1 – Describe In-N-Out in terms of the value it provides for customers?
Ans – the service they provide to their customers . Its impeccable freshness and quality sums up how important their customers are to them. Many people enjoy coming here not only for their friendly environment, but for their food because customers can trust their practices (it’s cooked right in front of you). This restaurant has gone way back to the 1940s and is still standing strong today. To In-N-Out, freshness and quality is always important! If you think about it, many places like McDonalds have food additives and are pre-packaged. You do not want that in your body; you want the good stuff. Also, if you have not already noticed, the burgers prepared at In-N-Out look exactly the way they are presented in their commercials and their ads. The only downside to this fast food restaurant is that their locations are limited. Their burgers are quite exceptional. Their simplicity of the menu makes it so much easier for customers to order instead of taking a good 15 minutes looking through the big menu like other places. If you want, you can even customize your fries and burgers to your own liking. Just take this in mind, when you are in there is no more Out.
In-N-Out has really achieved in building customer relationships. In fact, it is mentioned that its customer satisfaction scores are the highest compared to any fast-food restaurant in its market areas. The average per-store sales for In-N-Out eclipse those of McDonalds and are double the industry average! The fact that there are “secret menu” items I believe adds a customer lifetime value. It has kept customers coming back and has made them share the secrets to their friends from word of mouth.

2 – Evaluate In-N-Out performance relative to customers expectations .what is the outcome of this process?
Ans - Satisfied customers buy again and