... Douglas Ks Ng, Joanne Wy Chung, and Daniel Hk Chow. "Effects of Body Mass Index and Full Body Kinematics on Tennis Serve Speed." Journal of Human Kinetics 40 (2014): 21-28. SPORTDiscuss with Full Text. Web. 30 Oct. 2015. Purpose One of the most important shots in tennis is the serve. The importance of the serve lies in its accuracy and speed which directly relates to the outcome of winning tennis matches. This is one of the most difficult strokes in the game to master because it requires the use, and coordination of the trunk, upper and lower extremities all in a kinetic chain movement. Because it is reported as such a hard shot to hit, this study was done...
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...match games are won or lost on the effectiveness of the serve. The serve acts as the start of each point and when utilised correctly can provide the offensive advantage, making the serve one of the most important skills a tennis player can acquire. The foremost purpose of the serve is to successfully hit the ball into the opponents serve box. In terms of offence the serve lets the player assert control of the ball, dictating as to how their opponents must counteract while minimising the reaction time due to the immense amounts of velocity delivered behind the ball if done correctly. There are many different variations of the serve such has utilising a slice technique in order to cause the ball have topspin which adds to the...
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...on 17 &18th Oct.14.Their entries will be punched by 14th Oct on interface by the school cultural coordinators. 4. University will NOT bear any expenses on account of stalls as the same will be met by the respective school /group of school out of the income they gain at the stall/stalls. 5. The rent for one stall will be Rs. 1100/= per day which will include 15*15 tent with three side curtains, two tables with plastic table top and frill, and two chairs which will be deposited in the accounts office by the student representative after the final approval of the stall. 6. Food stalls and recreational; and fun game stalls will not be repeated. First come, first serve will be followed. It will not be like this that 3-4 schools are having Gol Gappa and Chat stalls. First come ,first serve will be followed. So get your stalls approved at the earliest. 7. The stalls will be adjudged by a panel and the best three stall names will be announced at the time of declaration of result....
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..."Tennis is a perfect combination of violent action taking place in an atmosphere of total tranquillity." -Billie Jean King. A game begins with a serve, which is usually a harder shot to return. The players move around the court trying to win a point. Either there is one player against a single opponent known as singles or teams of two known as doubles. The boundaries are changed whether the game is singles or doubles. When players are up at the net getting ready to smash the ball, the players do it in silence as the spectators watch. It is very interesting to watch a game that can be so fast paced in such a peaceful environment. In order to truly be able to appreciate tennis, one must understand the history, how the game developed into the...
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...MARKETING STRATEGY FOR JUBBLY NAME To make it more appealing to the customers , we are planning to change the product’s name. We have chose “Fun-dae” to replace “Jubbly” because we think that it is more emotive and inspiring. The word fun because we want the customers to have fun during and after eating the ice-cream. Futhermore, we think that “fun-dae” is short, punchy and memorable. Short and punchy name is a must to grab the customers’ attention. Fun-dae is a unique name and we have high expectation that this ice confection will be a hit. TAGLINE “HAVE FUN EVERYDAY WITH FUN-DAE” This new tagline will replace the old one that is “Lovely Jubbly”. We put the word “everyday” because we want the customer to eat it everyday. As this tagline is simple , we want the tagline be the people’s talk and when to have fun they will find “fun-dae”. DESIGN The design for the logo is also given a fresh image that goes well with the current generation’s trend. PRODUCT RANGE The original flavours such as orange , tropical , strawberry , blackcurrant, will remain as part of Fun-dae. We will add few new flavours that will be announced soon. All these flavours are suitable for the whole family. Product shape which is triangular will remain the same as we want the customers to still have memory of eating Jubbly. Besides that, this shape is unique as ice confection and ice-cream mostly come in cone or rectangular shapes. We will also give option for the buyers which would...
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... had been experimenting with a soft frozen dairy product for some time. They contacted Sherb Noble, a good friend and customer, who agreed to run the "all you can eat" trial sale at his walk-in ice cream store. Within two hours, he dished out more than 1,600 servings of the new dessert. Back then, food franchising was all but unheard of, but the new product's potential made it a natural for such a system. When the United States entered World War II in December 1941, there were less than 10 Dairy Queen stores. However shortly after the war, the system took off at a pace virtually unrivaled before or since. With only 100 stores in 1947, it grew to 1,446 in 1950 and then to 2,600 in 1955. Today, the Dairy Queen system is one of the largest fast food systems in the world with more than 5,900 restaurants in the United States, Canada and 20 foreign countries (Dairy Queen, 2010). Although much has changed in the world and in the Dairy Queen system through the years, one constant has remained: Dairy Queen stores are still, and always...
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...Positioning 5.6 Recommendation 6. Marketing Mix 6.1 Product 6.2 Place 6.3 Price 6.4 Promotion 6.5 Recommendation 1.Introduction: Company, Brand and Product 1.1 Company The company chosen was Veganburg, which was conceptualized and opened its door of its first outlet to consumer on 10 October 2010. Veganburg works on fast food concept and tries to recreate a new concept out of the term: fast food – serving tasty vegan meals that is great in taste and nutritional value. 1.2 Brand Veganburg is set on making plant-based diet inspiring and exciting. Veganburg had also played a part in the global restoration by going meat-free. A meat free diet will in turn not only be beneficial to the consumers but also for our mother Earth. Animal agriculture accounts for some of the most pressing environmental problems we are facing today, such as greenhouse gas emissions, loss of biodiversity and pollution. The founders of Veganburg are none other than Alex Tan and Tracy Lim who have been vegetarians for more than ten years. Both have been active with the relatively small vegetarian community in Singapore. Veganburg is the first vegan fast food restaurant in Singapore, Asia and most probably the whole world. Up to date, Veganburg has 4...
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...Five Guys Name: Institution: FIVE GUYS Five Guys is a private owned restaurant chain that serves fast and casual food. The restaurant focuses on French fries, hot dogs, soft drinks, and hamburgers. Five Guys started in 1986 and with its headquarters in Lorton, Virginia. It has branches in more than 40 states in the US, as well as in six Canadian provinces. This paper aims to determine the business that Five Guys is in, run the rule on their primary competitors, perform the restaurant’s SWOT analysis, and finally give strategies for the hotel chain in the coming five years. 1. Business Case Five Guys began in 1986 by the Murrells together with their 4 sons. Originally, the restaurant's name was Jerry and the sons. After beginning the business, Janie and Jerry Murrell had a fifth son, with all sons involved in running the business as the Five Guys. Together, the brothers did away with ideas of broad menus, favouring a more honest and solid bugger (DATAMONITOR, 2010). They pride themselves in offering non-frozen buggers, which are hand-patted from ground beef, and 80% lean. The fries preparation occurs daily including cutting the potatoes, along with in the house and fresh buggers. The restaurant created a cult following by word of mouth. Five Guys price their burgers at four dollars; yet manage to keep their clients coming back due to their appeal for high quality and fresh food. The pricing makes the restaurants enjoy increased success in areas with higher...
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...ZARA and HM, fast fashion has risen to be the theme of current fashion industry, their emergence has a deep, profound impact on conventional apparel industries. Under the pressure of the trend, Esprit is one of the victims of traditional fashion brands. This paper focuses on the current problem that Esprit is faced with, presents three possible solutions which are designing new products following fashion shows, establishing smaller-scale operational mode and using quick response strategy, in order to create an agile supply chain for Esprit by the means of shortening three critical lead times: time-to-market, time-to-serve and time-to-react. 1. Introduction The last decade has witnessed a significant transformation that fast fashion has become a key feature in current fashion industry. Although it was regarded as a niche concept offered by a few winners such as Zara and H&M, fast fashion has now been adopted as a key operation mode by many brands in the fashion market (Baker, 2008), using advanced and more efficient supply chains to be more responsive to changing trends towards customer demand. Hence, Fast fashion brands perform relatively better than other fashion brands in various aspects. (Mattila et al. 2002: 340 – 351) Esprit is a fashion brand owned by Esprit Holding Ltd., manufacturing apparel, accessories, footwear and housewares under the Esprit label. In the previous fashion market, Esprit is generally recognized as the originator of fast fashion. As...
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...information gathered would be unsupportive or too broad for the audience to understand. The interviews alone would have only portrayed assumptions and not proof to back up his thesis. If Spurlock solely relied on the experiment, individuals could question the probability of the results happening again or to other people. Interviews are conducted with average Americans and experts to medically explain and prove how fast food meals contribute to the U.S. obesity epidemic. The experiment is used to demonstrate the effectiveness of the fast food industry’s influence to encourage poor nutrition, and to physically show the correlation between fast food and an unhealthy lifestyle. Both methods serve to validate one another because the responses from individuals supply the audience with data and information to better understand Spurlock’s experiment, while his personal experience provides data to support the information the interviewers give. Throughout the length of his experiment, experts are interviewed multiple times, which is crucial to reveal and explain the negative effects of fast food to the human body. As Spurlock prepares himself mentally, he sets appointments and interviews with a cardiologist, gastroenterologist, general practitioner, nutritionist, and personal trainer to examine his body and inform him of their predictions of the experiment. The doctor assumes that the McDiet would have a small affect on the patient’s triglycerides and an increase in weight gain. Spurlock’s plan...
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...Entrepreneurial Leadership Contemporary Business October 27, 2013 Five Guys is a large fast-food chain restaurant that stands out among the rest. They have different philosophies that set them apart from other fast-food companies. Many of the values that Five Guys started with have made them succeeded and are still a huge factor in their success today. After being around for seventeen years, Five Guys decided to start franchising the company, which lead to a large success in such a short amount of time. We will also discuss the ethical and social practices that Five Guys have that are a part of their company. Five Guys have a few different philosophies that set them apart from other fast-food chains. The first is that they are not a “fast-serving restaurant,” they take pride in their burgers with having a quality burger, and it being fresh made to order. In the past years they had signs in their restaurants that stated “If you’re in a hurry, there are a lot of really good hamburger places within a short distance from here (Welch).” A second philosophy that they believe in is “their best salesman is their customer (Welch)”. They feel by just treating their customers with respect that that is all the advertising that they need. The original values of Five Guys were “Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don’t cut corners (Welch).” They use 80...
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...Holdings Corporation, more commonly known as Burger Machine, is one of the notable fast food companies in the Philippines. It is a sub-company of the Gilmore Food Corporation. It was created in 1981 by Fe Esperanza S. Rodriguez and a sister who both planned to turn two old small buses into mobile stores, an idea they adapted from America. It was their fondness for hamburgers that inspired them to make a business that would serve for the masses. They all began with a capital of P40, 000 with nearly two dozen employees working continuously. This non-stop service earned Burger Machine the nickname of "the burger that never sleeps." Through the years, Burger Machine launched dozens of branches including stalls, usually they locate their stores on a gasoline stations. But during the Asian Financial Crisis of the 90's, the company saw more struggles and was forced to close down several branches and restaurants. Burger Machine is now back to its roots operation which is 24/7 burger stands for the masses. Due to the occurring fast paced lifestyle of many individuals, every activity requires to have an easy access for these busy individuals. They would always tend to find an easier way to do their tasks or to get what they need to do faster. This is why food stalls and burger stands, like Burger Machine, became in demand among the busy people. It is more convenient for their fast paced lifestyle and it serves them in a hassle free way. Most office workers usually buy from these kinds of...
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...need to be the change. According to the film, kids watch an average of 4,000 food-related ads every year; that’s about 10 per day (Fed Up). Additionally, 98% of food related ads that children view is for products high in fat, sugar, and sodium (Fed Up). Fast food companies are targeting kids in their marketing strategies and it is leading to kids developing bad habits and ideas about food at an early age....
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...Entrepreneurial Leadership Five Guys is a large fast-food chain restaurant that stands out among the rest. They have different philosophies that set them apart from other fast-food companies. Many of the values that Five Guys started with have made them succeeded and are still a huge factor in their success today. After being around for seventeen years, Five Guys decided to start franchising the company, which lead to a large success in such a short amount of time. We will also discuss the ethical and social practices that Five Guys have that are a part of their company. Five Guys have a few different philosophies that set them apart from other fast-food chains. The first is that they are not a “fast-serving restaurant,” they take pride in their burgers with having a quality burger, and it being fresh made to order. In the past years they had signs in their restaurants that stated “If you’re in a hurry, there are a lot of really good hamburger places within a short distance from here (Welch).” A second philosophy that they believe in is “their best salesman is their customer (Welch)”. They feel by just treating their customers with respect that that is all the advertising that they need. The original values of Five Guys were “Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don’t cut corners (Welch).” They use 80 percent lean mean, that is always fresh, they never freeze their burgers. They use a certain process for their fries...
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...The golden arch’s are an iconic symbol, McDonald’s serves over 69 million customers each day. McDonald’s opened its doors in the 1940’s originally known for its drive in feature and car hop service. It grew to be a powerhouse fast food chain on a global scale. Mostly franchise the company operates like a machine, assigning different jobs for each employee and even guaranteeing your food in 60 seconds drive thru or it’s free. Similar to a production line each employee is stationed, some take orders, others work drive thru, others are solely preparing and prepping food. McDonalds uses machines like coffee makers, soda dispensers, fryer and the microwave and then there are replaceable parts which are employees. Many employees specialize in only one area of the production line. Each task is organized at its best method. Management is required to train employees on that method and make sure the team is working efficiently and effectively; avoiding wastes at all possible cost. The staffing involves about 15-20 people making a value meal but it’s the order that rapidly serve 69 million customers per day. The least amount of movement for employees is going to make McDonald’s the most money. There is a chain of command within the company and many situations are planned before they ever occur. The company has strategies within 5 basic management functions those being: planning, organizing, commanding, coordinating and controlling. McDonalds uses these strategies along with corporate...
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