happened to a real face to face connection, not just finding the nearest wireless one? I will admit, I am on social media. I have Facebook, and text when it is a simple non-urgent matter. But more so, I value having face to face time. My best friend has made me realize this with the job that she has recently taken. She is currently traveling the country and doing catering for different concerts. Nothing is better than sitting across from her at a table in a restaurant after being away for several weeks, or even months, and just talking about what has happened in our lives since we last saw each other. We make it a point to leave our phones in the car, or the corner of the room we are sitting in. Just so we can have that quality time together before she has to leave again. While she is away, I get a few text messages here and there, and mostly see how she is doing, and where she is at via Facebook updates and Snapchat “story” updates. For someone that I have known for eight years, I find it sad that our friendship has taken this unfulfilling turn. Unfortunately, situations like mine are beginning to happen more and more, across the nation and across the world. As...
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...Maria’s career development? The early stages of Sharapova’s career development began with her parents, and their willingness to support and push Sharapova in Tennis at an early age. Her parents moved to the United States when Maria was eight to seek ‘world-class coaching’. In the U.S Sharapova attended a top tennis academy and was able to hone her skill to where she started getting noticed as a tennis prodigy. She put her first mark in tennis as a thirteen year old when she won The Girls 16-and-under Eddie Herr Championship. 2. From the case how does the Business of Sports impact players’ careers (outside their sports activities)? Establishing a brand is key in any athletes career, in the case of Maria Sharapova she had ‘team sharapova’ that helped her build her brand. Like in Sharapova’s talent and winning are at the forefront of it all, without it it is impossible to build a power brand. Maria had all the talent in the world and winning the 2004 Wimbledon she exploded as tennis superstar on the court but also off the court as Max Eisenbud said “my phone did not stop ringing”. An athlete takes that winning image and sales it to corporations as the perfect person to the face of their brand. Athletes apart from their winning on the court, they have endorsements, licensing deals and merchandising the players earn huge amounts of money in the business of sports. Every endorsement is carefully chosen to fit and build an athlete’s power brand and that image that is built is...
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