...A calm wind blows through the quiet field. The farmer extends his worn hand and pulls out a ripe onion. A smile spreads across his face as he imagines the journey of this vegetable, from his field to a factory, then to a middle-age woman’s hips. Each year, one ton of food enters the bodies of Americans, according to a 2011 survey (“Americans Are Obsessed”). Taking advantage of the amount of food Americans consume, food companies are offering “natural” and “organic” alternatives, but these alternatives are not as good as they sound. Alexia, one of the newest “all-natural” companies, sprouted up and has been causing damage since early 2015. But little to the Americans’ knowledge, Alexia is abusing the power of advertising to sell products that...
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...Perdue Farms Ine.: Responding to Twenty-First-Century Challenges This case was prepared by George C. Rubenson and Frank M. Shipper, Salisbury University. I have a theory that you can tell the difference between those who have inherited a fortune and those who have made a fortune. Those who have made their own fortune forget not where they came from and are less likely to lose touch with the common man. -Bill Sterling Background and Company History The history seven themes: quality, isgrowth, dominated by of Perdue Farms Ine. geographic expansion, vertical integration, innovation, branding, and service. Arthur W. Perdue, a Railway Express agent and descendant of a French Huguenot family named Perdeaux, founded the company in 1920 when he left his job with Railway Express and entered The authors are indebted to Frank Perdue, Jim Perdue, and the numerous associates at Perdue Farms Inc., who generously shared their time and information about the company. In addition, the authors would like to thank the anonymous librarians at Blackwell Library, Salisbury State University, who routinely review area newspapers and file articles about the poultry industry-the most important industry on the DelMarVa peninsula. Without their assistance, this case study would not have been possible. This case is intended to be used as a basis for class discussion rather than as an illustration of either effective or ineffective handling of the situation. Reprinted by permission of...
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...Neolithic Subsistence Strategies in the UAE Student Name: Institution Affiliation: Neolithic Subsistence Strategies in the UAE The Neolithic Age (New Stone Age) refers to the age from about 12,000 BC to about 8000 BC. It is during this time that people settled in communities and civilization began to emerge. This period was a full transition from a food gathering to a food processing society. It involved a transition from foraging and hunting to the domestication of animals. There are various factors distinguishing Neolithic period from Paleolithic and Mesolithic cultures. They mainly include creating tools and weapons made from horns and stones, the introduction of metal tool, the dependence on domesticated plants and animals, settlement in permanent small villages and the appearance of such crafts as pottery and weaving. This article compares and contrasts how the Neolithic people use a number of strategies in New Stone Age. The New Stone Age followed Paleolithic Period and it precedes the Bronze Age. During the Neolithic Age, different kinds of animals were tamed, which showed their relationship with the humans just as in the Old Stone Age. For example, first, dogs were wolves that hunted the humans at their campgrounds. They came to realize later that the wolf puppies could be tamed and coached to hunt other wild animals. The dog’s strains that grew eventually showed skills in controlling herds like sheep. In addition, the...
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...secured commitments from anyone. Their current efforts focus on securing funding from available sources. As they approach potential investors, they need to acknowledge the possible downsides to their business plan including the invasion of competitors into their identified markets as well as a realistic valuation for the business based upon their lack of customers and lack of product prototype. Nevertheless, their focus on funding could emphasize friends and family as well as angel invstors. Gaining Financing to Execute Business Plan Budding entrepreneur, Shane Eten, developed a plan for a business that he envisioned during his graduate studies at Babson College. In pursuit of Green Technology, he planned to utilize anaerobic digestion (AD) to turn biodegradable waste into fuel (biogas) for a distributed electricity generation unit with a...
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...Devry University: Entrepreneurial Finance December 05, 2010 The Entrepreneurial Story of Steve Jobs The Start of Apple Anusree Banerjee Table of Contents Executive summary 3 Pre-foundation partnership 4 Initial bootstrapping 4 Angel investors 4 Initial public offering 5 Success mantra 6 Appendices 8 Venture Capitalists tell their story: Arthur Rock on Steve Jobs 8 Preliminary confidential offering memorandum 9 Bibliography 10 Executive summary This report highlights the start of the entrepreneurial journey of Steve Jobs – the founder of Apple. The Apple journey started off as a partnership. Steve Jobs and Steve Wozniak had been friends for some time, having met in 1971, when their mutual friend, Bill Fernandez, introduced 21-year-old Wozniak to 16-year-old Jobs. Jobs managed to interest Wozniak in assembling a machine and selling it. They bootstrapped for the first product – Apple I. Mike Markkula was the first angel investor who showed belief in the product and the team. Markkula had made his fortune as a marketing manager at Fairchild Semiconductor and Intel, retiring at age 32. In 1977, Steve Jobs met with Markkula and convinced him that personal computers were an exciting opportunity. Markkula invested $250,000 in Apple for a one-third stake in the company and served as president from 1981-83. With Mike’s guidance and funding Apple ceased to be a partnership and was incorporated on April 1, 1976. Apple investors had a traditional exit...
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...------------------------------------------------- Top of Form Bottom of Form full version Pran Essay Pran Category: Business Autor: jessica85 05 April 2010 Words: 4938 | Pages: 20 We would like to thank our faculty Ameer Yusuf Khan for his splendid support and guideline during our completion of this report. We are grateful for the patience and the time he gave us to solve the problems we faced in making the project. We would also like to express our gratitude to the management and all the individuals of PRAN Group who have taken part by assisting us with details on their company, especially to Mr. Chowdhry Kamruzzaman Kamal who is the General Manager (PRAN Sales-Marketing) of PRAN Group. He helped us a lot by giving his valuable time and lots of information which was very essential for us to make our project a superior one. We would also like to take the opportunity to thank our families, friends and classmates for being so generous, friendly and helpful and assisting us with both major and minor details. We in Bangladesh are blessed with a climate ideally suited to agriculture, specially fruits and vegetables-rich in taste and flavor: sweet, mellow and juicy. Our deltaic plains are among the most fertile in the world created and drained by the mighty rivers-the Padma, Jamuna & Meghna. There is plenty of water. And farming is a way of life to our people. Our comparative advantage as an economy lies in agriculture. We believe the way to economic...
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...Implementation of Strategic Planning on Farm Businesses: Lessons from Danish projects Mogens Lund and Johannes Christensen Danish Research Institute of Food Economics Rolighedsvej 25 DK-1958 Frederiksberg (Copenhagen) The article contains a survey and review of the Danish projects directed the development and implementation of strategic management on farm firms. The aim of strategic management in agriculture, formulation and implementation of the long-term farm strategy and the functioning of research, consultancy and learning are the key issues addressed in the article Correspondent author: Mogens Lund, Danish Research Institute of Food Economics, Rolighedsvej 25, 1958 Frederiksberg (Copenhagen), Denmark. Email: mogens@foi.dk JEL Classification codes: Q12 & Q16 Keywords: Strategic management, farm firms, strategy formulation, strategy implementation, action research, strategic consultancy, learning 1. Introduction In the recent decades we have been working with the development and implementation of strategic planning in Danish agricultural research and consultancy. In this article we will evaluate the obtained experiences and draw some important lessons. The content of the article focus on the questions: • • • • What is the aim of strategic management in agriculture How to develop the vision and long-term strategy on business farms How to implement the formulated business strategy How can research assists in the development and implementation of strategic planning • How can...
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...improvement of marketing: 1.4: Justification Mojo is a quite renowned beverage in the soft drink market of Bangladesh. It is a product of the Akij Food & Beverage Ltd. in Bangladesh which is a concern of the Akij Group. In fact, Mojo does not use Advertisements as much it should. Recently, it is quite clear that Mojo has not achieved that much popularity according to their expectation. The best way to create awareness about a product is through ads. As Mojo currently does not put importance on ads, it is very difficult for them to gain more market share. So, there is a scope for Mojo that if they emphasize more on ads, they will gain more popularity. 1.5: Assessment of Internal & External factors for Mojo Internal Factors The internal resources, capabilities and distinctive competencies, which create a competitive advantage, are very important for a company. The strengths and weaknesses of a company determine the efficiency, innovative capability, product quality and customer responsiveness with which it can operate. The internal analysis recognizes the sources of competitive advantage as well as core competencies. It is also examined how these factors can be improved further to sustain the competitive advantage in the long run. It is also important to note that the building of competitive advantage is a result of the roles played by the different functions of a company in the value creation process. The various functions of etc Bangladesh Pvt. Ltd. are discussed next to...
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...The Strategic Evaluation of Lidl’s within the UK Market. Submission Date: 26 January 2014 Contents Introduction 3 1. Analysis of the competition faced by Lidl within the UK food retail industry 4 2. The Strategic position of Lidl 5 2.1 Porter’s Generic Strategies 5 2.2 Bowman’s Strategic Clock 6 3. An analysis of the external business environment and how it affects Lidl 7 3.1 PEST Analysis 7 3.1.1 Political 8 3.1.2 Economic 8 3.1.3 Social 8 3.1.4 Technological 8 3.2 Porter’s Five forces Model 9 3.2.1 Threat of New Entrants 10 3.2.2 Threat of Substitutes 10 3.2.3 Bargaining Power of Suppliers 10 3.2.4 Bargaining Power of Buyers 10 3.2.5 Competitive Rivalry within the Industry 10 4. How Lidl adds value to its strategic position 11 5. The sustainability of Lidl’s strategic position 13 6. Conclusion 13 7. Bibliography 14 Introduction The purpose of this report is to carry out a strategic evaluation of the hard discount food retailer Lidl. It will cover the following key items • An analysis of the competition within the food retail industry and the strategic position of Lidl; • An analysis of the external business environment and how it affects Lidl; • An analysis of how Lidl adds value to its strategic position; This will allow for a discussion of how sustainable Lidl’s strategic position is and conclude where Lidl is likely to progress within the UK grocery sector. Research from on-line literature, books and journals...
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...This title is part of the IDH Case Study Series, published in December 2010. Another title in this IDH Case Study Series is: • nilever sustainable tea, Part II: U Reaching out to smallholders IDH also has a Best Practices Series, whose titles include: • Marketing sustainability • Sustainable sourcing among SME’s • Beyond auditing • Sustainable trading • Retailers and sustainability • Sustainable sourcing and procurement Case study Unilever sustainable tea Part I: Leapfrogging to mainstream y Tania Braga, B Aileen Ionescu-Somers and Ralf Seifert, IMD’s Center for Corporate Sustainability Management Dutch Sustainable Trade Initiative (Initiatief Duurzame Handel) Utrecht, The Netherlands www.dutchsustainabletrade.com office@dutchsustainabletrade.com Foreword A tipping point happens when a critical mass of people begin to shift their perception of an issue and take action in a new direction. As I look across the global landscape, I feel that we are approaching a tipping point concerning global sustainability. It is catalyzed by at least three important realizations by business, government, and civil society: The first is a realization that the world is finite and that a growing population with a higher ambition for living standards will inevitably lead to a world which will be resource and carbon constrained. The second is the realization that to solve the challenges for this future world we need systems solutions. We cannot solve individual...
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...decided to become more convenient for its customers by providing excellent health care to loved ones in the convenience of their home. Effective January 5, 2015, Pet Palace will become a completely mobile business in order to better serve the needs of those who do not have the time to come to the veterinarian as well as those who may not be physically able to come into the office. Pet Palace is also expanding its services to include caring for large farm animals. In addition to the routine physicals and immunizations, hospice services, in home euthanasia and habitat analysis will also be available. And as a way of giving back to the community, one can plan on attending free seminars and workshops that will be held at local libraries and assisted living facilities. The goal of the Pet Palace is to provide convenient, affordable and superior pet health care. The financial and strategic goals will be met with the help or Pet Palace’s Brand Developer, Marketing Campaign Manager, SEO Specialist and Graphic Designer. Situation Analysis Market Summary In today’s world there is so much to do but just not enough time to do it. Adults are faced with the challenge of spending time with their children, helping kids do their homework, doing their own homework and going to work. Let’s not forget about also having to find time to work out, cook, clean and have leisure time. Luckily the trend of mobile business has been...
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...This title is part of the IDH Case Study Series, published in December 2010. Another title in this IDH Case Study Series is: • nilever sustainable tea, Part II: U Reaching out to smallholders IDH also has a Best Practices Series, whose titles include: • Marketing sustainability • Sustainable sourcing among SME’s • Beyond auditing • Sustainable trading • Retailers and sustainability • Sustainable sourcing and procurement Case study Unilever sustainable tea Part I: Leapfrogging to mainstream Tania Braga, By Aileen Ionescu-Somers and Ralf Seifert, IMD’s Center for Corporate Sustainability Management Dutch Sustainable Trade Initiative (Initiatief Duurzame Handel) Utrecht, The Netherlands www.dutchsustainabletrade.com office@dutchsustainabletrade.com Foreword A tipping point happens when a critical mass of people begin to shift their perception of an issue and take action in a new direction. As I look across the global landscape, I feel that we are approaching a tipping point concerning global sustainability. It is catalyzed by at least three important realizations by business, government, and civil society: The first is a realization that the world is finite and that a growing population with a higher ambition for living standards will inevitably lead to a world which will be resource and carbon constrained. The second is the realization that to solve the challenges for this future world we need systems solutions. We cannot solve individual problems in silos. The...
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...decided to become more convenient for its customers by providing excellent health care to loved ones in the convenience of their home. Effective January 5, 2015, Pet Palace will become a completely mobile business in order to better serve the needs of those who do not have the time to come to the veterinarian as well as those who may not be physically able to come into the office. Pet Palace is also expanding its services to include caring for large farm animals. In addition to the routine physicals and immunizations, hospice services, in home euthanasia and habitat analysis will also be available. And as a way of giving back to the community, one can plan on attending free seminars and workshops that will be held at local libraries and assisted living facilities. The goal of the Pet Palace is to provide convenient, affordable and superior pet health care. The financial and strategic goals will be met with the help or Pet Palace’s Brand Developer, Marketing Campaign Manager, SEO Specialist and Graphic Designer. Situation Analysis Market Summary In today’s world there is so much to do but just not enough time to do it. Adults are faced with the challenge of spending time with their children, helping kids do their homework, doing their own homework and going to work. Let’s not forget about also having to find time to work out, cook, clean and have leisure time. Luckily the trend of mobile business has been...
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...This title is part of the IDH Case Study Series, published in December 2010. Another title in this IDH Case Study Series is: • nilever sustainable tea, Part II: U Reaching out to smallholders IDH also has a Best Practices Series, whose titles include: • Marketing sustainability • Sustainable sourcing among SME’s • Beyond auditing • Sustainable trading • Retailers and sustainability • Sustainable sourcing and procurement Case study Unilever sustainable tea Part I: Leapfrogging to mainstream Tania Braga, By Aileen Ionescu-Somers and Ralf Seifert, IMD’s Center for Corporate Sustainability Management Dutch Sustainable Trade Initiative (Initiatief Duurzame Handel) Utrecht, The Netherlands www.dutchsustainabletrade.com office@dutchsustainabletrade.com Foreword A tipping point happens when a critical mass of people begin to shift their perception of an issue and take action in a new direction. As I look across the global landscape, I feel that we are approaching a tipping point concerning global sustainability. It is catalyzed by at least three important realizations by business, government, and civil society: The first is a realization that the world is finite and that a growing population with a higher ambition for living standards will inevitably lead to a world which will be resource and carbon constrained. The second is the realization that to solve the challenges for this future world we need systems solutions....
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...African Journal of History and Culture Vol. 3(5), pp. 65-72, June 2011 Available online at http://www.academicjournals.org/AJHC ISSN 2141-6672 ©2011 Academic Journals Review A critique of modernization and dependency theories in Africa: Critical assessment J. Matunhu Department of Development Studies, Midlands State University, Zimbabwe. E-mail: matunhuj@msu.ac.zw. Accepted 6 April, 2011 The way states and development specialists rationalize how to commit economic resources to development is influenced, to a greater extent by their level of persuasion towards specific development theories. The discourse assesses the influence of modernization and dependency theories on Africa’s development. The conclusion is that both theories have failed to help develop Africa. The discourse pins hope on the African Renaissance theory of development. Key words: Modernization, dependency, rural underdevelopment, African renaissance. INTRODUCTION Africa houses plentiful economic resources. Paradoxically, the continent languishes in poverty as evidenced by high prevalence of famine, disease and ignorance (Buthelezi, 2007). This presentation attributes the poverty to theories of development because the way society deals with underdevelopment is influenced by development theories. The presentation assesses the effect of modernity and dependency theories on Africa’s development and concludes by recommending the adoption of the African Renaissance theory to Africa’s development. In this presentation...
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