Premium Essay

Fashion

In:

Submitted By essieq
Words 668
Pages 3
The fashion industry is increasingly becoming a lucrative industry. In Africa alone it is expected to generate about $15bn in the next 4 years (Aderibigbe, 2014).
The fashion industry’s value chain includes activities such as obtaining primary raw materials, producing secondary inputs for designers and apparel producers who have the task of satisfying the final consumer. The benefits that are derived from the fashion industry go as far in the chain as to people involved in agriculture. Fabrics that are used to make clothes, leather for shoes and bags are obtained from farmers. And so success in the fashion industry will mean success for the many farmers who produce these things. Fabric producers in various countries include value in the production by patronizing the local cotton in their countries. This in turn makes the production of fabric cheaper, and so buyers can purchase them at much cheaper prices. The purchase of cheap cotton for textile producers in effect, makes for a more lucrative business sector. Once the fabric reaches the fashion designers, another step in the fashion value chain is getting apparel from designers and producers to the final consumer. This step involves activities such as education, marketing and distribution.
The major players in Ghana that may contribute to the growth of the fashion industry and to some extents do, include fabric producers, educational institutions, designers and apparel makers and retail outlets. Major fashion producers in Ghana include GTP, Printex, the Ghana Textile Manufacturing Company (GTMC) and Akosombo Textiles Limited. There are many vocational institutions that teach aspects of fashion. However, the foremost educational institutions in Ghana in terms of fashion design are the Radford University College which offers an impressive fashion course as well as the Joyce Ababio College of Creative Design. Ghana

Similar Documents

Premium Essay

Fashion

...Changes of Fashion in the World Fashion is a general term for a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing, or furniture. Fashion refers to a distinctive and often habitual trend in the style with which a person dresses, as well as to prevailing styles in behavior. Fashion also refers to the newest creations of textile designers (Fashion). The more technical term, costume, has become so linked to the term "fashion" that the use of the former has been relegated to special senses like fancy dress or masquerade wear, while "fashion" means clothing more generally and the study of it. Although aspects of fashion can be feminine or masculine, some trends are androgynous (Bruzzi 2012), (Cumming 2004) The fashion industry is a product of the modern age. Prior to the mid-19th century, most clothing was custom made. It was handmade for individuals, either as home production or on order from dressmakers and tailors. By the beginning of the 20th century with the rise of new technologies such as the sewing machine, the rise of global capitalism and the development of the factory system of production, and the proliferation of retail outlets such as department stores clothing had increasingly come to be mass-produced in standard sizes and sold at fixed prices. Although the fashion industry developed first in Europe and America, today it is an international and highly globalized industry, with clothing often designed in one country, manufactured...

Words: 2088 - Pages: 9

Premium Essay

Fashion

...Fashion is a general term for a popular style or practice, especially in clothing, footwear, accessories, makeup, body piercing or furniture. "Fashion" refers to a distinctive; however, often-habitual trend in a look and dress up of a person, as well as to prevailing styles in behavior. "Fashion" usually is the newest creations made by designers and are bought by only a few number of people; however, often those "fashions" are translated into more established trends. The more technical term, "costume," has become so linked in the public eye with the term "fashion" that the more general term "costume" has in popular use mostly been relegated to special senses like fancy dress or masquerade wear, while the term "fashion" means clothing generally, and the study of it. For a broad cross-cultural look at clothing and its place in society, refer to the entries for clothing, costume, and fabrics. Although fashion can be geared towards being feminine or masculine, some fashion trends are androgynous Fashion Industry The fashion industry is a product of the modern age. Prior to the mid-19th century, most clothing was custom made. It was handmade for individuals, either as home production or on order from dressmakers and tailors. By the beginning of the 20th century—with the rise of new technologies such as the sewing machine, the rise of global capitalism and the development of the factory system of production, and the proliferation of retail outlets such as department stores—clothing...

Words: 493 - Pages: 2

Free Essay

Fashion

...Fashion and Clothes Most people like to think they are individualists and simply wear whatever they like. Few people will admit to being slaves to fashion. However, we are not just talking of the expensive clothes of the Paris and Milan fashion houses, which not many people can afford anyway. We are talking of fashions and trends in everyday clothes. We say that we wear jeans and sweaters because they are cheap and practical, but isn’t it true that jeans and sweaters tend to be the same as everyone else wears? Doesn’t that mean that we like to be trendy? Fashion is always changing. It is never permanent. Long skirts, short skirts, pants for women, make-up for men – these are some of the fashions that come in and out of style. Every fashion goes through three stages. At first it is different; it may be new and exciting, shocking or surprising. Then it becomes popular, and the original idea is imitated. Finally it becomes boring and out of date as a new fashion starts. Being fashionable says something about you. It means that you are up-to-date in other ways. So, for centuries fashion has been changing. As far as I know in the middle of the 18th century some of the most fashionable rich young men in Britain copied the latest Italian fashions. They wore extravagant clothes, lots of make-up to look pale and high wigs. At the end of the 18th century, women’s dresses began to get wider and their hair began to get longer. The widest dresses measured nearly two meters, making it...

Words: 774 - Pages: 4

Free Essay

Fashion

...And when it came to fashion forget about it. Paris fashions became too expensive for anyone but the rich and the average person couldn’t afford to look at them never mind buy them. There was a new demand for clEnter the simple print dress with a waistline and longer hem length and out with the flapper styles of the 1920s. With zippers! Yes, zippers were used for the first time because buttons were too expensive. Things have to be pretty grim, if you can’t afford buttons. But despite the lack variety of styles available, the 30’s did introduce some new hemlines fashions. Mid calf for daywear and long for evening. Hey, they had to amuse themselves somehow. Movies were a big thing in the 30’s, the perfect way to dream away your woes. So of course, they influenced fashion with movie star endorsements of styles and accessories especially with evening wear. Which of course, most people couldn't afford... othes that were affordable, lasted a long time, and that didn’t go out of style every season and the fashion industry had to accommodate.A popular movie star look was the empire-waisted gown with ties at the back. Hollywood movie stars such as Bette Davis and Greta Garbo set fashion trends in dresses designed by Adrian and Muriel King Furs were also big in this era which seems a bit extravagant if you ask me. Weren't they expensive? (Never mind the whole animal rights thing) Anyway, furs were worn anytime for any occasion. Fur capes, coats, stoles. You got it, they added...

Words: 309 - Pages: 2

Free Essay

Fashion

...the Spotlight By - Marjorie Lewis Fashion Icons Olympians are starting to attend fashion shows and getting involved with the fashion world the fame differences between olympians and celebraties Tim Morehouse’s buisness saviness and his ambition to promote himself If other olympains take Morehouse’s advice and follow in his steps they have a strong chance of becoming as famous as he is Many Olympians have been spotted at many of New York Fashion Week’s fashion shows. Ryna Lochte was seen at Calvin Klien, Emporio Armani, and Rebecca Minkoff, Sanya Richard-Ross was seen at BCBG and Peter Son, and Alex Morgan was seen at Veronica Beard. Why are so many athletes attending fashion shows? Brian Mazza, the founder of Windsor custom menswear says, “athletes are instant icons and and household names,” and that is why he hired Ryan Lochte to host him brands pop up shop during Fashion’s night out. Having an olympian at a show or event will undoubtfully get attention from the media and bring in his fans and benefit the company. Besides there being a benefit for the company the athletes can also benefit. Attending the shows and events will extend the athletes moment in the spotlight. But besides the flashbulbs, reporters, bloggers, and twitters there can be many buisness oppertunites available at these events. Tim Morehouse is a perfect example of someone who won a silver medal, and wasnt well known, until he started hitting the Manhattan’s fashion scene. Morehouse, took himself from...

Words: 495 - Pages: 2

Free Essay

Fashion

...Fashion refers to the manner of doing something. Fashion also denotes style, a dress and hair and dealings with others. Among students, the word primarily conveys the sense with regard to ‘dress and hair styles.’ These days, students devote more time to fashions than to studies. Educational institutions and, particularly colleges, present the picture of film studios. As soon as a boy or a girl joins a college, there occurs a marvelous change in him or her. Simplicity takes wings and there comes ostentation in its place. Their gait is changed; their way of conversation assumes a different modulation and their behaviour gets stricken with artificiality. They strut like peacocks and fly like butterflies. Generally, it is the student-community alone leads the fast-changing fashions. Once a thing or style gets in vogue, it is blindly followed by the students, notwithstanding how much inconvenience it entails. These days, boys, who by birth, are expected to be hardy and rough, look pale, tender and delicate. They apply all sorts of cosmetics which were formerly used by the fair-sex alone. The way they dress their hair or the way they get their tight trousers or gaudy shirts stitched, or the way they walk with their necks craned forward appears ridiculous. But they are indifferent to all sense of decency. They must follow the fashions of film actors whether they can afford them or not. In the race of fashions, girls have not lagged behind. Rather they have gone a step ahead...

Words: 543 - Pages: 3

Free Essay

Fashion

...paper about fashion and I don’t really know a lot about fashion and I need help with how fashion is sustainable and how out will help better the lives of people Hello my name is Katie and I am writing a paper about fashion and I don’t really know a lot about fashion and I need help with how fashion is sustainable and how out will help better the lives of people Hello my name is Katie and I am writing a paper about fashion and I don’t really know a lot about fashion and I need help with how fashion is sustainable and how out will help better the lives of people fashion and I need help with how fashion is sustainable and how out will help better the lives of people Hello my name is Katie and I am writing a paper about fashion and I don’t really know a lot about fashion and I need help with how fashion is sustainable and how out will help better the lives of people fashion and I need help with how fashion is sustainable and how out will help better the lives of people Hello my name is Katie and I am writing a paper about fashion and I don’t really know a lot about need help with how fashion is sustainable and how out will help better the lives of people fashion and I need help with how fashion is sustainable and how out will help better the lives of people Hello my name is Katie and I am writing a paper about fashion and I don’t really know a lot about fashion and I need help with how fashion is sustainable and how out will help better the lives of people fashion and I need...

Words: 344 - Pages: 2

Premium Essay

Fashion

...controlled by fashion than many people realize; fashion is big business, invented by original designers and controlled and promoted by business magnates for profit. Moreover, it affects not only clothing, but almost every aspect of daily life from the kind of house we live in, to the kind of book we read. And what is this mysterious thing called 'fashion' ? The best definition is that it is the material expression of a new trend of thought -- the outward expression of a new idea, and new ideas are the life blood of business, if they 'catch on' ! When most people think of 'fashion', they think of clothing a women's clothes in particular, and it is true that the 'world of fashion' implies the latest 'model' from Paris, New York or London. Curiously enough, it was man in the old days who, like the male bird, dressed himself in 'fine feathers' -- not so much woman. In Britain, for instance, the 18th century 'gallant' in his velvet coat lace ruffs and powdered wig was splendid to behold. But since about 1820, fashion decreed that to look 'male' meant to look somber, and men's clothes have never recovered from the change, or indeed altered very much since then. Women, however, have more than made up for them. Today, event he most remote and primitive of them try to obtain Western clothing, shoes, etc ... while the wealthier ladies of more developed countries spend annually millions of pounds sterling or US dollars on the latest 'model'. These are first produced in the famous fashion houses...

Words: 759 - Pages: 4

Free Essay

Fashion

...Clothing and fashion A. Fashion is the way of dressing that is popular at certain time. It is the main concern of all people who whant to be in. Fashion changes very fast and sometimes it is difficullt to say what is trendy and what is out of fashion. The way we dress is connected with the weather. In summer we prefer light and airy materials, such as cotton or silk. We also wear shor-sleeved or sleeveless shirts, loose blouses, skirts gathered at the waist, shorts, bermudas, sandals or flip-flops. When we go swimming, we wear a swimming costume, such as bikiny or trunks and sometimes a hat. In winter on the other hand we wear warmer materials, such as cotton, wool and nylon. Mostly people wear long-sleeved T-shirts, sweaters, jumpers, pullovers, polo necks, jackets, anoraks, coats, gloves, hats, scarves and boots. B. People dress differently for various occasions. Formal situations, such as public parties, balls require formal, smart clothes. Women especially want to look good at these occasions. Some of them are willing to spend a lot of money on ball dresses, shoes, accessories and jewellery, such as necklaces, bracelets, earrings or rings. Ladie’s handbags shoud match the dress and the shoes. Gentlemen are expected to wear a dark suit or tuxedo, a white shirt with cuff llinks and a bow tie and dark shoes. In some jobs poeple wear uniforms, white coats, costumes. In some private schools children wear school uniforms too. The main reason for this is to hide social...

Words: 890 - Pages: 4

Premium Essay

Fashion As A Fashion Industry

...Foluke Callender Ms.Milliner EES21QH-02 Due: September 30, 2016 Research Paper As fashion advanced throughout the years, one thing always remained the same, the viewpoint of what it means. When people think of fashion they think of models, designers, or photographers, but the world of fashion is so much more than just that, that’s where I come in! My career goal from here on out is to become a Fashion Marketer, personally I’ve always been interested in fashion, but I never expressed my interest until I got older. Nevertheless, fashion is just more than art, it's a lifestyle, not only does each pattern, design, rip, or even color represent the designer behind the clothing, but it also represents someone with a similar taste. As for fashion...

Words: 718 - Pages: 3

Premium Essay

Fashion

...Fashion Design ♥ Job Description, Salaries, Benefits and Useful Links Fashion/clothing designers design clothes, accessories and shoes. Some design expensive one-off pieces. Others work in a team creating a whole range of mass-produced fashions, or specialise in particular areas such as sportswear. The responsibilities of a designer may include: * producing concepts * making sketches by hand or on the computer * developing patterns * overseeing production * analysing trends in fabrics, colours and shapes. Designers normally work from 9am to 5pm, but they may work longer hours when preparing samples for buyers or collections for fashion shows. Fashion designers usually work in a studio or small workshop. They may attend fashion shows, prediction fairs and exhibitions, as well as visit clients. Travel is often required. Salaries may range from around £13,000 to around £60,000 a year. Fashion/clothing designers need: * to be creative * an eye for colour, texture and pattern * the ability to visualise things in three dimensions * technical skills in areas such as pattern cutting, grading and garment construction * to enjoy following trends in fashion and clothing. Fashion designers work for designer labels, as part of in-house design teams for retail chains, and for clothing manufacturers. The heaviest concentration of designers is in London and the surrounding area. Competition for places is intense. Fashion designers usually start...

Words: 1844 - Pages: 8

Premium Essay

Fast Fashion

...htm JFMM 8,4 ACADEMIC PAPER 362 Fashion change and fashion consumption: the chaotic perspective Ka Ming Law, Zhi-Ming Zhang and Chung-Sun Leung Institute of Textiles and Clothing, The Hong Kong Polytechnic University, Hunghom, Hong Kong Keywords Fashion, Consumers, Young adults, Social change Abstract Previous researches have considered that the impact of fashion change and fashion consumption is linear. Therefore, one reason was found as the ultimate source to explain why a fashion style/ trend was spread to the mass market. However, the existing market is complex and difficult to find out the holistic reason to explain fashion consumption. In this study, the chaotic perspective is taken into account to investigate the relationship between fashion change and fashion consumption. By using the grounded theory method, 33 in-depth interviews were conducted. A chaotic fashion consumption model is developed from the findings to explain how different fashions are consumed and rejected while fashion changes. It is found that the interaction of being fashionable, perceived fashionability and system participation affects the ultimate decision on fashion consumption. It is also found that a pattern can be traced to forecast the degree of fashion consumption even when the fashion change phenomenon is chaotic. Thus, it is similar to the principle of chaos theory that short-term prediction is possible in relation to the degree of fashion acceptance among consumers. Marketing implications...

Words: 5832 - Pages: 24

Free Essay

Fashion Commentary

...a great idea if there was a male and a female host. The male could wear a tux and the female could possibly where different gowns in each scene or they could wear clothing that was not pick for the runway. Quotes: “I don’t do fashion, I am fashion.” – Coco Chanel “Fashion is what you adopt, when you don’t know who you are.” – Quentin Crisp “Fashions fade, style is eternal.” – Yves Saint Laurent “Only great minds can afford a simple style.” – Stendhal “The difference between style and fashion is quality.” – Giorgio Armani “If you’re not into fashion, you are nobody.” – Lord Chesterfield “As soon as fashion is universal, it is out of date.” – Maneron Ebner-Eschenbach “The only rule is don’t be boring and dress cute wherever you go. Life is to short to blend in.” – Paris Hilton “King me, baby… It’s oh-so fashionable.” – Paris Hilton Song Lyrics: Artist: David Bowie Song: Fashion Lyrics: “Fashion! Turn to the left, Fashion! Turn to the right” Artist: Ella Fitzergerald Song: Always True to you in my Fashion Lyrics: “But I am always true to you, darling, in my fashion” Artist: Prince Song: The Latest Fashion Lyrics: “…I know that’s right, ‘cause I am the latest fashion…” “…This year the latest fashion is to lie in the...

Words: 341 - Pages: 2

Free Essay

Fashion That Sells

...Challenges FacIng The Fashion Industry In Ghana CHAPTER ONE BACKGROUND TO THE STUDY The environment in which the fashion industry operates the world over has become turbulent, unpredictable and therefore, difficult to exert managerial control. Cultures around the world are constantly influencing each other; hence, the world’s cultures are changing fashion constantly. Also, social, economic, political and legal factors keep changing than before. Competition in the fashion industry is so rife such that the survival of fashion organizations cannot be guaranteed (Stuart, 1995). During the last decade, the developments of new technologies all over the world and growing globalization of countries economies have produced the fastest changes ever. The fashion industry in Ghana, especially, the clothing sub sector (which is the focus of this study) has not been without the effect of economic, political, social, cultural and legal pressures brought to bear on all organizations. In recent years, protectionism has given way to globalization. With that change, Ghanaian clothing sector of the fashion industry has had to compete with imports from low wage countries. Retailers, unencumbered by protectionism, have also seized on the opportunity, often choosing to go directly to offshore manufacturers. As retailers become larger and more globally connected, they continue to build global brands marketed around the world. In doing so, they eliminate many Ghanaian clothing companies from their...

Words: 292 - Pages: 2

Premium Essay

Fashion Theory

...Fashion in the Gilded Age: A Profile of Newport’s King Family The Gilded Age in America lasted from 1870 to 1914. The Gilded Age has typically been defined by the decadent and lavish standard of living enjoyed by America's most wealthy and influential families. The complexities and sartorial transitions of the age can be seen through a lens focused on the King family of Newport. On the surface, David and Ella King were 'Old New York Society' industrialists who spent their summers in the fashionable seaside resort of Newport, Rhode Island and appeared to be the ultimate perpetrators of behavior and spending. The whirl of social activity that David King was involved in suggests that Ella King would have needed an extensive wardrobe in order to be appropriately attired for her diverse social obligations. The wealthy engaged in such social rituals because they understood that their participation was pertinent to maintaining good social standing. In addition, the King’s had established a household in Paris, which was also used as a starting point for their extended travels within Europe. This gave Ella access to a wide variety of couture and custom-made sportswear, which was fashionable during the Gilded Age. The houses of Worth, Doucet, Paquin, Redfern, Felix, Rouff and E. Raudnitz were some of the famous couturiers of the time that dresses Ella. Clothing expenditures at all social levels are driven by the need for a respectable appearance rather than by the more basic need of protection...

Words: 772 - Pages: 4