...greatly. Part Two: How Studio C effectively incorporates good customer service. 1. Don’t sell stuff…sell experiences: As mentioned in my first paper, Studio C is unlike any other movie theater in that there is a Bistro and full bar inside for the customers to enjoy along with their movie. Prior to a place like studio C, the only place people could eat full entrees whilst watching a movie was at home on their couch. That is an experience that Studio C holds in high regard. Another thing that they do that allows for a great experience is the fact that it is in such a small and intimate building, that is always staffed the perfect amount so that a worker is always around if you need anyone. Most theaters seem to have only a few people for tickets and then for concessions, but at Studio C there are employees that circulate the lobby, theater, and even regular bathroom checks to make sure that the facility, and its people are taken care of. 2. Engage in mass customization and try to make the customers product unique: This theater makes great strides in allowing for lots of different customization options on and off the...
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...increased unemployment, the weakened dollar exchange, and difficulty predicting how OPEC will behave month to month. The fluctuation in the oil market has a direct effect on ticket prices bought in bulk or reserved six to nine months in advance. Airline pay close attention to the oil Futures Market to make sure their purchases of fuel is hedged. Airline companies are divided into a few categories. Jet Blue is in the discount airline category, where lowering the fixed cost is an important factor. For a discount airline to offer cheaper price, services must be cut as well as the number of airports serviced. Only destinations with high volume are able to be serviced, thus a traveler may be forced to have multiple connections to reach their destination. Airplanes must be leased instead of bought to reduce the upfront cost. In-flight meals and unlimited beverages are curtailed or completely removed. The absence of complimentary cases of beer or soda cans adds to savings on gasoline as well as price per can which is factored into lowering the ticket price. Full service airlines such as Singapore and Lufthansa, cater to a different breed of traveler. Their focus is on business people and travelers who are willing to pay 200% more per ticket in exchange for superior comfort. It is very difficult to find an inexpensive ticket on such airlines, but the pampering and comfort attract customers who prefer comfort over savings. Airlines tend to use advanced computerized programs that use differential...
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...MKTG 396 Alana S. Manning Student ID: 3144948 Assignment 3 “StubHub: Ticket Scalping, a Respectable Endeavour?” Question 1 (20 marks) Identify the strengths and weaknesses of StubHub as well as the threats and opportunities this organization is facing. Note: Use point form with very explicit statements. (There are 2 marks available for each good point. Limit your answer to 10 points). Strengths: 1. Stubhub offers a risk free experience the ‘FanProtect Guarantee’ for ticket purchasers whereby they will not be charged for any purchases until Stubhub receives confirmation of delivery of those tickets. 2. Stubhub has a competitive advantage over other ticket reselling companies because they list the tickets for the seller for free, and split the fee upon a successful purchase between the seller and buyer. Also, Stubhub assumes very little risk with their business because they don’t actually carry their own ticket inventory. 3. Stubhub doesn’t disclose the names of the sellers, they have a purely level playing field among the sellers and that provides a more transparent purchasing experience for the buyers. They tickets are all comparable for their venue, price, seat number etc. regardless of the vendor selling the ticket. Additionally Stubhub will prohibit any sellers found to be illegitimate vendors from using their site. 4. Stubhub has capitalized on the professional sports team market by signing...
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...friends, kids, coworkers, and family members can get together, and bond while watching their favorite game, and eating hotdogs. b) What products are the Phillies careful not to market? The Phillies are careful not to market a winning game at all times. They can’t promise fans they will win every game. 2- How does the “quality” dimension in marketing the Philadelphia Phillies differ from that in marketing a consumer product such as a breakfast cereal? For a start there is a difference in the nature of the product itself, cereal companies market a product, while game franchises market a service, the first one being clear cut tangible, while the second one is intangible. Fans can’t know for sure how the game would turn out before purchasing tickets, and watching the game all the way to the end. Another different aspect is the fact that with cereals, consumers expect to be guaranteed a consistency in the quality of the product, in other words the cereals are expected to sustain the same quality or get better, and that is something game promoters can’t guarantee, it is more likely that the team performance will be different from the previous game, it could be better, it could be worse. 3-In terms of social network marketing strategy (a) what are the likely characteristics of the Phillies fans and (b) what should the Phillies' Facebook fan page contain? a) The Phillies fans are mostly hardcore fans who want to follow their favorite players and access information and updates on games...
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...2004, after 11 strong seasons of minor league hockey at the DCU center in Worcester, MA the city’s team, the Worcester Ice Cats announced that they would be moving to Peoria, Illinois. During this time, attendance averaged around 7,000 fans per game and provided an economical and fun night out for adults and kids alike. After a brief hiatus of two years, San Jose moved their affiliate to the city however the results were not like past years. As ticket prices rose and the product on the ice declined with several non-playoff seasons, attendance averages dropped to just over 4,000 (figure 1) and the cost of sending players across the country weighed heavily on the parent club. Although there have been bumps and struggles, Worcester remains a strong market for a professional hockey team, especially one with ties to a local NHL club such as the Boston Bruins. Boston’s current AHL affiliate is in Providence, RI but their ECHL affiliate is in South Carolina. Having the brand recognition of the black and gold would be a sure-fire ticket seller. Worcester is a hub in the Commonwealth, has a great number of hotels, colleges, restaurants, and entertainment that can both benefit and benefit from a hockey club bringing fans into the city for 41 nights a year. To be...
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...What is the macro and industry environment in the Southeast Asian region for the entrance of new budget airlines? What opportunities and challenges are associated with that environment? The environment for new entrants into the budget or low cost carriers market in the Southeast Asian region has become very competitive in the last few years despite the fact that the low cost carrier industry is still young. One of the most appealing aspects for operating a low cast carrier in Southeast Asia is the size of the market. Moreover, the untapped potential for growth in many countries within the region is great. As stated in the case study, some government regulations have been adjusted, lifted or cancelled and this has brought about a flood of new entrants. While government deregulation is viewed as good news, there are some limitations to the potential of intra-Asia flights. “A major disadvantage of the LCCs in Asia is the smaller geographic areas of domestic economies. As LCCs turn their attention to international routes for expansion opportunities, they would confront regulatory constraints applying in international markets.” (Zhang, 2008). This is key to the development and continued growth of the low cost carriers in Southeast Asia. There are also many challenges and pitfalls when it comes to running an airline, especially if the profit margins are thin. With any airline, be it full service carrier or a low cost carrier, fuel cost is always going to be at the top of the list...
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...their flaws but, they wanted to focus on increasing their revenue and services to better improve the company. Kudler needed to increase the business so, the company needed to start small and work their way up. Kudler first started by hosting house parties for the purpose of allowing a wide variety of people to taste Kudler’s variations of foods as well as allowing the customers to be hands on and learning how to prepare the foods. This will allow Kudler’s to have a personal bond with the customer to make them feel more comfortable with what they are eating as well as broaden Kudler’s customer intake. Kudler’s would like to go a step further and move up on the scale to bring in well-qualified cooks/chiefs and guest celebrities to help boost sales at their stores. The guest appearances will help with the promotion aspect of the business, which will inevitably draw new customers to the stores. The end result will allow the customers to try a variation of different foods that Kudler’s is selling due to the fact that celebrities have vested their time and energy into the healthy food products they have to offer. The end...
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...Japan Expo Paris 2013 feat. European Cosplay Gathering - The Best Cosplay Stage in the World Every first weekend of July since 1999, airport security at Paris Charles de Gaulle airport deals with more than just their ordinary odd size luggages: along with the influx of fake weapons comes a large group of ordinary-looking visitors accompanied by their extensive and extraordinary packages. Hotels within a 10km radius of the airport are entirely booked out 9 months prior to this special weekend. Foreigners and Parisians alike have all learnt to prepare for this sudden spike in human traffic. It is no longer considered unusual to be serving a cup of Starbucks coffee to a customer dressed to the personification of Hatsune Miku, and if asked why are they here in Paris? The answer is always the same: Japan Expo. Japan Expo Paris is possibly the largest Japanese Traditional Culture, Anime, Games and Pop Cultural event outside of Japan, boosting a staggering figure of 280,000 unique visitors over 4 days of its exciting, unique and fun-packed agenda. As Europe’s longest running convention held annually at Parc des Expositions (2 train stops away from Charles de Gaulle International Airport) over 4 of the largest expo halls, Japan Expo presents us a fine balance between the most traditional of Japanese arts, and the overwhelming world-famous Japanese Anime and Gaming craze-doms. Home to the critically-acclaimed European Cosplay Gathering (ECG) Finals, Japan Expo plays center-stage...
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...companies operate independent of each other; however more or less carry the same product lines. Sears Canada primarily has two major merchandising categories, with Home & Hardlines accounting for 60% of the sales while apparel & accessories represent 40% of the sales. Sears has been in the retail industry in Canada for over 60 years, and has built a significant brand name for itself, although many consider it an outdated brand name now in terms of apparel. As such, in light of drastic changes recently in the apparel industry given the influx of American and international apparel companies and the constant improvement of existing rivals, the competitive landscape of the retail apparel industry has become a fight in which Sears Canada cannot win. Sears must make a move out of the apparel industry and focus its resources on its successful home and hardware line. Sears has 3 great brands in this industry it can build around, Kenmore, Craftsman and Diehard. The opportunity for Sears to become a niche player in this segment is there for the taking, and represents a far brighter future for the company as opposed to keeping the status quo and allocating half its resources to a floundering apparel offering. Sears Canada is at a pinnacle point in its existence, as profits and sales have slide since 2006, and its market share in the apparel sector is decreasing significantly. While Sears has tried in vain recently to win back customers and show investors there is some strategic drive...
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...Controlled assessment Applied business unit 1. I am writing about both business Woburn safari park and Cadburys world. Why have I chosen these businesses? Woburn safari park: I have chosen this business to explore the business qualities this company has, Woburn safari park plays a key tourist attraction in the UK it provides both local and international tourists a chance to explore the different animals the company provides, Woburn is a perfect example due to the fact that it promotes tourism development not just for the safari park but it also within a family of services such as inns, weddings , occasions and cooperate events and you can also book it for your own use. Cadbury world: I have also chosen this business because it includes a lot of business opportunities it provides confectionary foods and beverages for the outside world it also plays a part for tourism because they own a factory which includes shops where customers can purchase any Cadbury creations, they also have an interactive tour where people get shown all around the factory and get given free samples of chocolate, this gives me a chance to really dwell on how the business operates. What do these businesses do? Woburn Park provides a service for anyone willing to participate they give families a chance to enjoy a fun day out for full customer satisfaction they also promote animal awareness to maintain the company’s reputation; they also do a VIP experience where customers get up close with the animals. Cadbury...
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...AL 2012 ESTIV NA BY F BA R PORT ON RE E AV CE M AC C I S I NG P L A R E ST E ND I N TE A BY. I LOV NA EVALUATION REPORT 2012 BA R S& D U R I NG T E V E NT RE N . H E DI F F E T N OF F E R NS O H I BI T IO FOR EX ETHING OM Y HE RE IS S T R EAT WA –AG E RYONE L D! EV CLE SF I E AC TO SE E M S H R LUAT I OVED THE ATMOTPOFEMY E VA L EMEN IT RE A N D E XC NEED MO . WE HILDREN AS A C HERE W Y! T LT B A R NA B TOW N FE TH E L UZ Z A N D B E FESTIVA E. TH ORE ALIV NDS M S TH E BO HEN E STR E NGT AND SENS ITY COMMUN OVES OF . IT IMPR AGE IVE OF HERIT & CREAT RAL HE CULTU T ESFIELD MACCL .uk festival.org y ww.barnab w 1 Foreword It’s extremely gratifying that within just three short years this contemporary arts Festival has become a cornerstone of the Maxonian calendar. The town has taken enthusiastically to the idea of a revival of the midsummer celebration of its heritage, talents and interests. There was a latent hunger for a fuller cultural and community life - a hunger which helped secure the success of the Barnaby Festival. This evaluation demonstrates how the benefits to the town extend from the immediate economic impact to a more substantial social and cultural legacy. There is a widely held feeling that the Festival has been the catalyst for a growth in confidence and sense of identity, and has heralded a richer civic life in Macclesfield. Barnaby 2012 has again been a huge task for the team of volunteers and would have been impossible without the unstinting...
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...consumer brands, high traffic websites, and thousands of active affiliates. The company is headquartered in Bellevue, Washington, with additional operations in nearly 70 offices across the globe. For additional corporate industry news and views, follow us on Twitter @expediainc. Expedia, Inc. is a publicly-traded company listed under the ticker symbol EXPE on the NASDAQ Global Market. Expedia is an Internet-based travel website company headquartered in Bellevue, WA, Austria, Belgium, Canada, Denmark, France, Germany, Indonesia, India, Ireland, Italy, Japan, SouthKorea, Malaysia, Mexico,Netherlands, NewZealand, Norway, Philippines, Singapore, Spain, Sweden, Thailand, UK, US). Created by Rich Barton and Lloyd Frink. It books airline tickets, hotel reservations, car rentals, cruises, vacation packages and various attractions and services via theWorld Wide Web and telephone travel agents. The site uses multiple global distribution systems like Amadeus or the Sabre reservation systems for flights and for hotels, Worldspan and Pegasus, along with its own hotel reservation system for contracted, bulk-rate reservations. This last is shared with other Expedia, Inc. sites. In December 2010, listings for AMR Corporation,...
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...Red Curtain Will Wehe Lubbock Christian University Red Curtain One of the many things that makes New York so unique is the rich history surrounding the cities there. While not much pertains to American history taught in schools, such as the wars and major political twists and turns, the history that comes out of New York is just as important in shaping the American culture. The Shubert brothers were one trio who contributed to this legacy. The Shubert family was responsible for the establishment of the Broadway district, in New York City, as the center of all things theater in the United States. It all started back in 1882 when Duvvid Shubert left his native home in the Russian Empire to settle in Syracuse, New York. Accompanying him was his wife, Katrina, and their seven children. The three Shubert boys, Lee, Sam, and Jacob, forewent most of their formal education in order work in the city and help their parents make money. It is told that Duvvid was an alcoholic and unable to support the family, thus leaving it up to the three boys (McNamara, B). Lee began selling newspapers in front of a local theater at the age of ten and was soon joined by his brother Sam. As luck would have it, Sam was cast in a small part in a play directed by David Belasco, a popular and powerful theater director at the time. Immediately, Sam fell in love with the glamourous life style of the theater and Belasco took Sam under his wing (McNamara, B). Sam went from actor to program boy at the...
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...BUSINESS LAW A) Jane, a youth worker, confiscates a flick knife from a member of her youth club and gives it to her supervisor. B) Tony, an antique dealer, displays an old military knife with a spring opening device in his shop window with a price ticket attached to it. C) Fola buys an unopened box of kitchen utensils from a car boot sale. Without examining the contents closely she donates the box to a charity shop. The box is found to contain a flick knife. Any individual, who produces, offers or contracts or offers available to be purchased or contract, or uncovered or has in his ownership with the end goal of offer or employ or gives or provides for another individual (an) Any blade which has a cutting edge which opens naturally by hand weight connected to a catch, spring or other gadget in or joined to the handle of the blade, off and on again known as a "flick knife" or "flick blade"; or (b) Any blade which has a sharpened steel which is discharged from the handle or sheath thereof by the power of gravity or the application of diffusive energy and which, when discharged, is secured by method for a catch, spring, lever, or other gadget, now and then known as a "gravity blade", should be blameworthy of an offense and might be obligated on rundown conviction on account of a first offense to detainment for a term not surpassing three months or to a fine not surpassing fifty pounds or to both such detainment and fine, and on account of a second or resulting...
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...MGMT-780-623 - Week 3 Assignment The Movie Exhibition Industry: 2011 SWOT Analysis Strengths Internal – new digital technology with 3D optional feature, buildings (whether rented or owned) are large (most are multi and megaplex style) External – leverage in both the concession industry and the distribution industry Weaknesses Internal – rely on concessions and advertisements, concession pricing, experience largely the same as every competitor External – content, consumer income, marketing of movies relies on studio production companies, split sales with distributors Opportunities Internal – content choices, experience, concession options External – growing middle class, rebound from recession Threats Internal – only way to increase revenue is through increased concession costs or increased advertising before movie viewing External – home theater technology, release windows getting shorter, streaming video companies How can a company achieve a competitive advantage in this industry? For a company in the movie exhibition industry, a few simple things can be done to achieve a competitive advantage over other companies in the industry. First, let’s define competitive advantage. Competitive advantage, as defined by our Strategic Management textbook, is a “firm’s resources and capabilities that enable it to overcome the competitive forces in its industry.” Independent Content, Customer Experience, Local Concession Options One way for a company...
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