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Fat Chance

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PUBH100: Assessment 2, ‘Fat Chance’
Introduction
The Active8 campaign was first introduced into the small Victorian town of Ararat, as a result of the popular television show, ‘The Bigggest Loser’, appointing it the fattest town in Australia (Holwell, 2014). It is an empowering and educational public health obesity prevention campaign that has been implemented in order to change attitudes surrounding nutrition, participation and exercise (Holwell, 2014). The public health program, Active8, is to be deployed in one Local Government Area (LGA) within NSW. The final two candidates in consideration to receive the obesity prevention program are Bankstown LGA and Hornsby LGA. The health and wellbeing of these LGA’s will be compared by assessing available public health data in order to decide in which LGA the Active8 program will be funded and implemented. Table 1
Estimated rate of overweight and obesity in people aged 18+ (2011-2013)

Bankstown LGA
Hornsby LGA No.
Per 100
No.
Per 100
Overweight (but not obese)
42,634
34.9
38,092
35.0
Obese
34,396
28.5
21,216
19.3
Note. Reprinted from “Social Health Atlas of Australia: NSW & ACT,” by PHIDU, Adelaide University, 2015, retrieved from: http://www.adelaide.edu.au/phidu/maps-data/graphs/ As can be seen in Table 1, there is almost no difference between the LGA’s in terms of being overweight, however there is a substantial difference in obesity rates, with Bankstown LGA having 13% higher rates than Hornsby LGA. While these statistics are important, they will not be enough on their own to support a decision to implement Active8. A wide range of health data will be further assessed, taking into consideration the influence of key health determinants such as urbanisation, socio-economic status, education, occupation, income and access to facilities. To begin with, the LGA’s themselves will be

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