...that came to my mind. Both my parents being Dental Surgeons often took me to their clinic hoping that I would become interested in the field of dentistry, but that was not to be. In fact, I was more interested in the tools and instruments they used. The small drills, the syringes, the water jets and the automatic chair fascinated me. I realized that, I wanted a career where I could explore new things, design and analyse such tools on a daily basis. Mechanical Engineering was the only field that could satiate this thirst of mine. I completed my high school graduation from one of the most reputed schools in Mumbai, India. The fantastic teachers over there spurred my interest further in Science and Mathematics. During school I had realised that Mathematics and Science were my strong areas, with a keen proclivity towards Physics. My interests in the field of science saw its rewards in terms of academic excellence securing...
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...A transformation of marketing is underway as we spend more time on our mobiles, tablets and laptops. The challenge for brands is to connect with customers through all these devices in real time and create campaigns that work across social media, display advertising and e-commerce. The real-time conversations brands have with people as they interact with websites and mobile apps has changed the nature of marketing. The modern-day marketing department needs to combine the creative side of the discipline – using powerful narratives to tap into people’s wishes and aspirations – with the technical side of data, digital engineering and analytics. The two areas do not always sit easily together. Getting creative marketers to work alongside technical staff can be a huge challenge. To explore these issues, the Guardian, in association with software firm Adobe, invited a panel of five top marketers and digital chiefs to discuss the matter before an audience of about 50 marketing and digital professionals. The question they addressed was: “What does the merging of technology and marketing mean for marketers?” The panel examined the challenges of bringing together these two distinct worlds. Marketing is concerned with understanding people’s motivations and using these insights to create campaigns that promote brands and encourage people to buy their products. It is a creative and often intuitive process. The technology used to achieve this, however, requires skills in mathematics...
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...BRIEF CASES HARVARD 'BUSINESS PUBLISHING 4440 APRIL 2 7 , 2 0 1 2 DOROTHY LEONARD SUNRU YONG Bella Healthcare India Joseph Cherian, country director of Bella Healthcare in India, wondered whether his team was ready for Project TKO. He listened intently as Jeremy Manning, his director of research and development, described the pros and cons of the project, a proposal to develop a new portable electrocardiograph machine (EKG) specifically for the Indian market. Cherian believed the time was right to tackle the tough, but fast-growing Indian market. The key question was whether Bella India's local R&D team, under Manning's direction, was ready to lead the product development: My goal has always been to develop products that serve emerging markets and make healthcare more accessible. I think medical device companies are learning that this can be done most effectively by those who know these markets best. We should develop our affordable EKG in India, for India. Bella India has proven itself in manufacturing and costengineering; this is the next logical step. The endeavor was not without risk. The costly failure of Project Baton, a global product development effort, was fresh on everyone's mind. Failure with Project TKO would not only hurt Bella Healthcare's overall profitability, it would undermine Cherian's case that the India operation was ready for more challenging product development undertakings. £ | ^E o^| f§§ l^ff 21 ® ggo >^ 8 | j> | ^ji f£ | %^ E 111 I- |...
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...Building Data Science Teams The Skills, Tools, and Perspectives Behind Great Data Science Groups DJ Patil THE SIMPLEST WAY TO BRING MapReduce and SQL www.asterdata.com Optimized in One Database Appliance Everyone knows data is the new black. The Aster MapReduce Analytics Portfolio enables customers to quickly make use of their data for actionable insights, analysis and product innovation. - Jonathan Goldman, Director of Analytics, Teradata Aster (and former Principal Data Scientist at LinkedIn) Learn More www.Asterdata.com/MapReduce Change the world with data. We’ll show you how. strataconf.com Sep 25 – 27, 2013 Boston, MA Oct 28 – 30, 2013 New York, NY Nov 11 – 13, 2013 London, England ©2013 O’Reilly Media, Inc. O’Reilly logo is a registered trademark of O’Reilly Media, Inc. 13110 Building Data Science Teams DJ Patil Beijing • Cambridge • Farnham • Köln • Sebastopol • Tokyo Building Data Science Teams by DJ Patil Copyright © 2011 O’Reilly Media. All rights reserved. Printed in the United States of America. Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472. O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles (http://my.safaribookson line.com). For more information, contact our corporate/institutional sales department: (800) 998-9938 or corporate@oreilly.com. Editor: Mike Loukides Printing History: Many...
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...“We’re all different. Especially him. But there’s something kind of fantastic about that, isn't there?” -Mrs.Fox. Wes Anderson’s “Fantastic Mr.Fox” This quote, for the most part sums up my life in a mere three sentences. I have always felt like the odd man out, I never truly felt content or fulfilled at any given moment of my life. I always felt the need to strive for something greater, and that something is an object I cannot see or feel and I do not have the faintest inkling of what it might be. To get to know me fully and personally one must begin with the three major aspects of life: family, school, and beyond. To begin I will start with my family. I am apart of a big traditional Mexican family. I have my mom, dad, three sisters, two brothers,...
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...To the reader, I bet you are wondering what this is all about, or perhaps who I even am. Let us start with a greeting, shall we? Hi, I’m Celina Gonzales, a college freshman taking up BS Legal Management. This E-portfolio encapsulates my entire writing journey of sorts in my ENGLCOM (Basic Communication and Study Skills) course throughout the second term of my first year in university. In here, you will be able to read about various ideas—from the meaning of the word “infinite” beyond the concept taught to us in our Math classes, to the causes of the Philippines’ lagged progress (no, it is not solely due to corruption), and, well, Korean Pop. With all these topics mentioned, I hope you appreciate how much I have grown in terms of flexibility, as I was never comfortable with writing beyond my interests. The entire journey was a roller coaster, thanks to the great deal of papers that came with strict deadlines, high standards, along with numerous revisions inked in either pink, green, red, or blue. However, I believe that all those days figuring out how exactly my professors want me to revise parts of my papers and whatnot are worth it—The innumerable scratch papers that I was armed with in the beginning of the term are gone. I can now write an article of great quality without having to frantically jot down my ideas on a separate sheet of paper. I believe that this growth of mine is impossible without my professors. Therefore, I would like to extend my gratitude to them: To...
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...Virginia Henderson’s “Basic Principles of Nursing” I. Introduction “The unique function of the nurse is to assist the individual, sick or well, in performance of those activities contributing to health or its recovery (or peaceful death) that he/she would perform unaided if he/she had the necessary strength, will or knowledge. And to do this in such a way as to help him/her gain independence as rapidly as possible (Virginia Henderson, 1961).” Henderson's work is widely used by nurses in different nations because of its practicality and realistic application in nursing practice. The nursing assessment, diagnosis, plan and evaluation parallels the doctors' general decision-making processes. Relevance Henderson’s work is essential to clinical nurse today. With the major shift in emphasis of nursing care today, nurses should be able to use Henderson’s model in caring for the patient. The patient’s ability to perform the 14 basic human needs should be assessed before considering the kind of care function to administer. It is essential to determine if one will be performing as a helper, a doer, or substitute, or a partner. Nursing interventions are implemented according to the 14 basic human needs of the patient. The degree of performance, involvement of the patient and level of the nurse activity will be dependent on the specific role the nurse will be playing. Objectives: ...
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...I. Study abroad in England According to Rebecca Murphy noted that “a country with over a thousand years of history and many of the most recognizable sites in the world, England is every study abroad student's dream.” England has had a significant global influence from impressive contributions to science, from the likes of Francis Bacon and Stephen Hawking to a rich literary history featuring Chaucer and Shakespeare and even significant contributions to pop culture through artists like The Beatles, England has played a large role in making our world what it is today. In addition, England is one of the world” best educational systems”, making it an obvious choice for many students in the world those looking not just to expand their horizons, but to receive a top-notch education abroad as well. Carla Stanton, International Manager of...
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... Towards the middle of the 14th Century a new way of thinking was beginning to emerge and take a hold on society, A way which let people express themselves with a clarity unseen Since the fall of the Roman Empire and the dark days of the Middle Ages, a great time of reform and education was on the brink of exploding onto the scene. This was the beginning of what we now know as the Renaissance the ‘Rebirth’ and the new way of thinking would later be referred to as Humanism. The Renaissance was one of the great intellectual ages of European culture at its height during the 15th and 16th century there were many amazing new developments amongst many areas including painting, sculpture, architecture, literature, education medicine science including many more of mans intellectual and educated pursuits, the main center of this revolution was classical Italy although later spreading throughout Europe to infiltrate all facets of European culture The Renaissance saw creation of different attitudes towards life and different ways of thinking. After spending hundreds of years in the depths of the Middle ages a time when human progress and achievement slowed to a trickle, Western Civilization blurred and there was a great period of cultural decline, society wanted some sort of freedom from the grips of an extremely religious European way of life and so began the drift away from these catholic driven ideals and into the new age, The age of the Humanist. Humanism refers to the...
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...works? * About the cloak * How close are scientists to creating a real-life invisibility cloak? * References Invisible Cloak Introduction Invisibility has long been employed in works of science fiction and fantasy, from 'cloaking devices' on spaceships in the various Star Trek series to Harry Potter’s magic cloak. But physicists are beginning to think they can actually make devices with just these properties. To achieve the feat of 'cloaking' an object, they have developed what are known as metamaterials, some of which can bend electromagnetic radiation, such as light, around an object, giving the appearance that it isn’t there at all. The first examples only worked with long-wavelength radiation such as microwaves. One small device that made small objects invisible to near-infrared radiation and worked in three dimensions was unveiled by physicists from the UK and Germany earlier 2015. Admit it. You'd love to own an invisibility cloak. Utter an embarrassing faux pas at a party? Just throw on your magical garment and vanish from the snooty gaze of your fellow partygoers. Want to hear what your boss is really saying about you? Stroll right into his or her office and get the goods. Such fantastic fashion accessories have become ridiculously standard in the world of science fiction and fantasy. Everyone, from boy wizards to intergalactic safari hunters, has at least one invisible blouse in their wardrobe, but what about us poor saps in the real world? What is Invisible...
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...The Past Born into a relatively normal middle class family in the March of 1978, my dad was English and my mom Afrikaans. We were two siblings with me being the eldest, with a younger brother. I was blessed early on in life as I had both sets of grandparents on both sides as well as one great-grandmother on my mother’s side until I was twenty. My dad’s side of the family was from Irish decent and my great-grandmother from German decent. I grew up loved, and I adored my dad, for the most part we were a relatively normal suburbia family (Robbins & Judge, 2015). My grandparents on both sides where hardworking South African, my grandfather on my mom’s side worked for the Department of Trade and Industry as Head of Strategic Industries, while my grandfather on my dad’s side worked for Safair as an Area Manager. My dad didn’t pursue further education (Robbins & Judge, 2015) after school and started working in the sales. My mom pursued a diploma in art as she and her whole side of the family had that natural artistic flair. My dad and mom met when he was in the military service stationed in Upington, and strangely he first had eyes on my mom’s sister but after meeting both my mom and her sister my dad said that my mom was the girl he was going to marry after their first date. My brother and I were very different from an early age, I believe that due to the fact that I realised early on that my parents had to work really hard to keep the household together I...
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..."experts") into believing in the truth of their claims. Despite the status of this film as one of Welles' "minor" films from late in his life (it was one of the last films he completed prior to his death in 1985), it has had a tremendous impact on filmmaking, both in a technical sense (the film's complex editing of various film stocks and styles) and in a textual sense. Welles' identification of the ways in which an audience can be manipulated into believing anything as long as it has the "air" of authenticity has had a tremendous impact on current filmmaking, especially in the realm of horror filmmaking with the current crop of "found-footage" films that have appeared in the last thirteen years (since the phenomenal success of The Blair Witch Project in 1999). This essay will trace the ways in which Welles' film (as well as his earlier brush with charlatanism with The War of the Worlds) has impacted and influenced the current crop of horror found-footage films and the ways in which they manipulate audiences into...
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...Baker University School of Professional & Graduate Studies MLA Style Guide 8001 College Blvd, Suite 100, Overland Park, KS 66210 913.491.4432 March 2010 Getting Started Introduction • Grab his or her attention in the first paragraph. Thesis • Your paper “proves” a thesis, a one or two sentence statement of your central idea. The thesis is usually placed at the end of the first paragraph, immediately after you introduce the topic. Although the thesis appears early in the paper, it is usually written late in the writing process, after you form your ideas and gather your supporting evidence. • Body • The body of your paper contains the evidence (specific examples and application) to support your thesis. • State viewpoints that oppose yours as effectively as you state your own. Remember HEAP--Honest Evaluation of Alternate Positions. Conclusion • The conclusion is the last chance the writer has to connect with the reader. A conclusion summarizes the paper’s main points with a sense of closure and completeness. • Summarize and/or conclude your paper in a way that helps the reader evaluate whether or not you did what you said you would do. Do not introduce any new material. Include a “killer” statement in the conclusion that leaves no doubt in the reader’s mind that you prove your thesis. Summarize the main ideas of the specific thesis and apply the main ideas of the body to the “bigger picture.” Help the reader by demonstrating to her...
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...Science Studies 2/2006 A Gendered Economy of Pleasure: Representations of Cars and Humans in Motoring Magazines Catharina Landström This paper analyses cultural signification in the co-production of gender and technology. Focusing on the popular genre of motoring magazines, it discerns a pattern organising men and women in opposite relations to cars. Men’s relationships with cars are premised on passion and pleasure while women are figured as rational and unable to attach emotionally to cars. This “gendered economy of pleasure” is traced in a close reading of motoring magazine representations of cars and humans. Further, a DVD representation of the Volvo YCC, a concept car developed by women for an imagined female user, is discussed in relation to this semiotic pattern. The paper is conceptual, texts are interpreted in order to bring forward aspects of meaning-making that are not immediately obvious. The objective is to critically illuminate one aspect of the cultural production of the car as a masculine technology. Keywords: cars, gender, pleasure This paper suggests a way in which to think about the cultural construction of the car as a masculine technology. Interpreting representations in motoring magazines, it traces a “gendered economy of pleasure” that organises the symbolical meanings of relationships between humans and cars. The objective is to contribute a critical perspective on cultural meaning-making to the feminist interrogation of the co-production of gender...
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...following what they search for and talk about online. In the last six months, several fast food brands shot up in the rankings. Burger-and-fries chain McDonald’s climbed 10 places to become the 14th most popular brand among women. The surge comes after a partnership with social game FarmVille, likely an effort to align the brand with fresh farm produce. Meanwhile, fast-food company Wendy’s ascended into the top 100 brands, taking the No. 96 spot, after rolling out four new salad options. Domino’s Pizza leaped up 140 notches in December alone following a major ad push about its fresh ingredients, like farm-grown tomatoes and real cheese. Chocolate-maker Nestle and syrupy soda Sierra Mist also shot up the index after announcing new health initiatives. “With the national obesity crisis at an all-time high, women are clearly taking notice,” said Melissa Lavigne-Delville, VP of trends and strategic insights for Women at NBCU, in a statement. The news comes on the heels of this week’s release by The National Academy of Sciences that links obesity with America’s poor life expectancy rate relative to other rich countries. According to the report, 35% of American women are now obese–almost twice as many as in 1978. Less than 5% of Japanese women are obese. Interestingly, Lavigne-Delville notes that women are more excited about junk food brands investing in healthier alternatives than they are about the brands more commonly associated with health and...
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