...Commission. From these large numbers of mobile users maximum 34 percent people users are using Smart Phone. Persons/Customers insights or what overall influencing factors are related and their significant affect on purchasing decision of Smart Phone are to be discovered by our research. More precisely, what are the actual factors people consider before purchasing a Smart Phone is to find out through our research. However to attain this research we do not need to understand the nature and competition of the market of smart phone rather the basic things (special consideration needed at the time of purchasing smart phone by customers & users) we had brought in our consideration like price, status, design, features, brand image, warranty, which our research intends to find out by doing survey on current users. 1.2 Statement of the problem The research ultimate goal is to find out what are the significant factors that influence/affect customer purchasing decisions of smart phone. For reaching to the ultimate goal we have decided to do a survey on current users of smart phone to identify what factors influenced them to purchase smart phone and their current perception regarding smart phone. Our research will focus on the answer of following questions- • Which factor(s) influenced consumers most when purchasing...
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...Consumer Traits and Behaviors PSY/ 320 Consumer Traits and Behaviors Consumer traits and behaviors, what are they? Consumer traits and behaviors could be defined as the conducts and characteristics that consumers show in searching for, purchasing, using, evaluating, and disposing of products and services that they hope will satisfy their different needs (Schiffman & Kanuk, 2010). Consumers are influenced by different factors on what, when, where, how and why they buy a product or service. Some aspects influencing consumer traits, behaviors and how messages are received are psychological, social and culture process. Aspects as personalities, age, interest, believe, cultural background, social classes, among others are important elements to keep in mind when developing a marketing communication plan to reach the desired segment more effectively and motive decision making on customers. Consumer behavior focuses on how individual consumers and families or households make decisions to spend their time, money, and effort on consumption-related items. How they evaluate a product or service after the purchase, the impact of such evaluations on future purchases, and how they dispose of them (Schiffman & Kanuk, 2010). There are different motivations for what consumers make their purchasing decisions on and these are basically based on their innate and acquired needs. These needs stimulate people’s feelings and actions toward a product or service. We will be then identifying...
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...Kroeger MT459 Consumer Behavior Unit 8 Kaplan University September 24, 2013 Consumers follow many steps in their quest to select, secure, use and dispose of products and services that satisfy their needs. Marketers can satisfy consumer needs only to the extent that they understand the consumers. The five factors that influence consumers are: problem recognition, information search, alternative evaluation, purchase decision and post purchase behavior, also known as the what, where, when and how consumers will buy. These five factors can also be described as: physiological factors, socio-cultural factors, personal factors, psychological factors and rational factors. For example, the physiological factors relate to physical protection and commodity, among others. The socio-cultural ones comprise family, friends, work, the social groups with which the consumer identifies with and that influences the purchasing behavior. Family and friends play a role in the influence on a consumer, as he or she will try to follow the tendencies of the group. Consumers coming from different cultures have different preferences respective to brands and products. The purchase decision is also influenced by personal factors, namely age, consumer's life cycle stage, occupation, economical level, way of life and personality. The financial capacity is a factor that influences the purchasing process, the higher it is, the higher the acquisition power. In other words, demographic factors, age, monthly...
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...analysis of the most significant factors which influence online purchasing decision Introduction With the development of digital technology, online shopping tends to be wildly accepted as a new convenient and efficient method to purchase. This trend may contribute to a dramatically growth in online sales. For example, online grocery has created £15 billion in the UK in 2015 and this figure is probably predicted to almost double by 2020 (Anon., 2015). Hence, analysis of consumer behaviour is quite useful for online vendors to expand their online business. In the previous researches, price is often considered as the most important intention of shopping online. For instance, (Reibstein, 2002) claims that price plays the most essential role in shoppers’ choosing a site; Lu (2009) states that customers often get the same product with a lower price online than in store. Although the importance of price has been accepted by most people, it is also probable to argue that other core factors, such as convenience, quality of product and service, website assortment and satisfaction of shopping experience may reduce the potential impact of price, as well as play the most initial role in online purchasing decision. In order to analyse the most important factors, this argument will take the following steps: (1) Firstly mention the motivations of online shopping; (2) Then provide a normal model of online purchasing decision progress and analyse core factors of each stage; (3) Lastly, identify...
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...explain the consumer behavioral characteristics that are likely to influence consumer purchases of this new product Answer 2: The behavior of consumer determines how the consumers take decisions for buying products and what factors that affect or influence their purchasing decisions. Since, the main focus of marketing strategy is consumers. The purchasing behavior of the consumers depends over their attributes along with the desires, living styles, and buying capacity. The followings are some factors that affect the purchasing behavior of consumers: Culture: Culture is an important term in the context of consumers’ desires and willingness related to purchase. It depends over the basic values, wants and perception of the people that they get from their family and related community people . Hence, it could affect the purchasing behavior of consumers by purchasing new products of Snazzy because the high status of the consumers in society could restrict the consumer by purchasing new energy products in the place of existing branded products in the market. Family: Family strongly affects the purchasing behavior of consumers (Atchariyachanvanich & Okada, 2007, pp. 63-78). The nature of new product is directly related to the health of the people hence; the family members could not accept it easily. At the same time it is the nature of families that they accept only those products that are effectively established in the marketplace. Age: It is an important factor that makes direct...
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...Identification of relevant social factors that affect customer behavior in purchasing car 1.1 Background of the Study The main purpose of this research is to identify the relevant social factors that affect purchase intention in purchasing car. The result of the research could be used as reference by the car dealer and manufacture which allows to understand the requirement of the market demand in Malaysia. Since there are a lot of competitors in vehicle industry provides advance manufacturing technologies and facilities which to be successful, automaker companies have to strengthen the need according to the need of the customer in order to remain in the car manufacturing industry. Carmaker and marketers should not only focuses on manufacturing vehicle and performance of the vehicle instead they also should emphasises on the social factors which influence the buyers decision in purchasing car such as reference group, family factor and social status. Other than that, the basic principle in the current market which is governing is customer orientation and customer centeredness in belief. Currently, the Competitive market is forced to produce the goods according to the customer needs (Tafler, 2007). The study on the consumer purchase behaviour which also refer as consumer behaviour, provides information of the consumer patterns and purchase intention (Nesai, 2009). Other than that, the organization able to survive along the organization could able to supply the needs...
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...TITLE: FACTORS AFFECTING CONSUMER BUYING BEHAVIOR. OVERVIEW The discussion in this part focuses on the critical literature review on the study of the factors affecting consumer buying behavior. Matters addressed in this discussion are, introduction on the relevant terms, significance of the consumer buying behavior to performance of business, theoretical and empirical literature reviews on the study as well as the conclusion which contains what has not been done by other researchers. INTRODUCTION Consumer Buying Behavior is the tendency of consumers to buy products from a company. It determines the various factors that influence a consumer to make a decision of buying the company’s products. Buyer Behavior is a process, which through inputs and their use though process and actions leads to satisfaction of needs and wants Consumer buying behavior has numerous factors as a part of it which are believed to have some level of effect on the purchasing decisions of the customers It is worth noting that consumer buying behavior is studied as a part of the marketing and its main objective it to learn the way how the individuals, groups or organizations choose, buy use and dispose the goods and the factors such as their previous experience, taste, price and branding on which the consumers base their purchasing decisions. We study consumer buying...
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...Environmental and Consumer Influences Paper A product that I am familiar with is the Apple Iphone. I will go over and analyze the factors that affect consumers purchasing decisions when it comes to considering to buy and actually purchasing the Apple Iphone. When it comes to consumers they just do not make decisions when it comes to purchasing a certain product or service. There are many internal and external factors that lead them to purchase something for a specific business or company. This paper will go over some of those internal and external factors that influences consumers desire to purchase certain products or services over others. When people Purchase and Apple Iphone many psychological and social factors come into play that leads up to a consumer choosing the Apple Iphone over another phone within another company. A consumer has motives when buying a certain product or service; they want a product that can live up to the name and reputation of selling and providing the consumer a high quality product. The consumer wants to achieve a certain outcome. If their motives are to purchase an Apple Iphone then they will not likely stop until they achieve that goal. Another factor is the personality of the consumer. This is usually made up of how the consumer interacts with others. Consumers have their own ways of thinking which may not be the same way of thinking others in their circle may or may not have regarding something. Reference groups are groups of people that...
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...Analysis_WK5 PSY322/Consumer Psychology and Research June 16, 2013 Case Study Analysis The subject case studies are designed in order to conceptualize the cross-cultural consumer behaviors, their effects on business and company activities while analyzing the case study. The main realm of subject study is the consumer behaviors in global perspectives. The studies are also aimed to create the sense in the students about how to analyze the case study. So to achieve the said objectives the extensive literature review is conducted including the evaluation of consumer behaviors and their decisions regarding purchases while including the lessons learned by the Apple regarding the differences in consumer behavior and purchasing decisions between the Japanese market and the market outside of Japan. The consumer behaviors during the field survey administered under subject study are found dissimilar across the cultures. These dissimilarities in behaviors of the customers across the cultures affect the company’s marketing mix strategies. These effects are discussed in sections created below. Likewise the lessons learned from the Walt Disney Company about consumer behavior and purchasing decisions at Hong Kong Disneyland has also been added as a part of study while explaining various issues that may influence the behaviors of the consumers. Lastly the survey administered identifies the reasons behind the Japanese consumers’ behaviors of hating the iPhone. Consumer Behavior Consumer...
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...Introduction Decision making process The thought process of selecting a logical choice from the available options. When trying to make a good decision, a person must weigh the positives and negatives of each option, and consider all the alternatives. For effective decision making, a person must be able to forecast the outcome of each option as well, and based on all these items, determine which option is the best for that particular situation.(Williamson 1995) Social factors and personal factors The facts and experiences that influence individuals' personality, attitudes and lifestyle. The marketing department of a business needs to take into account the various social factors characteristic of the consumer groups it is targeting to help increase a product's appeal to those potential buyers. (Siotis, J. 1999) Consumer behavior is defined as “all psychological, social & physical behavior of potential customers as they become aware of, evaluate, purchase, consume, & tell others about product & services. Consumer behavior is an attempt to understand & predict human actions in the buying role. It has assumed growing importance under market-oriented or customer oriented marketing planning & management. Background of the company The food company which I have chosen is the mars international chocolates they have started their operation from as early as 1892. And they are pioneer in the confectionary industry. And it is the leading manufacturer of chocolates in the world...
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...Purchasing a Home Purchasing a home is a major decision that must be well-thought-out. When consumers are deciding to purchase a home there are many dynamics that must be taken into consideration. Available substitutes that should be considered, complements that are necessary for when you purchase a home, and the price which can be affected by necessity as well as factors that could cause changes in supply and demand. There are many substitutes, or alternative, available for consumers who are considering purchasing a new home. Before deciding to make the commitment involved with purchasing a home, consumers should consider renting instead. With a set monthly payment and a contract that entails a much smaller timeframe, this option is better for some. Condominiums and townhouses are also substitutes for purchasing a home. These can be available for both renting and purchase, and the cost is quite a bit lower for these options. Mobile homes can also be a substitute for purchasing a house. Consumers must carefully weigh the options to see which alternative is best for them. Complements are also something that must be considered when purchasing a home. These are items that are necessary to be purchased along with a home. Insurance is a major necessity that must be purchased along with a home. This is not usually an option, but actually a requirement included in most contracts for home purchases. When one chooses to purchase a mobile home a complement that must be purchased is...
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... As a continuation of Facebook’s Marketing Plan: Phase I, Phase II will begin. As Facebook grows from the new product line, Phase II will identify segmentation criteria that will impact our target market selection. Phase II will describe the organizational buyers and consumers of Facebook and factors that influence their purchasing behavior and discuss how these factors impact Facebook’s marketing strategy. Finally, this phase will analyze current competitors and define the competitive landscape for Facebook. Facebook approaches the geographic, demographic, psychographic, and behavioral segmentation variables for the consumer market. The next three months, from the release date, Facebook will start a series of advertisements such as, on the website itself, commercials, radio, and even in magazines and newspapers. The release of the new t-shirts will coincide with the holiday season. The t-shirts are first offered in the United States, Canada, and Mexico. Research is conducted to determine where it will be most effective to expand locations in various countries in which to conduct business. Facebook will continue to sell more t-shirts that will help to meet the needs of our consumers in various counties and states by providing a quick, convenient location, just around the corner. The demographic variable will be easy enough to cover considering the product has so many features that will appeal to all. First, Facebook will start with acquiring...
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...Reduce it to 2 pages (500-550 words) (300-350 words) While studying the purchasing pattern and consumer behaviour, special emphasis should be given to cultural background of individuals. Culture plays a vital role in the formation of perceptions with respect to any product or service, hence creating a demand for that product or service accordingly. This makes it an important factor to consider before designing any marketing strategy. Culture is something a person acquires from his/her elders and surroundings. Since culture is a broad term, so it is further divided into sub-cultures. The values and norms may vary among these sub-cultures, so their tastes and preferences do. The sub-cultures are further divided into segments, again, different from one another. For instance, the youth of today follows its own culture, which is different from the previous generations, and so its taste and preferences. Beside culture, status also plays a vital role when it comes to purchase a product or service, so it also necessary to consider the social classes before designing a marketing strategy. Social classes significantly influence the purchasing decision of a customer. These social classes are formed according to income level, qualification, and nature of job of individuals. The company is supposed to study all of these factors closely in order to target its customers. Culture plays a pivotal role in formulating perceptions associated to any offering. Culture is a broad term which is a...
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...Consumer and organizational buyer behavior are sub-categories of marketing. Research in both fields has enabled manufacturers and distributors to understand the needs, preferences and behavior of buyers, as well as the internal and external factors that influence buyer behavior. Although much has been written about the differences between consumer and organizational buyer behavior, it appears that the demarcations between the two fields are not as clear as they may seem to be. Keywords Buying Center; Buying Decision Process; Consumer Buyer Behavior; Decision-Making Unit (DMU); Organizational Buyer Behavior Marketing: Consumer Overview Buyer behavior is concerned with the selection and purchase of Products or services to satisfy a need for individuals or groups. It is focused on the needs of individuals, groups and organizations. Buyer behavior occurs either for an individual consumer on his own; an individual consumer in the context of a group (where others in the group influence how a person behaves); or an organization (where employees make decisions about which products or services the firm should use). Although economists were the first academic group to offer a theory of buyer behavior, the field of buyer behavior is a subcategory of marketing that blends elements from economics, psychology, sociology, social psychology, anthropology and other sciences, such as physiological psychology, biochemistry, and genetics. The two main areas of buyer behavior are consumer...
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...Marketing 101: Major essay In regards to the given quotation, it is evident that throughout time consumer choice has gradually changed to suit their specific needs and also the needs of their environment. This can be seen with the concept of sustainable development of resources to ensure the protection of the environment. Actions and products to help this cause which companies have developed are eco friendly products, for this specific example we see the emerging of zero –emission vehicles. To analyze and assess the current marketing strategies for companies to successfully sell these products, it is important to consider and understand the variables that influence consumer choice. These variables may include demographics, social factors, cultural factors, situational factors, individual factors, behaviors and attitudes, personal and psychological characteristics. By analyzing these variables marketers are able to understand consumer choice and therefore are able to market successfully their products, in which they are able to achieve the achieve outcome of selling. When considering ZEVs in the Australian context, it is necessary to apply the 7ps of the marketing mix. It is significant to establish and identify each one of these characteristics of the marketing mix as it allows a further in depth analysis of how the product will affect consumers and also their reaction to the product. “The essential emphasis of marketing is an ongoing external and internal relationship with...
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