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STRATEGIC MANAGEMENT CSEB3101 GROUP 1 WELLS FARGO CORPORATION
PRESENTED BY : AMANINA BT MOHAMMAD ASRI NORASYIDAH BT RAMLI ZURHANIM BT AMER AZIDEN PRESENTED TO : DR. TEY LIAN SENG CEB 120002 CEB 120044 CEB 120070

INTRODUCTION
• Wells Fargo is a stable and long term company providing financial products such as banking, mortgages, credit cards, insurance, and investment services to consumers and business client. • Wells Fargo has been in business since 1852. • Their first office opened in San Francisco during the gold rush. • The stage coach was used to transport gold and other valuables. • Wells Fargo helped establish the Great Overland Mail service continuing to use the stagecoach but also adding steam ship, rail road, pony rider, and telegraph. • From their humble beginnings they expanded from California to the rest of the nation.

CORE PRODUCT

BANKING

MORTGAGE

CREDIT

INSURANCE

INVESTMENTS

• • • • • • Online ATM Business Wholesale Government and Institutional

• •

Home equity Mortgage


• •

Debit & consumer credit card • Personal credit management • Auto dealer service Education financial service

• Well Fargo insurance Rural community insurance service • • • • •

Retail brokerage Wealth management Retirement Norwest equity & venture partners Lowry hill Capital markets

VISION
“We want to satisfy all our customers’ financial needs and help them succeed financially”

MISSION
“Our Product: SERVICE. Our value-added: FINANCIAL ADVICE. Our competitive advantage: OUR PEOPLE”

EXTERNAL OPPURTUNITIES & THREATS

WELLS FARGO

OPPURTUNITIES
Historically Low Rates
• Dividend increased to $0.34 per share

• Securities

Emerging Markets

Acquisitions

• Wachovia Acquisition

THREATS
Competition

• •

Bank of America Citigroup

• The interest rates are down but the unemployment rates are up and so are

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