Premium Essay

Fashion House Pata

In:

Submitted By bayazid16
Words 1318
Pages 6
Term Paper
On

Marketing Plan of Fashion House “Pata”

Course Name: Principles of Marketing
Course Code: MKT-101
Section: 06

Submitted To:
Md. Nazmul Hossain
Lecturer
Adjunct Faculty
Department of Business Administration
East West University

Submitted by:

Debasish Chakraborty
Id: 2009-1-10-215

Date of Submission: 18 April, 2010

[pic] East West University
April 18, 2010
Instructor
Nazmul Hossain
Lecturer
Adjunct Faculty
Department of Business Administration
East West University
43 Mohakhali C/A, Dhaka

Subject: Submission of term paper on marketing plan of fashion house “Pata”.

Dear Sir,

I am pleased to present a work on marketing plan of fashion house “pata”. This work describes about a new brand name, logic behind these brand name, targeting the market and positioning in market. It would be beneficial for our future career and business development. I tried my best to make this assignment.

I enjoyed working on this interesting subject and if you have any further queries, I will be glad to respond to them.

Thanking you,

Sincerely,

Debasish Chakraborty
Id: 2009-1-10-215
Cell: 01911 249 101
Executive Summary

When this plan was being done, one thing came to my mind that is there will be an unique plan. This project has been completed on the basis of real assumptions and measurements so that it is possible to make real. But it does not contain a successful information because there ware no chance to do huge market survey on the segmented market. This plan is a long term plan and the objective of the company will be achieved on the basis of intelligent marketing activities. The concept of “Pata” fashion house is unique as far my knowledge and I have an intention to establish this fashion house in practical life. All the possible areas have been covered due to few limitations.

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