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Facility Management and Programming

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NORTHCENTRAL UNIVERSITY
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Learner: Onice B. Gilbert III

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| | AA5008-8-5 | Dr. Thomas Pucci | | | Facility Management and Programming | Week 5: Interview 05/05/2012 | | | <Add Learner comments here>
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Interview
Onice B. Gilbert
AA5008-8-5
05/05/2012

Dr. Thomas Pucci

Abstract This paper will discuss an interview with an athletic director or well established coach in my geographic area who has planned and/or participated in a major athletic event. By composing ten questions for my interview subject related to event management, on topics including, but not limited to, logistics, security, special-needs accommodations, marketing, hospitality, risk management, public relations, and ceremonial awards. I will conclude with an explanation of how I would apply my subject’s experiences to the planning of a hypothetical major event.

Introduction This interview was done on Coach John Dunn who is a highly respected wrestling coach in our area. He had been coaching wrestling for over 23 years at Terry Parker High School, and has been in charge of holding one of the most prestige wrestling tournaments for at least 17 years. The tournament is a major event in the wrestling community in our area. The tournament brings in 32 teams from all over the state and also teams from out of the state. This wrestling event brings in a lot of money for his program as well as the community itself. The interview of questions was a way to understand what it takes to run a major event like this. The pressures of running a high quality event like this is overwhelming and during this interview process found out that it takes a lot of preparation for it to be a success.
Logistics
The first question that was presented to Coach Dunn was how important is the logistics or location of the wrestling event when holding a tournament of this size? He stated that the athletic facility and location for the event set the stage for the entire event. Need to make sure it has the appropriate set-up for the number of teams that are invited, adequate amount of bathrooms facility for teams as well as spectators, and space for concessions and other venders. With teams coming in from out of town, he explain that having the event somewhere near hotels to accommodate those teams stay along with being in close proximity of the event make things easier. The last thing he discussed is to make sure that there is enough parking for the participants of the wrestling event, but spectators also. If possible he said have a parking area solely for your participants and another location of parking for the spectators coming to watch the event. When talking to him about logistic I found the importance in having the right place for an event of this size is very important. Being a coach at the high school they really do not have to many choices, either use the school’s gym or rent a facility which can be very costly, which would take away from the revenue. Most of the time events like this are put on as fundraiser for the sport that is hosting it. So, the less overhead the more money is raised. Using school facility will be more cost effective.
Security
Question 2, why is security so costly at major high school sporting events? Along with it being so costly why have an event of this size? Coach Dunn stated that the school spends as much as $1,100 for the two day sporting event for the hiring of police and private security. It might seem costly, but he state not having the security and the school gets a liability or negligence lawsuit would be more costly in the long run. There are all kinds of people coming and going for all kinds of reasons. It is not a standard school day where there are only students and because of that insecurity, events in the stands are overshadowing rivalries on the wrestling mats. Violent activity by parents, gang activity, fighting, stabbings and even shootings are becoming more common and school officials want to be prepared to deal with those issues if the arise. So the cost in the long run is worth it. Duval County Schools gives each of its schools a yearly allowance to spend on game security. Supplemental funding is also available for heated rivalries, games which can have as many as 12 officers. This fund is use for Coach Dunn’s wrestling tournament. Having an event these sizes that need so much security do not tap into the revenue of the event. There is a separate school account that covers this security. So even though it is costly it does not take away from the money that is raised for the sport.
Marketing
Question 3, what process was use to market the event to the schools and out to the public? The process is pretty basic when it came to the marketing of this major wrestling event. Coach Dunn stated that when the tournament first started flyers were made and either mailed or fax out to different schools for invites to bring teams in. Now, over the years technology has improved. The tournament has a web site where teams and spectators can go to the website and request an invite to the tournament; fans can follow the tournament results, and at the end of the event watch the final matches. He said he still make flyers and send them out, but the tournament has grown so much that most fans know the website and go to it. To get the local business and venders involved he state that he gets his wrestlers to go get sponsors from the local business to sponsor the event in some way. Giving his wrestlers sponsor letters on the schools letter head and pass them out. The event has become so big that business return back each year to have booths at the event to sell their merchandise or foods. Lastly, the local T.V. stations come to the event and does local coverage of the wrestling meet.
Hospitality
Question 4, what hospitality accommodations are given out to the teams that comes to the event? Coach Dunn specified that every out of town team that comes to the event half of their hotel cost reimburse to them, this is another marketing tool and also it help those schools financially. We have a full out buffet for the coaches and official during the event. Another real nice thing they do is any team that helps with the clean-up at the end of the event they feed that team’s wrestlers that stays. The hospitality extend to the teams, coaches and official are top notch, I guess that is why the tournament have been around for so many years.

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