...Fiji Water From Wikipedia, the free encyclopedia |FIJI Water | |[pic] | | | |Country | |[pic]Viti Levu, Fiji | | | |Source | |artesian aquifer | | | |Type | |artesian | | | |pH | |7.8 | | | | | | | | | |Calcium (Ca) | |18 | | | | ...
Words: 866 - Pages: 4
...History of Fiji Fiji was first settled about 3,500 years ago by the Melanesians and Polynesians. According to Fijian legend, the great chief Lutunasobasoba led his people across the seas to the new land of Fiji. Most authorities agree that people came into the Pacific from Southeast Asia via the Malay Peninsula. Here the Melanesians and the Polynesians mixed to create a highly developed society long before the arrival of the Europeans. The European discoveries of the Fiji group were accidental. The first of these discoveries was made in 1643 by the Dutch explorer, Abel Tasman and English navigators, including Captain James Cook who sailed through in 1774, and made further explorations in the 18th century. Major credit for the discovery and recording of the islands went to Captain William Bligh who sailed through Fiji after the mutiny on the Bounty in 1789. The first Europeans to land and live among the Fijians were shipwrecked sailors and runaway convicts from the Australian penal settlements. Sandalwood traders and missionaries came by the mid-19th century. European traders and missionaries arrived in the first half of the 19th century, and the resulting disruption led to increasingly serious wars among the native Fijian confederacies. One Ratu (chief), Cakobau, gained limited control over the western islands by the 1850s. Cannibalism practiced in Fiji at that time quickly disappeared as missionaries gained influence. When Ratu Seru Cakobau accepted Christianity in 1854...
Words: 4545 - Pages: 19
...Fiji is a group of volcanic islands in the South Pacific. The archipelago consists nearly of 900 islands and islets. Around 106 are permanently inhabited. The largest island, Viti Levu, covers about 57 % of the nation's land area. It also hosts the two most important cities, Suva, and Lautoka. Most other major towns contain around 70% of the population. Vanua Levu, north of Viti Levu, covers a little over 30 % of the land area and holds 15% of the population. The two main islands are mountainous, with peaks up to 1300 meters. Fiji gets a lot of rain per year and the tropical rain forests that developed on these mountains flourish. The lowlands on the western portions of each of the main islands are sheltered by the mountains. These spots are well equipped for a dry and well-marked season which is favorable to crops such as sugarcane. In the past decade, the island of Fiji has had a very unstable pattern for economic growth. Year Real GDP Population Real GDP per capita RealGrowth Rate 1995 1,519,000,000 767,936 1978 4.81% 1996 1,592,000,000 775,950 2052 -2.20% 1997 1,557,000,000 783,156 1988 1.28% 1998 1,577,000,000 789,680 1997 8.81% 1999 1,716,000,000 795,788 2156 -1.69% 2000 1,687,000,000 801,681 2104 1.96% 2001 1,720,000,000 807,329 2130 3% 2002 1,775,000,000 812,658 2184 1.01% 2003 1,793,000,000 817,791 2192 5% 2004 1,888,000,000 822,885 2294 0.69% 2005 1,901,000,000 828,046 2296 3.42% 2006 1,966,000,000 833,330 2359 From the evidence above, you can see the...
Words: 1535 - Pages: 7
...To: FIJI Water From: Alex Nash Date: March 15, 2011 Subject: Carbon footprint analysis and solutions FIJI Water has always been proud of its environmentally friendly image. The company has always honored its corporate social responsibilities by being involved with many environmental groups and is currently partnered with Conservation International, an environmental organization engaged in a large-scale rainforest conservation project in Fiji. During the past couple of years FIJI Water has been under scrutiny over the claim that it removes more carbon from the atmosphere than it puts into it. FIJI Water is accused of greenwashing, claims that its water products are carbon negative. It is also accused of being unethical with its relationship with the FIJI government and FIJI natives over tax increases on exports. This report will contain a brief description of these claims and problems along with proposed solutions and recommendations. Analysis FIJI Water has been under attacks from the environmental Newport Trial Group for claims that it is not leaving a carbon footprint on the environment and the islands of Fiji. The Newport Trial Group argues that FIJI Water is not a carbon negative company and is profiting from this false claim. FIJI Water is also attempting to gain high profits and market share over other bottled water companies because of its claim to be one of the only carbon negative bottled water. FIJI Water is not a carbon negative company. It uses...
Words: 1041 - Pages: 5
... Relations between the Fijian government and FIJI Water have been tense since early 2008 when the new military government seemed to suddenly notice the huge exporter (accounting for 20% of Fiji’s total exports) (Dornan). Though there are a variety of disputes, I will focus on two in particular 1) The Fijian government’s belief that FIJI Water is engaging in transfer pricing. 2) The Fijian government’s repeated efforts to tax the company. At this point both sides have lost face in standoffs, and the tension is building. While the company may not be popular with the national government, FIJI Water is a star in its community. Since opening in 1995 it has provided a great deal of aid to the villages surrounding the bottling plant, creating goodwill that can be used to appeal to the Fijian government. Following an analysis of the above issues, I will detail my two recommendations in improving relations with the Fijian government. Taxing Battles When FIJI Water first opened its factory in 1995, the government at the time granted the corporation a thirteen year tax holiday. As a result, the company has paid very few taxes since beginning operations. When Commodore Frank Bainimarama rose to power in 2006, two years still remained on FIJI Water’s tax holiday. But in July 2008, without consulting the company, the Fijian government imposed a tax of $.20F per liter of water. In response FIJI Water threatened to shut down, frightening the government...
Words: 1706 - Pages: 7
...In the passage, “The Globalization of Eating Disorders,” Susan Bordo addresses her concern with the affect movies and media has on the way we eat and see our bodies. When we hear the words eating disorders you probably see a rich girl who is shaped by Fashion magazines. Images speak to people around the world as popular, valued to be rewarding, and teaches us to see our bodies imperfections. For example, a study done by anthropologist Anne Becker reports Fiji women did not report any eating disorders until three years after their first television broadcast in 1995.Becker thought Fijian women could withstand the influence of media images. In addition, Central Africa culture is a place that still celebrates full figured women. Skinny women are said to be sick and live in poverty. Tenisha Williamson a twenty year old from Africa would rather suffer and die than be fat. On one hand, no image is just a picture because the significant altercation it goes through to block out humans defects. Today images teach us how we should appear to the world and what is normal. On the other hand, Asian women admit having a problem with eating disorders and their bodies reflection. Human imperfections are like commodities, they can be brought in, sent out, and put on the market for profit. People are undecided and lack knowledge with what we as humans are dealing with. Some think eating disorders are due to biochemical’s in our foods but that would not explain why the wide spread around the...
Words: 259 - Pages: 2
...Executive Summary Suva is the capital of Fiji. It is located in the southeast coast of Viti Levu Island. The population of this city as in 2012 was 89,038. It is the main spot in Fiji. Sugar and tourism industry are two major industries in Fiji. With a mix of traditional infrastructures and modern architectures and the unique natural scenery, Suva attracts a lot of tourists to visit yearly. The most tourists are from Australia, New Zealand, U.S.A and Europe. When the visa-free policy approved in 2009, the number of Chinese tourists is increasing. And low price also is a reason that tourist choose Suva as a destination of holiday. Even though, the city is with wonderful nature, there are some issues are affecting the development of tourism industry. The increasing crime rate is continuing problem in Suva. The crime occurred frequently in Suva create a sense of fear in the minds of visitors. According to the official crime statistics, a total of 8,012 crimes were recorded. The safety issue is related to whether tourists would choose this place as a destination or not. With the development of tourism industry in Fiji, the environmental degradation is one situation that we need pay more attention. The air pollution caused by increased urbanisation and industrial growth is destroying the nature and damaging the people’s health. And increasing waste disposal make the environment become worse. Poor hygienic conditions are damage to environment as well as stop the tourists to visit...
Words: 3347 - Pages: 14
...FIJI Water Bottled water has become an indispensable prop of the daily lives of consumersalmost anywhere in the world today. It is truly a marketing phenomenon in the 21 centurys globalconsumer culture. Despite having grown up drinking water straight from tap, many consumers now prefer paying for the luxury of drinking bottled water and are raising a generation of children that views bottled water as a superior alternative to tap water. They have learnt to accept paying good money for a commodity which has always been provided, and can still get, for free from taps in their homes. Bottled water barely existed as a consumer product a couple of decades ago. It was mostly found in exotic holiday destinations with poor quality local drinking water to cater for the needsof tourists. Today, we find bottled water in lunch boxes, meetings, lecture halls, tennis matches and the cup holder of the treadmill at the gym. Every convenience store or supermarket offers bottled water for sale. At supermarkets, bottled water is the most popular item by units sold today. When we buy a bottle of water, we are notjust paying for the water itself but the convenience and most probably the artful story which the water companies tell us about the water. Our choice is affected by where it comes from, how healthy we think it is, and what it says about us ¨C in other words, its symbolic meanings rather than the actual benefits. Among the choices that we make for our daily consumer products, bottled water...
Words: 3149 - Pages: 13
...Report Visitor Arrivals in Fiji Prepared by: |Roshan Singh / S9902083 |GROUP 8 | |Salveendra Singh / S11011093 |MBA 435 QBA | |Alvin P Sharma / S97001213 |Lecturer : Dr. S. Ahmed | |Abdul Ali / S11079449 | | MANAGEMENT REPORT Topic: Visitor Arrivals in Fiji – Analysis for years 2000 to 2010 Executive Summary: The purpose of this report is to present the facts of Visitor arrivals in Fiji, through the use of facts, figures, graphically analyse and interpret results and provide a summary of trends, conclusions and justified recommendations after the 2007 – 2016 review of the Fiji Tourism Development Plan. Introduction: Tourism is Fiji's fastest growing industry in terms of employment creation and foreign exchange earnings. The industry provides employment directly to an estimated 85,000 people. The tourism industry is mainly private sector driven and contributes approximately 25% to the GDP. The sector is private sector driven and has grown substantially over the past few years. The 2007-2016 Fiji Tourism Development Plan provides a framework for the sustainable growth of tourism in Fiji. It is a working document/plan...
Words: 1078 - Pages: 5
...Nation: Fiji School: Notre Dame High School Subject: WHEREAS, 45% ( aprx. 360,000) Fijians are living in poverty with this number increasing yearly since the implementation of the poverty eradication program formation and, WHEREAS, $1.5 billion dollars was spent to study and form programs to assist this problem have proven to cause a large burden to the citizens by increasing budgetary allocations by taxpayers, worsening the problem and, WHEREAS, the average household income is $12,00 with 83% making less than $25,000 a year, the gap between the nation’s wealthiest and nations poorest is widening, trickledown economics is failing this country and, WHEREAS, providing equal opportunities to goods, services, education, governmental supplements, and programs directed towards offering loans for lower income brackets as well as those at higher brackets with the incentives for promoting Fijian tourism and goods would benefit the nation as a whole and, WHEREAS, investing in the people of Fiji could bring about economic stability through community based savings/banking programs that keep Fijian monies flowing through the hands of more Fijians, thus decreasing the number of impoverished citizens without access to financial institutions for self employment purposes and, WHEREAS, eradicating the divisive walls of inaccessibility by placing opportunity in the hands of the average citizen and, THEREFORE IT BE RESOLVED, that the United Nations promotes an economic plan to...
Words: 363 - Pages: 2
...A. INTRODUCTION With Fiji Water opening up its distribution system to include New York State, our client Brandon Miller is examining the feasibility of being a distributor for two counties. As consultants, we determined the market research needed to analyze the operation’s viability. The ideal method would be to conduct a break-even analysis, which would require fixed costs, variable costs, wholesale prices, distribution margins and total sale volume in the two counties of Fiji Water bottles. Once this information is available, the break-even volume over two years can be calculated to provide the minimum sales required to make a profitable operation. In an ideal situation, a customer lifetime value analysis would have aided our decision. For this, one must know the costs for acquiring a retailer for stocking our products (acquisition costs) and the annual profits the retailer generates for the distributor (revenue-variable costs/ distributor margin). The number of years the retailer is loyal to Fiji is also an important factor in conducting the analysis (retention rate). Based on this information a customer lifetime value over the two years can be conducted, to see whether it is worth it to acquire customers in the first place. B. INFORMATION PURCHASED Based on our requirements from our proposed strategy of conducting a break even analysis, we decided that market research provided in tables A, B, C, E, F and I would be the most relevant within the budget of $8000. Tables...
Words: 502 - Pages: 3
...conduct 11 5.0 Evaluation 12 5.1 Analysis of the Alternatives 12 5.1.0 Alternative 1 12 5.1.1 Alternative 2 13 5.1.2 Alternative 3 13 6.0 Recommendations 13 7.0 Action Plan 14 8.0 Contingency Plan 15 9.0 Conclusion 15 10.0 References 16 Introduction FIJI Water was founded David Gilmour a Canadian hotel and gold mining mogul. In 1996, FIJI Water started its operations in the Islands of Fiji (McMaster & Nowak, 2009). They leased land from the Fijian government that was located on top of a massive artesian aquifer in the Yaqara Valley of Fiji's main island (McMaster & Nowak, 2009). FIJI Water was able to successfully attract consumers to its pure artesian water with slogans like "untouched" and "unpolluted" (McMaster & Nowak, 2009). With adopting a successful branding and marketing strategy, FIJI Water gained competitive advantage over its competitors through creating a unique brand image that is portrayed healthy, trendy, and high-end. Recently, FIJI Water has been facing heavy criticism not just for its carbon footprint, but also for its entire business model of shipping a product (water) to markets where high quality water is readily available for free. This report will discuss FIJI Water’s future options to become a genuine environmentally conscious/ sustainable company. 1.0 Problem Statement The primary problem in the case is that fundamentally the business...
Words: 4384 - Pages: 18
...Fiji Paper Dan Christianson BUS 330 Principles of Marketing Kristin Broklesby April 4, 2010 Fiji Water, I will admit I have purchased this particular brand of water in lieu of its appearance. At the basic level of product and service, which is your core benefit level; this addresses the question as to what the consumer is actually buying. I would hope we would say that we’re all buying water, which is true. But, according to Fiji you are buying “the nature of water.” Fiji wants you as the consumer to know your buying and drinking the purest, cleanest water the earth has to offer. Wanting the consumer to know the benefits of this product, it is said to have a youth preserving antioxidant, True? At the second level of product, product developers turn their ideas for the product and the buyer into the actual product. Developing design, quality level, brand name and packaging are the key elements to this stage. As I had mentioned in my opening statement, I have purchased this product strictly because of it appearance. From the square shape of its bottle to its colorful label, this product does have an appearance unlike any others. From our reading, a company official states “the bottle appears to have magic in it.” I would strongly agree that Fiji has accomplished their goals at this stage of product and services. In the final stage of product and services, Fiji has used celebrity appeal to augment their product. By providing the consumer with...
Words: 451 - Pages: 2
...Fiji Island is a “pearl” embedded in the South Pacific Ocean. With thick tropical trees shading the cool sands, white beaches glistening in the sun, and colored ocean water accompanying grotesque coral reefs and fish, you will be amazed by the vitality and brightness of Fiji, an island full of imagination. With an official language of English, Fiji welcomes tourists all around the world. Housing Fiji is a suitable place for water sports due to its island location: golf, scuba-diving, cross-country adventure, bamboo rafting, yacht cruising, etc. Fiji has a tropical marine climate which is warm year round, with an average temperature of 22 掳C, so the houses are wooden and ventilated to lower the temperature. Belief and Taboo Fiji people are...
Words: 546 - Pages: 3
...profit? This is when the term greenwashing comes into play; when corporations mislead customers to believe that their operations are responsible, when they actually are not. Throughout this paper the greenwashing case by the internationally known artesian bottled water maker: FIJI Water will be embarked as well as the principles proposed by Jeffrey Hollender in his book “The Responsibility Revolution”, that claims that by following them, corporations can become more responsible. The Oxford Dictionary defines the term greenwash as any “disinformation disseminated by an organization so as to present an environmentally responsible public image”. When a corporation spends more time and money in trying to make their activities look good for they environment than actually implementing the practices to become “greener”, it is said that the corporation is involved in greenwashing ("About Greenwashing"). Now more than ever, greenwashing has become a rising problem. Because corporations now have two choices (either they meet society’s environmentally friendly standards or slowly go out of business), the use greenwashing has become an easy fix for many corporations including big names such as Wal-Mart and Fiji Water. Fiji Water is a company that produces and...
Words: 1164 - Pages: 5
