Fashion

In: Business and Management

Submitted By essieq
Words 668
Pages 3
The fashion industry is increasingly becoming a lucrative industry. In Africa alone it is expected to generate about $15bn in the next 4 years (Aderibigbe, 2014).
The fashion industry’s value chain includes activities such as obtaining primary raw materials, producing secondary inputs for designers and apparel producers who have the task of satisfying the final consumer. The benefits that are derived from the fashion industry go as far in the chain as to people involved in agriculture. Fabrics that are used to make clothes, leather for shoes and bags are obtained from farmers. And so success in the fashion industry will mean success for the many farmers who produce these things. Fabric producers in various countries include value in the production by patronizing the local cotton in their countries. This in turn makes the production of fabric cheaper, and so buyers can purchase them at much cheaper prices. The purchase of cheap cotton for textile producers in effect, makes for a more lucrative business sector. Once the fabric reaches the fashion designers, another step in the fashion value chain is getting apparel from designers and producers to the final consumer. This step involves activities such as education, marketing and distribution.
The major players in Ghana that may contribute to the growth of the fashion industry and to some extents do, include fabric producers, educational institutions, designers and apparel makers and retail outlets. Major fashion producers in Ghana include GTP, Printex, the Ghana Textile Manufacturing Company (GTMC) and Akosombo Textiles Limited. There are many vocational institutions that teach aspects of fashion. However, the foremost educational institutions in Ghana in terms of fashion design are the Radford University College which offers an impressive fashion course as well as the Joyce Ababio College of Creative Design. Ghana...