Factors Influencing Student’s Enrollment Decisions in Selection of Higher Education Institutions (HEIs)

Client’s Current Situation: Creighton University’s College of Business has one client, employers. The client is in need of human capital to bring into their companies to make them successful. In order to keep the client happy, the College of Business must help develop this human capital (students) and provide companies with the right people. If the College of Business can do this successfully, there will be a large number of employers, more than there already are, demanding more of the product. The more this demand is driven up, the higher the demand for this supply of students, then price increases and more job opportunities are available with higher salaries. As long as the campus environment is also fitting, than Creighton’s College of Business students are a perfect match. Our client, Creighton’s College of Business, has a strong desire to grow undergraduate enrollment in the College of Business from 650 students to 1000 students. Ideally this increase in students would be “Net New Students”, but would be willing to accept some from other schools. Ultimately, our objective isn’t whether or not we can accomplish this, but how we accomplish growing enrollment (i.e. tuition, positions, quality of classroom, nature of building, competing for the right applicants, competing against the right people, etc)?

“Factors Influencing Student’s Enrollment Decisions in Selection of Higher Education Institutions (HEIs)” In this article, the top three factors affecting student’s enrollment decisions are internal factors, external factors, and social factors. These can be broken down into sub factors which include internal factors: aspiration, aptitude, career; external factors: courses, cost, location, reputation, promotion, and facilities; and social factors: