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Family Dollar Business Model

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Family dollar is a conglomerate that has changed the way people visualize a dollar store. After doing research on store #38 located on 1720 West Trade Street, Charlotte, NC 28216 in Mecklenburg County they discovered that the store alone operates in 46 US states and the District of Columbia. (cite) This specific retailer falls under the category of being a chain organization and discount store due to it’s many attributes. With the company offering the consumer tons of merchandise at such a low price, Family Dollar has had an advantage in today’s troublesome economy. Although, one their weaknesses is clearing legal cases, and majority of them just happen to be circulating by the people within the company. In four states action lawsuits are being brought to the table due to alleged store managers stating that they should be non-exempt employees under the various state laws. (cite) Overall Family Dollar is most valued as a retailer because of their own private label. …show more content…
Let alone, the 28216 area already has a population of over 52,000 consumers and with majority of them young middle aged adults their dollar means more to them than anything else. So therefore this group of people are likely to spend more cautiously especially because more than 52% of them are married with childeren. With the surrounding areas all included 28216, 28214 and 28269 have just about the same statistics. The African American community rules with an increasing number of Hispanics who are now populating the area making those numbers double due to the average size household families increasing. As for the surrounding areas 28214 and 28269 people are living above or at the poverty level. Whether their male, female, married with children or without the average income reaches no more than $100,000.

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