In: Social Issues

Submitted By TopGrades
Words 9383
Pages 38
3.The rise of digital media has democratized fashion journalism, shifting traditional power relationships and producing different kinds of representation
Discuss and critically evaluate this statement with reference to the fashion media.
The digital revolution, including the mechanical, electronic and digital technology, took off in the 1980s. This revolution brought tremendous changes due to the computing and communication technologies. Analogous to the agricultural revolution and the industrial revolution, the digital revolution marked the beginning of the information age. The idea is that the current age will be characterized by the ability of the individuals to transfer information freely, and to have instant access to knowledge that previously would have been difficult or impossible to find. The main component of this revolution is the mass production of computers and mobile phones. As a matter of facts, the number of Internet users in 1990, being 2.8 million, increased by approximately 75.000% in the next eleven years, reaching 2.095 billion users in 2011.
The positive aspect of this revolution is that it enhanced society’s growth and development at an impressive rate. The economic impact of the digital revolution has been enormous.Without the World Wide Web (WWW), globalization and outsourcing would not be at the level it is today. Other positive aspects are the interconnectivity, the ease of communication and the exposure to information. These aspects have changed the industries and the everyday life. There seems to be a craving for more information at a faster pace. Radical changes have been noticed in the way people interact with each other and their approach to information.
However, these new positive elements do not come without their drawbacks. The rise of the digital media created an information overload as the users are...