... Abstract This paper covers the trends associated healthy eating especially in relation to the assumption that eating chicken labeled “organic” leads to better health. Partly because of the increase in the obesity rate in the United States, people have begun to pay more attention to the labels on the food they consume. Consequently producers of agricultural products especially chicken try to meet the minimum standards required to affix the “organic” label on their product. While “organic” means that the chicken does not contain fungicides, pesticides, genetically modified organisms, hormones, or herbicides, it does not imply the absence of strong antibiotics, and other toxic vaccinations which coincide with the industrial system of farming. In a society with increasing awareness of the importance of a healthy diet one must look beyond the label “organic” in order to actually have a healthy diet. Beyond Organic Chicken Leads To a Healthier You. In a nation where obesity-related diseases account for a huge percentage of the medical spending, or as the federal Centers for Disease Control and Prevention reported in 2009, an estimated $147 billion a year is spent on obesity-related diseases. It is no surprise that consumers are more aware of the importance of a healthy diet. Consumers at supermarkets are now faced with the task of making a choice for the healthiest yet affordable agricultural products. Emphasis placed on the advantages of organically farmed...
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...Task 1: Leadership styles used by Mackey in WFM There are three Leadership styles used by Mackey in WFM that are Democratic, Bureaucratic and Free Reign. Bureaucratic Style: This style is used when leaders tell their employees what they want done and how they want it accomplished, without getting the advice of their followers (Kurt Lewin 1939). It is a style of leadership that follows rules and past approaches in any event of their effectiveness in changing environments. Bureaucratic Style in WFM: In order to get a full time job in WFM, employee should get 2/3 of vote from the team members if employee did not get the support he or she would not get a full time position. This a rule in WFM to select employee, no one can break this rule and get a full time job without 2/3 support of the team members. Effects: *To get full time job in WFM new employee will show his maximum productivity to get 2/3 vote from the team members. *Only employees with good performance will get the full time position in WFM. Advantages of using bureaucratic Only employee with good performance will get the full time position in WFM. Because if team vote to hire a wrong person it will affect their own salary. Disadvantages of using bureaucratic Even though new employee have good creative and productive, if new employee did not get 2/3 vote from team member then employee will not get full time job in WFM. Democratic Style: This style involves the leader including one or more employees in the...
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...Mary Zavala CEM 480 Homework Assignment 1 Due 02/08/2012 Community Garden Introduction A community garden is any piece of land that is gardened by a group of people. According to the American Community Garden Association (ACGA), a community garden can be urban, suburban, or rural. A community garden can grow flowers and/or vegetables and be one or more community plots. A community garden can be at a school, hospital, or in a neighborhood. The ACGA explains the various and numerous benefits of community gardens as stated below: * Improves the quality of life for people in the garden * Provides a catalyst for neighborhood and community development * Stimulates Social Interaction * Encourages Self-Reliance * Beautifies Neighborhoods * Produces Nutritious Food * Reduces Family Food Budgets * Conserves Resources * Creates opportunity for recreation, exercise, therapy, and education * Reduces Crime * Preserves Green Space * Creates income opportunities and economic development * Reduces city heat from streets and parking lots * Provides opportunities for intergenerational and cross-cultural A community garden within the Southern Nevada area must have specific characteristics to be compatible with the dry arid climate and weather of the southwest. This paper will examine 4 case studies of successful community gardens within the Desert Southwest region. Each case study will explain the design including plant types...
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...Analysis of Michael Pollan’s Essay “The Food Movement, Rising” Michael Pollan wrote an article entitled “The Food Movement, Rising”. This article talks about how food impacts many facets in the nation including politics, society and family. In this article he shares how food is not just about food and is a much larger issue than meets the eye. He talks about how the issues of food have impacted the country and therefore the world (Pollan). Then, he breaks the issues down on macro and micro levels, focusing on the impact of food on politics, society, and family. Finally, he points out the real cost of food, directly and indirectly. I agree with Michael Pollan about the ongoing issues with food and I am against industrial agriculture too. Americans have not had to think very hard about where their food comes from, or what it is doing to the planet, their bodies, and their society. (Pollan) Pollan points out the exact current problems about food. He believes that people should eat better food. However, Pollan neglects to mention that it was a problem hundred years ago, and it is still a problem today. He points out in his article that food in America has been invisible as an issue until the early 1970s, when food price inflation pushed the topic to be an important national agenda. He mentions that “before this food was never an issue to be discussed in America because it was available at cheap prices”. Also, Americans were completely ignorant of what was the bigger cost they...
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...Title Page Launching a Business: Production Jamaica Poultry Producers Limited Student Name: Sadeeki Garnett Subject: Principles of Business School: Mona High School Date Submitted: April 16, 2013 Table of Contents Title Page Abstract………………..……………………………………………………………4 Description of the Business…………………………………………………………5 Justification of Location……….……………………………………………………6 Selection of Appropriate Labour…..………………………………………………..6 Sources of Fixed and Working Capital………..…………………………………… Role and Functions of the Entrepreneur……………………………………………. Type of Production…………………………………………………………………. Levels of Production………………………………………………………………... Quality Control Measures…………………………………………………………… Use of Technology…. ………………………………………………………………. Use of Technology…………………………………………………………………… Linkages………………………...……………………………………………………. Potential for Growth….……………………………………………………………… Government Regulations...…………………………………………………………… Ethical Issues……..…………………………………………………………………... Conclusion…………………………………………………………………………. References…………………………………………………………………………. Appendices………………………………………………………………………… Appendix I – Golden Inventory System Appendix II – Company Profile Appendix III – Poultry Processing Flow Diagram Appendix IV – Slotted Floor Facility Abstract This paper highlights the type of business that Jamaica Poultry...
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...Human Resource Management Assignment 1 Prof. David Penkrot 1. Honest Tea President Seth Goldman calls social responsibility a “mission-driven business.” What does he mean by this? The company started out from a prospect what they were trying to do and how well they would proceed their mission to committed the company to their journey. That means when you have a business strategy (a mission to proceed), you bring different ideas and ways to achieve that goal. The pursuit of the company brought a good results increasing the profits of the organization. The Fair Trade certification practice can also be considerate as an organization with a mission driven focus. The first idea was to bring a fresh drink with all natural flavors and natural ingredients, and Honest tea started making their products from all the organic produces; not using any flavoring or corn syrup. In 1999, Honest tea was the first company to make an organic certified bottle of tea. The Honest tea brand brought into the market this all-natural product 100% organic certified, and investing in these products was a hit to the company. Nowadays, 58% of consumers prefer organic products over conventional products. This preference is particularly strong with those with a higher education and young adults. These who prefer organic foods, most of these people support local farmers’ markets, while the rest want to avoid exposure to contaminants in non-organic foods. Honest tea got all the categories; supporting...
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...ENVIRONMENTAL/ECOLOGICAL SUSTAINABILITY ........................... 5 ECONOMIC SUSTAINABILITY: ................................................................. 6 SOCIAL SUSTAINABILITY: ....................................................................... 7 OPPORTUNITIES & CONSTRAINTS IN ORGANIC AGRIBUSINESS ........ 7 OPPORTUNITIES ......................................................................................... 7 CONSTRAINTS ............................................................................................. 8 SUSTAINABLE PRINCIPLES OF ORGANIC INTEGRATED AGRIBUSINESS – GOALS/KEY FEATURES OF THE ORGANISATION . 10 DESIGNING THE ORGANIC PRODUCTION SYSTEM .............................. 12 MANAGING THE CONVERSION TO ORGANIC FARMING.................. 13 CHALLENGES IN CONVERSION PROCESS ........................................... 14 VALUE CHAIN ANALYSIS OF A TRADITIONAL AGRICULTURE SYSTEM...
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...Table of Contents Executive Summary Introduction Situation Analysis Product & Service Market Market Trends and Growth Distribution Network Competitive Current Financial Situation Historical Marketing Efforts Macroenvironment SWOT Analysis Internal External SWOT Action Plan Campaign Objectives and Critical Issues Marketing Communications Marketing Strategy Target Market Positioning Marketing Mix Creative Strategy Strategy Statements Tactics Advertising Tactics Public Relations Tactics Digital Tactics Promotional Tactics Market Research Quantitative Qualitative Implications Internal Communications Timeline Budget & ROI Evaluation Conclusion Appendix MENU Feature Survey Instrument 3 5 7 8 10 11 12 17 18 21 23 23 24 26 28 28 28 29 31 33 34 37 39 41 43 43 46 48 49 50 51 52 53 2 Executive Summary Wegmans Food Markets is a grocery retailer that has enjoyed considerable and enduring success while displaying wisdom through adaptability. Based on an evaluation of the company’s sales, markets, as well as consumer trends, an integrated marketing communications plan has been developed for the implementation of a campaign to capitalize on the growing demand for organic food in Wegmans’ New York State markets. While Wegmans serves market areas in six states, this IMC plan is focused on the regions of New York in which Wegmans operates; Buffalo, Rochester, Syracuse, Southern Tier and Finger Lakes. As the focus of this plan is simply expanding...
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...their shirts to be made from organically grown cotton, Esquel developed a project to innovate their supply chain, not just at certain points, but all the way through. To manage trade-offs between the performance of their business and the increasing demands for environmental sustainability/corporate social responsibility, Esquel aided the farms that they owned better adapt sustainable-farming techniques such as: drip irrigation which decreased water usage, planting disease-resistant cotton which was a natural form of pest/disease control, and decreased their use of pesticides. This resulted their cotton being produced much more stronger with less scrap during manufacturing of fabric, and increasing productivity. Also, Esquel employed the use of handpicking cotton rather than using chemicals to defoliate cotton leaves and thus saved the farmers from having to use more laborious measures later on to remove dirt and impurities from the chemically treated cotton. In addition, Esquel changed supplier customer relations and reinstated them as partnerships, making the farmers invest in new sustainable farming by providing them with microfinancing options via Standard Chartered Bank. Also, to decrease overstocking risks, employed a Just-In-Time method, where they only planted and picked cotton when payment was absolutely guaranteed. The company itself has improved it’s manufacturing by developing new ways to wash, gin, and spin organic cotton to retain its strong fibers and created dyes...
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...companies CEO John Mackey. Whole Foods states its purpose as a corporation is helping support the health, well-being, and healing of people, team members, and business organizations in general, and the planet. This is Made known by the company motto “Whole Foods, Whole People, and Whole Planet” (Whole Foods). (Fig.1) Whole Foods Market Motto (Fig.1) Whole Foods | Whole People | Whole Planet | * Highest quality * Least processed * Most flavorful * Natural foods NoArtificial: * Additives * Sweeteners * Colorings * Preservatives | People are their companyPassionate employeesMotivated employees | -Whole Planet Foundation-support food banks -Sponsor neighborhood events -Donate to local non-profit groups-Support of organic farming and sustainable agriculture | (Fig.2) Whole Foods Market’s Core Value | Selling the highest quality natural and organic products | Satisfying and delighting costumers | Team members happiness and excellence | Create Wealth Through Profits & Growth | We Practice and Advance Environmental Stewardship | Create Ongoing Win-Win Partnerships with Our Suppliers | We Promote the Health of Our Stakeholders Through Healthy Eating Education | Whole Foods operates mostly off of a focused differentiation strategy. Differentiation strategy is where a firm aims...
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...Schulich school of business | Making Strategic Decision for SmartMart | A Reflection on Ethics-LX Simulation Exercise | | Binoy Das (211137007) | Winter-2011, Section-F | This document is my personal reflection on the business simulation on ethics-lx, where I had to take three strategic decision choices for specialty grocery retailer – SmartMart, with an aim to retain their market leadership position as retail supplier of sustainable food products, while at the same time being true to their mission statement of total stakeholder management. | Contents SmartMart Simulation – The Main Content 3 Reflection on Decision Making 3 Changing Store Format 3 Adopting Bio-Fuel 4 Pursuing Organics 2.0 Standard 5 Conclusion 5 Bibliography 6 Certificate of Completion – SmartMart Simulation on Ethic-LXTM 7 SmartMart Simulation – The Main Content The simulation exercise puts the incumbent in the shoes of a leadership trainee at Corporate Strategy division of SmartMart, a retail grocery chain that combines the mission of environmental stewardship with entrepreneurial spirit in an effort to add value to all their stakeholders. SmartMart is going through a watershed moment where mass market adoption of organic products has set them up against price-leader competitors, eroding their margin and exclusivity of their organic products. In an effort to utilize their core competence to maintain market leadership, SmartMart has thrown their business model up for questioning...
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...Cattle – dairy production The average heard of dairy cows is about 112 and is still growing the main breed that is used in this industry is the famous well known breed of cow the Holstein Friesian the average milk that is produced a year by a dairy cow is 7,oooo litres The average weight of a dairy cow is 600kg, the age of the cow when it leaves a dairy herd is about 7 years old, the farmer will milk his cows 305 days a year the age at which a cow has its first calf is usually when the cow is 2 and a half Calving will be planned in blocks the gestation period is around about 280 days the cow will return to the oestrus cycle at approximately 3 months after it has calved The newborn calf should be placed in an nice clean area you should remove the mucus from around the nose and mouth also dress naval in iodine to stop infections and make sure the calf suckles within the first 6 hours if not assist the calf or use a stomach tube The calf’s are fed milk for around 5-8 weeks solid food is then gradually introduced as the calves stomach is maturing they will then be dehorned the female calves are more likely to be reared for future introduction into the milking herd but the males may not The average cow will be milked in a milking parlour 2 – 3 times a day The milk is removed from the cow using an electric powered milking machine the milking machine has four rubber cups which are attached to the cows udder teats the milk is drained and is led into pipes which carry the milk...
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...PEST Political Economic Social Technological Porter’s 5 Forces: Threat of new entrants: - High. Organic chains will see impacts if regular grocers pick up on the organic food segment. Mass market offerings with wider market reach (Kroger, Walmart) will drive those consumers closer to home and Whole Foods will see decline Rivalry amongst competition: - Hi: no sub for organic Threat of Substitutes: - Low. Until supermarkets start carrying full lines of organic products. No substitute for organic—just the brand name and the price. Most organic chains are small scale (20k sq ft or less). - Barg power of Suppliers: - High. Most organic offerings come from a few major organic farms in California. Most independent small-scale farmers don’t have the bargaining power to affect their supply pricing and the big chains, being so few of them but providing so much, have more power. Barg power of buyers: - Low to moderate. They do have the option of walking and going to supermarkets Strengths: - The quality of food - The ‘experience’ of the customer - Branding and image - The location of great store for market targeting - Loyal customer base - Corporate culture and store Weaknesses: - High in prices (Whole paycheck) - Restricted or narrow target market - Lack of international operations - Company relies on word-of mouth advertising Opportunities: - The expansion of food selection - The expansion of private...
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...Factory Farming Each year millions of pigs, chickens, cows, and other mass produced animals are being abused, brutally murdered, and have even become a health hazard to human beings. Many people have turned a blind eye to this world wide epidemic so they can continue to benefit from the prices and convenience of factory farmed animals. It is true that man is the ruler over animals, but they are still living creatures that do feel pain from abuse and do still suffer when neglected. It’s bewildering to realize that we as a human race have revolutionized women’s rights, civil rights, and even going as far as protecting the environment but we continue to accept the horrific abuse of animals. It’s time for a change! Today’s farming has come a long way from what it was like forty or fifty years ago but trust me not in a positive way. Since what most people focus on now a day is money that is all they seem to care about. First lets define the word brutality according to the free dictionary on on-line brutality is the state or quality of being ruthless, cruel, harsh, or unrelenting (Brutality, 2000). Many large corporation run most of the farms today due to the economy and regular farmers not being able to afford to run let alone own a farm, factory farming has become the way to do business, despite the fact that animals are meant to graze on green pastures and drink from clean watering holes many animals are instead being confined to small cages, being brutally abused, getting...
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...foods supermarkets.” (Case Analysis-Whole Foods Market 2005 p.1). An example of strategic decision making is WFM implementation of “Health Starts Here” ; an initiative to offer healthier pre-fab food options with limited add-ons such as refined flour and sugar and processed ingredients. The purpose is to encourage better eating among its shoppers. To make it successful they hired healthy eating specialist for each store and created wellness clubs. This is unconventional, and WFM is performing different activities from rivals, and more important this new activities fit and reinforce the other activities such as: selling the highest quality, least processed natural food, satisfies and delights their customer, active support of organic farming, sustainable agriculture that helps protect our planet and decentralized, self-directed team culture. Their Strategic Based Position is a Needs-Based; they seek to meet organic grocery needs of its target customers which are college educated residence interested in eating natural and organic foods. There strategic position is sustainable because of the trade off of being so streamlined with their organic options that tend to be higher priced, by doing so gives up their service to lower income families by not providing lower cots options. As well as only purchasing from farmers that meet WFM’s organically certified requirements to be sold in their stores. This trade off limits their resources and the demographic that they sell to. This...
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