...KNH 313 Sport Economics and Finance Assignment #3 Economic Impact of the FIFA World Cup 2014 on the Host Destination Brazil Table of Content Introduction 3 Economic Impact 3-4 Event Tourism 4-5 Image and place marketing 5-6 Urban development and renewal 6-8 Social development 8-9 Conclusion/Discussion 9-11 Bibliography 12 Introduction The purpose of this report is to analyze and define the economic impact of the FIFA World Cup 2014 in Brazil. An economic impact report allows public sector bodies to analyze their economic return on investment and it also demonstrates how events drive economic benefits that enable event organizers to develop practices maximizing these benefits. (eventIMPACTS) In 2007 Brazil was announced as the host of the world`s biggest football event, the FIFA World Cup 2014. This will be the second time the country has hosted the competition, making Brazil the fifth country to have hosted the FIFA World Cup twice. This extraordinary event will be held from 12 June till 13 July and will take place in 12 stadia spread over Brazil. (Brazilian Federal Government) This paper begins with an overview of the economic impact by hosting this event. Furthermore I will outline the impact of the 2014 FIFA World Cup on tourism, the destination image and the development of infrastructure. I will then conclude by identifying...
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...Introduction The FIFA World Cup in Brazil took place from the 12th of June to the 13th of July 2014. Attracting approximately one million foreign tourists in just one month (Loretta, 2014) it was without a doubt the major global sporting event of the year. Discussions about holding such an event in yet another developing country where controversial from the start and with regard to the 2016 Olympic Games also held in Brazil, they still are. In this essay I want to evaluate to what extent Brazil as a tourism destination benefitted from the World Cup – or not – and how this affects the destination in the long term. Therefore, I firstly provide three positive impacts on Brazil, of economic, social and environmental nature. This is followed by three negative impacts, divided into the same categories. This is followed by an application of theory about hallmark events and a future perspective of Brazil as a tourist attraction. In the end, I conclude this essay by summarizing the main aspects and giving my personal opinion on the developments described before. Body If we compare the total revenue of the World Cup with the total costs of the tournament, coming from investments such as infrastructure or stadium construction, we can calculate that the economical boost should be around 2.6 Billion Dollars (Harris, 2014). Also, the fact that one million foreign tourists were travelling the country in this period may not be underestimated. A positive experience of local culture and interaction...
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...Economic impact of 2014 FIFA world cup Heavy Construction Heavy construction companies will be among the primary beneficiaries of the World Cup, but the positive effects are softening as projects near completion. Nevertheless, we expect average operating income for companies in this segment to rise more than 7% in 2014, supported by the Brazilian government’s focus on infrastructure investments and public-private partnerships. The largest players, which include Construtora Norberto Odebrecht S.A. (Baa3 stable), Construtora Andrade Gutierrez S.A. (Ba1 stable), OAS S.A. (B1 stable) and Mendes Junior Trading e Engenharia S.A. (B1 stable), have been involved in all of the major World Cup projects, including the construction or renovation of stadiums and upgrades to airports and marine ports. Infrastructure projects for the World Cup, estimated at BRL26 billion ($11.5 billion), have been an important contributor to revenues in Brazil during the past few years. Nevertheless, total stadium investments of about BRL 8 billion ($3.5 billion) constitute only a minor portion of the rated players’ total backlog of more than BRL 120 billion ($52.9 billion). At its peak, backlog related to the World Cup represented, on average, about 10% of the total for the large companies in the industry, with the most impact on Construtora Andrade, OAS and Mendes. (See page 8 for impact on rated infrastructure operators.)During the 32 days of the World Cup, heavy construction companies may be negatively...
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...12 Jun 2014 - 17:00 Local time Group A Arena de Sao Paulo Sao Paulo Brazil Croatia 17:00 Friday 13 June Change to your time 13 Jun 2014 - 13:00 Local time Group A Estadio das Dunas Natal Mexico Cameroon 13:00 13 Jun 2014 - 16:00 Local time Group B Arena Fonte Nova Salvador Spain Netherlands 16:00 13 Jun 2014 - 18:00 Local time Group B Arena Pantanal Cuiaba Chile Australia 18:00 Saturday 14 June Change to your time 14 Jun 2014 - 13:00 Local time Group C Estadio Mineirao Belo Horizonte Colombia Greece 13:00 14 Jun 2014 - 16:00 Local time Group D Estadio Castelao Fortaleza Uruguay Costa Rica 16:00 14 Jun 2014 - 18:00 Local time Group D Arena Amazonia Manaus England Italy 18:00 14 Jun 2014 - 22:00 Local time Group C Arena Pernambuco Recife Côte d'Ivoire Japan 22:00 Sunday 15 June Change to your time 15 Jun 2014 - 13:00 Local time Group E Estadio Nacional Brasilia Switzerland Ecuador 13:00 15 Jun 2014 - 16:00 Local time Group E Estadio Beira-Rio Porto Alegre France Honduras 16:00 15 Jun 2014 - 19:00 Local time Group F Maracanã - Estádio Jornalista Mário Filho Rio De Janeiro Argentina Bosnia and Herzegovina 19:00 Monday 16 June Change to your time 16 Jun 2014 - 13:00 Local time Group G Arena Fonte Nova Salvador Germany Portugal 13:00 16 Jun 2014 - 16:00 Local time Group F Arena da Baixada Curitiba Iran Nigeria ...
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...Corruption Scores a Hat Trick Against FIFA FIFA has been at the center of a great deal of corruption during the last couple of years. There are endless topics to discuss on the matter of corruption and FIFA, but I wanted to focus on three of the biggest charges of corruption against FIFA, bribery, mistreatment of female athletes, and the use of slave labor to build stadiums to host their games. FIFA has been around for over a century and was a very respectable organization at one time, but that time is now over. This affects international business because there are currently 209 countries within FIFA. FIFA has a far reaching impact because soccer is the most popular sport in the world. To better understand why and how FIFA became so corrupt, I’d like to lead with some background on the history of FIFA and its biggest members. FIFA stands for The Fédération Internationale de Football Association (English translation: International Federation of Association Football), and is the governing body of association football, futsal and beach soccer. FIFA is responsible for the organization of football’s major international tournaments, notably the World Cup which commenced in 1930 and the Women’s World Cup which began in 1991. FIFA was founded in 1904 to oversee international competition among the national associations of Belgium, Denmark, France, Germany, the Netherlands, Spain, Sweden and Switzerland. FIFA is headquartered in Zurich, Switzerland and consists of 209 national...
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...going to talk about FIFA. Fifa is the short form. The full form the word is International Federation of Association Football. its motto is “for the game for the world”. Its head quarter is situated in Zurich, Switzerland. And the president name is SEPP BLATTER. FIFA is the international governing body of association football, futsal and beach soccer . FIFA is responsible for the organization of football's major international tournaments, notably the World Cup which commenced in 1930 and the Women's World Cup which commenced in 1991.there are 4 official languages use in FIFA .THEY are English, French, Spanish and German. Fifa was founded in 1904 and there are 209 national associations in fifa. The members also must be the members of six regional confederations into which the world is divided : Africa, Asia, Europe, North & Central America and the Caribbean, Oceania and South America. There are mainly 2 tournaments in fifa . men and women Mens tournaments are * FIFA World Cup * FIFA Confederations Cup * Football: Olympic event/tournament * FIFA U-20 World Cup * FIFA U-17 World Cup * FIFA Club World Cup * FIFA Futsal World Cup * FIFA Beach Soccer World Cup * Blue Stars/FIFA Youth Cup Women s tournaments are * FIFA Women's World Cup * Football: Olympic event/tournament * FIFA U-20 Women's World Cup * FIFA U-17 Women's World Cup Now I am going to talk about the winners . Fifa world cup 2014 winner is Germany...
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...June 1, 2014 Meira Kumar on her last day in office till the appointment of a Pro term Speaker for the Lok Sabha on 31 May 2014. Who was appointed as Lok Sabha’s Pro term Speaker? – Kamal Nath, the senior Congress leader (Kamal Nath is the senior-most leader of the Lok Sabha and has won from Chhindwara in Madhya Pradesh for the ninth time) 1) Prime Minister Narendra Modi on 31 May 2014 abolished all the Empowered Groups of Ministers (EGoMs) and Groups of Ministers (GoMs) and told Ministries and departments to take decisions on pending matters. How many EGoMs and GoMs were working on different issues that have now been abolished? – 30 (These include 9 EGoMs and 21 GoMs. These EGoMs and GoMs were constituted during the UPA regime of Manmohan Singh and were formed to take decisions on issues like corruption, inter-State water disputes, administrative reforms and gas and telecom pricing. EGoMs had the power to take decisions on the line of the Union Cabinet. The recommendations of the GoMs were placed before the Cabinet for a final call) 2) The Chief Executive of Lok Sabha Television (LSTV) Rajiv Mishra was sacked from his post by Meira Kumar, the Speaker of the 15th Lok Sabha, on 30 May 2014. This sacking was done by 3) India lost in its first tie of the 13th FIH Men’s Hockey World Cup that started from 31 May 2014. India lost to Belgium by 2-3 to start its campaign on a losing note. This World Cup is being held at – The Hague, Netherlands (The 13th FIH Men’s Hockey World Cup is being...
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...To reduce the environmental impact of the 2014 FIFA World Cup Brazi and raise awareness on carbon emissions, FIFA launched a programme encouraging successful ticket applicants to offset the emissions resulting from their travel to the tournament for free, no matter where in the world they are travelling from. FIFA took its environmental responsibility very seriously. As part of our two-fold strategy with the non-profit carbon management programme BP Target Neutral, FIFA and the Local Organising Committee will offset 100 per cent of their own operational emissions and through the campaign launched today, they encouraged the fans to neutralise the carbon emissions resulting from their travel to Brazil. At the same time they used the FIFA World Cup as an opportunity to engage with millions of people and raise awareness of the environmental impact of our journeys and the ways to mitigate it. The FIFA World Cup is the largest individual sporting competition in the world. Staging a tournament of this scale inevitably has an impact on the environment. Offsetting is one way of limiting this impact. It aims to balance the greenhouse gases released into the atmosphere in one place by removing, or preventing them, in another – resulting in a zero net effect. FIFA address the need to improve climate awareness and understanding of how climate protection and development can support each other, as well as reducing carbon emissions in a credible way. The projects cover different sectors and...
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...2022 FIFA World Cup to gain the major beer sponsorship Anthony Colaluca Southern New Hampshire University Table of Contents Heineken Background: Past and Present Information about Qatar Risks and Opportunities for Heineken to consider Cultural Differences between the Netherlands and Qatar Entry Strategy into Qatar Recommendations for Heineken setting up an operation in Qatar World sporting events bring people together throughout the globe to one location for the event. These events happen usually every four years and bring the host country great tourism and added income. One world sporting event in particular, FIFA World Cup, happens every four years and is one the best attended world sporting event. FIFA has decided to award the 2020 World Cup to the country of Qatar, the first Middle East nation to host such an event. Big events like the World Cup have major sponsors that are able to advertise their name to millions of fans attends and even more watching throughout the world. One of the major sponsors and marketing affiliates of the World Cup is beer. A major beer company that has the potential to be a sponsor for the 2022 World Cup in Qatar is Heineken. However Heineken currently does not have an operation set up in Qatar and needs to look into this idea to help it stand a chance to gain the major beer sponsorship for this worldwide event. We will be looking at what Heineken has to do to set up operation in Qatar before the 2022 World Cup to have...
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...Fifa 14 Coins are accessible at the online 2014 FIFA World Cup Brazil is to be released on the15th of April, 2014 on the Xbox 360 and PlayStation 3. The devotees can figure out a two-month head start to attempt and win the trophy before the official launching takes place in Sao Paulo on the next 12th of June. 2014 FIFA World Cup of EA Sports means that the most intense set of modes appears in the title of a tournament. There is the replication of some of the most unforgettable eligible matches. Or you can captain your country to achieve. There are six paths to overcome. These include road to the FIFA World Cup, Road to Rio de Janeiro (online), captaining your Country, story of finals (online), 2014 FIFA World Cup and story of qualifying. Fifa 14 Coins are available online now. The players can buy cheap fifa coins to accumulate the potential players to make the dream FIFA 14 team. The way like road to the FIFA World Cup indicates that you can direct one of two hundred and three world cup nations via the qualifying rounds. And it is included on FIFA World Cup magnificence. There are thirty-two players that can play locally. And it is introducing a really customized and distinctive experience. As the road is made via the 2014 FIFA World Cup, the talk radio of EA Sports is to introduce the country-basis tournament updates. It includes fifty hours more of the recorded dialogue. And it becomes accustomed to the performance of your team. The devotees are to rejoice in the streets...
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...year old company and this wasn’t the first time they set foot in China as a retailer, but they wanted to make further progress in their penetration of the Chinese market. Their short-term goal is to have annual revenues from China reach $4 billion in sales. Their investment in marketing and endorsements related to the 2008 Beijing Olympics was $150 million. Part of this cost included sponsoring the Chinese teams. There were 28 different sports in the Olympics, and Nike sponsored the Chinese teams in 22 of them. That is a significant percentage. The global strategy it applied was to form partners with Chinese manufacturing companies to manufacture the goods. All of Nike’s production comes from the 785 contract factories it has all over the world, including China. The modes of market entry it used would be a “Transnational Strategy” because with the games, Nike also opened up Nike Stores that offered products in athletic areas most popular with the local population. They also opened up “Super Stores” with similar product listing of that of the U.S. market. Prices were also scaled down to local currency rates to match the competitors pricing and the local population affordability. The complicating factors the company faced were competition from its biggest rival, Adidas. Adidas spent $40 million more than Nike on the 2008 Beijing Olympics. Adidas also edged Nike by signing endorsement deals with the Chinese athletes that ensured that if any of them were to win a medal, upon receiving...
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...6 4 2 0 Onside estimates an upli in investment in the area of 12% in 2015 in Ireland. €152 Reaching a new high of €152 million. M Looking Back 2014 delivered significantly better than expected results for the irish sponsorship industry, with 47% of sponsors increasing their spend last year, and 61% of rights holders in the market reporting an increase in their sponsorship revenues (7% more than had planned). onside estimates sponsorship spend rose by 9% to €136 million last year, with the annual onside sponsorship industry survey 2015 showing that 73% of sponsors in ireland are now spending more than 10% of their overall marketing and communication budget on sponsorship. events such as the FiFA World Cup, breakthrough new initiatives such as the Coke Zero dublin bikes partnership, major deals such as the iRFu’s new kit deal with Canterbury and strong performances from certain rights holders in Rugby, GAA and Broadcast sponsorship, all helped fuel the largest annual growth so far this decade. the Question was asked of sponsors & Rights Holders: How do you think 2014 sponsorship spend / income within your organisation compared to 2013 overall? SPONSORSHIP SPEND / INCOME SPONSORS inCReAsed RemAined tHe sAme deCReAsed RIgHtS HOlDERS inCReAsed RemAined tHe sAme deCReAsed PlaNS 37% 34% 29% PlaNS 54% 30% 14% 2014 aCtUal 47% 40% 13% aCtUal 61% 31% 8% onside outlook 2 0 15 1 INtO tHE FUtURE...
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...INTRODUCTION Hosting World Cup is an opportunity that no country contemplates of when thinking of global narratives. This event has traditionally been considered a privilege of developed countries, but this has changed in the recent past as evident by the fact that developing countries have been given the right host this international competition. For instance, South Africa hosted the 2010 World Cup and Brazil the 2014 World Cup. Notably, there has been intense competition between nations to host World Cup. Many countries have vowed to invest billions of dollars in order to increase their chances of being elected to host such mega event. Why should countries compete to host this event? There could be numerous reasons why a number of countries are keen on hosting World Cup, but the most compelling is the promise of an economic and social windfall. Soccer is one of the sports which people tend to identify themselves with. It has gained popularity owing to its impacts on the players, followers, states and other stakeholders. Currently, the game is estimated to have the highest number of followers than any other sport. Due to its vast effects, Soccer World Cups have gained popularity in the past two decades. For the previously held World Cups, great focus has been on social and economic effects. There numerous articles that have been written about the positive and negative effects of World Cups especially to the host countries. Before the 2010 World Cup in South Africa, it...
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...1 National Goods and Services Tax Bill, 2014 introduced in Lok Sabha It is also called Constitution (122nd Amendment) Bill It seeks to introduce Goods and Services Tax (GST) regime Inserts article Articles 246A, 269A and 279A in the Constitution Provides for Union Finance Minister headed GST Council Sets in a uniform and integrated indirect tax regime in India 14th Finance Commission submitted its report to President It covers the period between 1 April 2015 and 31 March 2020 The Commission headed by former RBI Governor Y V Reddy Provides for devolution of tax receipts from the Centre to the States Article 280 of Constitution provides for appointment of Finance Commission First and 13th Finance Commission was headed by K C Neogy & Dr Vijay Kelkar resp. Union government decriminalized Attempt to Suicide For this purpose Section 309 of Indian Penal Code removed 20th Law Commission headed by Justice A P Shah recommended in its 210 Report 210th Report on Humanization and Decriminalization of Attempt to Suicide France was the first country to decriminalize this offence Lok Sabha passed the Repealing and Amending (Second) Bill, 2014 Introduced as a periodic measure for updating the list of laws in force Seeks to repeal 90 laws and pass amendment to two laws Proposes to amend the two laws to rectify typographical errors The laws are Railways...
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...for the first 5 years of this plan are presented in the charts and tables later in this plan We still need to do. These figures represent the key prospects available for public Wi-Fi Service in Brazil. These targets are attainable through a proactive approach and by partnering with the 2014 Brazil Soccer World Cup organizing comity. The following business plan has been created on the basis of extensive market research which showed that there will be an massive demand for public internet services. With Brazil’s mountainous topography and dense popupated landscape it is almost impossible to cover large areas with GSM masts. Therefore it is economically viable to rollout smaller areas with local Wi-Fi access. Consumers demand high speed internet connectivity which technologies like 802.11 b and n will give them. There are multiple other benefits going with Wi-Fi rather than GSM. One such benefit is that the consumer can experience speed greater than 50mb/s without having to own a 4G LTE device. Wi-Fi is much cheaper to roleout than the latest 4G LTE GSM service. The plan highlight that this service will be launched and fully operational ready for 2014 for the FIFA Soccer World Cup in Brazil. All ticket holders will get a free 10mb voucher which one could redeemed from any Wi-Fi Access point, at which point they can choose to become a subscriber to the ongoing paid service. The target market...
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