...Development A Review of Mission Statement For Fast Food Industry Prepared for: Dr Tony Lobo Submitted: 29 March 2010 Prepared by: Wei Zhao Student ID: 6623484 Executive Summary This report is written to evaluate if the mission statement is still necessary for company's succuss and to review mission statements for five quick services restaurants which are competing in the fast food industry including: Hungry Jack’s, McDonald’s, Domino’s Pizza, Kentucky Fried Chicken and SUBWAY chain. This report finds that a well written mission statement is able to guide the direction of the company and positively change employees’ behaviours which directly link to company profitability. Therefore is essential for successful organizations today. This report also finds that except for McDonald’s, all other four companies’ mission statements are either focusing on these companies’ growth or profitability. This report believes it might be difficult for them to cope with this changing macro-environment and plan for the future scenarios. McDonald’s is the only organisation in these five companies that mentions customer experiences and perception towards the cooperation is also it is the only one communicate effectively this to the target audiences. Table of Contents 1.Introduction 1 2.The need of Mission Statement 1 3. Hungry Jack’s 2 3.1 Company Description 2 3.2 Review of the Mission Statement 3 4. McDonald’s 5 4.1 Company Description 5 4.2 Review on mission...
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...Abstract Fast Serve is a company that is worth about twenty five million dollars that is responsible for direct marketing of branded sport materials. With the peaked interest online purchasing Fast Serve has decided to expand its online distributing division. After a few months of poor sales and difficulty with the technological support, Fast Serve has decided to cease its online division. With this new information some employees will have to be let go. This paper will identify any potential conflict that could arise because of the decision on whom will be laid off. I will also select an alternative resolution technique that is needed to reduce the different risks associated with the terminations. Lastly, there will be an explanation on why the techniques chosen and how would they protect Fast Serve from any type of retaliation. Introduction Fast Serve is a responsible for direct marketing of branded sports material. The company is worth about twenty-five million dollars and has about three hundred and fifty employees. Through many months of research, Fast Serve has noticed that there is a potential sales sector that the company is not reaching. To cater to this internet obsessed generation, Fast Serve has launched two websites catering to both boys and girls. They transferred about ten percent of their workforce to the online division in order to insure success. Soon after the websites launched, Fast Serve had several problems and decided that it was best to close...
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...|[pic] |Syllabus | | |College of Natural Sciences | | |SCI/220 Version 7 | | |Human Nutrition | Copyright © 2012, 2010, 2008, 2006, 2005, 2004 by University of Phoenix. All rights reserved. Course Description This course introduces the basic concepts of food and nutrition to highlight ways that students can integrate good nutrition into their lifestyles. Principles of digestion and absorption, the function of nutrients, lifecycle nutritive needs, disease prevention, diet modifications, and weight management are covered. Practical application of these principles to the students’ lives is emphasized. Policies Faculty and students will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be...
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...Entrepreneurial Leadership Five Guys’ Burgers and Fries, a family owned franchise is one of the fastest growing chains in America (Better Burgers Starts to Sizzle in Canada, 2012). Five Guys’ Burger and Fries sets itself apart from other fast food chains by using quality ingredients and keeping a constant core menu. Jerry Murrell, founder and owner says the business plan from the start is still the business plan today. “Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don't cut corners.” (Welch 2010) There are advantages to a family-owned business that give Five Guys’ Burgers and Fries unique edge. Also, Five Guys’ Burgers and Fries focus on the customer has helped their marketing efforts tremendously. Murrell’s philosophy for the successful franchise is different then most fast food franchises in that the focus is on quality food. Many fast food franchises serve frozen beef patties and dehydrated frozen fries. Five Guy’s Burger and Fries actually soaks their fries in water, then pre-fries them forming a seal so that when they get fried a second time, they don't absorb any oil -- and they're not greasy. (Welch 2010) Five Guys’ Burger and Fries also differs from other food chains by keeping the core menu. Murrell doesn’t want to serve subpar food so they stick with a limited menu and execute it well. Murrell also implements third party quality control. “If they get a good score, they will split another $1,000 among them, usually five or six people per...
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...SYLLABUS College of Natural Sciences SCI/220 Version 7 Human Nutrition Credits: 3 Contact-Hours: Tuesday-6pm-10pm Five week course = 20 classroom hours + 20 Team hours = 40 contact hours Course ID: UC0113TE Copyright © 2012, 2010, 2008, 2006, 2005, 2004 by University of Phoenix. All rights reserved. Course Description This course introduces the basic concepts of food and nutrition to highlight ways that students can integrate good nutrition into their lifestyles. Principles of digestion and absorption, the function of nutrients, lifecycle nutritive needs, disease prevention, diet modifications, and weight management are covered. Practical application of these principles to the students’ lives is emphasized. Policies Faculty and students will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Grosvenor, M. B., & Smolin, L. A. (2012). Visualizing nutrition: Everyday choices (2nd ed.). Hoboken, NJ: Wiley. Wardlaw...
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...Janie Murrell’s four sons. Soon thereafter Five Guys Burgers and Fries was born. The Murrell family opened the restaurant in Arlington, Virginia in 1986, quickly becoming an institution in the area. From 1986-2001 the Murrell family business went from one location to five in the Washington – DC metropolitan area. In 2003 the Murrell’s decided to give franchise opportunities and have exploded nationally, becoming America’s Fastest Growing Fast-Food Chain. In this analysis I will determine the Five Guys philosophy and differentiating factors from its competitors. I will also analyze the firm’s original values, and other factors that have contributed to its explosive success as a start-up and over the last 10 years. The Philosophy and Original Values The philosophy of Five Guys Burgers and Fries has been to “sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don't cut corners. (Welch)” Five guys competes in what is known as the fast-casual restaurant market. This is a mix of the traditional fast-food / quick service restaurant like McDonalds and more casual dining entities such as Applebees. By focusing on quality as a primary driver rather than speed it creates a sub-set within the restaurant industry. Five Guys has a very a limited menu and focuses its attention towards creating the highest quality burgers and fries at a reasonable price point. Jerry Murrell, founder, chief executive and father of the “Five Guys” is committed to nothing less than the...
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...by Larry Page and Sergey Brin. Google has been invested in internet search, cloud computing and advertising technologies, which hosts and develops a number of internet based services and products. (Google) With Google’s most recent endeavors their strategic plan is to become the marketplace for reviews. It seems like now and days the best critics are the actual customers themselves. Zagat Survey LLC is the Zagat is the world's leading provider of consumer survey-based information on just about anything. (ex. Restaurants, hotels, Night clubs, etc.). With this in mind, Google set out to purchase Zagat as an attempt to now control the marketplace for reviews. The article that will be referenced in this paper, “Zagat Deal Extends Google's Influence”, is an article supporting the purchase; this article was published in The Wall Street Journal on September 9, 2011 by Amir Efrati. (Efrati) Strategic Action There are over 350,000 customer opinions surveyed from around the world, on which Zagats’ ratings and reviews are based upon. Zagat has become the world’s most trusted source to help customers make informed and smart decisions. One way Google plans to incorporate Zagats’ established reviews are by putting it into Google Maps and places, which are also integrated on cell phones and across the internet. With Google being the company with the ability to reach anyone, anywhere and Zagats’ superb reputation among local businesses, this purchase was ideal for their long term strategic...
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...Five Guys has the Right Combination for Success Strayer University BUS508 Dr. Peter DeDominici August 14, 2012 Five Guys has the Right Combination for Success According to the Five Guys website, Five Guys Burger and Fries (Five Guys) started humbly with one restaurant owned by Jerry Murrell and his family back in 1986 and is now being called one of the largest fast food businesses with over 1,000 locations in the United States and Canada today (www.fiveguys-about Us). Five Guys’ successful model of entrepreneurial leadership included a passion for a good idea, hard work and experiences to build a burger business in the fast-casual dining industry. Jerry Murrell shared his vision and values to his customers through suppliers, employees and now franchisees in a way that has allowed the company’s popularity to soar. To determine how Five Guys’ philosophy sets it apart from other fast-food chains I needed to understand the difference between fast-food and fast-casual dining. In the last several years I noticed that fast-food restaurants like McDonalds and Wendy’s have improved their décor and menu choices. Sanburn (2012) indicated that fast-food restaurants were redefining themselves just to compete with a fast-casual restaurant (like Five Guys). Darren Tristano, executive vice president of Technomic was quoted saying, “Fast casual has raised the bar. When your competitors are doing this, you don't want to lose relevance" (Sanburn, 2012, p.60). I concluded that fast-casual...
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...International Conference on Management and Economics 2013 Fast food consumption: Identifying working women’s attitudes towards consumption of fast food A.H.B. Sajani Rasanthikaa, T.S.L.W. Gunawardana b a Department of Marketing,University of Ruhuna, Matara, Sri Lanka sajani87@yahoo.com b Department of Marketing,University of Ruhuna, Matara, Sri Lanka gunawardana@badm.ruh.ac.lk Abstract The study focuses on examining working women’s attitudes towards the consumption of fast food. Five, literature supported, hypotheses were derived and tested to examine the attitudes in relation to the perceived taste, perceived quality, perceived nutrition value, perceived convenience and perceived price of fast food. A survey was conducted using 177 working women in Matara district, Sri Lanka. Structural equation modelling was employed for data analysis. The results showed that perceived convenience of fast food has a significant positive effect over fast food consumption whilst taste, nutrition value and price give a positive but not significant effect. However, perceived quality of fast food indicates a negative but non-significant effect on fast food consumption. Keywords: Fast Food consumption, working women 1. Introduction Fast food industry is not only a transformation to the traditional diet, but also a new trend to the landscape, economy, workforce and it has created a popular culture within a short period of time (Schlosser, 2001). Fast food can be identified as one of the main food choices...
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...period. A systematic review of the literature reveals a lack of high-quality recent research into the feasibility and benefits of an early mobilization protocol in this population. A PICO question will be stated to guide research, and an examination of the existing research on the subject discussed. The author will demonstrate the justification for further research into such a protocol. Research Utilization Project: Early mobilization in pediatric cardiac surgical patients Mechanically ventilated patients in the adult ICU setting frequently experience prolonged periods of immobility and sedation (Schweickert et al., 2009); this is also the case in the pediatric post-surgical population. Prolonged pharmacologic sedation is associated with significant adverse sequelae (Wolf & Jackman, 2011). Early extubation and mobilization of cardiac surgical patients has been shown to reduce postoperative complications and shorten length of stay (Pande, Nader, Donias, D’Ancona, & Karamanoukian, 2003). The research question generated to examine a justification for a clinical research project is stated in PICO format as follows: In pediatric patients aged 6-13 (P), does a protocol of early mobilization and extubation (I) reduce length of stay and postoperative complications (O) when compared to the standard protocol for this patient population (C). This question was utilized to guide preliminary and subsequent literature searches; upon a cursory review of the literature and finding...
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...Consumer Needs and Wants Cynthia Harris BUS350 Instructor Andrea Benjamin December 21, 2015 This year I have spent a lot of money. The money I make goes to rent, bills, gas, groceries, and any other expenses. The main stores I shopped at were Dollar Tree, Wal-Mart, and Aldi’s. I also spent way too much money at restaurants such as Mattito’s and Golden Corral. Also, I noticed I eat out more than I buy groceries, which showed why I didn’t have very many product purchases. There are many products I am brand loyal to but there were a few that I tried to change since they were on sale or I just wanted to try something new. I also found that I chose more products that weren’t name brand. I think that I chose these because I was on a budget and I knew how much I wanted to spend when I was at the store. I found that the name brand products were always at least two to three dollars more than brands that weren’t name brand. I also found that some of the brands that aren’t name brand taste a lot better and you usually get more than you pay for out of the non name brand products. One of the products that I am really happy I tried was a new Keurig K-Cup coffee brand called “Cameron’s”. The box of 12 was very inexpensive only costing $4 compared to the Folgers Gourmet that I usually buy that costs around $8 with tax. So, I spent half and I feel I got better quality. I also really wanted to try this particular product because it was different than all of the other K-Cups...
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...Case Study – Zara Abstract The competition of current clothing industry is very fierce and Zara has many competitive advantages in this competition. This paper will analyze on about how the information technology help Zara to make decisions and make their performance more speed. First, a case review from Harvard Business Review will be covered in the introduction to show an overview of current Zara’s business model. Second is the Michael Porter’s model analysis based on Zara that including three generic strategies and five forces. Third, some of IT applications are really help the Zara to make their business more efficient, the applications will be applied in the Enterprise Resource Planning (ERP), Supply Chain Management (SCM) will emphasize a speed supply chain for Zara, and Customer Relationship Management (CRM). Finally is about the relationship between Zara and Peter Drucker’s theory, Zara and Andrew McAfee’s theory, Zara and Hey’s theory. The last part will conclude where is Zara today and make brief recommendations. Table of Contents Introduction 4 Zara and Michael Porter’s Model 5 Generic Competitive Strategies Analysis for Zara 5 Five Forces Analysis for Zara 6 Suppliers Bargaining Power 6 Buyer Bargaining Power 7 Threat of New Entrants 7 Threat of Substitute 8 Industrial Competitors 9 The Value Chain of Zara 10 Enterprise Resource Planning (ERP) 11 Supply Chain Management (SCM) 11 Customer Relationship Management (CRM) 13 Zara and...
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...Assignment 1: Five Guys Burgers and Fries Strayer University BUS508, Summer 2013 Abstract A successful entrepreneur must have balance: be courageous, without being reckless, be humble enough to learn from mistakes and acknowledge them, be tenacious and passionate, but be grounded and intuitive enough to foresee a disaster, be creative and flexible, but be organized and conscious of limitation. They must also plan, but be open to unforeseen opportunities, invest in employees, but also hold them accountable (Lambing & Kuelh, 1997). Jerry Murrell, the founder and chief executive officer of Five Guys Burgers and Fries, along with his wife and five sons, have acquired such balance and have become the fastest growing chain in the food industry, according to the research firm, Technomic (Boone & Kurtz, 2012). Just this month, the booming chain opened a new location that seats 300 people in London, and anticipates four more stores in the U.K. by 2014 (Weise, 2011). What is truly amazing is that such a large family can sustain such balance while running a business together. Perhaps it started with a simple, balanced business philosophy and consistent values. Philosophy and Values The matriarch of Five Guys Burgers and Fries, Jerry Murrell, realized that the only way to compete with the huge, established fast food chains like McDonald’s and Burger King was to concentrate all of their efforts and money on a quality product and customer service (Wiley...
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...correlation with international capital which benefits the portfolio. While India and Brazil are respectively going through political change and recession, opportunities could be largely obsessed in the future, as seen by professionals. In 2015, most of money actually came from Asia, but this is not the only macroeconomy signals that lead to such certainty about future market segments. Based on conversation with Ted, I conclude another strong macro-economy signal as business development. On September 19th 2014, Alibaba IPO ranked as biggest IPO in the world after additional shares sold, which surpassed a previous global record set by Agricultural Bank of China Ltd in 2010. Looking through past five years, largest IPOs includes a lot of Chinese company, which indicates strong signal of fast development of China. According to E&Y’s report (figure 1.1) of global IPO market, due to IPO rally, China became the largest IPO market in 2015, with 372 IPO trades involving 60.3 billion US dollars. Hong Kong market set the new record of IPO number with 121 IPO trades involving 261.4 billion HK dollars. Figure 1.1: EY Global IPO Trends 2015 3Q - Ernst & Young “The strong stock market rally in...
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...Five Guys Burgers and Fries: Ingredients to Success Several characteristics of the national burger chain, Five Guys Burgers and Fries, sets it apart from other fast-food chains. These characteristics include the company’s philosophy, its original values, ethical and social practices, and its overall company culture. Without a doubt, a company who embodies all of the above characteristics is surely worth a more detailed exploration. The Philosophy A company’s philosophy highlights the overarching goal of its operation. In addition, it can help a company set itself apart from its competitors. This is precisely what occurred at Five Guys Burgers and Fries. According to its website, www.fiveguys.com, the company philosophy is “focusing on a few items, and serving them to the best of our ability.” As opposed to most of their competitors, Five Guys Burgers and Fries invest their money into the quality of the food instead of marketing. Five Guys' owner, Jerry Murrell believes "Our best salesman is our customer. Treat that person right, he'll walk out the door and sell for you." (Welch) This type of philosophy clearly sets the company apart from others. Not only does Five Guys Burgers and Fries have a powerful philosophy, the company also has original core values that remain strong today. Original Values Five Guys’ original values were created simple. "Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don’t cut corners." ” It is vitally...
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