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Faustus

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Number 5

The lifestyle category that both the adverts fall into is ‘groupies’ and ‘trendies’ which means the product is brought by people that want to be accepted by those around them, and people who are desperate to have the admiration of their pier group, this is because people want to be seen as to have the best products they possibly can. The audience will buy the product if they are interested in / are fans of the people advertising in. They think that if they buy the product they will feel complete and be like the person.

Number 6

The committees of the Advertising Practice write and maintain the UK’s Advertising Codes, which are then administered by the ASA. They offer the industry authorities advice and guidance on how to create campaigns that go by the rules.
The criteria for advertising includes; no violence, no sexual images, no bad language, no abusive images, no racism and no false information.
Neither of my adverts has been banned, as they don’t involve anything that they shouldn’t. They both have good language used in them, nothing inappropriate is shown and no false information is given out.

Number 7

Both of the adverts I have chosen have been made for entertainment and lifestyle purposes, the products are not something you need, but are still advertised well enough so that people will buy them.

Number 8

Over time, advertising techniques have changed a lot. For example, the advert for a vodka brand in the 1970’s shows a young woman looking beautiful and fresh the morning after drinking a lot of vodka the night before, this would attract young, responsible women as they think that the vodka will make them feel good about themselves. However, a vodka advert from 2002 is very different. The caption on it is ‘Absoloute Bullsh*t’ this curse word would not of been on any advertisements in an earlier time. It would therefore attract a younger audience

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