...Happy, satisfied employees are more productive and have higher morale versus Money is the only motivator that increases employee success on the job. Introduction The two conflicting points of view in relation to the motivation and productivity of employees are very essential in selecting the most appropriate view about performance and effectiveness of business operations. Most business organizations struggle a lot in motivation and reward of employees towards improvement in the performance of the organization. Some organizations put emphasis and focus on the happiness and satisfaction of employees at the job in order to boost their morale as well as improving the performance of the business operations and activities. Such organizations focus on the morale and the happiness of the employees as the main determinant of the operations and performance at the job or tasks of the organization. On the other hand, some organizations focus on money as the main motivator towards the performance and operations within an organization. They consider the remuneration and salaries as the main matter of consideration that influence profitability and efficiency of operations of the business in an organization. The point of view relating to money as the main motivator, focus on money as the main source of energy and motivation towards improving the energy and performance of the employees at the operations of the organization (http://reaser.eu/RePec/rse/wpaper/R5_5_DobreOvidiuIliuta_p53_60...
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...Leveraging Consumer Behavior Deep Adhvaryu D003 Agrima Bansal D013 Meghna Gupta D023 Shikha Parekh D043 Gursharan Singh D052 School Of Business Management, NMIMS, Mumbai, India The project aims to decipher how effectively Coca Cola Company has leveraged consumer behaviour in India. We have considered the challenges that India poses for the marketing of globally produced FMCGs (fast moving consumer goods) followed by observation of how the marketing of Coca Cola has been tailored for the Indian context and on its relative successes. Cultural Factors: Culture is the fundamental determinant of a person’s wants and behaviour (Philip Kotler). India has always been known for its cultural diversity. With a variety of cultures in India, Coca Cola faced a challenge in how to target across the cultural lines. Initially, they made the mistake of focusing on the American way of life but they realized their mistake quickly and started researching the Indian market in detail. They found that the 3A’s of availability, affordability and acceptability needed to be employed. Also, affordability was the biggest driver for desirability. Culture: Coca Cola discovered that the values of kinship and togetherness were universal across all cultures in India. So they decided to market coke as a drink for family get-togethers and parties. To achieve this, Coca Cola came up with a marketing campaign that showed Aishwarya Rai solving a feud between her parents with a Coke singing...
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...resiliency training (MRT). They compare in that one’s life, to be successful whether in the civilian world or military it is essential that the mindset maintains a positive outlook, additionally they are different in content rather than context. Positive Psychology and Resilience Factor In a tactical shift from contemporary definition of psychology, positive psychology refers to the study of happiness. For a long time, psychology sought to define dysfunction among people with more focus on individuals who suffered mental illness and/ or psychological related problems. Psychologists always have the intention to help their patients, positive psychology regards it as one sided because it does not consider the positives of a psychologically tormented patient (Shatte & Reivich 2002). Therefore, this new field of psychology looks at how people can attain more happiness and life fulfillment. In this field, psychology researchers look at issues such as pleasure, strengths, and talents among others. The ability to carry on even when things are not going your way best defines resilience. When this happens, an individual is able to adapt to changes in situations. Resilience is a much needed ingredient to happiness and a happy life (2002). In this paper, analyses of positive psychology are discussed; furthermore, it will compare advocating a positive outcome, the development of self-esteem, and an individual’s choice of success. Additionally this paper will contrast positive psychology...
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...My Nursing Ethic There are several factors that contribute to who humans truly are as individuals. We are all shaped by our personal experiences, memories, emotions, and knowledge affecting our perceptions, reasoning and judgment of people and situations. The collection of these factors makes up the basis for an individual’s personal ethical philosophy. A personal philosophy, or worldview, guides behaviors and acts as a source of inspiration and motivation. As a nurse, it is essential to consider the client’s worldview as it is the basis for their reality and will have an effect on the view of their health and is necessary in providing a holistic plan of care. In order for the professional nurse to provide such care it is essential to have an awareness of factors influencing his or her own worldview and develop a moral compass (Burkhardt & Nathaniel, 2008). My Professional Moral Compass According to Webster’s New Millennium Dictionary of English, a moral compass is, "anything which serves to guide a person’s decisions based on morals or virtues,” (Moral compass, 2011). My personal moral compass is directed by various inspirations, passions, and values that have become essential to my happiness. Family, laughter, integrity, benevolence, honor, loyalty, hard work, service unto others, self-discipline, compassion, and accountability were values instilled in me at a very young age. I am most thankful to my parents for making it a priority to stress these values...
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...impulsive buying. It also allows us to see just how individualism-collectivism, self-identity, and purchase behavior whether it is planned or impulsive contributes to a culture in different fashions. Impulse buying generates over $4 billion in annual sales volume in the United States. With the growth of e-commerce and television shopping channels, consumers have easy access to impulse purchasing opportunities, but little is known about this sudden, compelling, hedonically complex purchasing behavior in non-Western cultures. Yet cultural factors moderate many aspects of consumer's impulsive buying behavior, including self-identity, normative influences, the suppression of emotion, and the postponement of instant gratification. From a multi-country survey of consumers in Australia, United States, Hong Kong, Singapore, and Malaysia, our analyses show that both regional level factors (individualism–collectivism) and individual cultural difference factors (independent –interdependent self-concept) systematically influence impulsive purchasing behavior. 2. Bayas, B. & Mason, C. (2003), An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior. Journal of the Academy of Marketing Science, Volume 31, no.1, pp. 61-73 This article would be helpful because it explores the relationships between innate consumer innovativeness, personal...
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...This is correct, personality does play a large role in job performance but research has shown that personality also plays a large role in job satisfaction. Bono and Locke (2000) looked at the link between personality and job satisfaction and found that core self-evaluations that people made of themselves in childhood and early adulthood were linked to job satisfaction that was measured in middle adulthood. This shows that what people think of themselves affects how satisfied they will be with their jobs. Although much research has shown that personality does influence job satisfaction, there are also models and theories that show a better, more detailed account of personality influences job satisfaction. The most popular model is the Five Factor...
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...Wealth and happiness The two texts The Sandra Bullock Trade and But will it make you happy is are both about the relation between wealth and happiness. In the first text The Sandra Bullock Trade the author David Brooks considers that marital happiness is an influencing factor in personal well-being. He is writing about how economic and professional success only exists on the surface of life and that interpersonal relationships are much more important. He uses the successful actress Sandra Bullock as an illustration on his hypothesis regarding why a successful marriage matters. David Brooks also thinks that the relationship between happiness and income is complicated, but he does not consider that a high income makes you happier. In the other text But Will It Make You Happy? Stephanie Rosenbloom is writing about how consumers are saving more and spending less and how it this affects the consumers. She is writing about how new research suggest that this new behaviour make the consumers happier and how buying luxury goods is an endless cycle of one-upmanship. She considers that spending money on an event makes you happier than luxury goods. David Brooks begins the text by talking about Sandra Bullocks personal life, with this intro he directs the text to a large segment of people because almost everybody enjoys some gossip and at the same time he gets the readers sympathy, in the light of the adulterous jerk and thereby has he used Pathos. aaaaalt for lang sætning – Skriv...
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...The relationship between students’ study habits, happiness and depression Susan Bahrami, PhD,* Saeed Rajaeepour, PhD,** Hasan Ashrafi Rizi, PhD,*** Monereh Zahmatkesh, BA,**** and Zahra Nematolahi, BA**** Author information ► Article notes ► Copyright and License information ► This article has been cited by other articles in PMC. ------------------------------------------------- Abstract BACKGROUND: One of the important requirements for cultural, social and even economic development is having a book-loving nation. In order to achieve this, there is a need for purposeful and continuous programming. The purpose of this research was to determine the relationship between students’ study habits, happiness and depression in Isfahan University of Medical Science. METHODS: This research was a kind of descriptive and correlation survey. Statistical population included all MSc and PhD students in the second semester of the Isfahan University of Medical Science (263 students). In this research, stratified and random sampling was used in which a sample of 100 students was selected. Data collection instruments were Beck Depression Inventory (BDI), Oxford Happiness Inventory and a researcher-made questionnaire to determine the amount of students’ study. Validity of this questionnaires was determined by structure and content related validity and its reliability was calculated by Cronbach's alpha coefficient for the first (r = 0.94), second (r = 0.91) and third (r = 0.85) questionnaire...
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...1. Discuss the market system and the need for ethics in business and distinguish it from the law and concepts of virtue and morality. 2. Discuss ethics in the context of relativism, psychological egoism, utilitarianism, deontology, and virtue ethics. 3. Discuss the ideas of character ethic, female ethic, human rights, and ethical action. 4. Discuss the factors influencing employee issues including the right to work, employment at will, due process and employee participation, health and safety standards, family responsibilities, the right to privacy, and substance abuse testing. 5. Discuss the professional ethics and responsibilities of intermediaries, managerial responsibility and loyalty, and employee responsibilities to the community. 1. Discuss the market system and the need for ethics in business and distinguish it from the law and concepts of virtue and morality Ethics are important for everyone and in the corporate sector it can play animportant part. The decision to behave ethically is a moral one and workers must decide what they think is the right way of doing an action. At present most of the businesses feels that the need for ethics has increase as it can have a major impact on the performance of the business. Ethics can be inside the business environment like the way employees behave and manage relations with each other and outsidethe business surroundings like how the business is treating its customers and otherstakeholders. There is need of ethics in the...
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...Author and associate professor of sociology at Fordham University Micki McGee writes that self help books have increased from 1.1 percent to 2.4 percent of total books in print in a period of just about 30 years. The rising popularity of self-help books has revolutionized the industry, providing assistance to overcome certain issues. Of such books, the “Zen and Art of Happiness” by Christ Prentiss is a national best seller as a self-help book. Prentiss writes his secret to achieve happiness and the steps needed for such success; he believes that zen is based on us being with one with the universe, and within that then we can also achieve happiness. Because self help books are so readily available, it is important that the information provided...
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...ETHIC My Nursing Ethic Grand Canyon University Ethical Decision Making in Health Care NRS-437V July 21, 2011 My Nursing Ethic There are several factors that contribute to who humans truly are as individuals. We are all shaped by our personal experiences, memories, emotions, and knowledge affecting our perceptions, reasoning and judgment of people and situations. The collection of these factors makes up the basis for an individual’s personal ethical philosophy. A personal philosophy, or worldview, guides behaviors and acts as a source of inspiration and motivation. As a nurse, it is essential to consider the client’s worldview as it is the basis for their reality and will have an effect on the view of their health and is necessary in providing a holistic plan of care. In order for the professional nurse to provide such care it is essential to have an awareness of factors influencing his or her own worldview and develop a moral compass (Burkhardt & Nathaniel, 2008). My Professional Moral Compass According to Webster’s New Millennium Dictionary of English, a moral compass is, "anything which serves to guide a person’s decisions based on morals or virtues,” (Moral compass, 2011). My personal moral compass is directed by various inspirations, passions, and values that have become essential to my happiness. Family, laughter, integrity, benevolence, honor, loyalty, hard work, service unto others, self-discipline, compassion, and accountability were values instilled...
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...Critically evaluate Maslow’s hierarchy of needs as way of understanding employee motivation in contemporary Chinese business Maslow’s hierarchy of needs is a famous psychological theory developed by Abraham Maslow in 1943. This theory says that there is a hierarchy of human needs which reflects their motivations. He divided human needs into five hierarchies: physical needs, security needs, social needs, self-esteem and self-actualization needs. He stated that human motivations approximately change through these five levels. As a result, it has been considered as a useful tool in management in western countries because motivation is an important factor of human behaviors. Motivation plays an important role in employment. Well motivated workers work harder with higher efficiency and have a stronger sense of participation. However, some criticisms point out that Maslow’s theory may not be able to applied in some other culture contexts like China because it is based on a narrow research with particular targets in America. That is to say that Maslow’s theory is not correct in all nations because of cultural differences, especially in China. This essay will give a critical evaluation of this theory by considering its advantages and defects of Maslow’s theory to see whether it is useful in China. Maslow’s hierarchy of needs is generally useful and makes a great contribution to business management. There are several advantages of Maslow’s theory. First, this theory clearly reflects human...
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...are people your age or close to it who have experiences and interests similar to yours. You and your friends make dozens of decisions every day, and you influence each other's choices and behaviours. This is often positive — it's human nature to listen to and learn from other people in your age group. As you become more independent, your peers naturally play a greater role in your life. As school and other activities take you away from home, you may spend more time with peers than you do with your parents and siblings. You'll probably develop close friendships with some of your peers, and you may feel so connected to them that they are like an extended family. NOW I CALL KEDARESA TO GIVE YOU ALL A BRIEF IDEA ABOUT THE NEGATIVE WAY OF INFLUENCING THE FRIENDS:- “You grow to fit your environment, so make sure your environment breeds excellence and positivity.” KEDARESA:- You're older and established. You think that you’re way beyond the days of peer pressure. But you’re not. No matter how old you are, or even how strong, independent and centered you may be, you’re still susceptible to the influence of others, especially your friends. The influence is not always as direct as depicted in an after-school special (“Come on; try it, everyone’s doing it!”).The influence can be...
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...Moods and emotions can affect people in various aspects, such as the feeling of happiness, health. Emotion is defined as intense feelings that are directed at someone or something. They are reactions, not a trait. Moods are that feelings tend to be less intense than emotions and which lack a contextual stimulus. They are not directed at an object. The increasing importance of moods and emotions management of business management inside enterprises has caught the attention of managers . Through the comprehensive analysis of effective events theory, moods and emotions’ positive and negative effects on employees’ performance and organizational outcomes will be clarified. Then four reasonable ways will be put forward as suggestions for managers. In the last part of this essay some external factors will also be brought forth in order to make this subject more comprehensive and convincing. There are various theories in relation to emotions and moods. One of this is the AET. Affective events theory (AET Theory) is to understand emotions at work, which has been significantly helped by a model. It demonstrates that employees react emotionally to things that happen to them at work and this affect their job performance and satisfaction. Affective events theory puts emphasis on the structures, precipitating factor and consequence of emotional response of individuals during their work, and supports the idea that steady working environment features would lead to the appearance of positive...
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...Nature has placed species all around the universe under two sectors of governance – Pain and Pleasure. Pain inflicts negative unpleasant experiences and feelings of guilt, remorse, aches, and discomfort. Pleasure inflicts delight, satisfaction, enjoyment, and elation. Virtue allows us to be free from forms of pain, and disturbing events. Practising the pleasure sector governs our perception of life in the most positive format. We are able to distinguish our morals by what gives us the most pleasure in what we do. We believe in the motivation of providing pleasurable lifestyles in order to produce successful outcomes. Although not every action one performs may produce pleasure right away, we teach our citizens to perceive all of life with happiness. Therefore, our citizens are thankful and positive individuals. We must practice to live with pleasure in order to live our lives to the best possible form...
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