International Journal of Economics, Commerce and Management
United Kingdom

Vol. IV, Issue 3, March 2016

http://ijecm.co.uk/

ISSN 2348 0386

FACTORS AFFECTING STUDENTS’ ENROLMENT
INTO THE EXECUTIVE MBA PROGRAMME AT
AFRICA UNIVERSITY, MUTARE, ZIMBABWE
Stanislas Bigirimana
PhD, Faculty of Management and Administration, Africa University, Mutare, Zimbabwe sbigirimanaus@yahoo.com Joseph Chinzvende
EMBA, Department of Information and Communication Technologies (ICTs),
Africa University, Mutare, Zimbabwe chinzvendej@africau.edu Reason Masengu
Phd Candidate, Graduate School of Business Management and Governance Leadership,
North West University, Mmabatho, South Africa masengumasengu@yahoo.com Abstract
The purpose of this study was to investigate factors influencing the enrollment of students into the Executive Masters of Business Administration (EMBA) Programme at Africa University in
Mutare, Zimbabwe. Questionnaires were distributed to students, lecturers and administrators of the EMBA programme. The analysis showed one the factors hindering increased enrollment is cost. The fees are unaffordable given the fact that the majority of students pay from their personal savings. Moreover, there is emerging competition from other programmes offered by
Africa University while other universities in Zimbabwe are offering similar programmes at a lower cost. The participant also indicated that quality of service needs to be improved and formal advertising and marketing efforts made as many participants indicated that they got to know about the programmes through informal means such as from friends.
Keywords: Higher Education Management, Executive Education, Africa University, Education
Commercialisation, Academic Capitalism, Further Education

Licensed under Creative Common

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© Bigirimana, Chinzvende & Masengu

INTRODUCTION