Free Essay

Farmer

In:

Submitted By Nordstrom
Words 759
Pages 4
Troy Conley
Comp 102-16
Professor wood
March 7, 2016

To the Farmer in All of Us In this advertisement Dodge Ram is advertising their heavy duty trucks for the ideal farmer. The title of this ad is “Farmer” which is found on YouTube. This advertisement is 2:02 long and appeals to almost all age groups. This Advertisement would be shown before a video that had content of more a masculine attitude. Even though the ad appeals to all genders the audience would not see this advertisement before a makeup video. The target audience is men, woman, or anyone with an adventurous spirit. Because in the video the closing phrase that appears on the screen says, “To the Farmer in All of Us.” This appeals to everyone watching the advertisement. However, the audience does move towards people living in rural areas and places where farming is more prevalent. The need found is that if the audience buys a Dodge Ram Truck then they could be a farmer, but keep their normal day job. The “Farmer” ad for Dodge Trucks has made the consumer think that if they buy a Dodge Truck then they will automatically become a better and stronger farmer. In Dodge’s ad the colors are very moving, the ad does not have moving shot, its pictures going from picture to picture with a narrator describing the ideal farmer. The way dodge describes the ideal farmer is with the people they use. In the ad the people are hard workers who look like they are happy with what they do because they now that they are making a difference. The symbols in the ad are subtle but there. Some are when the narrator says a certain word the picture changes to the next slide describing what the narrator is describing. The Language in the advertisement is informal, describing pieces of machinery and jobs the ideal farmer would be doing. However, if the ideal farmer would use the Dodge Ram Pickup as their source of all their hard work then they would be a better and stronger farmer. In the ad jargon was used for most of the verbiage when the narrator spoke. The narrator would use words that only if the person listening was familiar to the lifestyle of farm-work then they would understand. The narrator uses alliteration in his vocabulary. Phrases like,” Feed, breed, seed, weed, wean”, were used to emphasis Dodge’s point that their pickup truck would help you become a better farmer. This ad appeals to emotion and common values found on the heartland of this country and the farmers that produce its food. This advertisement is very moving especially when the narrator starts talking about the farmer’s sons and daughters. In the ad the narrator says, “Who would laugh and then sigh and then reply with smiling eyes; when his son says that he wants to spend his life doing what dad does. So God made a farmer.” This line is very moving when the picture pans out to show a Dodge Truck in front of a barn with the phrase “To the Farmer in All of Us.” This hits the emotions of the listener of the ad to entice the consumer to consider buying a Dodge Ram Truck so that his son or daughter can look at their dad and say, “I want to do what dad does.” The advertisement did not completely show the ideal farmer and did have some fallacies. Some fallacies were not showing the everyday farmer portrayed in everyday life. What I mean by this is the pictures they showed in the slide show were the farmer that society pictures in their minds. This is misleading because the everyday farmer could look completely different then what some of the consumers would picture.
The advertisement was successful because there was a stillness about the ad that was calm yet powerful. This advertisement was “built” on the backs of farmers and these powerful farmers have put their trust in Ram Trucks. Because the ad used ethos so well consumers want to buy these trucks to feel like they are making a difference just like these farmers. The accomplishment of this advertisement would be to sell more trucks and influence people to be stronger and excel at what they do. Dodge does this by using emotions and logic to entice its audience to make a good decision and buy a Ram Truck.

Ram, Dodge. "Ram Trucks Commercial "Farmer" Long Version." YouTube. YouTube, 28 Jan. 2014. Web. 08 Mar. 2016.

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