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Film Prioritization Case Study

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Film Prioritization Case Study
Chuck Juul
Embry-Riddle Aeronautical University
27 March 2016

You are a member of the priority team in charge of evaluating and selecting film proposals. Use the provided evaluation form to formally evaluate and rank each proposal. Be prepared to report your rankings and justify your decisions.
Proposal 1: My Life with Dalai Lama
Meets all safety and environmental standards: Yes. After reading the proposal, I determined that it posed no risk to environmental and safety standards since it involves working with animals.
PG or G rating: Yes. The story is based upon a children’s book and has animals as the main characters.
No adverse effect on other operations: Yes. Because the film utilizes animals, it would not take actors away from other projects or impact the budget for other movies.
Win Best Picture of the Year: 0 due to the low probability of winning an award of the caliber.
Win Best Animated Feature Film: 0 because the film is not animated.
Generate additional merchandise: 20 because there is a high potential since it is a children’s movie.
Raise environmental concerns: 0 because it focuses on the life of the Dalai Lama and not environmental issues.
Generate profit greater than 18%: 70 due to there being a 50% chance for the ROI to be 18%.
Advance state of film animation: 0 because this is not an animated film.
Provide basis for new theme ride: 10 because it is a children’s movie, there is a low potential that if a character becomes popular, a children’s ride could be developed or an existing ride be renamed.

Proposal 2: Heidi
Meets all safety and environmental standards: Yes. Because it is a big budget film that takes place in the Swiss Alps, all local and national regulations will be complied with.
PG or G rating: Yes. This is a children’s story.
No adverse effect on other operations:

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